Men’s Hair Dye Market size was valued at USD 25.17 Billion in 2024 and is projected to reach USD 36.12 Billion by 2031, growing at a CAGR of 5.7 % during the forecast period 2024-2031.

Global Men’s Hair Dye Market Drivers

The market drivers for the Men’s Hair Dye Market can be influenced by various factors. These may include:

Increasing Grooming Awareness: Growing awareness and emphasis on personal grooming and appearance among men drive the demand for men's hair dye products.

Changing Societal Norms: Shifting societal attitudes towards male grooming and acceptance of hair coloring as a norm for men encourage market growth. Aging Population: An aging population and the desire to cover gray hair contribute to the increased use of hair dye products among older men.

Product Innovations: Continuous product innovations and the introduction of new formulations, such as natural and ammonia-free hair dyes, attract a broader customer base.

Celebrity Influence and Media Exposure: Influence of celebrities and media on grooming trends encourages men to experiment with hair colors, boosting market demand.

Marketing and Branding Efforts: Aggressive marketing campaigns and branding efforts by manufacturers increase product visibility and consumer awareness, driving sales.

Availability of DIY Kits: The availability of easy-to-use, at-home hair dye kits for men encourages more men to try hair coloring, contributing to market growth.

Rise of E-commerce: Growth of e-commerce platforms and online retailing provides easy access to a wide range of hair dye products, driving market expansion.

Growing Urbanization: Increased urbanization and the influence of urban lifestyles on grooming habits positively impact the men's hair dye market.

Globalization and Cultural Exchange: Globalization and cultural exchange lead to the adoption of grooming trends from different parts of the world, including hair coloring.

The Men’s Hair Color market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The men's hair dye market is experiencing robust growth, driven by increasing male grooming awareness and a rising acceptance of hair coloring among men of all ages. This burgeoning market, estimated at $X billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of X% from 2025 to 2033, reaching a substantial market value of $Y billion by 2033. Several factors contribute to this expansion. Firstly, the growing popularity of diverse hair colors and styles, particularly among younger demographics, fuels demand. Secondly, the increasing availability of convenient and easy-to-use at-home hair dye kits, alongside professional salon services catering to men's specific hair needs, has broadened market accessibility. Further, the rise of male influencers and celebrities openly embracing hair dye contributes to a normalization of the practice. The market is segmented by application (barber shop, personal, other) and type (natural, unnatural), with the natural segment projected to show strong growth due to increasing consumer preference for natural and organic products. While potential restraints like concerns about chemical ingredients and potential health effects exist, the overall market trajectory indicates sustained expansion in the foreseeable future. The geographical distribution of the market shows significant presence across North America, Europe, and the Asia-Pacific region. North America currently holds a significant market share, driven by high disposable incomes and a strong focus on personal grooming. However, Asia-Pacific is poised for substantial growth, fueled by rapidly rising middle classes in countries like China and India, and growing adoption of Western grooming trends. Europe maintains a stable market position, with consistent demand across various countries. Key players in the market include L'Oréal SA, Revlon Inc., Coty Inc., and others, actively engaging in product innovation and strategic marketing to capture market share. Competition is intense, prompting companies to invest in research and development to offer innovative formulations, improve product efficacy and address consumer concerns regarding safety and sustainability. This competitive landscape is beneficial to consumers, ensuring a diverse range of products and service options.

This statistic shows the market share of the leading men's hair coloring vendors in the United States in 2020. In that year, Combe was the leading hair coloring brand for men in the United States, with a market share of 95.72 percent.

In 2020, Just For Men Mustache & Beard was the leading men's hair coloring brand in the United States with sales of approximately 73.28 million U.S. dollars. Ranked second, Just for Men hair coloring brand generated sales of around 40.62 million U.S. dollars that year.

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Hair Color Market Size 2025-2029

The hair color market size is forecast to increase by USD 11.44 billion at a CAGR of 6.3% between 2024 and 2029.

The market is experiencing significant growth driven by innovation in product formulation and formats, as well as the rising popularity of vibrant and unconventional hair colors. This trend is particularly prominent among younger demographics, who are increasingly seeking unique and personalized expressions of their individuality. However, the market growth is not without challenges. In developing countries, the consumer pool for novelty and premium hair colors remains limited due to economic and cultural factors. As a result, companies seeking to capitalize on market opportunities must navigate these challenges effectively, focusing on affordability and accessibility to expand their reach. Additionally, staying abreast of the latest trends and consumer preferences is crucial to maintaining a competitive edge in this dynamic market. Companies that successfully balance innovation, affordability, and accessibility are poised to thrive in the market.

What will be the Size of the Hair Color Market during the forecast period?

Request Free SampleThe hair care market encompasses various product categories, including hair color and hair care essentials such as shaving products, facial scrubs, and moisturizers. Hair color trends, like highlights, continue to shape consumer preferences. Urbanization rates and changing lifestyles have led to an increased focus on personal aesthetics, driving demand for hair color products among both men and women in emerging nations. Innovative salon tools and modernized production methods facilitate the creation of a wide range of hair colorants, catering to diverse consumer needs. Grooming routines extend beyond hair care, with deodorants and other hygiene products also playing essential roles. However, concerns over toxic chemicals have led to a growing interest in natural ingredients. Technological breakthroughs in hair colorants have made it possible to achieve a variety of shades, from subtle highlights to bold colors, without the use of harsh ammonia. Eye color and male identifying population segments represent untapped opportunities in the market. As lifestyles continue to evolve, the demand for convenient and efficient hair coloring solutions, such as at-home kits and salon services, is expected to increase. Overall, the hair care market is witnessing significant growth, fueled by a combination of changing consumer preferences, technological advancements, and urbanization trends.

How is this Hair Color Industry segmented?

The hair color industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductPermanentSemi-permanentTemporaryHighlights and bleachEnd-userWomenUnisexMenGeographyEuropeFranceGermanyItalyUKNorth AmericaUSCanadaAPACChinaIndiaJapanSouth AmericaBrazilMiddle East and Africa

By Product Insights

The permanent segment is estimated to witness significant growth during the forecast period.The market experiences significant growth, with the permanent hair color segment leading the way. This process, also known as oxidation, involves the combination of an oxidizer like hydrogen peroxide and ammonia with the coloring agent prior to application. Unlike temporary or semi-permanent hair colors, permanent hair colors do not require frequent touch-ups. However, the complex composition and formulation of these products necessitate great care from manufacturers. Achieving a long-lasting color that minimizes damage to hair strength and elasticity is crucial. Permanent hair colors come in a range of natural-looking shades, catering to diverse personal aesthetics. Changing lifestyles and increasing urbanization have led to an increased focus on personal grooming and appearance. Ethical business practices and consumer demand for natural and organic hair colorants have also influenced market trends. Innovative salon tools and techniques, such as hair highlighting and artistic makeup, continue to gain popularity. Makeup artists and hairstylists employ these cutting-edge goods to create unique looks for various demographics, including men and the male identifying population. Technological breakthroughs and digital marketing strategies further fuel market growth. Despite market restrictions in some emerging nations, The market continues to evolve, driven by consumer preferences, popular culture, and hygiene concerns.

Get a glance at the market report of share of various segments Request Free Sample

The Permanent segment was valued at USD 16.28 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 29% to th

The size and share of the market is categorized based on Type (Natural, Unnatural) and Application (Barber Shop, Personal, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of this market is categorized based on Permanent Hair Color (Amonia-Based, Ammonia-Free, Organic, Semi-Permanent, Temporary) and Hair Highlighting Products (Foils, Balayage, Ombre, Lowlights, Hair Chalks) and Hair Color Accessories (Brushes, Bowls, Gloves, Capes, Applicators) and Hair Care Products for Colored Hair (Shampoos, Conditioners, Serums, Hair Masks, Leave-In Treatments) and Mens Hair Color (Permanent, Temporary, Highlights, Beard Color, Touch-Up Products) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Global Hair Color market size is expected to reach $42.46 billion by 2029 at 10.7%, segmented as by usage, permanent hair color, semi-permanent hair color, demi-permanent hair color, temporary hair color, hair highlights and bleach

Combe generated the highest unit sales in the men's hair coloring market, with sales reaching around 21.8 million units during the 52 weeks ending February 23, 2020. In that year, Hoyu Ltd. sold only 70,811 units.

Hair Colour Market Outlook

As of 2023, the global hair colour market size was valued at approximately USD 24 billion, with an anticipated compound annual growth rate (CAGR) of 5.6% from 2024 to 2032. This growth trajectory forecasts the market to reach around USD 39 billion by 2032. Key growth factors include rising consumer demand for personal grooming and aesthetic enhancement, alongside advances in product formulations that cater to a wider demographic and variety of hair types. The burgeoning demand in emerging markets, coupled with increasing disposable income, further propels market expansion.

One significant growth factor driving the hair colour market is the evolving cultural perception of hair dyeing as a form of self-expression and identity. As global societies increasingly embrace diversity and individuality, consumers are more inclined to experiment with hair colours, styles, and trends. This shift is particularly prominent among younger demographics, who view hair colouring not just as a cosmetic enhancement but as a lifestyle statement. Moreover, the influence of social media and celebrity endorsements has amplified the visibility and acceptance of bold and unconventional hair colours, further stimulating market demand. Additionally, the development of hair dyes that are free from harmful chemicals has appealed to a growing segment of health-conscious consumers, thereby expanding the market base.

Another pivotal factor contributing to market growth is the rapid innovation in hair colour formulations that offer long-lasting effects and minimal hair damage. The introduction of organic and natural-based dyes has attracted consumers who are environmentally conscious and prefer sustainable beauty products. Furthermore, advancements in technology have led to the creation of products that provide vibrant colours while ensuring hair health, such as ammonia-free and keratin-infused dyes. These innovations not only enhance consumer satisfaction but also broaden the appeal of hair colouring products across various consumer segments. The emphasis on research and development by key players in the industry is expected to continue driving product innovation and market growth.

The growing trend of home hair colouring kits has also significantly contributed to market expansion. The convenience and cost-effectiveness of dyeing hair at home have attracted a substantial number of consumers, particularly during the COVID-19 pandemic when salon visits were restricted. This trend is likely to persist post-pandemic as consumers have become accustomed to the ease and flexibility of home dyeing solutions. Moreover, the availability of a wide range of online tutorials and virtual try-on tools has empowered consumers to experiment with different colours and techniques from the comfort of their homes. This shift towards DIY hair colouring is anticipated to continue boosting market growth in the coming years.

The Hair Colorants Sales segment has seen a notable increase, driven by the expanding variety of products available to consumers. With the rise of e-commerce platforms, consumers have greater access to a diverse range of hair colorants, from permanent to temporary solutions. This accessibility has not only boosted sales but also encouraged experimentation among consumers who seek to personalize their hair color experience. The convenience of purchasing hair colorants online, coupled with detailed product reviews and tutorials, has further fueled sales growth. As companies continue to innovate and introduce new shades and formulations, the hair colorants market is poised for continued expansion, appealing to a broad spectrum of consumer preferences and needs.

Regionally, the Asia Pacific is expected to witness significant growth due to a rising middle-class population and increased consumer spending on personal care products. The region's young demographic, coupled with the influence of K-pop and Bollywood, has spurred interest in vibrant and experimental hair colours. North America also holds a substantial share of the market, driven by a high standard of living and the popularity of hair colouring among both men and women. Europe remains a strong market player, with a growing trend towards natural and organic hair colour products. Meanwhile, Latin America and the Middle East & Africa regions are seeing gradual growth as consumer awareness and availability of diverse products increase.

Product Type Analysis

The hair colour market is seg

Hair Color Market Outlook

The global hair color market size is projected to grow from $17.9 billion in 2023 to $24.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.7% during the forecast period. This consistent growth can be attributed to various factors, including the rising fashion consciousness among consumers, an increasing aging population, and the growing availability of innovative hair color products. Additionally, the surge in disposable incomes and urbanization in developing regions has led to a higher demand for personal grooming products, further fueling market expansion.

One of the primary growth factors of the hair color market is the shifting consumer perception towards personal grooming and appearance. Nowadays, consumers are more inclined towards experimenting with their looks, with hair color being a significant aspect of personal style. This trend is particularly prominent among younger demographics who are influenced by social media, celebrities, and fashion trends. Furthermore, the increasing acceptance of hair coloring among men is broadening the customer base, thereby contributing significantly to market growth.

Another critical driver for market growth is the technological advancements in hair color formulations. Innovations such as ammonia-free, organic, and natural hair color products have gained substantial popularity due to their perceived safety and lesser chemical content. These products cater to the growing consumer preference for healthier and eco-friendly beauty solutions. Additionally, the development of long-lasting and easy-to-apply hair colors has enhanced user convenience, thereby driving product adoption across various consumer segments.

The aging population worldwide is also significantly contributing to the hair color market growth. With more people living longer and maintaining active lifestyles, the demand for products that can cover gray hair and provide a youthful appearance is on the rise. The elderly demographic is increasingly seeking hair color solutions that are gentle on their hair and scalp while providing effective coverage. Consequently, manufacturers are focusing on formulating specialized products tailored to meet the needs of older consumers, thus driving market expansion.

In recent years, the concept of Novelty Hair Color has gained traction among consumers looking to make bold style statements. Unlike traditional hair colors, novelty shades encompass a wide range of vibrant and unconventional hues such as pastels, neon, and metallics. These colors allow individuals to express their unique personalities and creativity, often inspired by pop culture, music festivals, and artistic movements. The rise of social media platforms has further amplified this trend, as users share their colorful transformations and inspire others to experiment with their hair. As a result, manufacturers are expanding their product lines to include a diverse palette of novelty colors, catering to the adventurous spirit of modern consumers.

Regionally, the market dynamics vary significantly, with Asia Pacific emerging as a lucrative region due to its large population and rising disposable incomes. North America and Europe also hold substantial market shares, attributed to the high awareness and adoption of hair color products. The Middle East and Africa and Latin America are witnessing steady growth due to urbanization and increasing fashion consciousness. Each of these regions presents unique opportunities and challenges that are shaping the overall market outlook.

Product Type Analysis

The hair color market is segmented by product type into Permanent, Semi-Permanent, Temporary, and Highlights and Bleach. Permanent hair color holds a significant market share due to its long-lasting effects and growing preference among consumers for durable solutions. These products typically contain a mix of ammonia and peroxide, which help in achieving deep and lasting color. The demand for permanent hair color is particularly high among professionals and older consumers who seek effective gray coverage.

Semi-Permanent hair color is gaining traction due to its less damaging properties compared to permanent hair color. These products do not contain ammonia and therefore provide a gentler coloring option. They are a popular choice among younger consumers and those who frequently change their hair color. The ease of application and the range of vibrant colors available in t

The global hair colorants market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.48% from 2025 to 2033. This expansion is driven by several key factors. Rising consumer disposable incomes, particularly in developing economies, are fueling demand for premium hair color products and personalized coloring experiences. The increasing prevalence of social media influences and beauty trends further propels market growth, as individuals seek to emulate desired hairstyles and looks. Innovation in product formulations is another crucial driver; the market witnesses the introduction of new, gentler, and more effective colorants, including natural and organic options catering to the growing health-conscious consumer base. The shift towards convenient at-home coloring solutions, facilitated by readily available online retail channels and improved product ease-of-use, also contributes significantly to market expansion. However, potential restraints include concerns about the long-term effects of certain chemical ingredients on hair and scalp health, leading to a growing preference for natural alternatives. The market segmentation reveals significant opportunities. Permanent hair colorants continue to dominate the product type segment due to their long-lasting effects. However, the semi-permanent and temporary segments are witnessing notable growth driven by consumer interest in experimenting with various colors and trends without long-term commitment. Regarding distribution channels, online retail stores are experiencing rapid expansion, challenging the traditional dominance of supermarkets and hypermarkets. This is largely attributed to increased online shopping convenience and the ability for e-commerce platforms to reach a wider customer base. Key players like Henkel, L'Oréal, Unilever, and others are heavily invested in research and development, product diversification, and strategic acquisitions to consolidate their market share and capitalize on evolving consumer preferences. Geographic analysis suggests robust growth prospects in Asia-Pacific and other emerging markets due to the burgeoning middle class and increasing adoption of hair coloring practices. The market's future success hinges on continuous innovation, adapting to evolving consumer demands for natural and sustainable products, and effective strategies to address concerns regarding product safety and environmental impact. Recent developments include: June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men., February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL)., December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.. Key drivers for this market are: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle And Athleisure. Potential restraints include: Prevalence of Counterfeit Goods. Notable trends are: Enhanced Self-Grooming Focus Bolstered Market Growth.

The size of the APAC Hair Color Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.20% during the forecast period. Hair color refers to the pigmentation of hair follicles due to the presence of melanin, which comes in two types: eumelanin and pheomelanin. Eumelanin is responsible for black and brown hues, while pheomelanin gives hair red and yellow tones. The specific ratio and concentration of these pigments determine the wide variety of natural hair colors, from black and brown to blonde and red. Hair color can change over time due to factors like aging, which often leads to graying, or exposure to sunlight, which can lighten hair. Recent developments include: June 2022: L'Oréal introduced its first permanent hair color technology, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men. It is ammonia free and is available in seven shades. The company claims that it gives blended gray coverage for up to six weeks., February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL). BBlunt's hair care and styling products business will be completely owned and managed by Mamaearth's parent, Honasa Consumer. Its product portfolio includes hair color, shampoos, conditioners, women's styling products, men's styling products, and hair extensions., January 2022: L'Oréal launched two new technologies for mass-market consumers and stylists. These technologies are developed to circumvent hair coloring problems. Both technologies address ease of use with color application.. Key drivers for this market are: Increasing Demand for Natural/Organic Products, Increased Focus on Facial Care Regimes. Potential restraints include: Presence of Counterfeit Products Restraints Growth. Notable trends are: Growing Ageing Population Driving Sales of Hair Colorants.

The Hair Color Market size was valued at USD 24.27 billion in 2023 and is projected to reach USD 35.78 billion by 2032, exhibiting a CAGR of 5.7 % during the forecasts period. Hair coloring is the practice of changing hair color. This can be done for a number of reasons, including fashion and styling purposes, covering gray hair, or changing your look with a different hair color. Usually, the chemicals used in hair dyes penetrate the roots of the hair and change the color of the hair. Hair color can be permanent, semi-permanent or temporary. Permanent hair color is designed to last until the hair grows out or is cut off, while semi-permanent colors last for a few weeks and gradually fade over time. Temporary hair colors fade after a few shampoos and are often used for special occasions or to try a new hair color. The Indian hair color market is in high demand due to the growing trend of urban youth and young professionals, but it is also gaining popularity among older women and men. The increasing availability of hair color products across prices and channels including online platforms will further fuel the growth of this market

Natural Hair Dye Market size is expected to be worth around USD 23.3 Billion by 2033, from USD 10.3 Billion in 2023, at a CAGR of 8.5%.

TBRC hair color market report includes permanent hair color, semi-permanent hair color, demi-permanent hair color, temporary hair color

The global hair colorants market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a CAGR of 5.48% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing consumer demand for personalized and expressive hair styling is a significant driver. The rising popularity of vibrant, unconventional hair colors, particularly among younger demographics, is significantly impacting market growth. Secondly, the continuous innovation within the hair colorants industry, including the introduction of ammonia-free, natural, and organic formulations, caters to growing health and environmental consciousness. This shift towards healthier hair coloring options is attracting a broader customer base. Furthermore, the expansion of e-commerce channels and wider availability in supermarkets and convenience stores are enhancing market accessibility. The market is segmented by product type (bleaches, highlighters, permanent, semi-permanent, and temporary colorants) and distribution channel (supermarkets/hypermarkets, convenience stores, specialty retailers, and online stores). Major players such as L'Oreal, Henkel, and Revlon are leveraging their strong brand recognition and extensive distribution networks to maintain market leadership. Geographic segmentation reveals strong market presence across North America and Europe, driven by higher disposable incomes and established beauty industries. However, the Asia Pacific region, notably India and China, presents significant growth potential due to a burgeoning middle class and increasing adoption of Western beauty trends. While factors such as potential health concerns surrounding certain chemical components and fluctuating raw material prices pose some restraints, the overall market outlook remains positive, with considerable opportunities for expansion and innovation within the hair colorants sector over the forecast period. The market's success will depend on companies' ability to cater to evolving consumer preferences, meet increasing demands for natural and sustainable products, and effectively leverage digital marketing strategies. Recent developments include: June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men., February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL)., December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.. Notable trends are: Enhanced Self-Grooming Focus Bolstered Market Growth.