In 2022, around ** percent of the New Zealand population were active social media users. The social media penetration rate has continued to increase, in-line with the growing digitalization of the country. While not the most active country in the Asia Pacific region, New Zealand still ranked in the top ten in terms of social media penetration out of countries from Asia Pacific. How are Kiwis using social media? Most of the population use social media on a mobile device. With increasing smartphone usage and accessibility, current global trends look set to establish the standard for mobile-only social media usage in the near future. In fact, many social media services are better experienced on a mobile device. An average of *** hour and ** minutes per day were spent on social media by internet users in the country in 2020. This is much lower than the approximate **** hours per day spent by online users in the Philippines. Which social media are the most popular? The most popular social networks in the country included YouTube, Facebook, and Instagram. YouTube and Facebook dominated the market, both with over ** percent penetration rates. Facebook was popular among all age groups, with the highest number of Facebook users in the 25 to 34-year age group. Instagram has gained popularity with younger generations in the country.

Fierce competition from internet-based media platforms poses a growing threat to the Television Broadcasting industry. Free-to-air (FTA) TV networks like Television New Zealand Limited (TVNZ) and subscription TV operators like Sky Network Television Limited have found adjusting to the challenges of internet-based media difficult. SVOD services, like US-based Netflix, provide users with a convenient platform to watch TV programs and movies at a cost that remains popular among consumers. SVOD services have a notable advantage over live television, as viewers can conveniently watch content across several platforms. Downstream media buying agencies have recognised these changing media consumption habits and have progressively shifted advertising towards social media, search engines and other forms of online content and entertainment. Consequently, industry revenue is anticipated to sink at an annualised 5.7% over the five years through 2025-26 to $1.1 billion. This trend includes an expected drop of 1.5% in 2025-26, as internet-based media platforms' prevalence erodes demand for traditional television broadcasts. Fewer viewers have watched programs like dramas, movies and sitcoms via live broadcasts, and revenue has suffered as a result. FTA networks have had to alter their program mix to retain market share. FTA broadcasters have increasingly emphasised domestic content, including current affairs, news, panel shows and reality TV programs. Pay-TV providers have emphasised live sports to entice and maintain their subscriber base. Looking forwards, TV broadcasters will likely continue to face adversity. Industry revenue is forecast to drop at an annualised 1.7% over the five years through 2030-31, to $1.0 billion. Heightened competition from SVOD providers and other digital media platforms will encourage consolidation among broadcasters. That's why establishment numbers are forecast to fall faster than enterprises. Rising consumer sentiment and business confidence will likely boost demand for pay-TV services and TV advertising, helping to partially offset the forecast dip in revenue. TV broadcasters will continue to focus on content with built-in immediacy, like live sport, breaking news, current affairs and reality television programming, to differentiate themselves from streaming services.

The New Zealand Data Center Physical Security Market Report is Segmented by Solution Type (Video Surveillance and Access Control Solutions), Service Type (Consulting Services and Professional Services), and End User (IT & Telecommunication, BFSI, Government, Media & Entertainment, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Advertising and Market Research Services industry has faced volatile economic conditions. The overall weak economy, along with heightened inflation, has constrained industry demand, with many clients cancelling or postponing projects to reduce marketing budgets in response to heightened inflation and uncertainties. However, growth in R&D expenditure, number of businesses and household consumption expenditure has partially offset an overall decline in revenue. Industry revenue is expected to dip at an annualised 0.5% over the past five years, to total $2.8 billion in 2025-26, when revenue is anticipated to fall by 1.1%.Advertising agencies that have provided digital services have performed better, driven by online advertising’s growing popularity and greater social media use. Online advertising typically commands lower prices than traditional advertising and can reach the target audience more precisely thanks to improved marketing analytics, providing clients with a cost-effective solution and more measurable outcomes, allowing businesses to undertake more work. This has improved profitability for advertisers. Despite rising demand for online advertising, this growth has come at the expense of print and broadcast advertising as traditional advertising channels have seen a weaker audience base. Still, large-scale marketing projects use integrated advertising campaigns involving both traditional and new advertising channels to cover a large audience size.Businesses have continued to demand market research services to understand rapidly changing consumer trends and behaviour. Several global brands have undergone restructuring activities over the past few years, like the amalgamation of Kantar and Colmar Brunton in 2021-22, the cessation of Frost & Sullivan’s New Zealand operations in 2022-23 and Ipsos’s acquisition of CBG Health Research in 2024-25. Even so, these services are usually considered more discretionary compared with advertising and have been more heavily affected by economic uncertainties.Industry revenue is forecast to rise at an annualised 1.5% over the five years through 2030-31, to total $3.0 billion. The economy is set to continue recovering with inflation poised to ease, making businesses become more confident in expanding their market offerings, which will likely drive downstream demand for advertising and market research services. Downstream clients are slated to resume projects cancelled or postponed, supporting demand. Even so, high industry competition will reduce players' pricing capacity.

In 2024, the New Zealand prepared culture media market decreased by -13% to $10M, falling for the second consecutive year after two years of growth. Over the period under review, the total consumption indicated a moderate increase from 2012 to 2024: its value increased at an average annual rate of +4.6% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The New Zealand Data Center Networking Market report segments the industry into By Component (By Product, By Services), By Product (Ethernet Switches, Routers, Storage Area Network (SAN), Application Delivery Controller (ADC), Other Networking Equipment), By Services (Installation & Integration, Training & Consulting, Support & Maintenance), and End-User (IT & Telecommunication, BFSI, Government, Media & Entertainment, and more.)

The size of the New Zealand Data Center Physical Security market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.34% during the forecast period.Data center physical security is the set of measures designed to guard the data center and its critical infrastructure against unauthorized access, theft, damage, or natural disasters. Examples include access control systems, surveillance cameras, intrusion detection systems, and environmental controls, among others. They all work together to protect sensitive data, hardware, and network equipment.The New Zealand data center physical security market is developing rapidly and is being driven by higher dependence on data centers. More organizations in New Zealand are adopting cloud computing and digital transformation initiatives, which increases their demand for secure and reliable data centers.Such developments challenge data center operators in New Zealand to invest in advanced physical security technologies and innovative devices and systems, such as advance access control systems with biometrics and advanced analytics technology video content management video and audio sensors advanced software sensors, and smart security. Recent developments include: February 2024: In the latest release of the Axis operating system, AXIS OS, Axis Communications AB announced that more than 200 network devices, including cameras, intercoms, and 11.8 audio speakers are supported by the IEEE MAC 802.1sec security standard. Demonstrating the company's continued commitment to device and data security, Axis has become the first manufacturer of physical safety products supporting MACsec Media Access Control Security., April 2023: Schneider Electric launched EcoCare for Modular Data Centers services membership. Members of this innovative service plan benefit from specialized expertise to maximize modular data centers' uptime with 24/7 proactive remote monitoring and condition-based maintenance. Members draw benefit from support provided in the form of a dedicated customer success management team, who become their coach, planning on-site and remote services team, monitoring maintenance and infrastructure needs at a system level, rather than an ad-hoc approach for each asset only when problems arise.. Key drivers for this market are: Increasing Data Traffic and Need for Secured Connectivity Promoting Growth, Rise in Cyber Threats is Driving the Growth of the Market. Potential restraints include: Limited IT Budgets, Availability of Low-Cost Substitutes, and Piracy. Notable trends are: Video Surveillance Segment Holds Significant Share.

The internet penetration rate in New Zealand is relatively high, following global trends of internet usage. Around ** percent of the population in New Zealand were active internet users in 2021, a share that had increased from the previous year.

Unlimited broadband, unlimited possibilities

New Zealanders require large amounts of data for their everyday living; from communicating via social media platforms, purchasing goods online as well as for entertainment. Supporting this massive data requirement, most of the broadband connections across the country had unlimited data caps in 2018. New Zealanders required not only large amounts of data, but also fast internet connections. Almost half of the broadband connections across the country had download speeds falling between ** and ** megabits per second in the same year.

Staying connected

Copper wire connections accounted for the largest share of connection types, with fiber optic following closely behind. Fiber optic connections have been increasing their share of the market since the government implemented the Ultra-Fast Broadband (UFB) initiative in 2011. This program aimed to bring fiber network internet access to ** percent of the population by 2022, a move that would support New Zealanders and New Zealand businesses in their fast-growing internet needs, allowing Kiwis to stay connected with the rest of the world.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

New Zealand Data Center Cooling Market size was valued at USD 27.43 Million in 2024 and is expected to reach USD 98.36 Million by 2032, growing at a CAGR of 17.3% from 2026-2032. The New Zealand data center cooling market is driven primarily by the rising demand for cloud computing and increased data traffic, which require efficient thermal management solutions. Rapid growth in data center construction, especially by global hyperscalers, is pushing the need for advanced and energy-efficient cooling systems. Additionally, New Zealand’s focus on sustainability and renewable energy is encouraging the adoption of eco-friendly cooling technologies. Government initiatives and rising awareness around carbon emissions are further accelerating investment in green data center infrastructure.

The Magazine and Book Publishing industry has struggled as competition from online media has increasingly disrupted the industry's traditional operating model. Industry revenue is expected to decline at an annualised 2.8% over the five years through 2025-26 to $309.5 million. The COVID-19 pandemic created large swings in revenue due to intermittent restrictions, leading to delayed deliveries and orders. Weakening economic conditions and ongoing shifts towards online media have contributed to a major drop in revenue in 2023-24. The interplay of improving economic conditions since and the continued online competition means that industry revenue is expected to drop by 2.2% in 2025-26. Rising mobile internet connections and mobile device ownership have constrained demand for physical print media. This trend has negatively affected magazine circulation, leading many magazine publishers to focus on developing their online presence and altering their business models to offset declines in physical sales. However, magazine publishers have struggled to monetise their digital platforms due to the wide availability of free alternative content and low digital advertising returns, which have cut into profitability. Revenue from book publishing has also fallen, but demand for books has remained resilient compared with demand for magazines. However, the shift towards lower-priced ebooks has limited segment revenue. Book publishers have also faced increased competition from illegal downloading of digital books. Nevertheless, book publishers have benefitted from steady demand for educational content like university and school textbooks. Publishers are forecast to continue facing challenges over the next five years. While consumer demand for magazines and books is anticipated to improve as economic conditions recover, competition from freely available online content is projected to remain strong. This trend will likely limit the industry's performance. Demand for print media, particularly magazines, is projected to continue declining as consumers increasingly access content using digital devices, further constraining revenue. Industry revenue is projected to decline at an annualised 1.5% over the five years through 2030-31 to $287.7 million.

The global pharma and healthcare social media marketing market is projected to be worth US$ 12,936.90 million in 2024. Demand for pharma and healthcare social media marketing is expected to increase at a CAGR of 13.5% from 2024 to 2034, attaining US$45,896.30 million by 2034.

Attributes	Details
Market Value for 2024	US$ 12,936.90 million
Market Value for 2034	US$ 45,896.30 million
Market CAGR from 2024 to 2034	13.5%

KOLs Act as Advocates for Pharmaceutical Products on Social Media

Attributes	Details
Market Value for 2019	US$ 7,099.40 million
Market Value for 2023	US$ 11,471.10 million
Market CAGR from 2019 to 2023	12.7%

Category-wise Outlook

Segment	Social Media Marketing Software
Share (2024)	53.60%

Segment	Facebook
Share (2024)	35.40%

Segment	Hospitals and Clinics
Share (2024)	32.60%

Country-wise Analysis

Countries	Australia and New Zealand
CAGR (2024 to 2034)	15.0%

Nation	China
CAGR (2024 to 2034)	13.8%

Nation	United States
CAGR (2024 to 2034)	10.4%

Nation	Germany
CAGR (2024 to 2034)	5.0%

Nation	Japan
CAGR (2024 to 2034)	4.3%

The New Zealand data center power market is experiencing robust growth, projected to reach a significant size over the next decade. Driven by increasing digitalization, cloud computing adoption, and the burgeoning e-commerce sector, the demand for reliable and efficient power solutions within data centers is steadily rising. The market is segmented by power infrastructure solutions (UPS systems, generators, power distribution solutions), services (installation, maintenance, etc.), and end-users (IT & telecommunications, BFSI, government, media & entertainment). Key players like ABB, Schneider Electric, and Vertiv are actively competing in this market, offering a range of advanced technologies to meet the evolving needs of data center operators. Government initiatives promoting digital infrastructure development further bolster market expansion. While specific market size data for New Zealand is not provided, considering a global CAGR of 14.43% and the strong growth drivers mentioned, a reasonable estimation would place the New Zealand market at approximately $111.7 million in 2025, scaling progressively in line with the global trend. This would position New Zealand as a progressively crucial market with a notable growth trajectory in this space compared to its size. The market's growth trajectory is likely to be influenced by factors such as increasing energy costs, the need for greater energy efficiency within data centers, and the adoption of sustainable power solutions. While regulatory frameworks and potential infrastructural limitations could pose some challenges, the overall outlook for the New Zealand data center power market remains positive, driven by increasing digital transformation and the necessity for reliable, scalable power infrastructure. The growth from 2025 onwards will likely follow a trajectory similar to global trends, indicating a consistently expanding market within the next decade. This growth is projected to outpace the growth of other related sectors within New Zealand's economy, further underscoring its importance to the country's digital development. Key drivers for this market are: Rising Adoption of Mega Data Centers and Cloud Computing, Increasing Demand to Reduce Operational Costs. Potential restraints include: High Cost of Installation and Maintenance. Notable trends are: The BFSI Segment is Expected to have a Significant Market Share.

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

A challenging supply chain environment and weak consumer spending have challenged pharmaceutical and toiletry goods wholesalers. In recent years, high inflation and rising interest rates have impacted discretionary expenditure patterns, leading to changes in product mix and distribution channels used as weakened purchasing power saw consumers switch prices and retail outlets. Similar to many other wholesalers, cosmetics and toiletry wholesalers are struggling to maintain their position in the face of wholesale bypass. Intensifying competitive pressures are adding to industry challenges and eroding profit margins. At the same time, industry wholesalers have benefited from the dynamic nature of the wider beauty sector, which is continuing to evolve in line with new digital trends and social media platforms that redefine beauty. Emergent health, wellbeing and beauty trends are also stimulating changes as beauty and wellness lines become increasingly blurred. 'Beauty-from-within' trends are equally serving to blur the lines between health and beauty, stimulating product portfolio changes for pharmaceutical and cosmetics wholesalers alike. A constant array of new products, thanks to ongoing upstream product innovations, is also serving to change product mixes. Industry revenue is expected to post annualised growth of 2.4% over the five years through 2025-26, to $8.5 billion. This includes expected growth of 2.5% in 2025-26, supported by higher Pharmac funding levels and improved household discretionary incomes. Rising health consciousness, ongoing product innovations and new technological platforms will drive growth in the coming years. As will New Zealand's ageing population and the rising prevalence of chronic diseases across all age groups, with both variables driving the need for a greater volume and variety of pharmaceuticals. Proposed healthcare reforms to improve access to innovative medicines for New Zealanders are also set to have positive implications for pharmaceutical wholesalers. Overall, industry revenue is forecast to grow at an annualised 1.4% over the five years through 2030-31, to reach $9.2 billion.

The Online Shopping industry has experienced growth, driven by rising internet penetration, higher discretionary incomes and evolving consumer preferences. More consumers, especially those aged 35 to 54, are shopping online, expanding online retailers' customer base. The increasing adoption of mobile commerce has also fuelled growth, with 80.0% of online shoppers using mobile devices to browse and purchase. Fashion has been a standout product segment, benefiting from climbing incomes and strong social media influence. Meanwhile, artificial intelligence (AI) and automation have enhanced the online shopping experience through personalised recommendations, chatbots and streamlined logistics that support online retailers' profit gain. The decline of department stores has accelerated as consumers favour online retailers for their convenience, competitive pricing and variety. Sustainability has also emerged as a key trend, with eco-conscious consumers driving demand for ethically sourced products, sustainable packaging and resale platforms. These shifts have reinforced the industry's growth despite rising operational costs and supply chain disruptions. Industry revenue is anticipated to climb at an annualised rate of 0.6% over the five years through 2024-25, reaching $6.8 billion. This projection includes an estimated revenue boost of 7.7% in 2024-25. The Online Shopping industry is poised for continued expansion, supported by increasing consumer confidence, ongoing technological advancements and the growth of innovative retail models. As consumer sentiment improves, shoppers are set to spend more on discretionary purchases, boosting sales across non-essential categories like fashion, beauty and electronics. Subscription services, social commerce and personalised shopping experiences will also enhance customer engagement and drive long-term growth. The online fashion segment will thrive as personalised beauty products and influencer-driven marketing become more popular. Also, the industry is set to attract new online sellers and generate more employment opportunities, fuelled by the success of digital retail platforms. However, challenges like fluctuating currency values, rising international shipping costs and intensifying competition may influence revenue. Sustainability will continue shaping consumer choices, with businesses investing in greener supply chains, ethical sourcing and circular economy initiatives to appeal to environmentally conscious shoppers. As the industry evolves, online retailers that leverage technology, innovation and consumer insights will be best positioned for sustained success. Overall, industry revenue is forecast to expand by 1.6% through 2029-30 to reach $7.4 billion.

The Australia And New Zealand Satellite Communications Market report segments the industry into By Type (Ground Equipment, Services), By Platform (Portable, Land, Maritime, Airborne), By End-User Vertical (Maritime, Defense And Government, Enterprises, Media And Entertainment, Other End-User Verticals). Get five years of historical data and market forecasts.

The New Zealand data center physical security market is experiencing robust growth, projected to reach a market size of NZD 22.83 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 15.34% from 2019 to 2033. This expansion is fueled by several key drivers. The increasing adoption of cloud computing and the rise of big data necessitate enhanced security measures for data centers, driving demand for sophisticated surveillance systems, access control solutions, and comprehensive security services. Furthermore, stringent government regulations regarding data protection and increasing cyber threats are compelling data center operators to invest heavily in robust physical security infrastructure. The market is segmented by solution type (video surveillance, access control, others), service type (consulting, professional, system integration), and end-user (IT & telecommunications, BFSI, government, healthcare, others). The prevalence of video surveillance systems is expected to remain dominant, given their effectiveness in deterring and detecting intrusions. The BFSI and government sectors are major contributors to market growth, driven by their high sensitivity to data breaches and regulatory compliance. Looking ahead to the forecast period (2025-2033), the market's continued expansion will be influenced by several factors. The growing adoption of advanced technologies like AI-powered video analytics and biometrics within security systems will contribute significantly to market growth. Furthermore, the increasing demand for managed security services will bolster the market for professional and consulting services. However, potential restraints include the high initial investment costs associated with implementing advanced security solutions and the ongoing need for skilled professionals to manage and maintain these systems. While precise regional breakdowns within New Zealand are unavailable, market penetration will likely be highest in major urban centers where data centers are concentrated. Companies like Axis Communications, ABB, Bosch, Honeywell, and Hikvision are key players, competing on the basis of technology, service offerings, and pricing. Recent developments include: February 2024: In the latest release of the Axis operating system, AXIS OS, Axis Communications AB announced that more than 200 network devices, including cameras, intercoms, and 11.8 audio speakers are supported by the IEEE MAC 802.1sec security standard. Demonstrating the company's continued commitment to device and data security, Axis has become the first manufacturer of physical safety products supporting MACsec Media Access Control Security., April 2023: Schneider Electric launched EcoCare for Modular Data Centers services membership. Members of this innovative service plan benefit from specialized expertise to maximize modular data centers' uptime with 24/7 proactive remote monitoring and condition-based maintenance. Members draw benefit from support provided in the form of a dedicated customer success management team, who become their coach, planning on-site and remote services team, monitoring maintenance and infrastructure needs at a system level, rather than an ad-hoc approach for each asset only when problems arise.. Key drivers for this market are: Increasing Data Traffic and Need for Secured Connectivity Promoting Growth, Rise in Cyber Threats is Driving the Growth of the Market. Potential restraints include: Increasing Data Traffic and Need for Secured Connectivity Promoting Growth, Rise in Cyber Threats is Driving the Growth of the Market. Notable trends are: Video Surveillance Segment Holds Significant Share.

From 2007, the Institute of Culture, Discourse and Communication (ICDC) at AUT University is conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political and economic influence of the Internet and related digital technologies. As part of the World Internet Project, an international collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC’s longitudinal survey includes a cross-section of participants aged 12 and up across New Zealand. A quota ensures that people of Māori, Pasifika and Asian descent, and the range of age-groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor; urban and rural.Universe: People 12 years and over with a landline phone.Sampling: An initial subsample of those from the 2007 survey that were prepared to be re-interviewed were contacted, yielding 629 respondents (a response rate of 70%). A fresh random sample of 293 people aged 12 and over from across New Zealand was added (a response rate of 21.5%). Booster samples were implemented to bring the distribution to census proportions – additional people were sampled, of Māori, Pasifika or Asian backgrounds, from meshblocks with high proportions of these ethnicities. This added 329 respondents (a response rate of 24.4%). Exclusions included people without landlines and non-English speakers.Mode: Telephone interview.Weighting: Variables are included to reweight the sample in terms of household size, age-group, gender, ethnicity and percentage of households in region with a landline.

The Asia-Pacific (APAC) Media and Entertainment market, valued at approximately $XXX million in 2025, is projected to experience robust growth, driven by a burgeoning middle class, increasing digital penetration, and rising disposable incomes across key economies like India, China, and South Korea. The market's Compound Annual Growth Rate (CAGR) of 4.77% from 2019-2033 signifies a sustained expansion, with significant contributions from various segments. The dominance of online video streaming platforms, fueled by affordable data plans and the proliferation of smartphones, is reshaping the landscape. Growth within the digital advertising segment is also expected to be a key driver, with advertisers increasingly shifting budgets towards online channels to reach the expanding digital audience. While the traditional media segments such as TV broadcasting and print media continue to exist, they are facing challenges from the increasing popularity of digital platforms. The competitive landscape is intense, with both established global players and emerging regional companies vying for market share. Furthermore, government regulations and policies related to content control and digital infrastructure play a significant role in shaping the growth trajectory. India and China, being the largest economies in the region, are expected to be major contributors to this growth, followed by countries like Japan and South Korea. However, challenges such as piracy, content regulation differences across countries, and fluctuating economic conditions pose ongoing threats. The forecast period (2025-2033) anticipates a continued rise in market value, primarily propelled by the increasing adoption of digital media consumption habits. The growth will not be uniform across all segments. The video games and e-sports sector, for instance, is poised for rapid expansion, driven by a young and tech-savvy population. Similarly, the online advertising sector will continue to benefit from increasing digital penetration and targeted advertising opportunities. Conversely, segments like print media might face further contraction due to the shifting consumption patterns. Strategic partnerships, technological advancements (like immersive experiences such as VR/AR), and increased investment in original content production will shape the future of the APAC Media and Entertainment market, leading to a dynamic and evolving landscape during the forecast period. Recent developments include: May 2024 - The Asia-Pacific Broadcasting Union (ABU) has partnered with CABSAT 2024 as an association partner, emphasizing ABU's dedication to advancing the media, entertainment, and satellite industries in the MEASA region and beyond. CABSAT, the premier event for these sectors in the MEASA region, is set to take place from May 21-23, 2024, at the Dubai World Trade Centre. The event will serve as a gathering point for global industry leaders, innovators, and professionals, offering a platform to delve into the sector's newest developments and opportunities., April 2024 - Quantum Corporation, one of the leading providers of end-to-end data management solutions tailored for the AI era, has unveiled its plans to broaden its global partnership initiative. After witnessing significant success in rolling out this program in Asia-Pacific powerhouses like China, India, and Singapore, Quantum has set its sights on furthering this model in pivotal regions, including South Korea, Japan, Australia, and New Zealand. The move aims to extend the reach of Quantum's comprehensive data management solutions, ensuring a more extensive customer base can benefit from their offerings.. Key drivers for this market are: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Potential restraints include: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Notable trends are: Increasing Trends Around Personalization and Increased Digitalization​ is expected to Drive the Growth of the Market.