A global survey conducted in March 2020 revealed that the coronavirus has had a direct impact on in-home media consumption around the world, with ** percent of total respondents professing to have read more books or listened to more audiobooks at home and ** percent having listened to more radio due to the COVID-19 pandemic, whilst more than ** percent of consumers spent longer on messaging services and social media. Interestingly, although at least ** percent of respondents in most countries said that they were watching more news coverage, figures for Australia and the United States were lower, amounting to just ** and ** percent respectively. Australians were also the least likely to be reading more newspapers; just **** percent of consumers said that they were doing so compared to the global total of ** percent. Whilst ** percent of Italians were spending longer on messaging services, in Japan the same was true for only ***** percent of respondents, and survey participants from China and the Philippines were by far the most likely to be spending more time on music streaming services.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

This project was conducted under the Economic and Social Research Council (ESRC)/Arts and Humanities Research Council (AHRC) Cultures of Consumption programme, to gather qualitatively rich but also reliably representative data on whether and how people's practices of media consumption (including 'new' media) give them the resources to connect to wider public spaces. The research also examined what implications for forms of democratic citizenship and participation that consumption may have. The research covered the ways that people's practices as media consumers were connected (or not) to their practices as citizens; how individual consumers might themselves understand the relationship between consumption and citizenship; and how far consumers think their media consumption provides them with the resources for citizenship they feel they need and ought to have.

Phase One of the project comprised detailed qualitative work across six regions of England. The diaries of 37 participants' media consumption were analysed, initial and subsequent interviews were conducted with those respondents, and focus group interviews were conducted with diarists. Phase Two involved a telephone survey of 1,017 people, conducted by ICM Research across the United Kingdom that aimed to produce conclusions on the detailed issues about consumption and citizenship raised in Phase One.

Further information and reports may be found on the Media Consumption and the Future of Public Connection project web site.

According to a 2024 survey on the digital usage among Chinese internet users, around 79 percent of respondents reported to use social media to find information about brands and products. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey.

Abstract copyright UK Data Service and data collection copyright owner. This project was conducted under the Economic and Social Research Council (ESRC)/Arts and Humanities Research Council (AHRC) Cultures of Consumption programme, to gather qualitatively rich but also reliably representative data on whether and how people's practices of media consumption (including 'new' media) give them the resources to connect to wider public spaces. The research also examined what implications for forms of democratic citizenship and participation that consumption may have. The research covered the ways that people's practices as media consumers were connected (or not) to their practices as citizens; how individual consumers might themselves understand the relationship between consumption and citizenship; and how far consumers think their media consumption provides them with the resources for citizenship they feel they need and ought to have. Phase One of the project comprised detailed qualitative work across six regions of England. The diaries of 37 participants' media consumption were analysed, initial and subsequent interviews were conducted with those respondents, and focus group interviews were conducted with diarists. Phase Two involved a telephone survey of 1,017 people, conducted by ICM Research across the United Kingdom that aimed to produce conclusions on the detailed issues about consumption and citizenship raised in Phase One. Further information and reports may be found on the Media Consumption and the Future of Public Connection project web site. Main Topics: This mixed methods data collection comprises 42 diaries, 42 interview transcripts from interviews with the diarists, and 5 focus group transcripts from Phase One of the research, and one quantitative data file comprising the survey data from Phase Two. Topics covered include time use, media use and consumption, the public world and civic involvement, voting behaviour and civic and political awareness. The diaries covered media use over a period of three months. The survey covered television viewing, radio listening, newspaper and book readership, internet and email use, leisure time, attitude to local area and personal safety, political interest, favourite entertainments, current affairs, political attitudes, opinions of mass media, political and social issues and information sources. Simple random sample Volunteer sample Face-to-face interview

In terms of average time spent each day, TV is the second most used form of media in the United States, with adults spending *** minutes (more than ***** hours) watching television on a daily basis according to a study undertaken in April 2021. Digital formats took up the majority of U.S. adults' daily media consumption time, while for newspapers and magazines the average time spent was just *** and ***** minutes respectively. Is print dying? The reluctance among many print publications to publish their circulation figures tells a story in itself – print consumption is not what it used to be. Whilst many newspapers and magazines have made the move online, those which have not, have fallen behind, and in an increasingly digitized market risk disappearing almost totally from their audience’s view. Interestingly, ** percent adults who took part in a study on print media in 2018 admitted that they felt indifferent towards print dying out, and **** percent even said that they were happy at the prospect of the medium’s extinction. Despite the majority of respondents stating that they would be sad if print media became obsolete, a resurgence of the print medium looks to be unlikely. Book store and news dealer sales in the U.S. have been on the decline since 2007, and even long-established newspapers like The New York Times have had to protect themselves from the decline of print media by shifting their focus to digital. Subscriptions to The New York Times’ digital only news product have almost tripled since the end of 2014, evidencing the demand for such products and their potential success. Digital advertising and subscriptions make up a significant amount of the newspaper’s revenue and are necessary for its continued success. Had the NYT stuck to print, the company’s revenue would likely be very different. How has media consumption changed?  Since 2011, the daily time spent with major media in the United States has increased by ** minutes, with the average amount of daily time spent amounting to over half the hours in a day. Digital media is taking over, with music streaming services like Deezer and Spotify providing hours of entertainment and constantly expanding catalogues of music available at the click of a button. Revenue from music streaming in the U.S. reached 7.4 billion dollars in 2018, an increase of six billion in just five years, and the TV market is undergoing a similar change. Companies like Netflix and Sling TV are growing whilst traditional TV providers are losing subscribers. Streaming revenue, subscriptions and consumption are set to increase exponentially, whereas traditional media like books, print magazines and newspapers are less popular and have been exhibiting negative growth, a trend which is likely to continue in years to come.

Several media studies have investigated the news consumption of young people and discussed where they get information and what motivates them to consume news. Little is known about the structural factors that influence young people’s news consumption behavior. The aim of this paper is to fill this research gap by focusing on structural factors that play a major role in young people’s news consumption. In a mixed-methods study, we investigated Swiss youth media behavior in news consumption from 2019 to 2020 in Switzerland. The results show that news consumption of people aged 12–20 is determined by three structural factors at home and outside: 1. access to media and internet; 2. regulation by parents and teachers, and 3. routines at home or school. These three factors shape the individual media environment and are related to young people’s news consumption behavior. Changes in news consumption behavior were evident in school transitions where young people not only change teachers and get a new peer group but are often involved in a change of location. These changes can be normative transitions which have an influence on the structural factors of the individual media environment and thus influence the news consumption behavior of young people. Young Swiss people consume news via their smartphones, which are offered to them through news portals, various apps, or via social media feeds, on which they usually come across news by chance and consume it casually in their free time. Structural factors of media environments (i.e., access, regulation, and news consumption routines) play a major role in young people’s news consumption. These structural factors can be influenced by parents, teachers, and peers. For schools in particular, the paradigm that emerges from these findings is to reduce barriers to accessing news content and to rethink certain regulations, and to make recommendations and establish routines that encourage young people to consume news.

The Spoken Word Content Platforms market has emerged as a dynamic segment within the broader digital content industry, fueled by the rising popularity of audio-based media consumption. As consumers continue to seek engaging and accessible ways to absorb information, spoken word platforms, which include podcasts, aud

Data generated from a survey produced by the authors and distributed by GfK, to gather information about: audio and audio-visual media device ownership in UK households; types of audio and audio-visual media delivery methods and services used by UK audiences; smart-device and voice-assistant ownership; individual versus household group versus visitor group weekly media consumption time.

This forms part of the PhD research of Craig Cieciura. This was experiment-based research to determine how to render object-based audio in the domestic environment using ad-hoc, audio-capable devices.

References Cieciura, C., Mason, R., Coleman, P. and Paradis, M. 2018. Survey of media device ownership, media service usage, and group media consumption in UK households, Audio Engineering Society Preprint, 145th Convention, Engineering Brief 456.

This News Media Survey provides information on consumer media exposure and interests, exposure to and views about science, opinions about scientists and Russian science, and long-distance telephone usage over time. Variables explore respondents' exposure to various media, their use of the media as a source of scientific information, their attitudes toward science, and the effects of science on society, their opinions of the character of scientists and the comparative quality of Russian and United States science, and the extent and quality of respondents' information about earth satellites. Other variables present information on the effects of the recession on respondents' families, their financial assets relative to the previous year, and their air travel. Demographic variables provide information on age, sex, race, marital status, education, occupation, religion, family size, and family income.

Learn more about Market Research Intellect's Filter Media Consumption Market Report, valued at USD 5.8 billion in 2024, and set to grow to USD 9.2 billion by 2033 with a CAGR of 6.5% (2026-2033).

Ofcom is currently in the process of reviewing the News Survey in order to ensure that it remains fit for purpose. This means that there may be differences to the next survey including different questions and a different methodology. The 2015 executive summary and accompanying slide pack report provide the key findings of Ofcom’s 2015 research into news consumption across television, radio, print and online. The aim of the 2015 report was to inform an understanding of news consumption across the UK, and within each UK nation. The findings were published as part of our range of market research publications that examine people’s consumption of, and attitudes towards, different types of content on different platforms. The report provides data on various news consumption measures, including the sources and platforms used, the use of local news, the perceived importance of different outlets for news, attitudes to individual news sources, the reasons people follow news, and news consumption in the nations. It also compares the 2015 news consumption findings with those from the previous two years, where possible. The report also provides ‘share of references’ data. This is a cross-media measure used by Ofcom to compare the share of individual news sources, consumed across all platforms.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Pre-test analysis Y variable (excessive digital media consumption) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

Online Media Market Outlook

According to our latest research, the global online media market size reached USD 468.2 billion in 2024, reflecting a robust and sustained expansion driven by digital transformation across industries. The market is expected to grow at a CAGR of 11.1% from 2025 to 2033, reaching an estimated USD 1,209.6 billion by 2033. This remarkable growth trajectory is primarily fueled by increased internet penetration, the proliferation of smart devices, and the rising demand for diverse digital content formats. As per our analysis, the online media market is undergoing rapid evolution, with innovative business models and advanced technologies shaping the future of content consumption and monetization globally.

The exponential growth of the online media market is being propelled by several significant factors. Firstly, the widespread adoption of high-speed internet and the rollout of 5G networks have dramatically enhanced the accessibility and quality of online media content. Consumers are now able to stream high-definition videos, participate in interactive social platforms, and access real-time news and information with unprecedented ease. This seamless connectivity has not only increased the time spent on digital platforms but also encouraged the creation of new content formats, such as live streaming and immersive podcasts, further driving user engagement and market growth. The convenience and flexibility offered by online media platforms have fundamentally changed consumer behavior, making digital content consumption an integral part of daily life worldwide.

Secondly, the diversification of revenue models within the online media industry has played a crucial role in market expansion. Traditional advertising remains a dominant force; however, the rise of subscription-based services, pay-per-view options, and freemium models has provided both consumers and content creators with greater flexibility and choice. Leading platforms are leveraging data analytics and artificial intelligence to personalize content recommendations and optimize advertising strategies, thereby increasing user retention and monetization rates. Moreover, the ongoing shift towards mobile-first consumption, particularly among younger demographics, has incentivized platforms to innovate and tailor their offerings for smartphones and other portable devices. This adaptability and focus on user experience have contributed significantly to the sustained growth of the online media market.

Another key growth driver is the increasing integration of online media into enterprise and educational environments. Businesses are utilizing digital platforms for marketing, brand engagement, and employee training, while educational institutions are leveraging online media for remote learning and knowledge dissemination. The COVID-19 pandemic accelerated this trend, highlighting the critical role of online media in maintaining communication, collaboration, and learning during periods of physical distancing. As organizations continue to invest in digital transformation, the demand for high-quality, interactive, and secure online media solutions is expected to rise, further expanding the addressable market.

From a regional perspective, Asia Pacific is emerging as the fastest-growing market for online media, driven by a large and youthful population, rapid urbanization, and increasing smartphone adoption. North America remains a mature and highly lucrative market, characterized by high consumer spending, technological innovation, and the presence of major industry players. Europe is witnessing steady growth, supported by robust digital infrastructure and regulatory initiatives promoting fair competition and content diversity. Meanwhile, Latin America and the Middle East & Africa are experiencing gradual growth, buoyed by improving internet connectivity and a growing appetite for digital content. Each region presents unique opportunities and challenges, influencing the competitive dynamics and strategic priorities of market participants.

Platform Analysis</

Introduction: Social media has become an integrated part of daily life, with an estimated 3 billion social media users worldwide. Adolescents and young adults are the most active users of social media. Research on social media has grown rapidly, with the potential association of social media use and mental health and well-being becoming a polarized and much-studied subject. The current body of knowledge on this theme is complex and difficult-to-follow. The current paper presents a scoping review of the published literature in the research field of social media use and its association with mental health and well-being among adolescents.Methods and Analysis: First, relevant databases were searched for eligible studies with a vast range of relevant search terms for social media use and mental health and well-being over the past five years. Identified studies were screened thoroughly and included or excluded based on prior established criteria. Data from the included studies were extracted and summarized according to the previously published study protocol.Results: Among the 79 studies that met our inclusion criteria, the vast majority (94%) were quantitative, with a cross-sectional design (57%) being the most common study design. Several studies focused on different aspects of mental health, with depression (29%) being the most studied aspect. Almost half of the included studies focused on use of non-specified social network sites (43%). Of specified social media, Facebook (39%) was the most studied social network site. The most used approach to measuring social media use was frequency and duration (56%). Participants of both genders were included in most studies (92%) but seldom examined as an explanatory variable. 77% of the included studies had social media use as the independent variable.Conclusion: The findings from the current scoping review revealed that about 3/4 of the included studies focused on social media and some aspect of pathology. Focus on the potential association between social media use and positive outcomes seems to be rarer in the current literature. Amongst the included studies, few separated between different forms of (inter)actions on social media, which are likely to be differentially associated with mental health and well-being outcomes.

The study series ´Media Analyse´ is an annual, systematic survey of media usage among the German population which is conducted by ´Arbeitsgemeinschaft für Media-Analyse (AGMA)“. AGMA includes popular consumer media, advertising agencies and various advertising companies. A random sample is surveyed annually in a personal interview about their media use. The present study from 1992 focuses on the consumption of press media. Die Studienreihe „Media-Analyse“ ist eine jährlich durchgeführte, systematische Erhebung des Nutzungsverhaltens von Medien innerhalb der deutschen Bevölkerung. Träger der „Media-Analyse“ ist die „Arbeitsgemeinschaft für Media-Analyse (AGMA)“, in der alle wesentlichen Publikumsmedien, Werbeagenturen sowie verschiedene werbetreibende Unternehmen zusammengeschlossen sind. Dabei wird jährlich eine Zufallsstichprobe in einem persönlichen Interview zu ihrer Mediennutzung befragt. Im Fokus der vorliegenden Studie aus dem Jahr 1992 liegt der Konsum von Pressemedien.

The results might surprise you when looking at internet users that are active on social media in each country.

A study of media consumption in the United States concluded in August 2024 found that Generation Z respondents spent the largest number of hours daily consuming media - *** hours. The silent generation spent less than **** hours on daily media consumption.

During a survey among internet users worldwide during the third quarter of 2024, an average of **** percent of global respondents said they used social media platforms to conduct research on brands. The top three markets with the highest share of internet users using social media for brand research were all African: Nigeria, Morocco, and Ghana all recorded shares above ** percent.

Media exposure per profile: average number of days per week.