As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

56.8% of the world’s total population is active on social media.

These are the key social media statistics that you need to know.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

Introduction

Social Media Mental Health Statistics: Social media has many uses, but it often causes the most harm to younger users. Teens face significant mental health issues due to social media, and the COVID-19 pandemic made things worse by increasing screen time and social media use. This created more opportunities for teens to encounter online problems, worsening the situation.

Teens also use social media to find communities and interest groups, watch live streams, and support good causes. It’s important to US teens that they feel welcome and safe online. Despite some problems, social media offers many chances for connection and entertainment. We shall shed more light on the Social Media Mental Health Statistics through this article.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

I really don’t want to spend time talking about how big social media has become. While some of us are still in denial, the impact of social media platforms is so profound. Thus, it’s not surprising when social media trends and statistics go in sync with societal changes. Understanding these...

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

During the third quarter of 2024, internet users in the United States spent over *** hours daily using the internet, with over *** hours spent viewing video content on TV (both broadcast and streamed) as well as more than * hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and ** minutes) in 2022 to close to * hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable ** percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of **** minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

A global survey conducted in March 2020 revealed that the coronavirus has had a direct impact on in-home media consumption around the world, with ** percent of total respondents professing to have read more books or listened to more audiobooks at home and ** percent having listened to more radio due to the COVID-19 pandemic, whilst more than ** percent of consumers spent longer on messaging services and social media. Interestingly, although at least ** percent of respondents in most countries said that they were watching more news coverage, figures for Australia and the United States were lower, amounting to just ** and ** percent respectively. Australians were also the least likely to be reading more newspapers; just **** percent of consumers said that they were doing so compared to the global total of ** percent. Whilst ** percent of Italians were spending longer on messaging services, in Japan the same was true for only ***** percent of respondents, and survey participants from China and the Philippines were by far the most likely to be spending more time on music streaming services.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was ****************************************, with over **** percent of social media users saying this was their main reason for using online networks. Overall, ** percent of social media users said that filling spare time was their main reason for using social media platforms, whilst **** percent of respondents said they used it to read news stories. Less than *** in **** users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over ***** billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost **** billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Gen Z and Millennials are the biggest social media users of all age groups.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

The prevalence of bias in the news media has become a critical issue, affecting public perception on a range of important topics such as political views, health, insurance, resource distributions, religion, race, age, gender, occupation, and climate change. The media has a moral responsibility to ensure accurate information dissemination and to increase awareness about important issues and the potential risks associated with them. This highlights the need for a solution that can help mitigate against the spread of false or misleading information and restore public trust in the media.Data description: This is a dataset for news media bias covering different dimensions of the biases: political, hate speech, political, toxicity, sexism, ageism, gender identity, gender discrimination, race/ethnicity, climate change, occupation, spirituality, which makes it a unique contribution. The dataset used for this project does not contain any personally identifiable information (PII).The data structure is tabulated as follows:Text: The main content.Dimension: Descriptive category of the text.Biased_Words: A compilation of words regarded as biased.Aspect: Specific sub-topic within the main content.Label: Indicates the presence (True) or absence (False) of bias. The label is ternary - highly biased, slightly biased and neutralToxicity: Indicates the presence (True) or absence (False) of bias.Identity_mention: Mention of any identity based on words match.Annotation SchemeThe labels and annotations in the dataset are generated through a system of Active Learning, cycling through:Manual LabelingSemi-Supervised LearningHuman VerificationThe scheme comprises:Bias Label: Specifies the degree of bias (e.g., no bias, mild, or strong).Words/Phrases Level Biases: Pinpoints specific biased terms or phrases.Subjective Bias (Aspect): Highlights biases pertinent to content dimensions.Due to the nuances of semantic match algorithms, certain labels such as 'identity' and 'aspect' may appear distinctively different.List of datasets used : We curated different news categories like Climate crisis news summaries , occupational, spiritual/faith/ general using RSS to capture different dimensions of the news media biases. The annotation is performed using active learning to label the sentence (either neural/ slightly biased/ highly biased) and to pick biased words from the news.We also utilize publicly available data from the following links. Our Attribution to others.MBIC (media bias): Spinde, Timo, Lada Rudnitckaia, Kanishka Sinha, Felix Hamborg, Bela Gipp, and Karsten Donnay. "MBIC--A Media Bias Annotation Dataset Including Annotator Characteristics." arXiv preprint arXiv:2105.11910 (2021). https://zenodo.org/records/4474336Hyperpartisan news: Kiesel, Johannes, Maria Mestre, Rishabh Shukla, Emmanuel Vincent, Payam Adineh, David Corney, Benno Stein, and Martin Potthast. "Semeval-2019 task 4: Hyperpartisan news detection." In Proceedings of the 13th International Workshop on Semantic Evaluation, pp. 829-839. 2019. https://huggingface.co/datasets/hyperpartisan_news_detectionToxic comment classification: Adams, C.J., Jeffrey Sorensen, Julia Elliott, Lucas Dixon, Mark McDonald, Nithum, and Will Cukierski. 2017. "Toxic Comment Classification Challenge." Kaggle. https://kaggle.com/competitions/jigsaw-toxic-comment-classification-challenge.Jigsaw Unintended Bias: Adams, C.J., Daniel Borkan, Inversion, Jeffrey Sorensen, Lucas Dixon, Lucy Vasserman, and Nithum. 2019. "Jigsaw Unintended Bias in Toxicity Classification." Kaggle. https://kaggle.com/competitions/jigsaw-unintended-bias-in-toxicity-classification.Age Bias : Díaz, Mark, Isaac Johnson, Amanda Lazar, Anne Marie Piper, and Darren Gergle. "Addressing age-related bias in sentiment analysis." In Proceedings of the 2018 chi conference on human factors in computing systems, pp. 1-14. 2018. Age Bias Training and Testing Data - Age Bias and Sentiment Analysis Dataverse (harvard.edu)Multi-dimensional news Ukraine: Färber, Michael, Victoria Burkard, Adam Jatowt, and Sora Lim. "A multidimensional dataset based on crowdsourcing for analyzing and detecting news bias." In Proceedings of the 29th ACM International Conference on Information & Knowledge Management, pp. 3007-3014. 2020. https://zenodo.org/records/3885351#.ZF0KoxHMLtVSocial biases: Sap, Maarten, Saadia Gabriel, Lianhui Qin, Dan Jurafsky, Noah A. Smith, and Yejin Choi. "Social bias frames: Reasoning about social and power implications of language." arXiv preprint arXiv:1911.03891 (2019). https://maartensap.com/social-bias-frames/Goal of this dataset :We want to offer open and free access to dataset, ensuring a wide reach to researchers and AI practitioners across the world. The dataset should be user-friendly to use and uploading and accessing data should be straightforward, to facilitate usage.If you use this dataset, please cite us.Navigating News Narratives: A Media Bias Analysis Dataset © 2023 by Shaina Raza, Vector Institute is licensed under CC BY-NC 4.0