The revenue of the meal kit service market is forecast to grow to around ***** billion U.S. dollars by 2029. In 2023, the market size was estimated at ** billion U.S. dollars.

The global revenue in the 'Meal Kit Delivery' segment of the online food delivery market was forecast to continuously increase between 2024 and 2028 by in total 4.9 billion U.S. dollars (+33.58 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 19.52 billion U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Meal Kit Delivery' segment of the online food delivery market was continuously increasing over the past years.Find more information concerning Belgium and Canada.The Statista Market Insights cover a broad range of additional markets.

Fresh-food meal kits are a growing industry in the United States. In 2021, the industry was estimated at *** billion U.S. dollars, and it is set to keep growing. By 2024, the segment could generate sales for over *** billion dollars. Serving consumer’s needs Fresh-food meal kit delivery services send customers a variety of fresh ingredients with a recipe with which to construct the meal. The service is beneficial to consumers who are short on time but still wish to be able to eat meals with fresh ingredients, rather than relying on restaurant or prepared meals. In a recent survey, three of the top four reasons for using meals kits according to consumers centered around convenience. Main players As of February 2018, Blue Apron and HelloFresh were the leading meal kit delivery companies in the United States. Together, the two companies account for nearly ** percent of the market. Both companies have experienced explosive growth, with Blue Apron’s net revenue growing by *** percent from 2014 to 2018 and HelloFresh’s revenue growing by ***** percent over the same period.

HelloFresh is the dominant player in the meal kit delivery market in the United States. In terms of app downloads, the German food subscription box provider has been on top of the App Store and Play Store leaderboards for several years now. In October 2024, the HelloFresh app was downloaded over 501,000 times. Its closest competitors, Home Chef, only managed roughly 38,000 downloads in that same month.

Meal kits industry globally

HelloFresh achieved global success during the pandemic and beyond, with the Berlin-based company's revenues reaching nearly eight billion euros by 2023. The meal kit industry is forecast to witness continuous growth globally, with estimated revenues of nearly twenty billion U.S. dollars by 2028. In the United States alone, this figure could exceed seven billion U.S. dollars by 2028.

Online grocery is here to stay Rising consumer demand for convenient, healthy, and time-saving meal solutions continues to fuel expansion. Rather than being a pandemic phenomenon, online grocery delivery continues to experience growth in revenue and user base across the globe.

In 2024, China was forecast to be the biggest market for online food delivery worldwide, generating around 450 billion U.S. dollars in revenue. The United States ranked second, with the online food delivery revenue reaching approximately 353 billion U.S. dollars that year. Food delivery market in the U.S. The online food delivery landscape in the U.S. is mainly divided into two segments: meal delivery and grocery delivery. In 2024, the grocery segment was estimated at approximately 257 billion U.S. dollars, while meal delivery revenues were estimated at 96 billion dollars. Such a lucrative online food delivery market entails high consumer expectations: nearly 60 percent of U.S. consumers surveyed in 2022 said they expected their online food orders to arrive in 30 minutes or less. DoorDash: homegrown champion San Francisco-based DoorDash was the leading food delivery operator in the United States as of January 2024, controlling two-thirds of the online food delivery market in the country. In 2023, DoorDash revenues reached approximately 8.6 billion U.S. dollars. More information on DoorDash can be found here.

This statistic shows the regional breakdown of HelloFresh's global revenues. In 2024, the meal kit delivery service company generated just over ************ euros in North America (United States and Canada.).*Until December 31, 2022, HelloFresh included revenues generated in Canada in the International segment.

A Berlin-based brand takes over the U.S.

Blue Apron, the New York-based meal kit company, has led the U.S. market for a few years after 2012, and it is well-known by consumers, with over ** percent of them recognizing it. Yet, despite this, Berlin-based HelloFresh has inserted itself strongly in the U.S. market and has gained major space, achieving a whopping ** percent of the market share in the country by 2022. The success of the brand was impressive globally, and by the same year the company reached *********** euros in revenue worldwide.

Is there still room for growth?

Many e-commerce segments have experienced exceptional growth during the pandemic, and online grocery was no exception. Since then, growth has slowed down, at least in the meal kit industry. Yet, the U.S. market is more promising, reaching an estimated ************* U.S. dollars in revenues by 2028.

In 2024, the total market size of the online food delivery industry in the United States was estimated at approximately 353.3 billion U.S. dollars, with the grocery delivery segment generating an estimated 257 billion U.S. dollars in revenue, and the meal delivery segment around 96 billion dollars. A leading market The United States is home to the second biggest online food delivery market in the world after China. While grocery delivery accounts for nearly two-thirds of the food delivery market in the U.S., the meal delivery segment is increasingly relevant, as homegrown players continue expanding their reach beyond borders. The race for market share between DoorDash and Uber Eats may have crowned the former leader of its home market, but the latter dominates on the global front. In 2023, Uber Eats was the leading online food delivery company in the world with nearly 12.2 billion U.S. dollars in revenues. DoorDash’s global ambitions DoorDash achieved impressive success in recent years. As data on the total dollar value of orders made on DoorDash marketplaces demonstrates, the San Francisco-based startup’s GMV reached nearly 67 billion U.S. dollars in 2023, up from a mere eight billion dollars in 2019. That’s more than 700 percent growth in just four years. In addition to this, DoorDash revealed its ambitions of global expansion with its recent acquisition of Helsinki-based company Wolt, a major player in the European food delivery market. As of 2024, DoorDash operated in 27 countries.

In 2024, the market size of food delivery services in Japan was estimated to amount to approximately 796.7 billion Japanese yen. The market size grew considerably since 2020, as the demand for food delivery increased prompted by the advent of the COVID-19 pandemic. Even after the relaxation of pandemic countermeasures, the use of food delivery and consequently the market size thereof remained at a high level. Online food delivery market: overview The online food delivery market in Japan encompasses both groceries and meal delivery services. The market revenue has surged into the trillions of Japanese yen, primarily fueled by grocery delivery, which constitutes a significant portion of the sector. In 2023, Demae Can was the most broadly used food delivery company in Japan, while Uber Eats was the leading food delivery app in Japan in terms of the total number of downloads. Nevertheless, the majority of consumers in Japan purchase food items from traditional supermarkets, with about a quarter of respondents using online stores for grocery shopping. Usage patterns Food delivery is particularly popular among individuals in their twenties in Japan. The majority of respondents reported using food delivery services sporadically, less than once a month. The leading reason for ordering food online was to purchase heavy goods, followed by the convenience of shopping at any time and place, as well as seeking more economical options. Notably, younger respondents expressed a higher inclination to utilize food delivery services in the future.

In 2023, the market value of food delivery in Thailand grew by 0.6 percent when compared to the previous year. The growth rate was forecasted to decline by one percent in 2024. The food delivery market in Thailand includes restaurant deliveries and food delivery apps such as GrabFood and Foodpanda.

Burger King India, now run under Restaurant Brands Asia Limited recorded over 40 percent of its revenue through its delivery channels in the third quarter of financial year 2024. Restaurant Brands Asia Limited is the QSR for Burger King in India since 2014. The company expanded to run brands including Tim Hortons, Popeye's, and Burger King in Indonesia.

The meal kit market in the United Kingdom more than doubled in size in 2020, compared to 2017. Currently valued at over ****billion British pound sterling, the combined food, drink, and recipe subscription box market is forecast to continue its rapid growth in the coming years.

The market size of the global online food delivery sector was estimated at nearly *** trillion U.S. dollars in 2025, of which *** billion dollars were generated in the grocery delivery segment, and *** billion dollars in the meal delivery segment. By 2030, the online food delivery market is forecast to generate revenues reaching *** trillion U.S. dollars.

The overall market size of meal kits in South Korea stood at approximately *** million U.S. dollars. It had grown to over 10 times its size in 2018. Meal kits provide consumers all the ingredients they need for cooking a meal, saving them the time needed for planning and preparing a fresh meal by themselves. Growing interest in meal kits Most South Korean adults were well aware of meal kits. Among women, the awareness was even higher. In 2021, the share of people who had bought such products had also increased dramatically to over 80 percent. Compared to two years earlier, that was an increase of over ** percent in buyers. What type of meals are commonly prepared using meal kits? According to a survey in 2023, the popular cuisine to use meal kits for was the domestic Korean cuisine. Accordingly, it is not surprising that those dishes made up most of the meal kits available in the market, far exceeding other options. South Korean consumers preferred meal kit dishes the most, that included some kind of meat, followed by seafood. The importance placed on vegetables was very little in comparison.

The food delivery industry in Southeast Asia amounted to approximately **** billion U.S. dollars in 2024. The Southeast Asian food delivery market has seen massive growth compared to 2018, when it was valued at *** billion U.S. dollars.

In 2023, the food delivery market in Vietnam recorded a revenue of approximately **** trillion Vietnamese dong. In the past few years, this market has been growing fast in the country, evidenced by increasing revenue figures despite the impact of the COVID-19 pandemic on the food service industry across Vietnam in 2020 and 2021.

Wolt, an online delivery platform, dominated the Israel food delivery market in 2023. The company accounted for ** percent of takeout food delivery revenue that year. It was followed by 10bis, with ** percent of the market. In 2024, an estimated *** million Israelis used online meal delivery services.

We asked Russian consumers about "Online food delivery bookings by brand" and found that "Delivery Club" takes the top spot, while "Ollis" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 883 consumers in Russia. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

In 2023, the Indian online food delivery market was worth *** billion U.S. dollars. The delivery market was expected to grow and reach ** billion U.S. dollars in 2026. Growth in the online food delivery sector post-COVID-19 Restricted mobility during the coronavirus pandemic and lockdowns led to the monumental growth in the online food delivery sector in the country. Restaurants and cafes, which did not offer delivery services earlier, had to provide or join food delivery services to stay afloat. However, to sustain this increased influx in revenue post lockdowns, delivery services came up with with customer retention strategies such as pay-later and subscription offers. Demand for gig employees in online food delivery The rising demand for online food delivery services along with hikes in fuel prices and flat pay led to a shortage in personnel in the delivery sector. Furthermore, about ** percent of the drivers in leading delivery services like Zomato and Swiggy would quit within a month of joining. Higher wages and transition to electric vehicles could pave the way for retaining gig employees.

While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly **** million active customers, compared to Blue Apron's customer base of ******* as of June 30, 2023.

The gross merchandise value (GMV) of the food delivery market in Indonesia amounted to around 5.4 billion U.S. dollars in 2024. While Vietnam had the lowest food delivery GMV among Southeast Asian countries, it showed fast growth in 2024, compared to 2023.