The Media and Entertainment Industry Overview is Segmented by Type (Print Media (Newspaper, Magazines, Billboard, Banner, Leaflets & Flyers), Digital Media (Television, Music & Radio, Electronic Signage, Mobile Advertising, Podcasts), Streaming Media (OTT Streaming, Live Streaming)) and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2023, the value of the media and entertainment market reached 2.83 trillion U.S. dollars, experiencing a growth of five percent compared to 2022. In the following years the growth is set to slow down, but dollar figures are expected reach 3.4 trillion by the end of 2028. Entertainment and media market revenue – additional informationThe entertainment and media market encompasses every broadcasting medium from newspapers, magazines, TV and radio and popular forms of entertainment such as film, music and books.The compound annual growth rate of the entertainment and media spending worldwide has been predicted between 2022 and 2026, by sector. Projections indicated that the sector which will see the most compound annual growth rate will be data consumption, at 26 percent, followed by virtual reality, which will grow by 24 percent during the stated time. In comparison, newspapers and magazines publishing is expected to shrink on an annual basis by two percent in the same period.

This statistic presents the share of the U.S. entertainment and media market in 2016, by sector. In this year, the recorded music industry in the United States made up eight percent of the total media and entertainment market.

The Middle East Media and Entertainment Market is Segmented by Type (Digital Music (Music Downloads and Music Streaming), Video Games, Video-On-Demand (SvoD and TVoD, Video Downloads), E-Publishing, Advertising (Digital Advertising, Newspaper, Magazine, Television, Radio, and Outdoor Advertising), and Internet Access) and Country (Saudi Arabia, United Arab Emirates, Qatar, and the Rest of Middle East). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

APAC M&E Sector Market Report is Segmented by Type (Business-To-Business (B2B), Book Publishing, Filmed Entertainment) and Country. The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Between 2024 and 2028, the entertainment and media market in the United Kingdom is expected to grow at a four percent compound annual growth rate (CAGR) and reach 121 billion British pounds. Shifting consumer habits shape the industry’s future The entertainment and media sector is a dynamic and fast-paced ecosystem that is constantly adapting to the ever-evolving needs and demands of consumers. As such, the industry contains some of the sectors most heavily affected by the coronavirus (COVID-19) pandemic, alongside others that were among its primary beneficiaries. For example, SVOD revenue in the UK jumped by approximately 27 percent amid national lockdowns during the first year of the pandemic, while UK box office revenues simultaneously plummeted by 76 percent. And even though some traditional media formats are already experiencing an uplift in demand and revenues, recovery is not equally as swift across the UK’s entire media and entertainment landscape. Media and entertainment is on a global upward path The continuous growth of the UK market is in line with overarching global industry trends. In 2023, the global entertainment and media market was valued at 2.8 trillion U.S. dollars, and according to the latest projections, this figure will reach 3.4 trillion by 2028. A more in-depth look at the future of the E&M industry reveals that virtual reality, cinema, and data consumption were expected to see the highest growth rates among all media and entertainment segments in the next few years, whereas traditional media such as newspapers are set to experience negative growth.

Global AI in Media and Entertainment Market size & share value expected to touch USD 157.04 Bllion by 2032, to grow at a CAGR of 26.1% during the forecast period.

Generative ai in media and entertainment market is likely to attain a valuation of USD 11,570.0 million by 2032, develop at a CAGR of 26.3%

According to recent calculations, the entertainment and media market grew by five percent in 2023 compared to 2022. The market growth is expected to slow down in the coming years at CAGR of four percent between 2024 and 2028.

IP In Media And Entertainment Market size was valued at USD 5.56 Billion in 2023 and is projected to reach USD 9.65 Billion by 2031, growing at a CAGR of 6.11% during the forecast period 2024-2031.

Global IP In Media And Entertainment Market Drivers

The market drivers for the IP In Media And Entertainment Market can be influenced by various factors. These may include:

Content Proliferation: The increasing demand for diverse content across various platforms fuels the IP in Media and Entertainment Market. As streaming services multiply and audiences seek unique experiences, producers and creators must develop a range of intellectual property (IP) to capture varied market segments.

Technological Advancements: Rapid technological advancements are reshaping the Media and Entertainment landscape. Innovations in streaming, virtual reality, and artificial intelligence enable creators to enhance user experiences and engage audiences more effectively.

In mid-2023 it was calculated that Brazil would be the largest entertainment and media market in Latin America, with a value of over 35.5 billion U.S. dollars that year. Mexico ranked second, with a market size surpassing 28 billion dollars at the same time.

The Entertainment And Media Market is projected to grow at 7.4% CAGR, reaching $3825.97 Billion by 2029. Where is the industry heading next? Get the sample report now!

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AI Market In Media And Entertainment Industry Size 2024-2028

The AI market in media and entertainment industry size is forecast to increase by USD 30.73 billion at a CAGR of 26.4% between 2023 and 2028. The market is experiencing significant growth, driven by the usage of multimodal AI to enhance consumer experience, analyze audience behavior, and automate content production. Multimodal AI, which combines text, speech, and visual data, is revolutionizing media and entertainment by enabling personalized recommendations, real-time sentiment analysis, and advanced content creation. Additionally, the utilization of blockchain technology is gaining traction in the industry, offering secure and transparent data sharing, and ensuring data privacy and security. Furthermore, the reliance on external sources of data to train AI models is a key trend, as media and entertainment companies seek to leverage diverse datasets to improve their offerings and stay competitive. These factors are expected to fuel market growth in the coming years.

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Artificial Intelligence (AI) is revolutionizing the media and entertainment industry by enhancing various applications, including game play, fake story recognition, plagiarism detection, production planning, talent discovery, and virtual creation. AI's integration in media and entertainment is enabling high-definition graphics, real-time virtual worlds, and internet video streaming on Ott platforms. In the gaming sector, AI is used to create intelligent opponents, personalize gameplay experiences, and analyze player behavior for sales and marketing purposes. Social media platforms leverage AI and Machine Learning (ML) for natural language processing to provide personalized content recommendations. AI is also transforming sports analysis by generating live footage and identifying patterns to enhance the online gaming experience. Overall, AI is a game-changer in the media and entertainment industry, offering innovative solutions in content creation, distribution, and consumption. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Further, AI-powered rendering engines can create lifelike visuals by analyzing data from real-world environments and applying it to virtual creations. This not only enhances the viewing experience for consumers but also reduces production costs by allowing for more efficient and cost-effective production. AI is also being used to improve the online gaming experience. Real-time virtual worlds can be created using AI, allowing players to interact with each other and their environment in a better way. AI-generated live footage is also being used to enhance sports analysis, providing more accurate and detailed information to broadcasters and fans. In the realm of sales and marketing, AI is being used to analyze consumer behavior and preferences to create targeted marketing campaigns.

AI-powered chatbots can interact with customers, providing personalized recommendations and support. Additionally, AI can be used to analyze social media trends and identify potential marketing opportunities. In conclusion, AI is transforming the media and entertainment industry in numerous ways, from gameplay and talent discovery to high-definition graphics and sales and marketing. As AI and ML technologies continue to advance, we can expect to see even more innovative applications in this industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  Machine learning
  Computer vision
  Speech recognition


End-user

  Media companies
  Gaming industry
  Advertising agencies
  Film production houses


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Technology Insights

The machine learning segment is estimated to witness significant growth during the forecast period. The media and entertainment industry has witnessed significant advancements with the integration of artificial intelligence (AI) and machine learning (ML) technologies. ML, in particular, has been instrumental in revolutionizing video data management and analysis. One illustration of this trend is the latest developments in object storage solutions, such as those provided by Wasabi Technologies. These solutions incorporate AI and ML capabilities for automated tagging of video data, facilitating efficient storage in S3-compatible object storage systems.

Global Artificial Intelligence In Media & Entertainment market size 2025 was XX Million. Artificial Intelligence In Media & Entertainment Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The India Media & Entertainment Market, valued at USD 30 Billion in 2024, is projected to reach USD 48 Billion by 2030, growing at a CAGR of 9.8% from 2025-2030.

The source estimated that, in 2023, the value of the Mexican entertainment and media market would amount to around 28 billion U.S. dollars, up 6.9 percent from 24.2 billion dollars a year earlier. The annual figure was forecast to continue to grow in the following years, surpassing 33 billion dollars by 2027. Overall, the value of the worldwide entertainment and media market was estimated at 2.4 trillion dollars in 2023.

In 2022, the market value of the media and entertainment industry in the Middle East and North Africa was valued at 15.7 billion U.S. dollars. By 2027, the value of the market is expected to increase to 22.1 billion U.S. dollars. After recording a slight dip in 2020, the value of the industry has continued to witness consistent growth each consecutive year.

Global Entertainment and Media market size 2025 was XX Million. Entertainment and Media Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The size and share of the market is categorized based on Type (Hardware, Software, Service) and Application (Entertainment, Media) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Analyze the market segmentation of the Metaverse in Media and Entertainment industry. Gain insights into market share distribution with a detailed breakdown of key segments and their growth.