This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

The men’s skincare products market is projected to grow from USD 17.6 billion in 2025 to USD 37.3 billion by 2035, reflecting a CAGR of 10.5%. Among global markets, the United States stands out as the most lucrative, holding the largest share in terms of revenue due to strong grooming culture and high per capita skincare spending.

Metric	Value
Estimated Size (2025E)	USD 17.6 billion
Projected Value (2035F)	USD 37.3 billion
Value-based CAGR (2025 to 2035)	10.5%

Analyzing Men’s Skincare Products Market by Top Investment Segments

Product Type Segment	CAGR (2025 to 2035)
Moisturizers & Creams	9.4%

Skin Type Segment	Market Share (2025)
Oily Skin	34%

Sales Channel Segment	CAGR (2025 to 2035)
Online	11.6%

Men’s Skincare Products Industry Forecast by Top Countries

Country	CAGR 2025 to 2035
United States	6.70%

Country	CAGR 2025 to 2035
China	11.90%

Country	CAGR 2025 to 2035
Japan	7.80%

Country	CAGR 2025 to 2035
South Korea	9.70%

Country	CAGR 2025 to 2035
India	13.90%

Country	CAGR 2025 to 2035
Germany	6.50%

Country	CAGR 2025 to 2035
United Kingdom	7.40%

Country	CAGR 2025 to 2035
Brazil	11.1%

Country	CAGR 2025 to 2035
France	6.4%

Country	CAGR 2025 to 2035
Australia	9.0%

According to Cognitive Market Research, the global men's cosmetics market size is USD 31812.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 12724.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 9543.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7316.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1590.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 636.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
The mass held the highest men's cosmetics market revenue share in 2024.

Market Dynamics of Men Cosmetics Market

Key Drivers of Men Cosmetics Market

The Exploding Market for Men's Cosmetics and the Rise of Male Grooming Influencers

The rise of male grooming gurus is contributing to the global boom in the men's cosmetics business. These social media influencers work to dispel stereotypes about masculinity and increase acceptance of men's skincare and cosmetics practices. Male grooming influencers give product reviews, tutorials, and advice on everything from foundation application to beard care. They frequently have sizable and active followings. They demonstrate the beneficial effects that good grooming may have on a man's confidence and appearance. This exposure dispels stigmas and normalizes men's use of makeup. There is no denying the impact of social media and influencers on male grooming. They are making a big difference in creating a more accepting environment for beauty, where men are at ease experimenting with and utilizing makeup in their daily routines.

Another important element is the demolition of conventional gender norms. Grooming habits that were once considered appropriate for men are no longer applicable to them. Men are beginning to embrace a more flexible approach to appearance, experimenting with cosmetics, non-shaven beard care products, and professional hairstyle solutions. Because of this transparency, there is a growing market for a wider range of men's cosmetics.

Expanding Products in Men's Cosmetics Market to Propel Market Growth

Due to a change in societal perceptions and men's increasing self-care awareness, the worldwide men's cosmetics business is seeing rapid growth. Businesses have a great chance to increase market share and diversify their product lines by taking advantage of this trend. Modifying Attitudes: Men are starting to embrace personal hygiene habits more comfortably, which is a shift from traditional ideas of masculinity. Enhanced Consciousness Increased knowledge of the advantages of men's specific skincare and grooming products is being fostered by increased information accessibility and the impact of social media. Increasing Net Worth Men have greater spare income to spend on personal grooming, especially in poorer nations. Put Health First Men are starting to prioritize self-care, including skincare routines, as a result of a broader shift towards total well-being.

The idea of the "metrosexual man," in which men feel free to express who they are through looks and grooming, has gained popularity. Celebrities and social media influencers are also having a significant impact on normalizing the use of skincare and makeup by males. The market is expanding as a result of growing disposable incomes and an increasing emphasis on personal well-being.

In an effort to take advantage of this growing market, producers are launching a greater range of goods designed with males in mind. This includes cutting-edge skincare products made specifically for men's thicker skin, such as serums, moisturizers, and anti-aging lotions. Men's makeup products are also becoming more and more available; the range includes everything from BB creams and contouring kits to concealer and fou...

The men's cosmetics market in Japan was valued at over *** billion Japanese yen in 2024. The market, including men's skin and body care products, was forecast to grow, exceeding *** billion yen in the following year.

The Men's Grooming Products Market is Segmented by Product Type (Skin Care Products, Hair Care Products, Shaving Products, and More), Price Range (Mass and Premium), Category (Conventional and Natural, and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming men's cosmetics market! Our analysis reveals a $85 billion market in 2025, projected to reach $145 billion by 2033, driven by evolving trends and consumer preferences. Explore market size, CAGR, regional breakdowns, and top players.

In 2024, the market size of men's skincare products in China amounted to around **** billion yuan, up from **** billion yuan in the previous year. The market was foreseen to maintain its momentum, reaching a size of nearly ** billion yuan by 2026.

Europe Men's Cosmetics Market size was USD 9543.66 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

The Middle East and Africa Men's Grooming Products Market report segments the industry into Product Type (Skin Care Products, Hair Care Products, Shaving Products), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Country (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle East and Africa).

The Japan men’s skincare market is poised to register a valuation of USD 472.6 million in 2025. The industry is slated to grow at 9.8% CAGR from 2025 to 2035, witnessing USD 1,203.5 million by 2035. The market is growing owing to a convergence of changing society attitudes, the rising awareness for personal grooming, and growing emphasis on self-grooming amongst men.

Metrics	Values
Industry Size (2025E)	USD 472.6 million
Industry Value (2035F)	USD 1,203.5 million
CAGR (2025 to 2035)	9.8%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Bulk Homme	8-10%
Kao Men's Bioré	10-12%
Rohto Oxy	7-9%
Mandom	5-7%
Clinique Laboratories	6-8%
Kiehl's LLC	4-6%
Susanne Kaufmann Company	1-2%
Lancôme Company	2-4%
Galderma Laboratories L.P.	3-5%
Aveda Corporation	3-4%
Emami Limited	2-3%
Dr. Bronner’s Company	1-2%
Scotch Porter Company	1-2%

Discover the booming men's grooming and cosmetics market! Our analysis reveals a $50 billion market in 2025, projected to reach $80 billion by 2033, driven by online sales, diverse product offerings, and global trends. Learn about key players, regional insights, and future growth opportunities.

Discover the booming men's cosmetics market! This comprehensive analysis reveals a $80 billion market in 2025, projected to reach $125 billion by 2033, driven by skincare, haircare, and evolving male grooming habits. Explore market trends, regional insights, and leading brands shaping this dynamic industry.

The market is projected to expand from USD 19.7 billion in 2025 to USD 44.5 billion by 2035, reflecting a CAGR of 9.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 19.7 billion
Industry Value (2035F)	USD 44.5 billion
CAGR (2025 to 2035)	9.8%

Country-Wise Analysis

Countries	CAGR (2025 to 2035)
USA	7.2%
UK	6.9%
France	6.8%
Germany	7.0%
Italy	6.7%
South Korea	7.5%
Japan	7.1%
China	7.8%
Australia	6.6%
New Zealand	6.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
Chanel (Boy de Chanel)	18-22%
L'Oréal (Men Expert)	14-18%
Tom Ford Beauty	10-14%
Fenty Beauty (Fenty Skin)	8-12%
Other Companies (combined)	35-45%

The men's cosmetics market is experiencing robust growth, driven by evolving male grooming habits and a rising acceptance of male beauty products. The market, estimated at $25 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $45 billion by 2033. This expansion is fueled by several key factors. Increased disposable income among men, coupled with greater exposure to beauty and grooming trends through social media and celebrity endorsements, has led to a significant upsurge in demand for high-quality skincare and makeup products. Furthermore, the rise of "metrosexual" and "androgyny" trends has broadened the appeal of men's cosmetics, extending beyond traditional products like shaving creams and aftershaves to encompass a wide array of options including serums, moisturizers, BB creams, and even makeup. The market segments are diverse, ranging from basic skincare to specialized products targeting specific skin concerns. Major players like L'Oreal, Shiseido, and Estee Lauder (represented by Clinique) are aggressively expanding their product lines and marketing strategies to capitalize on this growing market, leading to increased competition and innovation. The market's growth is not without its challenges. Price sensitivity, particularly among younger demographics, remains a factor. The effectiveness and safety of certain cosmetic ingredients continue to be scrutinized, leading to greater regulatory focus and the need for brands to prioritize transparency. Additionally, the market faces the challenge of reaching and engaging a broad demographic of men with diverse grooming needs and preferences. Successful brands will need to effectively target specific niches, leveraging digital marketing and personalized approaches to cater to individual requirements. The regional landscape is varied; North America and Europe currently hold the largest market share, but developing economies in Asia are showing significant potential for future growth as disposable incomes rise and grooming habits evolve.

North America Men's Cosmetics Market size was USD 12724.88 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Discover the booming men's skincare market! Explore a $15 billion industry projected to grow at a 7% CAGR through 2033, driven by rising demand and product innovation. Learn key trends, top companies, and regional insights in this comprehensive market analysis.

This statistic shows the size of the men's personal care market worldwide from 2015 to 2019, and provides a forecast for 2020 to 2025. In 2019, the estimated men's personal care market was valued at approximately ***** billion U.S. dollars and was forecast to reach approximately **** billion U.S. dollars by 2025.

The Korea men’s skincare market is poised to register a valuation of USD 1.2 billion in 2025. The industry is slated to grow at 11.04% CAGR from 2025 to 2035, witnessing USD 3.7 billion by 2035. The market has grown strongly over the past few years due to a combination of cultural trends, growing awareness of the benefits of skincare, and changing consumer attitudes.

Metrics	Values
Industry Size (2025E)	USD 1.2 billion
Industry Value (2035F)	USD 3.7 billion
CAGR (2025 to 2035)	11.04%

Competitive Landscape

Company Name	Estimated Industry Share (%)
L'Oréal S.A.	10-15%
Unilever PLC	8-12%
Cosmecca Korea, Co. Ltd.	7-10%
Clarins Group	6-8%
KBL Cosmetics	5-7%
ABLE C&C Co., Ltd.	4-6%
Adwin Corporation	3-5%
Chattem Inc.	2-4%
Clinique Laboratories	2-4%
Kiehl's LLC	2-4%
Susanne Kaufmann Company	2-4%
Lancôme Company	2-4%
Galderma Laboratories L.P.	2-4%
Aveda Corporation	2-4%
Emami Limited	2-4%

In fiscal year 2021, the men’s beauty market was valued at around ***** billion Japanese yen. The market was recovering slowly from the shrinkage during the height of the coronavirus pandemic and was forecast to reach ***** billion yen in 2023. The men’s beauty market includes grooming and cosmetics products, electric appliances, and services like barbers and salons. Men’s cosmetics The men’s cosmetics segment is the largest within the male beauty market in Japan, valued at close to *** billion yen. Including necessities for personal care, shaving, and skincare, the market has been experiencing a continuous growth trend in recent years. Beauty companies are exploring new market opportunities by developing brands that exclusively target male consumers in marketing. While not the leading beauty brand in Japan, Mandom’s “Gatsby” reportedly emerged as a leader within the men’s cosmetics segment, outperforming industry leaders like Shiseido and Kao. Especially younger people, who show a high adoption rate of skincare practices, are driving the momentum in Japan, as the opinion on men’s skincare is changing. Men’s beauty services The beauty service segment is carried by the barber shops market, which male patrons prefer over beauty parlors in Japan for a haircut. Other beauty services like massages and nail care are rarely sought after compared to female consumers. To make them more attractive to the male audience, new-style salons with barber licenses are emerging in Japan. By combining the hair and beard grooming services of traditional barbers with treatments commonly associated with salons, businesses are aiming at capitalizing on the slumbering segment.

The global male cosmetic products market is experiencing robust growth, driven by evolving societal norms, increased disposable incomes, and a rising awareness of grooming and personal care among men. The market, estimated at $80 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $135 billion by 2033. This expansion is fueled by several key factors. Firstly, the increasing adoption of skincare routines by men, extending beyond basic hygiene products to encompass serums, moisturizers, and specialized treatments, contributes significantly to market growth. Secondly, the rise of male influencers and celebrities promoting cosmetic products on social media platforms is creating a wider consumer base. Finally, the proliferation of specialized men's cosmetic brands and lines within established beauty brands caters to niche demands and expands market reach. This growth is not uniform across all segments. Skincare products are anticipated to maintain the largest share, followed by hair care and fragrances. The market is also witnessing a significant rise in demand for natural and organic male cosmetic products, driven by increased health consciousness. However, economic downturns and fluctuating raw material prices pose potential restraints to market growth. Key players like L'Oréal, Estée Lauder, Unilever, and P&G are heavily invested in innovation and strategic partnerships to consolidate their market positions and expand their product portfolios, while smaller, niche brands are leveraging digital marketing and targeted consumer engagement to gain traction. The regional distribution of the market is likely to reflect existing global consumer trends, with North America and Europe holding substantial market share, followed by Asia-Pacific.