According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

During the third quarter of 2024, internet users in the United States spent over six hours daily using the internet, with over 4.5 hours spent viewing video content on TV (both broadcast and streamed) as well as more than 2 hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to 8 hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable 21 percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of 53.8 minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

A global survey conducted in March 2020 revealed that the coronavirus has had a direct impact on in-home media consumption around the world, with ** percent of total respondents professing to have read more books or listened to more audiobooks at home and ** percent having listened to more radio due to the COVID-19 pandemic, whilst more than ** percent of consumers spent longer on messaging services and social media. Interestingly, although at least ** percent of respondents in most countries said that they were watching more news coverage, figures for Australia and the United States were lower, amounting to just ** and ** percent respectively. Australians were also the least likely to be reading more newspapers; just **** percent of consumers said that they were doing so compared to the global total of ** percent. Whilst ** percent of Italians were spending longer on messaging services, in Japan the same was true for only ***** percent of respondents, and survey participants from China and the Philippines were by far the most likely to be spending more time on music streaming services.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Find detailed analysis in Market Research Intellect's Mem Media Consumption Market Report, estimated at USD 45 billion in 2024 and forecasted to climb to USD 70 billion by 2033, reflecting a CAGR of 6.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

According to a global survey conducted in 2025, nearly half of X (formerly Twitter) users paid attention to news from mainstream news outlets and journalists, while an equal share engaged with content from creators and personalities, such as celebrities and influencers. This indicates a balanced split in attention between traditional media and individual voices on the platform.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

Pre-test analysis Y variable (excessive digital media consumption) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

In March 2020, media consumption went up ** percent from the previous month where the first confirmed case of COVID-19 was announced in Indonesia. Traffic remained constant in April as some regions in Indonesia implemented large-scale social restrictions.

Indicators from the Opinions and Lifestyle Survey (OPN) related to people’s social media use and attitudes towards elections in Great Britain.

A 2025 survey revealed that audiences using social networks for news engage with sources differently depending on the network; for example 48 percent of X (formerly Twitter) users paid the most attention to mainstream news outlets and journalists, while only 36 percent of TikTok users and 45 percent of Snapchat users did the same. These latter platforms saw higher attention directed toward creators and personalities, with 49 percent of TikTok users and 56 percent of Snapchat users engaging more with influencers and celebrities.

Pre-test analysis Z variable (stress level) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

Pre-test analysis Z variable (stress level) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

Snapshot img

China Media And Entertainment Market Size 2025-2029

The media and entertainment market in China size is forecast to increase by USD 89 billion at a CAGR of 6.1% between 2024 and 2029.

The media and entertainment market is experiencing significant growth, driven by several key trends. One notable trend is the increasing demand for culturally relevant content, as consumers seek out media that resonates with their identities and experiences. Another trend is the growing popularity of virtual reality (VR) and 360-degree videos, which offer experiences that traditional media cannot match. Pirated content, particularly in video streaming, remains a significant challenge. However, the market also faces challenges, including the illegal downloading and piracy of content, which undermines the value of intellectual property and hinders the growth of the industry. Overall, the media and entertainment landscape is evolving rapidly, presenting both opportunities and challenges for market participants.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The media and entertainment market encompasses a dynamic and evolving landscape, characterized by an abundance of content supply and diverse media channels. Digital access has transformed the media environment, enabling consumers to engage with content on-demand through various platforms, including streaming services, video on demand, and social media. Advertising spending continues to shift towards digital channels, fueling innovation in media monetization and content licensing. Media consumption patterns are increasingly fragmented, with audiences demanding personalized and engaging experiences. Media industry players are leveraging technology to enhance media infrastructure, improve media analytics, and facilitate media strategy. Media regulation and ethics are critical issues, as media impact on audiences and demographics continues to evolve.


Media convergence and globalization have further disrupted traditional media models, necessitating a focus on media literacy and media studies. Content creation tools and content management systems enable media professionals to produce and distribute high-quality digital content, driving growth in media production and content marketing. Overall, the media market is experiencing significant change, driven by technological innovation, shifting consumer preferences, and evolving business models.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Wired
  Wireless


Revenue

  Advertisement revenue
  Subscription revenue
  Others


Type

  Film
  Music
  Social media
  Video and animation
  Others


Distribution Channel

  Digital platforms
  Traditional media


Geography

  China

By Application Insights

The wired segment is estimated to witness significant growth during the forecast period. The market incorporates various wired technologies for communication, data transfer, and signal transmission. Wired technology plays a crucial role in applications such as broadcasting and distribution of audio, video, and data signals from production studios to broadcasting stations. This technology ensures reliability and stability in critical operations, providing consistent performance with minimal latency and reduced susceptibility to interference. Wired connections are essential for uninterrupted media and entertainment services, delivering high-quality audiovisual experiences for production and live events. Key technologies include high-definition displays, powerful processors, enhanced connectivity, and real-time data transmission. The media and entertainment industry in China continues to evolve with advancements in digital transformation, streaming services, virtual reality, augmented reality, artificial intelligence, and experiences.
Content consumption trends include mobile-centric platforms, online television services, podcasts, and niche streaming services. Intellectual property rights, copyrighted material, and data privacy are significant concerns, with ongoing efforts to address unlawful websites, pirated content, and illicit cyber activity. The market is driven by increasing smartphone penetration, online consumption, broadband initiatives, and subscription-based models. Strategic partnerships, content diversification, and distribution capabilities are key strategies for companies in this dynamic market.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our China Media And Entertainment Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Print Media Monitoring Market Outlook

The global print media monitoring market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach USD 2.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. This growth is fueled by the increasing importance of media intelligence in shaping public relations strategies and marketing campaigns for businesses and organizations. As traditional print media continues to hold substantial influence in various regions, especially in developing countries, the demand for robust media monitoring tools is expected to surge.

One of the primary growth factors driving the print media monitoring market is the rising need for organizations to safeguard their brand reputation. With the proliferation of information sources, companies are increasingly focusing on tracking and analyzing print media coverage to mitigate negative publicity and capitalize on positive mentions. This necessity is especially critical in industries such as pharmaceuticals, finance, and government, where reputation significantly influences consumer trust and regulatory compliance. Effective print media monitoring provides actionable insights that help in strategic decision-making, further bolstering market growth.

Moreover, the expansion of public relations and marketing activities is significantly contributing to the market's growth. Businesses are investing heavily in monitoring tools to evaluate the effectiveness of their campaigns, understand market trends, and benchmark against competitors. The ability to measure the impact of media coverage and adjust strategies accordingly is vital for maintaining a competitive edge. This increasing reliance on data-driven marketing and public relations strategies is expected to continue driving the demand for advanced print media monitoring services and software.

Another key growth factor is the advent of sophisticated technologies, such as artificial intelligence (AI) and machine learning (ML), in media monitoring solutions. These technologies enhance the capabilities of monitoring tools by automating the extraction and analysis of relevant data from vast amounts of print media content. AI and ML can identify patterns, sentiment, and emerging trends more efficiently than traditional methods, significantly improving the accuracy and speed of media monitoring. As technology continues to evolve, it is likely to unlock new opportunities for market expansion and innovation.

Regionally, North America currently dominates the print media monitoring market, owing to the high adoption rate of advanced technologies and the presence of numerous prominent media monitoring companies. However, significant growth is anticipated in the Asia Pacific region, driven by the increasing media consumption and the expanding market for public relations and marketing services. The emergence of new media outlets and the growing importance of maintaining a positive public image in rapidly developing economies are expected to fuel the market's expansion in this region.

Component Analysis

The print media monitoring market is segmented by component into software and services. The software segment encompasses various platforms and applications that facilitate the collection, analysis, and reporting of print media data. These software solutions often include features such as real-time tracking, sentiment analysis, and customizable dashboards. The increasing demand for comprehensive and user-friendly software solutions is a significant driver for this segment. Organizations are looking for tools that can seamlessly integrate with their existing systems and provide actionable insights in a timely manner, which is propelling the growth of the software segment.

The services segment includes professional services such as consulting, implementation, training, and support. These services are essential for ensuring that organizations can effectively utilize media monitoring tools to achieve their strategic objectives. The complexity of integrating new technologies and the need for ongoing support and customization create a steady demand for professional services. As businesses seek to maximize their return on investment in media monitoring solutions, the services segment is expected to experience sustained growth. Additionally, the increasing outsourcing of media monitoring activities to specialized service providers contributes to the segment's expansion.

Within the software segment, advancements in AI and ML are driving innovation. These t

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

According to a global survey conducted in February 2025, over 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 25 percent reported paying attention to personalities and creators.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.