Of the U.S. adults surveyed, most agreed to some extent that social media usage is related to feelings of loneliness or social isolation. This statistic shows the percentage of U.S. adults who completely or somewhat agree or disagree with the statement "social media usage is related to feelings of loneliness or social isolation" as of 2019.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

More than 100 social media channels and statistics for the National Archives and Records Administration.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

Data on the level of trust in selected media sources worldwide as of November 2020 showed that 53 percent of respondents stated that they trusted traditional media to provide general news and information, compared to just 35 percent who considered social media trustworthy.

56.8% of the world’s total population is active on social media.

Graph Analytics Market size was valued at USD 77.1 Million in 2023 and is projected to reach USD 637.1 Million by 2030, growing at a CAGR of 35.1% during the forecast period 2024-2030.

Global Graph Analytics Market Drivers
The market drivers for the Graph Analytics Market can be influenced by various factors. These may include:

Growing Need for Data Analysis: In order to extract insightful information from the massive amounts of data generated by social media, IoT devices, and corporate transactions, there is a growing need for sophisticated analytics tools like graph analytics.

Growing Uptake of Big Data Tools: Graph analytics solutions are becoming more and more popular due to the spread of big data platforms and technology. Businesses are using these technologies to improve the efficiency of their analysis of intricately linked datasets.

Developments in AI and ML: The capabilities of graph analytics solutions are being improved by advances in machine learning and artificial intelligence. These technologies make it possible for recommendation systems, anomaly detection, and forecasts based on graph data to be more accurate.

Increasing Recognition of the Advantages of Graph Databases: Businesses are realizing the advantages of graph databases for handling and evaluating highly related data. Consequently, there’s been a sharp increase in the use of graph analytics tools to leverage the potential of graph databases for diverse applications.

The use of advanced analytics solutions, such as graph analytics, for fraud detection, cybersecurity, and risk management is becoming more and more important as a result of the increase in cyberthreats and fraudulent activity.

Demand for Personalized suggestions: Companies in a variety of sectors are using graph analytics to provide their clients with suggestions that are tailored specifically to them. Personalized recommendations increase consumer engagement and loyalty on social networking, e-commerce, and entertainment platforms.

Analysis of Networks and Social Media is Necessary: In order to comprehend relationships, influence patterns, and community structures, networks and social media data must be analyzed using graph analytics. The capacity to do this is very helpful for security agencies, sociologists, and marketers.

Government programs and Regulations: The need for graph analytics solutions is being driven by regulations pertaining to data security and privacy as well as government programs aimed at encouraging the adoption of data analytics. These tools are being purchased by organizations in order to guarantee compliance and reduce risks.

Emergence of Industry-specific Use Cases: Graph analytics is finding applications in a number of areas, such as healthcare, finance, retail, and transportation. These use cases include supply chain management, customer attrition prediction, and financial fraud detection in addition to patient care optimization.

Technological Developments in Graph Analytics Tools: As graph analytics tools, algorithms, and platforms continue to evolve, their capabilities and performance are being enhanced. Adoption is being fueled by this technological advancement across a variety of industries and use cases.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Graph and download economic data for Producer Price Index by Industry: Media Streaming Dist Svcs, Social Networks, and Other Media Networks and Content Providers: Cable Network Advertising Services (PCU5152105152101) from Jun 1993 to Feb 2025 about advertisement, services, PPI, industry, inflation, price index, indexes, price, and USA.

The results might surprise you when looking at internet users that are active on social media in each country.

Which countries spent the most and least time on social media?

BackgroundWhile the constitutive features of problematic social media use (PSMU) have been formulated, there has been a lack of studies in the field examining the structure of relationships among PSMU components.MethodThis study employed network analytic methods to investigate the connectivity among PSMU components in a large sample of 1,136 college student social media users (Mage = 19.69, SD = 1.60). Components of PSMU were assessed by the Bergen Social Media Addiction Scale (BSMAS) derived from a components model of addiction. We computed two types of network models, Gaussian graphical models (GGMs) to examine network structure and influential nodes and directed acyclic graphs (DAGs) to identify the probabilistic dependencies among components.ResultRelapse component consistently emerged as a central node in the GGMs and as a parent node of other components in the DAGs. Relapse and tolerance components exhibited strong mutual connections and were linked to the most vital edges within the networks. Additionally, conflict and mood modification nodes occupied more central positions within the PSMU network for the low-BSMAS-score subgroup compared with the high-BSMAS-score subgroup.ConclusionOur findings shed new light on the complex architecture of PSMU and its potential implications for tailored interventions to relieve PSMU.

United States - Total Revenue for Media Representatives, All Establishments, Employer Firms was 32263.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Media Representatives, All Establishments, Employer Firms reached a record high of 32538.00000 in January of 2021 and a record low of 2522.00000 in January of 2004. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Media Representatives, All Establishments, Employer Firms - last updated from the United States Federal Reserve on March of 2025.

59% of adults in the united states are using Instagram daily.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

The average Twitter user spends 5.1 hours per month on the platform.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.