How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Comprehensive demographic dataset for Media, PA, US including population statistics, household income, housing units, education levels, employment data, and transportation with year-over-year changes.

As of July 2025, around *****percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media and less lonely, depressed, and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that ** percent of teenagers with low social-emotional well-being reported having experienced cyberbullying when using social media, while in comparison only **** percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

About this dataset

Context

The dataset tabulates the Media population over the last 20 plus years. It lists the population for each year, along with the year on year change in population, as well as the change in percentage terms for each year. The dataset can be utilized to understand the population change of Media across the last two decades. For example, using this dataset, we can identify if the population is declining or increasing. If there is a change, when the population peaked, or if it is still growing and has not reached its peak. We can also compare the trend with the overall trend of United States population over the same period of time.

Key observations

In 2023, the population of Media was 5,862, a 0.29% increase year-by-year from 2022. Previously, in 2022, Media population was 5,845, a decline of 0.46% compared to a population of 5,872 in 2021. Over the last 20 plus years, between 2000 and 2023, population of Media increased by 351. In this period, the peak population was 5,890 in the year 2020. The numbers suggest that the population has already reached its peak and is showing a trend of decline. Source: U.S. Census Bureau Population Estimates Program (PEP).

Content

When available, the data consists of estimates from the U.S. Census Bureau Population Estimates Program (PEP).

Data Coverage:

• From 2000 to 2023

Variables / Data Columns

• Year: This column displays the data year (Measured annually and for years 2000 to 2023)
• Population: The population for the specific year for the Media is shown in this column.
• Year on Year Change: This column displays the change in Media population for each year compared to the previous year.
• Change in Percent: This column displays the year on year change as a percentage. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Media Population by Year. You can refer the same here

In 2004, a Harvard student launched a platform that would go on to redefine how humans connect. Fast forward to 2025, social media isn't just a way to stay in touch, it’s where people shop, learn, protest, play, and even find love. From early-morning scrolls to late-night reels, platforms have...

About this dataset

Context

The dataset tabulates the Media population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Media. The dataset can be utilized to understand the population distribution of Media by age. For example, using this dataset, we can identify the largest age group in Media.

Key observations

The largest age group in Media, PA was for the group of age 25 to 29 years years with a population of 655 (11.18%), according to the ACS 2018-2022 5-Year Estimates. At the same time, the smallest age group in Media, PA was the 75 to 79 years years with a population of 127 (2.17%). Source: U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Media is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Media total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Media Population by Age. You can refer the same here

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

About this dataset

Context

The dataset tabulates the Media population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Media. The dataset can be utilized to understand the population distribution of Media by age. For example, using this dataset, we can identify the largest age group in Media.

Key observations

The largest age group in Media, PA was for the group of age 30-34 years with a population of 717 (12.29%), according to the 2021 American Community Survey. At the same time, the smallest age group in Media, PA was the 75-79 years with a population of 120 (2.06%). Source: U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Media is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Media total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Media Population by Age. You can refer the same here

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

YouTube gets an average of 14.3 billion total worldwide visits every month.

The average Twitter user spends 5.1 hours per month on the platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

About this dataset

Context

The dataset tabulates the data for the Media, PA population pyramid, which represents the Media population distribution across age and gender, using estimates from the U.S. Census Bureau American Community Survey 5-Year estimates. It lists the male and female population for each age group, along with the total population for those age groups. Higher numbers at the bottom of the table suggest population growth, whereas higher numbers at the top indicate declining birth rates. Furthermore, the dataset can be utilized to understand the youth dependency ratio, old-age dependency ratio, total dependency ratio, and potential support ratio.

Key observations

• Youth dependency ratio, which is the number of children aged 0-14 per 100 persons aged 15-64, for Media, PA, is 15.9.
• Old-age dependency ratio, which is the number of persons aged 65 or over per 100 persons aged 15-64, for Media, PA, is 29.6.
• Total dependency ratio for Media, PA is 45.5.
• Potential support ratio, which is the number of youth (working age population) per elderly, for Media, PA is 3.4.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group for the Media population analysis. Total expected values are 18 and are define above in the age groups section.
• Population (Male): The male population in the Media for the selected age group is shown in the following column.
• Population (Female): The female population in the Media for the selected age group is shown in the following column.
• Total Population: The total population of the Media for the selected age group is shown in the following column.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Media Population by Age. You can refer the same here

About this dataset

Context

The dataset tabulates the Media population over the last 20 plus years. It lists the population for each year, along with the year on year change in population, as well as the change in percentage terms for each year. The dataset can be utilized to understand the population change of Media across the last two decades. For example, using this dataset, we can identify if the population is declining or increasing. If there is a change, when the population peaked, or if it is still growing and has not reached its peak. We can also compare the trend with the overall trend of United States population over the same period of time.

Key observations

In 2022, the population of Media was 115, a 2.54% decrease year-by-year from 2021. Previously, in 2021, Media population was 118, a decline of 0.84% compared to a population of 119 in 2020. Over the last 20 plus years, between 2000 and 2022, population of Media decreased by 19. In this period, the peak population was 134 in the year 2000. The numbers suggest that the population has already reached its peak and is showing a trend of decline. Source: U.S. Census Bureau Population Estimates Program (PEP).

Content

When available, the data consists of estimates from the U.S. Census Bureau Population Estimates Program (PEP).

Data Coverage:

• From 2000 to 2022

Variables / Data Columns

• Year: This column displays the data year (Measured annually and for years 2000 to 2022)
• Population: The population for the specific year for the Media is shown in this column.
• Year on Year Change: This column displays the change in Media population for each year compared to the previous year.
• Change in Percent: This column displays the year on year change as a percentage. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Media Population by Year. You can refer the same here

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

More than 100 social media channels and statistics for the National Archives and Records Administration.