Introduction

Memes Statistics: A Meme is a unit of cultural details spread by emulation. This term meme, derived from the Greek word "meem," which means imitate, was introduced by the British developing biologist Richard Dawkins in his work The Selfish Gene. Internet memes can be videos, GIFs, images, and other viral sensations. The attribute of memes involves their vulnerability to parody, their use of interrelatedness, their propagation in a viral way, and also their advancement over time.

Memes are stated as the main part of the Internet culture, and they have also developed in all areas. We can see them in a range of marketing, economics, finance, social movements, politics, and religion, as well as healthcare. Let's shed more light on the meme statistics.

During a 2022 survey in the United States, ** percent of responding Generation Z consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to ** percent of respondents, memes and jokes posted by brands achieved that purpose, too.

Memecoins, cryptos born more from community jokes than fundamentals, have grown from fringe curiosities into serious speculative assets. They’re influencing liquidity flows, social media sentiment, and even political branding. In the marketing world, a brand might issue a meme token to boost engagement, and in finance, hedge funds may allocate...

This article examines Paramount Pictures’ marketing of its 2017 live-action remake of the 1995 Japanese cult anime Ghost in the Shell and online audiences’ responses to it. Analysing the trailers, the article argues that Paramount dually serves existing fans via visually quoting the original film’s iconic imagery, and new wider audiences by promoting the remake as an A-list blockbuster via emphasising its lead Scarlett Johansson. Analysing 315 audience-made memes produced by Paramount Pictures’ viral marketing ‘meme generator’ evidences users’ responses’ anti-fan, anti-orientalist, and anti-whitewashing discourses towards the remake, its star, and Hollywood. In doing so, users perform a range of intersectional identities that read against the remake, whereby memes signify audiences’ reading of the trailers and themselves into existence when posting such content online. To conceptualise this, the article uses Homi Bhabha’s postcolonial third space, arguing that both memes’ meaning and users’ identity inscriptions occur interstitially. Resultantly, the article adds to the scarce work on media promotional materials, gives much-needed attention to online image texts, and highlights the saliency of race as part of the intersectional make-up of audience’ identities and reading strategies.

According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately ** percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, ** percent of them stated that they enjoyed watching Instagram posts.   Exploring video content trends and advertising impact in Indonesia  From music to video tutorials, videos have become the most popular visual medium on the internet. In 2023, almost every Indonesian watched online videos weekly. Video advertising, whether from trusted brands or influencers, has also increased in recent years and caught consumers’ attention. A recent study revealed that the most influential advertisements for Indonesians were those made by well-known brands compared to influencers. In addition, Indonesian consumers will be more likely to click on ads on social media when the content is relevant to them. The changing face of social media: Trends in Indonesia's online landscape From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than *** million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.

As of March 2022, Kylie Cosmetics was ranked first as the most popular beauty brand on Instagram with over 25 million followers, and Anastasia Beverly Hills ranked second with 20 million. Instagram is a popular social network for brands to connect with digital audiences, and beauty brands have been making inroads on the platform due to its visual focus and strong presence of social media influencers. Beauty content on social media A picture says more than a thousand words, and millions of pictures are shared on Instagram every day. From meme accounts and people posting vacation snaps to influencers and brands promoting products, the world’s most popular photo sharing platform encompasses a vast range of visual content. Beauty, fashion and food images and videos are some of the more popular and aspirational types of content, drawing huge audiences and user engagement. Brands frequently partner with influencers to address potential shoppers. The tier of influencers considered most effective according to fashion and cosmetics marketing professionals worldwide were in fact micro-influencers with fewer than 100k followers – proof that millions of followers aren’t always necessary to secure brand collaborations.

On the other hand, the list of the most followed beauty and fashion influencers reads like a ‘who is who’ of popular models and latest ‘it girls’, currently headed by TV personality and makeup brand owner Kylie Jenner. In 2018, there were 3.7 billion brand-sponsored posts on Instagram and this figure is projected to surpass six billion posts in 2020. Brand profile: Sephora Founded in France in 1969 and acquired by French luxury conglomerate LVMH in 1997, Sephora is one of the most visible personal care and beauty brand stores worldwide. In 2017, the company had 362 stores across the United States and was ranked among the top 100 retailers in the United States in based on revenue.