The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to eight hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak. Impact of COVID-19 on media consumption In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than 40 percent of U.S. respondents reported spending more time watching shows and films on streaming services, and 25 percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020. The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.

A global survey conducted in March 2020 revealed that the coronavirus has had a direct impact on in-home media consumption around the world, with ** percent of total respondents professing to have read more books or listened to more audiobooks at home and ** percent having listened to more radio due to the COVID-19 pandemic, whilst more than ** percent of consumers spent longer on messaging services and social media. Interestingly, although at least ** percent of respondents in most countries said that they were watching more news coverage, figures for Australia and the United States were lower, amounting to just ** and ** percent respectively. Australians were also the least likely to be reading more newspapers; just **** percent of consumers said that they were doing so compared to the global total of ** percent. Whilst ** percent of Italians were spending longer on messaging services, in Japan the same was true for only ***** percent of respondents, and survey participants from China and the Philippines were by far the most likely to be spending more time on music streaming services.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

Online News Platform Market Outlook

The global online news platform market size is projected to grow significantly from USD 12.5 billion in 2023 to an estimated USD 25.8 billion by 2032, reflecting a compelling CAGR of 8.4% during the forecast period. This remarkable growth can be attributed to the increasing penetration of the internet and smartphones, changes in consumer preferences towards digital news consumption, and the evolution of content delivery technologies.

One of the primary growth factors driving the online news platform market is the widespread adoption of digital devices such as smartphones, tablets, and laptops. With the advent of 4G and 5G technologies, high-speed internet connectivity has become more accessible, enabling users to consume news content on-the-go. This shift from traditional print media to digital platforms has been accelerated by the convenience and immediacy offered by online news platforms, which provide real-time updates and a diverse range of news sources. Additionally, the prevalence of social media platforms has further amplified the reach and engagement of online news content.

Another significant growth driver is the changing consumer behavior and preferences towards personalized content. Modern consumers seek curated news experiences tailored to their interests and preferences, which online news platforms can effectively deliver through advanced algorithms and artificial intelligence (AI). The ability to offer customized news feeds, push notifications, and interactive multimedia content has enhanced user engagement and loyalty, encouraging more consumers to transition to online news platforms. Moreover, the integration of multimedia elements such as videos, infographics, and interactive polls has enriched the news consumption experience, making it more engaging and informative.

The monetization strategies employed by online news platforms also play a crucial role in market growth. The rise of subscription-based models, advertisement-based revenue streams, and hybrid approaches have diversified the revenue potential for online news providers. Subscription-based models offer premium, ad-free content, and exclusive features to paying subscribers, while advertisement-based platforms leverage targeted advertising to generate revenue. The hybrid model combines elements of both, providing a balanced approach to monetization. This flexibility in revenue generation allows online news platforms to cater to a wider audience and sustain their operations efficiently.

Digital Newspaper Publishing has become a cornerstone of the modern news landscape, transforming how news is created, distributed, and consumed. As traditional print newspapers face declining circulation, many have embraced digital platforms to reach wider audiences and remain relevant in the digital age. This shift has enabled newspapers to offer interactive content, real-time updates, and multimedia storytelling, enhancing the reader experience. Moreover, digital newspaper publishing allows for greater flexibility in content delivery, with the ability to tailor news to specific audiences through data analytics and user preferences. The transition to digital has also opened up new revenue streams, such as digital subscriptions and targeted advertising, providing financial sustainability for news organizations.

Regionally, the online news platform market exhibits varied growth trends. North America and Europe are expected to maintain significant market shares due to high internet penetration rates and a well-established digital infrastructure. However, the Asia Pacific region is anticipated to experience the fastest growth, driven by the rapid increase in internet users, smartphone adoption, and the expansion of digital literacy. Emerging economies in Latin America, the Middle East, and Africa are also poised for considerable growth as internet accessibility and digital awareness improve.

Type Analysis

The online news platform market by type is segmented into subscription-based, advertisement-based, and hybrid models. Subscription-based platforms have gained significant traction due to their ability to provide premium, ad-free content and exclusive features to paying customers. This model ensures a steady revenue stream and fosters a loyal customer base, as consumers are willing to pay for high-quality, reliable news. Furthermore, subscription-based platforms often offer in-depth analyses, expert opinions, and investigative journalism, catering to

Metaverse-Driven Media Consumption Market size is expected to reach USD 1,654.6 million by 2034, from USD 330.6 million in 2024, growing at a CAGR of 17.4% by 2024-2034

Find detailed analysis in Market Research Intellect's Mem Media Consumption Market Report, estimated at USD 45 billion in 2024 and forecasted to climb to USD 70 billion by 2033, reflecting a CAGR of 6.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

Online Media Market Outlook

According to our latest research, the global online media market size reached USD 468.2 billion in 2024, reflecting a robust and sustained expansion driven by digital transformation across industries. The market is expected to grow at a CAGR of 11.1% from 2025 to 2033, reaching an estimated USD 1,209.6 billion by 2033. This remarkable growth trajectory is primarily fueled by increased internet penetration, the proliferation of smart devices, and the rising demand for diverse digital content formats. As per our analysis, the online media market is undergoing rapid evolution, with innovative business models and advanced technologies shaping the future of content consumption and monetization globally.

The exponential growth of the online media market is being propelled by several significant factors. Firstly, the widespread adoption of high-speed internet and the rollout of 5G networks have dramatically enhanced the accessibility and quality of online media content. Consumers are now able to stream high-definition videos, participate in interactive social platforms, and access real-time news and information with unprecedented ease. This seamless connectivity has not only increased the time spent on digital platforms but also encouraged the creation of new content formats, such as live streaming and immersive podcasts, further driving user engagement and market growth. The convenience and flexibility offered by online media platforms have fundamentally changed consumer behavior, making digital content consumption an integral part of daily life worldwide.

Secondly, the diversification of revenue models within the online media industry has played a crucial role in market expansion. Traditional advertising remains a dominant force; however, the rise of subscription-based services, pay-per-view options, and freemium models has provided both consumers and content creators with greater flexibility and choice. Leading platforms are leveraging data analytics and artificial intelligence to personalize content recommendations and optimize advertising strategies, thereby increasing user retention and monetization rates. Moreover, the ongoing shift towards mobile-first consumption, particularly among younger demographics, has incentivized platforms to innovate and tailor their offerings for smartphones and other portable devices. This adaptability and focus on user experience have contributed significantly to the sustained growth of the online media market.

Another key growth driver is the increasing integration of online media into enterprise and educational environments. Businesses are utilizing digital platforms for marketing, brand engagement, and employee training, while educational institutions are leveraging online media for remote learning and knowledge dissemination. The COVID-19 pandemic accelerated this trend, highlighting the critical role of online media in maintaining communication, collaboration, and learning during periods of physical distancing. As organizations continue to invest in digital transformation, the demand for high-quality, interactive, and secure online media solutions is expected to rise, further expanding the addressable market.

From a regional perspective, Asia Pacific is emerging as the fastest-growing market for online media, driven by a large and youthful population, rapid urbanization, and increasing smartphone adoption. North America remains a mature and highly lucrative market, characterized by high consumer spending, technological innovation, and the presence of major industry players. Europe is witnessing steady growth, supported by robust digital infrastructure and regulatory initiatives promoting fair competition and content diversity. Meanwhile, Latin America and the Middle East & Africa are experiencing gradual growth, buoyed by improving internet connectivity and a growing appetite for digital content. Each region presents unique opportunities and challenges, influencing the competitive dynamics and strategic priorities of market participants.

Platform Analysis</

Market Research Intellect's Filter Media Consumption Market Report highlights a valuation of USD 5.8 billion in 2024 and anticipates growth to USD 9.2 billion by 2033, with a CAGR of 6.5% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Ohe aim of this series of reports is to inform an understanding of news consumption across the UK, and within each UK nation. The findings are published as part of our range of market research publications that examine people’s consumption of, and attitudes towards, different types of content on different platforms. The report also provides ‘share of references’ data. This is a cross-media measure used by Ofcom to compare the share of individual news sources, consumed across all platforms.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Ohe aim of this series of reports is to inform an understanding of news consumption across the UK, and within each UK nation. The findings are published as part of our range of market research publications that examine people’s consumption of, and attitudes towards, different types of content on different platforms. The report also provides ‘share of references’ data. This is a cross-media measure used by Ofcom to compare the share of individual news sources, consumed across all platforms.

Market Research Intellect presents the High Temperature Filter Media Consumption Market Report-estimated at USD 2.5 billion in 2024 and predicted to grow to USD 4.0 billion by 2033, with a CAGR of 6.5% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

Media Buying Services Market Outlook

The global media buying services market size was valued at approximately USD 100 billion in 2023 and is projected to reach USD 200 billion by 2032, growing at a compound annual growth rate (CAGR) of 8% during the forecast period. The primary growth factor for this market is the increasing investment in digital advertising and the growing complexity of media landscapes which necessitate the need for specialized media buying services.

The media buying services market is experiencing significant growth driven by the exponential rise in digital media consumption. With the proliferation of internet-enabled devices, consumers are spending more time online, leading advertisers to follow suit. This shift is further fueled by the increasing efficacy of data analytics and programmatic advertising, which allow for more targeted and efficient media buys. Additionally, the advent of technologies such as artificial intelligence and machine learning in media planning and buying processes have made it possible to optimize media expenditures and measure returns more accurately, thereby driving the market growth.

Another critical growth factor is the growing complexity and fragmentation of media channels. Traditional media like television, radio, and print are no longer the only options; digital platforms such as social media, search engines, video streaming services, and mobile apps have become vital components of advertising strategies. This complexity necessitates a more sophisticated approach to media buying, where services are customized to integrate various media channels effectively. As advertisers seek to balance their media mix for optimal reach and engagement, the demand for specialized media buying services continues to rise.

The integration of advanced technologies such as programmatic advertising is also playing a crucial role in the market's expansion. Programmatic media buying automates the process of purchasing digital ads, utilizing data insights and real-time bidding to place ads more effectively. This not only enhances the precision of targeting but also increases the efficiency of media spending. The ability to dynamically allocate budget based on performance metrics is particularly appealing to advertisers, further driving the adoption of media buying services.

Regionally, North America dominates the media buying services market, owing to its mature digital advertising ecosystem and high ad spending across various sectors. However, the Asia-Pacific region is expected to witness the highest CAGR during the forecast period, driven by rapid digitalization, increasing internet penetration, and burgeoning consumer markets. Additionally, Europe remains a significant player with substantial investments in both traditional and digital media. The Middle East & Africa and Latin America are also emerging markets, showing promising growth potential as they continue to develop their digital infrastructures.

Service Type Analysis

The media buying services market can be segmented by service type into traditional media buying, digital media buying, programmatic media buying, and others. Traditional media buying involves purchasing advertising space in conventional media channels like television, radio, and print. Despite the rise of digital media, traditional media remains relevant due to its extensive reach and established audience base. Many industries, including automotive and retail, continue to allocate substantial portions of their advertising budgets to traditional media, thereby sustaining its demand.

Digital media buying, on the other hand, has seen exponential growth due to the increasing shift towards online channels. Social media platforms like Facebook, Instagram, and Twitter, alongside search engines and video streaming services, have become critical avenues for reaching target audiences. The ability to leverage data analytics for precise targeting and measurement makes digital media buying exceptionally attractive. It allows advertisers to optimize their campaigns in real-time, enhancing the overall effectiveness of their ad spend.

Programmatic media buying represents the most technologically advanced segment and is growing rapidly. This automated process uses algorithms and data to purchase digital ad space in real-time. Programmatic advertising enables more efficient budget allocation, improved targeting accuracy, and better performance measurement. Advertisers can dynamically adjust their bids based on various factors such as audience behavior, market trends, and campaign

In 2024, the Japanese prepared culture media market decreased by -8.6% to $704M, falling for the fifth year in a row after two years of growth. In general, consumption, however, continues to indicate a pronounced descent. Prepared culture media consumption peaked at $988M in 2012; however, from 2013 to 2024, consumption remained at a lower figure.

Internet Usage: Social Media Market Share: Mobile: Youku data was reported at 0.000 % in 18 Mar 2024. This stayed constant from the previous number of 0.000 % for 17 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 18 Mar 2024, with 11 observations. The data reached an all-time high of 0.120 % in 13 Mar 2024 and a record low of 0.000 % in 18 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

The Adults' Media Use and Attitudes report is published as part of Ofcom's media literacy duties. It provides data on adults' media use and attitudes across TV, radio, games, mobile and the internet, with a particular focus on online use and attitudes. The research underpinning this report was first conducted in 2005. The 2016 report focuses on the current wave of research which was conducted in autumn 2015, and any key changes since 2014. Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.

Streaming Media Market Outlook

According to our latest research, the global streaming media market size reached USD 124.7 billion in 2024, reflecting robust expansion powered by the surging adoption of digital content consumption worldwide. The market is anticipated to grow at a CAGR of 14.3% from 2025 to 2033, positioning it to achieve a substantial value of USD 370.9 billion by 2033. This impressive trajectory is primarily driven by increased penetration of high-speed internet, proliferation of smart devices, and evolving consumer preferences for on-demand content.

A key growth factor fueling the streaming media market is the widespread availability and affordability of high-speed broadband and 5G connectivity. As internet infrastructure improves globally, particularly in developing economies, consumers are gaining seamless access to high-quality streaming services. This transformation is further bolstered by telecom operators partnering with streaming platforms to offer bundled packages, making premium content more accessible. The resulting reduction in buffering times and enhanced video and audio quality have significantly elevated the user experience, prompting a shift from traditional broadcast and cable TV to internet-based streaming solutions.

Another significant driver is the rapid adoption of smart devices, including smartphones, tablets, smart TVs, and gaming consoles, which have become the primary conduits for media consumption. The integration of streaming applications with these devices, coupled with intuitive user interfaces and personalized recommendations, has revolutionized how users interact with digital content. Furthermore, the rise of original content production by major streaming players has intensified competition and diversified offerings, attracting a broader audience base. Content localization and the availability of multilingual options have also played a crucial role in expanding market reach, particularly in non-English-speaking regions.

The evolution of consumer behavior towards on-demand, personalized, and ad-free experiences is further accelerating market growth. Subscription-based models, freemium offerings, and ad-supported streaming have enabled consumers to choose services that best fit their preferences and budgets. Additionally, technological advancements such as artificial intelligence, machine learning, and cloud computing have enabled platforms to deliver hyper-personalized content, optimize bandwidth usage, and ensure seamless playback across devices. The growing trend of live streaming, particularly for sports, gaming, concerts, and educational events, is also contributing to the marketÂ’s upward trajectory, opening new revenue streams for content creators and distributors.

Media Streaming Services have revolutionized the way we consume content, offering unprecedented access to a vast array of digital media. These services have become integral to our daily lives, providing on-demand access to movies, TV shows, music, and more. With the rise of platforms like Netflix, Amazon Prime Video, and Spotify, consumers now enjoy personalized content experiences tailored to their preferences. The convenience of streaming services, combined with the ability to access content across multiple devices, has made them a preferred choice for entertainment. As these services continue to evolve, they are increasingly incorporating features such as offline downloads, interactive content, and live streaming, further enhancing user engagement and satisfaction.

Regionally, North America continues to dominate the streaming media market, driven by early technology adoption, high disposable incomes, and a robust ecosystem of content creators and distributors. However, the Asia Pacific region is witnessing the fastest growth, propelled by a burgeoning middle class, increasing smartphone penetration, and aggressive investments by global and local streaming service providers. Europe and Latin America are also experiencing steady expansion, supported by regulatory initiatives promoting digital transformation and widespread adoption of OTT platforms. The Middle East & Africa, though at a nascent stage, presents significant untapped potential as internet infrastructure continues to improve. Collectively, these regional dynamics are shaping a vibrant and competitive global stre

Print Media Monitoring Market Outlook

The global print media monitoring market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach USD 2.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. This growth is fueled by the increasing importance of media intelligence in shaping public relations strategies and marketing campaigns for businesses and organizations. As traditional print media continues to hold substantial influence in various regions, especially in developing countries, the demand for robust media monitoring tools is expected to surge.

One of the primary growth factors driving the print media monitoring market is the rising need for organizations to safeguard their brand reputation. With the proliferation of information sources, companies are increasingly focusing on tracking and analyzing print media coverage to mitigate negative publicity and capitalize on positive mentions. This necessity is especially critical in industries such as pharmaceuticals, finance, and government, where reputation significantly influences consumer trust and regulatory compliance. Effective print media monitoring provides actionable insights that help in strategic decision-making, further bolstering market growth.

Moreover, the expansion of public relations and marketing activities is significantly contributing to the market's growth. Businesses are investing heavily in monitoring tools to evaluate the effectiveness of their campaigns, understand market trends, and benchmark against competitors. The ability to measure the impact of media coverage and adjust strategies accordingly is vital for maintaining a competitive edge. This increasing reliance on data-driven marketing and public relations strategies is expected to continue driving the demand for advanced print media monitoring services and software.

Another key growth factor is the advent of sophisticated technologies, such as artificial intelligence (AI) and machine learning (ML), in media monitoring solutions. These technologies enhance the capabilities of monitoring tools by automating the extraction and analysis of relevant data from vast amounts of print media content. AI and ML can identify patterns, sentiment, and emerging trends more efficiently than traditional methods, significantly improving the accuracy and speed of media monitoring. As technology continues to evolve, it is likely to unlock new opportunities for market expansion and innovation.

Regionally, North America currently dominates the print media monitoring market, owing to the high adoption rate of advanced technologies and the presence of numerous prominent media monitoring companies. However, significant growth is anticipated in the Asia Pacific region, driven by the increasing media consumption and the expanding market for public relations and marketing services. The emergence of new media outlets and the growing importance of maintaining a positive public image in rapidly developing economies are expected to fuel the market's expansion in this region.

Component Analysis

The print media monitoring market is segmented by component into software and services. The software segment encompasses various platforms and applications that facilitate the collection, analysis, and reporting of print media data. These software solutions often include features such as real-time tracking, sentiment analysis, and customizable dashboards. The increasing demand for comprehensive and user-friendly software solutions is a significant driver for this segment. Organizations are looking for tools that can seamlessly integrate with their existing systems and provide actionable insights in a timely manner, which is propelling the growth of the software segment.

The services segment includes professional services such as consulting, implementation, training, and support. These services are essential for ensuring that organizations can effectively utilize media monitoring tools to achieve their strategic objectives. The complexity of integrating new technologies and the need for ongoing support and customization create a steady demand for professional services. As businesses seek to maximize their return on investment in media monitoring solutions, the services segment is expected to experience sustained growth. Additionally, the increasing outsourcing of media monitoring activities to specialized service providers contributes to the segment's expansion.

Within the software segment, advancements in AI and ML are driving innovation. These t

According to a global survey conducted in February 2025, over 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 25 percent reported paying attention to personalities and creators.