In 2024, the market value of plant-based meat substitutes worldwide was estimated to be worth 10.33 billion U.S. dollars. This figure is estimated to steadily increase over the coming years and reach roughly 14.32 billion in 2028. Meat substitutes Meat substitutes are plant-based products that try to emulate meat products in taste, texture, smell, and appearance. These alternatives exist in a high variety of forms, like the diversity of meat products they are imitating. Plant-based products have achieved a strong position in the market and are now a mainstay in many grocery stores around the world. Currently, over 660 million kilograms of meat substitutes are consumed globally. Consumer adoption varies significantly across the globe. Vietnam, Thailand, and the Netherlands show the highest rate of regular consumption of meat substitutes among their populations.Meat Substitutes in the United StatesIn the United States, meat substitutes get regularly consumed by 11 percent of consumers. To put this number into perspective, a comparison to other products is useful. In the same survey, about 54 percent of consumers stated that they regularly consume bread and bakery products, and the same share of respondents eat potatoes regularly. Both categories show regular consumption levels of around five times the level of meat substitutes. In total, the market in the U.S. alone generates an annual revenue of 1.4 billion U.S. dollars.

The global volume in the 'Meat Substitutes' segment of the food market was forecast to continuously increase between 2024 and 2029 by in total 219.9 thousand tons (+33.46 percent). After the tenth consecutive increasing year, the volume is estimated to reach 877.03 thousand tons and therefore a new peak in 2029. Notably, the volume of the 'Meat Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the average consumption per capita and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The Europe Meat Substitutes Market is segmented by Type (Tempeh, Textured Vegetable Protein, Tofu), by Distribution Channel (Off-Trade, On-Trade) and by Country (France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

The global meat alternative market is estimated to reach a valuation of US$ 18.8 billion in 2024. The market is projected to reach a value of US$ 299 billion by 2034, expanding at a CAGR of 28.8% over the assessment period.

Attributes	Key Insights
Meat Alternative Market Size (2024E)	US$ 18.8 billion
Projected Market Value (2034F)	US$ 299 billion
Value-based CAGR (2024 to 2034)	28.8%
Collective Value Share: Top 3 Countries	38%

Country-wise Insights

Countries	CAGR
United States	10.3%
United Kingdom	8.1%
China	6.2%
India	3.0%
Japan	2.4%

Category-wise Insights

Top Source Type	Tofu
Market Share in 2024	14.2%

Top Distribution Channel	Online Sales Channel
Market Share in 2024	17.3%

The global meat substitutes market is expected to grow from USD 12.86 billion in 2025 to USD 101.92 billion by 2035; it is expected that the global industry is estimated to grow at a CAGR of 23.0% during the forecast period.

Metrics	Values
Industry Size (2025E)	USD 12.86 billion
Industry Value (2035F)	USD 101.92 billion
CAGR (2025 to 2035)	23.0%

Semi-Annual Market Update

Particular	H1
Year	2024 to 2034
Value CAGR	20.6%

Particular	H2
Year	2024 to 2034
Value CAGR	22.5%

Particular	H1
Year	2025 to 2035
Value CAGR	21.5%

Particular	H2
Year	2025 to 2035
Value CAGR	23.2%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	22.3%
South Korea	21.1%
India	25.9%
Japan	25.6%
China	26.1%

Competition Outlook

Company Name	Estimated Market Share (%)
Beyond Meat	18-22
Impossible Foods	14-18
Nestlé	12-16
Maple Leaf Foods	10-14
Quorn Foods	8-12
Other Companies (Combined)	20-30

The United States Meat Substitutes Market is segmented by Type (Tempeh, Textured Vegetable Protein, Tofu) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Meat Substitute Market by Product Type (Tofu, TVP, Burger Patties, Sausages, Meatballs, Nuggets), Source (Soy Protein, Wheat Protein), and Distribution Channel (Business to Business and Business to Customers) - Global Forecast To 2027

In 2022, the meat substitute market value in South Korea stood at around 647 billion South Korean won. The market for plant-based substitutes food has grown throughout the last years and was expected to grow more . Soy-based products accounted for the majority of plant-based alternatives in 2020 and were forecast to expand this lead.. What are South Korean consumers' reasons for eating meat alternatives? While there was growing interest in vegetarian and vegan diets, as seen in the rapid growth of the South Korean vegan population, most consumers were interested in plant-based products for health benefits and helping them lose weight. Among consumers of the MZ generation (Millennials and Gen Z), concerns about the environment and animal welfare were the leading reasons for choosing meat substitutes. Consumption behavior The plant-based substitute food products consumers have tried the most in South Korea were mainly products that were originally consumed as dairy products, with milk alternatives being far ahead of all other products. According to a survey, only around one in four people has tried meat substitutes. If people were consuming plant-based products, they were doing so rather frequently, as more than half of all respondents stated they consumed such food at least several times a month. Another survey identified that on average, people spent around ten thousand South Korean won on vegan food products per purchase.

Meat Substitutes Network Market anticipated to reach valued at USD 505.48 Billion in 2032 estimated to grow at a CAGR 43.8%

In 2022, Germany was Europe's leading plant-based meat substitutes market, with sales of over 640 million euros. The market size of the united Kingdom was roughly 530 million euros. By comparison, sales of meat substitutes in Romania reached around ten million euros.

Meat substitute market in Europe

Meat substitutes are vegetarian alternatives that typically approximate certain aesthetic qualities (such as texture, flavor, appearance) or chemical characteristics of specific types of meat. Many substitutes are soy-based (e.g., tofu, tempeh) or grain-based but may also be made from peas or other plant-based sources. The German market has been growing fast. The sales of plant-based meat products in Germany increased by nearly 80 percent in 2020, while those in the UK increased by approximately 39 percent. Even after the pandemic, growth in Germany is expected to be in the double digits till 2027.

Vegetarianism in Europe

The largest share of non-meat eaters in Europe can be found in the United Kingdom (UK) and Ireland, with approximately 15 percent of the population, respectively. Eastern European countries have the lowest share, with shares ranging between five and seven percent. In 2021, the main reason for vegetarianism among women in Germany was "animal well-being", while men favored "sustainability." In Belgium, nearly 28 percent of respondents stated that they consume meat substitutes about once a week or more often.

Global Gluten-Free Meat Substitutes Market is Segmented by Source (Soy and Mycoprotein), by Category (Frozen/Refrigerated and Unfrozen), and by Geography.

The India plant-based meat alternatives market is projected to reach a valuation of USD 557.98 Million by 2033, expanding at a CAGR of 10.2% during the forecast period (2025-2033). This growth can be attributed to the increasing demand for plant-based meat alternatives due to rising health awareness, environmental concerns, and animal welfare issues. Moreover, the growing vegan and vegetarian population, along with the launch of innovative and flavorful plant-based meat products, is further propelling market expansion. Key trends shaping the market include the emergence of hybrid and clean-label products, technological advancements, and strategic collaborations among market players. Companies are focusing on developing products that mimic the taste, texture, and appearance of traditional meat products, making them more appealing to a wider consumer base. Additionally, the expansion of distribution channels, such as e-commerce platforms and specialty retail stores, is providing increased accessibility to plant-based meat alternatives, driving market growth. Recent developments include: September 2024: Vezlay Foods teamed up with the Catchy Court app to enhance accessibility to its plant-based offerings. Through this partnership with Catchy Court, a rising marketplace app known for delivering premium food products directly to consumers, Vezlay Foods guarantees that its top-tier plant-based meals and snacks are just a click away.July 2024: Vezlay Foods rolled out its latest offering: Vezlay Crispy Veg Chicken. This new product is designed to entice not just vegetarians and vegans, but also those looking to cut back on meat without compromising on taste.July 2024: Spice Grill Flame (SGF) India, a vegetarian restaurant chain, unveiled a fresh vegan menu featuring two distinct categories: 100% Plant-Based Protein and Vegan.. Key drivers for this market are: Rising Vegan Population, Focus On Animal Welfare. Potential restraints include: Rising Vegan Population, Focus On Animal Welfare. Notable trends are: Textured Vegetable Protein Is A Preferred Choice In Plant Based Meat Products.

The India Meat Substitutes Market is segmented by Type (Tempeh, Textured Vegetable Protein, Tofu) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

China is leading the ranking by revenue in the 'Meat Substitutes' segment of the food market, recording 2.1 billion U.S. dollars. Following closely behind is the United States with 1.4 billion U.S. dollars, while Australia is trailing the ranking with 69.26 million U.S. dollars, resulting in a difference of 2.1 billion U.S. dollars to the ranking leader, China. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Vietnam regarding out-of-home revenue in the Food market as a whole and a ranking by country regarding revenue in the baby food segment of the food market. The Statista Market Insights cover a broad range of additional markets.

Market Overview: The global gluten-free meat substitute market size is projected to reach USD 7.83 billion by 2033, growing at a CAGR of 9.75% during the forecast period from 2025 to 2033. This growth is attributed to the increasing prevalence of celiac disease, gluten intolerance, and veganism, as well as the growing consumer demand for healthier and more sustainable meat alternatives. The plant-based meat segment is expected to dominate the market, driven by the rising preference for pea and soy protein sources. Additionally, the foodservice application segment is projected to witness significant growth due to the increasing adoption of gluten-free meat substitutes in restaurants and food processing industries. Key Drivers and Trends: The gluten-free meat substitute market is primarily driven by the surging demand for gluten-free and vegan products. The increasing health consciousness among consumers and the growing popularity of plant-based diets are influencing the market's growth. The availability of a wide range of gluten-free meat substitutes in various forms and flavors is further fueling the market expansion. Additionally, government initiatives to promote healthier and more sustainable food choices are contributing to the market's growth. The rising investment in research and development by key players is expected to contribute to the introduction of innovative gluten-free meat substitutes in the future, further propelling market growth. Recent developments include: The global gluten-free meat substitute market is projected to reach USD 18.1 billion by 2032, exhibiting a CAGR of 9.75% during the forecast period. Rising consumer awareness about the health benefits of gluten-free diets and the growing prevalence of celiac disease and gluten intolerance are key factors driving market growth. Moreover, increasing demand for plant-based protein sources and the expansion of vegan and vegetarian lifestyles are further contributing to market expansion. Recent developments in the market include the launch of innovative meat substitute products such as pea-based and mycoprotein-based alternatives, as well as the entry of major food and beverage companies into the gluten-free meat substitute segment. Strategic partnerships and acquisitions have also been prominent, with companies seeking to expand their portfolios and distribution networks. The market is expected to witness continued growth in the coming years, driven by the increasing demand for healthy and sustainable food options.. Key drivers for this market are: Increasing demand for plantbased alternatives Rising prevalence of celiac disease Growing awareness of gluten intolerance Technological advancements in meat substitute production Expansion of ecommerce platforms. Potential restraints include: Rising demand for meat substitutes Increased prevalence of gluten intolerance Growing adoption of plantbased diets Technological advancements Expansion of vegan food industry.

The size of the South America Meat Alternative Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.45% during the forecast period. The market for meat alternatives in South America, which includes plant-based products that imitate the taste, texture, and look of meat, is growing significantly. Growing consumer knowledge about the health and environmental advantages of plant-based diets, along with ethical worries regarding animal welfare, is propelling this market forward. Beyond Meat and Impossible Foods, key players in the market, are at the forefront with a variety of products and strategic partnerships. The market's attraction is increased by the growing preference for minimalistic labels, beneficial ingredients, and the increasing popularity of vegetarian and vegan diets. Despite facing difficulties like ensuring flavor and consistency, the market remains optimistic due to continuous research and development endeavors. This trajectory underscores the essential role of meat substitutes in contemporary diets and their potential for further market expansion in South America. Recent developments include: September 2022: Verdali, a Brazilian plant-based meat manufacturer, partnered with supermarket behemoth Carrefour to sell its products in a separate vegan butcher department next to the fresh meat counters at one of the store's branches in So Paolo., September 2021: Argentinian plant-based firm Tomorrow Foods raised USD 3 million in a round of funding for its expansion. Following the introduction of its vegan burger, the food technology company claimed that it would utilize the funding to increase its research and development efforts, expand its product line, and enter new markets to establish itself as a major player in Latin America's plant-based sector., January 2021: Beyond Meat teamed up with Pepsico, a well-established player in the food industry. The strategy behind the partnership is to expand the business in the alternative meat sector. Also, this partnership helps the companies gain dominance over other players in the industry. As Brazil holds the most number of vegetarians worldwide, this partnership can help the companies offer new products to the consumers.. Key drivers for this market are: Rising Trend of Ingestible Beauty Products, Growing demand for Nutrient-Enriched Cosmetic Products. Potential restraints include: Availability of Counterfeit Beauty Supplements Products. Notable trends are: Emerging Vegetarian Diet Culture.

In 2020, Beyond Meat was the leading meat substitute brand in North America with a market share of approximately 23.2 percent. In the Ranking Beyond Meat was followed by Morningstar. The brand Field Roast had a market share of nearly 5.7 percent.

The size and share of the market is categorized based on Type (Tofu, Tempeh) and Application (Retail, Food Service) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Meat Alternatives Market size is expected to be worth around USD 111.9 Bn by 2034, from USD 15.7 Bn in 2024, growing at a CAGR of 21.7%

The report covers Middle East & Africa Meat Substitute Brands and is Segmented by Type (Tofu, Tempeh, TVP, Seitan, and Other Types), Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (South Africa, United Arab Emirates, Saudi Arabia, Turkey, and Rest of Middle East and Africa).