In 2022, there were over 17,000 establishments specializing in software publishing in the United States, up from over 16 thousand in the previous year, and the number of motion picture and video establishments increased from 25.3 thousand to 30.4 thousand during the same time period.

The Media Representative Firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, expediting revenue growth. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for industry services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. As digital advertising has grown in popularity, the pandemic led to a simultaneous sharp contraction in print advertising expenditure. Media representative firms' revenue has been increasing at an annualized 2.6% over the past five years and is expected to reach $36.9 billion in 2024, despite a dip of 0.9% in 2024 as profit reaches 13.9%. Contracts for print media representation have declined as consumers have increasingly shifted away from buying print magazines and newspapers. Direct mail and other forums for print advertising have also waned in popularity. To offset this plummet, digital advertising expenditure has significantly increased, constituting an increasing share of total advertising expenditure. Online advertising expenditure has inclined steadily and has represented an opportunity for industry entrants specializing in digital marketing placement and analytics. As corporate profit recovered following the pandemic, total advertising expenditures increased, buoying the industry. Industry revenue growth is expected to slow, declining at an annualized 0.7% over the next five years, reaching an estimated $35.6 billion in 2029 as profit slides to 13.3%. While total advertising expenditure is slated to climb, print advertising will experience a rapid sink. More internet users and a growing percentage of online businesses will continue shifting advertising budgets toward digital platforms, away from print media. An increasing focus on digital media will necessitate media representative firms to invest in new technologies and skilled employees, eating away at profit.

US Media & Entertainment Industry, US Media & Entertainment Industry Size, US Media & Entertainment Industry trends and forecast, US Media & Entertainment Industry Risks, US Media & Entertainment Industry report

This statistic presents the share of the U.S. entertainment and media market in 2016, by sector. In this year, the recorded music industry in the United States made up ***** percent of the total media and entertainment market.

This statistic presents the value of the U.S. entertainment and media market in 2016, by sector. In this year, the music industry in the United States was worth **** billion U.S. dollars.

The emergence of new media and the shift away from traditional media toward digital services has particularly prompted a change in media buying strategies. Since almost all companies are undergoing a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Data-driven insights and programmatic advertising have propelled the industry forward. With rising consumer spending and corporate profit, businesses increasingly pour more resources into advertising to capture larger market shares. Media buying agencies have been riding this wave, capitalizing on the surging demand. Media Buying Agencies revenue has increased at a CAGR of 3.3% to a total of $13.8 billion in 2025, including an estimated 1.9% in the current year, while profit reaches 6.5%. The industry has witnessed rapid transformation driven by digital innovation and shifting consumer behaviors. Advertisers have gravitated toward digital platforms, spurred by the drastic transition from traditional media. This shift resulted in digital spending overtaking traditional media investments, with giants like Facebook, Google, and Amazon capturing significant market shares. The emergence of programmatic ad buying and data analytics has revolutionized how agencies target audiences, allowing for more precise and efficient campaigns. Amid this evolution, consolidation among major players like Omnicom and WPP has heightened competition, pushing smaller firms toward niche markets or out of the industry altogether. These dynamics have underscored the importance of adapting to technological advancements and economic changes to remain competitive. Over the next five years, businesses are poised to increase their advertising budgets to capitalize on rising consumer activity, providing significant opportunities for media buying agencies. The phase-out of third-party cookies and increasing emphasis on first-party data will drive agencies to focus on privacy-compliant strategies, while AI-driven programmatic advertising will continue to transform the industry. Agencies will expand services, offering integrated, multi-channel strategies and leveraging influencer marketing to tap into niche markets. The expansion of digital platforms has given access to niche markets that were harder to reach in the past. Companies increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth. Nonetheless, the proliferation of digital ad space, declining prices and waning demand for traditional advertising will limit industry growth. Overall, industry revenue is poised to hike at a CAGR of 1.8% to $15.1 billion in 2030.

Employment data from key sectors of the U.S. media industry in 2017 revealed that software publishers employed the most people by far, with over 643 thousand employees in total. Motion picture and video industries ranked second in 2016 but by 2017 the number of employees in this sector had dropped by almost one hundred thousand.

Media and Entertainment Market is Segments by Type (Print Media [Newspaper, Magazines, and More], Digital Media [Television, Music and Radion, and More], Streaming Media [OTT Streaming, Live Streaming], and More), Revenue Model (Advertising, Subscription, and More), Device Platform (Smartphones and Tablets, Smart TVs and Set-Top Boxes, and More), Geography. The Market Forecasts are Provided in Terms of Value (USD).

This timeline presents the value of the U.S. entertainment and media market from 2011 to 2014, and a forecast from 2015 to 2020. In 2020, the entertainment and media market in the United States is expected to be worth over 720.38 billion U.S. dollars. On a global scale, the entertainment and media market was worth 1.72 trillion U.S. dollars in 2015 and is set to rise to 2.14 trillion by 2020.

Value of the entertainment and media industry worldwide

The entertainment and media market includes film, TV, music, internet, video games, advertising, print and outdoor. Forecasts suggest that the value of these markets worldwide will increase in the future due to the expectation that digital media will surpass traditional formats such as TV and print.

As with the entertainment and media market in the United States, the values of the markets in Canada are also expected to grow in the future. The size of the Canadian entertainment and media markets is small in comparison to its neighbor. In 2016, the markets were valued at 56.1 billion U.S. dollars and are expected to grow to 64 billion U.S. dollars in 2020.

Forecast: Employees in Media and Entertainment Sector in the US 2024 - 2028 Discover more data with ReportLinker!

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AI Market In Media And Entertainment Industry Size 2024-2028

The ai market in media and entertainment industry size is forecast to increase by USD 30.73 billion, at a CAGR of 26.4% between 2023 and 2028.

The AI market in the media and entertainment industry is witnessing significant growth, driven by the increasing utilization of multimodal AI to enhance consumer experiences. This technology allows AI systems to process and analyze various forms of data, including text, images, and speech, enabling more personalized and engaging content. Another key trend is the adoption of blockchain technology to securely store and share data for AI model training. This ensures data privacy and security, addressing a major concern for media and entertainment companies.
However, the reliance on external sources of data for training AI models poses a challenge. Ensuring data accuracy, ownership, and ethical usage is crucial to mitigate potential risks and maintain consumer trust. Companies in this industry must navigate these dynamics to effectively capitalize on the opportunities presented by AI and provide innovative, personalized experiences for their audiences.

What will be the Size of the AI Market In Media And Entertainment Industry during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The AI market in media and entertainment continues to evolve, with dynamic applications across various sectors. In game development, AI training datasets enhance player experiences through realistic non-playable characters and intelligent enemy behavior. Recommendation engines personalize content for streaming services, while cybersecurity measures protect against potential threats. AI-powered video editing streamlines production workflows, enabling real-time rendering and automated dubbing. Deep learning algorithms enable sentiment analysis, allowing content distributors to tailor recommendations based on viewer preferences. Machine learning models optimize programmatic advertising, ensuring targeted delivery to specific audiences. Data analytics and licensing agreements facilitate revenue generation in animation studios, while bias detection ensures ethical AI usage.

Interactive advertising engages viewers through object detection and metadata tagging, enhancing user experience. Project management software streamlines workflows, from pre-production to post-production. Natural language processing and CGI rendering bring AI-powered content creation tools to life, while cloud rendering and monetization strategies enable scalability and profitability. AI ethics, explainable AI, and facial recognition are crucial considerations in this rapidly evolving landscape. Virtual production and AI-powered post-production workflows revolutionize television production, while social media platforms leverage AI for content moderation and personalized content delivery. Big data processing and model interpretability enable more efficient and effective AI implementation. In the ever-changing media and entertainment industry, AI continues to unfold new patterns and applications, driving innovation and growth.

How is this AI In Media And Entertainment Industry Industry segmented?

The ai in media and entertainment industry industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  Machine learning
  Computer vision
  Speech recognition


End-user

  Media companies
  Gaming industry
  Advertising agencies
  Film production houses


Offering

  Software
  Services


Application

  Media
  Entertainment


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

The machine learning segment is estimated to witness significant growth during the forecast period.

The media and entertainment industry has been significantly transformed by the integration of artificial intelligence (AI) technologies. Machine learning (ML), in particular, has been instrumental in enhancing video data management and analytics. For instance, Wasabi Technologies' latest object storage solutions employ AI and ML capabilities for automated tagging and metadata indexing of video content. These advancements enable seamless storage of video content in S3-compatible object storage systems, improving content accessibility and searchability. AI is also revolutionizing game development with the use of deep learning algorithms for creating more

Media streaming, social networks and other content providers have faced challenges during the period as demand for airtime and advertising expenditures wavered. In addition, the number of cable TV subscriptions has fallen significantly, as increased subscription costs combined with better, cheaper alternatives have driven consumers to stream over traditional cable and TV. These hindrances have been offset by a boom in online video streaming and a surge in demand for media content. The online streaming boom has led to an industry-wide climb in revenue at a CAGR of 1.4% to $225.1 billion over the past five years, including an incline of 2.2% in 2025, when profit will reach 15.0%. During this period, significant consolidation has occurred, especially among the top companies in the industry. Large traditional cable and TV providers have looked to expand into the streaming realm and have done this mainly by acquiring streaming platforms to integrate into their business. Disney acquired Fox and Hulu, expanding their presence in the streaming field. Around the same time, Viacom and CBS announced a massive merger to create Viacom CBS, making this new merger another massive player across the industry. Similarly, Discovery Inc. merged with AT&T's Warner Media, which led to the emergence of their streaming service Max. Vigorous acquisition activity has led to an overall reduction in the number of enterprises operating in the industry. With more consumers choosing streaming over traditional cable, companies have been pressured to diversify their offerings. Disney’s bundling strategy with ESPN+ and Hulu and Paramount+'s significant subscriber uptick highlights the aggressive pursuit of market share. However, the emergence of ad-supported streaming services aimed at price-conscious consumers has introduced a new revenue stream that bridges the gap between advertisers and viewers. While many providers are poised to intensify their shift into the rapidly growing field of media streaming, falling cable television subscriptions will continue to weigh down the industry. Providers will look to secure further growth by acquiring or merging with additional companies and continuing industry-wide consolidation trends. Overall, the foray into digital streaming is undoubtedly a bright spot for the industry and will continue to motivate industry growth. Technological innovations like AI-driven personalized recommendations and higher-quality content delivery will enhance user experience and targeted advertising, improving revenue streams. However, regulatory scrutiny, most notably from the FTC concerning data privacy and antitrust issues, could impact future mergers and content licensing strategies. The industry will also experience a shift towards hybrid models that blend live and on-demand streaming, meeting diverse consumer needs. Over the next five years, revenue is forecast to propel forward at a CAGR of 2.4% to $253.8 billion, with profit inching upward to 15.3% in 2030.

Graph and download economic data for Producer Price Index by Industry: Media Streaming Dist Svcs, Social Networks, and Other Media Networks and Content Providers: Cable Network Programming Services (PCU5152105152102) from Jun 1993 to May 2025 about services, PPI, industry, inflation, price index, indexes, price, and USA.

Recordable media producers have endured large losses over the past two decades. The growing popularity of electronic devices and the rapid development of internet-based solutions have pushed consumers toward digital media, particularly streaming services. Streaming platforms offer users access to an extensive content catalog for a fixed price, making it particularly cost-efficient for people who consume a lot of media. Similarly, businesses have transitioned to digital software downloads and cloud data storage. The accessibility, convenience and affordability of services that digital media platforms provide are key drivers of this shift and revenue losses. However, producers benefited largely from a jump in demand for traditional media, particularly from music fans buying more vinyl. Similarly, companies must invest in more recordable media to back up their data. These trends have led to revenue growing at an estimated CAGR of 1.9% to $1.6 billion through the end of 2024, including a 5.8% dip that year alone. The falling popularity of recordable media has led to a shrinking industry, particularly as users continue to favor streaming services. Domestic producers automated production and focused on product development to remain relevant, creating more advanced offerings with higher prices and more robust profit. The recent appreciation of the dollar and a jumping demand in 2021 have slowed trade activity for domestic producers, making them more reliant on the US market and lowering import penetration. Although these trends have benefited producers, the industry continues to be heavily influenced by trade. Over the coming years, affordable and convenient access to digital media will continue to replace recordable media. Even so, big data storage may become a point of interest for manufacturers, particularly as many companies incorporate data analytics to quantify granular aspects of businesses. Magnetic tape and optical disc storage innovations have enabled companies to store large data sets for backups and added security. However, these innovations have yet to take over the industry. As a result, revenue is set to weaken at an estimated CAGR of 2.7% to $1.4 billion through 2029.

The United States sports broadcasting media market was valued at USD 29.84 Billion in 2024. The industry is expected to grow at a CAGR of 1.30% during the forecast period of 2025-2034 to attain a valuation of USD 33.95 Billion by 2034.

This workbook contains data sets that identify the major companies, their revenues and market shares in over a dozen-and-a-half sectors of the US communications, internet and media industries over the period from 1998 until 2018. The sectors covered include the mobile wireless and wireline telecoms market, broadband internet access, cable, satellite and IPTV services, broadcast television and radio, specialty and pay television services, online video subscription and download services, online music downloads and streaming music subscription services, newspapers, magazines, internet advertising, search engines, social media sites, app stores, in particular Google Play and Apple Appstore, as well as mobile and desktop operating systems and browsers. The data have been compiled from a variety of sources, as cited on each sheet within the workbook and individual cells, but mostly drawn from the United States Census Bureau, corporate annual reports, regulatory filings and trade publications.

Newspaper publishers have struggled to adapt a print-focused business model to a changing media landscape. Digital media outlets continue outperforming their print-focused counterparts but earn less revenue per customer in a market flooded with news websites. This shift has disproportionately impacted local papers, leading to widespread closures and layoffs. In the face of such obstacles, national papers engage in acquisitions to strengthen their subscriber base and leverage the credibility of local newsrooms. Despite these efforts, the struggle to maintain profitability and relevance persists. The industry's contraction has been stark, with a report from Northwestern University indicating that by 2024, one-third of US newspapers that existed in 2005 will have disappeared, leaving more than half of US counties with limited or no access to reliable local news. Newspaper publishing revenue has dropped at an annualized 3.3% over the past five years and is expected to total $29.2 billion in 2025 when revenue will dip an estimated 4.4% with a profit of 9.7%. The departure of print newspaper publishers reflects local papers' inability to attract readers and generate acquisition interest. For larger publishers, mergers and a shift to digital media help companies stay relevant. Consolidation has contributed to restructuring by centralizing various functions, including ad sales, editing and layout. For example, Gannett Co.'s acquisition of New Media Investment Group in 2019 is emblematic of a broader trend as major publishers assimilate local media outlets into their networks. Many newspaper publishers have considered shifting to a non-profit business model. An effort to preserve credible and local journalism has encouraged private donors to become a more significant source of revenue while publishers focus less on profit. Print newspaper sales have plummeted as consumers gravitate towards digital news options that offer greater convenience, digestibility, and mobility. News consumption has steadily moved online, transforming the competitive landscape and forcing traditional publishers to compete with a saturated market of digital entrants. Newspaper publishing will continue struggling despite the influx of digital media. Traditional papers will continue underperforming, while newspapers switching to non-profit models will worry less about financial performance. The industry landscape will fracture as an abundance of minor digital competitors split the subscriber market, decreasing advertising prices. As digital news consumption continues to climb, publishers will prioritize mobile-friendly content to meet changing audience preferences. The industry is likely to see increased regulatory scrutiny, particularly regarding misinformation and privacy, which could impact advertising revenue and operational costs. Ultimately, the Newspaper Publishing industry revenue is forecast to drop at an annualized 5.4% through the end of 2030 to $22.1 billion.

Market Size statistics on the Media Representative Firms industry in the US

The entertainment and media market consists of a wide range of products and services. These products and services can be divided into two main categories: content and distribution. Content includes movies, TV shows, music, and video games. Distribution includes channels such as television, radio, and the internet.ContentMovies: The global movie market is a $40 billion industry, with the United States being the largest market.TV shows: The global TV show market is a $50 billion industry, with the United States being the largest market.Music: The global music market is a $20 billion industry, with the United States being the largest market.Video games: The global video game market is a $150 billion industry, with the United States being the largest market.DistributionTelevision: The global television market is a $300 billion industry, with the United States being the largest market.Radio: The global radio market is a $50 billion industry, with the United States being the largest market.Internet: The global internet market is a $2 trillion industry, with the United States being the largest market. Recent developments include: In March 2023, iHeartMedia launched Outspoken, a new podcast network distributed by iHeartPodcasts that will amplify, elevate and reflect the diversity, richness and humanity of the voices throughout the LGBTQ+ community. In March 2023, iHeartMedia launched new music and artists recently with World Premiere debuts and more. Marshmello’s new Latin-genre collaboration with Manuel Turizo, "El Merengue," had a World Premiere debut on March 2 across all iHeartRadio Spanish-language stations. . Key drivers for this market are: . Increasing popularity of video games and e-sports, . Increasing adoption of smartphones. Potential restraints include: Growing Security Concerns 30. Notable trends are: Growing cyber threats are fueling the market expansion.

Global Media market size is expected to reach $3814.84 billion by 2029 at 7.7%, segmented as by type, tv and radio broadcasting, film and music, information services, web content, search portals and social media, print media