Instagram ranked as the most-used influencer marketing platform used among marketers in the United States in 2021. Nearly 68 percent of marketers adopted Instagram for influencer campaigns. Facebook followed, being used by 52 percent of marketers as an influencer marketing platform, while TikTok came in third with 42 percent. TikTok surpassed YouTube as an influencer marketing platform in 2021 and was expected to rise further over the years - going from 36 percent of marketers using it in 2020 to 54.9 percent in 2025.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

Databases of highly networked individuals have been indispensable in studying narratives and influence on social media. To support studies on Twitter in India, we present a systematically categorized database of accounts of influence on Twitter in India, identified and annotated through an iterative process of friends, networks, and self-described profile information, verified manually. We built an initial set of accounts based on the friend network of a seed set of accounts based on real-world renown in various fields, and then snowballed friends of friends\" multiple times, and rank ordered individuals based on the number of in-group connections, and overall followers. We then manually classified identified accounts under the categories of entertainment, sports, business, government, institutions, journalism, civil society accounts that have independent standing outside of social media, as well as a category ofdigital first" referring to accounts that derive their primary influence from online activity. Overall, we annotated 11580 unique accounts across all categories. The database is useful studying various questions related to the role of influencers in polarisation, misinformation, extreme speech, political discourse etc.

We've pulled live social data to help inform your next food influencers campaign. See the total number of food influencers on social, the average cost to sponsor their posts and more critical influencer data.

Amplify your brand's reach and engagement by collaborating with social media marketing experts. Our platform provides in-depth data on influential voices in the digital marketing landscape, empowering you to create data-driven and impactful campaigns.

The number of social media users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 4.7 million users (+8.92 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 57.35 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

We've pulled live social data to help inform your next DIY influencers campaign. See the total number of DIY influencers on social, the average cost to sponsor their posts and more critical influencer data.

This repository contains data and replication code for the article "Social Media Sellout - The Increasing Role of Product Promotion on YouTube", published in Social Media and Society. https://doi.org/10.1177/2056305118786720

We've pulled live social data to help inform your next travel influencers campaign. See the total number of travel influencers on social, the average cost to sponsor their posts and more critical influencer data.

Ignite excitement and reach a wider audience by partnering with influential festival-goers, bloggers, and social media personalities. Our platform offers comprehensive data and insights on key voices in the festival scene, empowering you to create unforgettable experiences and generate buzz around your brand.

Utilize tattoo influencers to artistically showcase your brand, connecting with audiences who appreciate creativity and personal expression. Our unique tattoo influencer data can help you get started!

The Influencer Relationship Management (IRM) platform market is experiencing robust growth, driven by the increasing reliance of brands on influencer marketing for brand awareness, lead generation, and sales. The market, estimated at $2.5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the ever-evolving digital landscape necessitates sophisticated tools for managing influencer collaborations efficiently. IRM platforms offer streamlined workflows, automating tasks such as campaign planning, influencer discovery, contract negotiation, and performance tracking, improving overall campaign effectiveness and ROI. Secondly, the rise of micro-influencers and the increasing demand for authenticity in marketing further amplify the need for effective management systems. These platforms facilitate the identification and engagement of suitable influencers, aligning brand campaigns with their audience demographics and values. Finally, the growing demand for data-driven insights into influencer marketing performance encourages the adoption of these platforms, providing valuable metrics for measuring campaign success and optimizing future strategies. The diverse range of applications across various sectors, including clothing, BFSI (Banking, Financial Services, and Insurance), gaming, food, and electronics, contributes significantly to market growth. The segmentation between cloud-based and on-premises solutions reflects the varying needs and technological capabilities of different businesses. While the cloud-based segment holds a dominant market share due to its scalability and accessibility, on-premises solutions remain relevant for organizations with specific security or data privacy requirements. The competitive landscape is characterized by a mix of established players and emerging startups, each offering unique features and functionalities. Continued innovation in areas such as AI-powered influencer identification, campaign optimization tools, and comprehensive analytics will further shape the future trajectory of the IRM platform market.

An analysis of over 1,800 influencer campaigns showed that Instagram was the most popular platform for such purposes. It was incorporated into 94 percent of analyzed campaigns. Facebook ranked second, used by 43 percent of campaigns.

We've pulled live social data to help inform your next pet influencers campaign. See the total number of pet influencers on social, the average cost to sponsor their posts and more critical influencer data.

The highly contagious coronavirus (SARS-CoV-2), dubbed COVID-19 (formerly 2019-nCoV), which emerged at the close of 2019, has led to a medical emergency across the world, with the World Health Organization (WHO) officially declaring the novel coronavirus a pandemic on March 11, 2020. This report analyzes GlobalData’s social media Influencer dashboards to understand Influencer trends since the pandemic began and what key Influencers are discussing online about COVID-19. Read More

Market Analysis for Media and Influencer Targeting Software The global media and influencer targeting software market is estimated to reach a value of USD XXX million by 2033, growing at a CAGR of XX% from 2025 to 2033. The market is primarily driven by the increasing adoption of digital marketing strategies and the surge in influencer marketing campaigns. Additionally, the growing need for targeted advertising solutions and the advancements in artificial intelligence (AI) and machine learning (ML) are further fueling the market growth. Key trends in the market include the incorporation of data analytics for campaign optimization, the emergence of AI-powered influencer discovery tools, and the integration of social listening capabilities. The market is segmented by application into marketing, public relations, and sales; by type into cloud-based and on-premise; and by region into North America, Europe, Asia Pacific, South America, the Middle East, and Africa. Major players in the market include Meltwater, Cision, Amplify, BuzzStream, LexisNexis, Prezly, Prowly, Prgloo, NinjaOutreach, AirPR, BlogDash, and Marketwired.

Elevate your brand's presence in the coffee industry by partnering with influential baristas, roasters, and coffee enthusiasts. Our comprehensive data insights illuminate the leading voices shaping coffee culture, empowering you to forge strategic collaborations.

We've pulled live social data to help inform your next agriculture influencers campaign. See the total number of agriculture influencers on social, the average cost to sponsor their posts and more critical influencer data.

According to a study completed in early 2024, the microblogging platform X, formerly known as Twitter, was by far the most used social network by news influencers in the United States, as up to 85 percent of them regularly posted on the platform. Meta-owned Instagram, Facebook, and Threads were also popular among news influencers, and they ranked second, fourth, and fifth, in terms of usage by this demographic. Social networks such as Gab and BitChute were less popular, attracting only four percent and less than one percent of news influencers, respectively.