This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

The Global Men's Personal Care Market Report is Segmented by Product Type (Skin Care Products, Hair Care Products, and More), Ingredient Type (Natural/Organic, Conventional/Synthetic), Category (Mass, Premium), Distribution Channel (Specialty Stores, Online Retail Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global men’s personal care market size is projected to grow from USD 74.68 billion in 2025 to USD 108.92 billion by 2033, exhibiting a CAGR of 4.75%.
Report Scope:

This statistic shows the size of the men's personal care market worldwide from 2015 to 2019, and provides a forecast for 2020 to 2025. In 2019, the estimated men's personal care market was valued at approximately ***** billion U.S. dollars and was forecast to reach approximately **** billion U.S. dollars by 2025.

In 2019, the global men's deodorant market was valued at approximately *** billion U.S. dollars and was forecast to reach approximately *** billion U.S. dollars by 2025.

The global men's grooming market is experiencing a significant expansion, projected to grow from $74.8 billion in 2021 to over $160.7 billion by 2033. This growth is driven by a profound shift in societal norms, where male personal care is increasingly viewed as essential for self-confidence and well-being. The influence of social media and celebrity endorsements has destigmatized grooming routines, encouraging men to explore a wider range of products beyond basic hygiene. Asia-Pacific stands as the dominant market, propelled by its large youth population and rising disposable incomes. Emerging regions like Africa and the Middle East are showcasing the fastest growth, indicating untapped potential. Key trends shaping the industry include a rising demand for natural, organic, and sustainable products, alongside the integration of technology for personalized solutions.

Key strategic insights from our comprehensive analysis reveal:

Asia-Pacific's Unwavering Dominance: The APAC region not only holds the largest market share but is also a critical growth engine, driven by countries like China, Japan, and India. Its vast and increasingly affluent consumer base presents a primary target for market expansion.
High-Growth Frontiers in Emerging Markets: Africa and the Middle East are exhibiting the highest CAGRs, signaling a rapid cultural shift towards male grooming. These regions represent significant untapped opportunities for brands willing to invest in market education and tailored product offerings.
The Clean and Conscious Revolution: A powerful trend is the increasing consumer demand for products with natural, organic, and sustainable ingredients. Brands that prioritize ethical sourcing, transparent labeling, and eco-friendly packaging are poised to gain a significant competitive advantage.

Global Market Overview & Dynamics of Mens Grooming Market Analysis

The global men's grooming market is on a robust growth trajectory, fueled by evolving perceptions of masculinity and a greater emphasis on personal appearance. This dynamic market is expanding beyond traditional products like razors and deodorants to encompass a diverse array of skincare, haircare, and cosmetic items tailored for men. The digital landscape, particularly e-commerce and social media marketing, plays a pivotal role in reaching consumers and shaping purchasing decisions. While established markets in North America and Europe continue to mature, the most exciting growth prospects are emerging from the Asia-Pacific, African, and Middle Eastern regions, driven by demographic shifts and increasing consumer spending power.

Global Mens Grooming Market Drivers

Shifting Notions of Masculinity: A cultural evolution is underway, where personal grooming is increasingly seen as a form of self-care and confidence-building, rather than a departure from traditional masculinity.
Influence of Social Media and Celebrities: Digital platforms and influencers play a crucial role in normalizing and popularizing extensive grooming routines, setting trends, and driving product discovery among male consumers.
Product Innovation and Diversification: Manufacturers are expanding their portfolios with specialized products targeting specific male concerns, such as anti-aging skincare, beard care, and even subtle cosmetics, broadening the market's appeal.

Global Mens Grooming Market Trends

Demand for Natural and Organic Products: There is a growing preference for grooming products made with clean, sustainable, and ethically sourced ingredients, reflecting a broader consumer trend towards wellness and environmental consciousness.
The Rise of Direct-to-Consumer (D2C) Brands: Digitally native brands are disrupting the market by offering personalized products, subscription models, and a direct line of communication with their customer base, challenging established players.
Personalization and Customization: Consumers are seeking products tailored to their specific skin types, hair textures, and personal needs, leading to the development of customizable grooming kits and AI-driven product recommendations.

Global Mens Grooming Market Restraints

Price Sensitivity in Developing Regions: While emerging markets offer high growth potential, widespread price sensitivity can limit the adoption of premium and high-end grooming products.
Cultural and Social Taboos: In certain conservative regions, there may still be cult...

Discover the booming men's personal care market! This comprehensive analysis reveals a $33.84B market (2025) with a 7.08% CAGR, driven by rising disposable incomes and evolving male grooming habits. Explore key trends, regional insights, and leading companies shaping this dynamic industry.

The men's personal care products market is experiencing robust growth, driven by increasing awareness of grooming and self-care among men, coupled with the rising disposable incomes globally. The market, estimated at $85 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several key factors. The increasing adoption of skincare routines by men, influenced by social media and celebrity endorsements, is a major driver. Furthermore, the expanding range of products specifically tailored to men's needs, including specialized cleansers, moisturizers, and hair care products, is significantly contributing to market expansion. The rise of e-commerce has also broadened access to these products, making them more readily available to a wider consumer base. Key players such as L'Oréal, Johnson & Johnson, and Procter & Gamble are strategically investing in product innovation and marketing to capitalize on this expanding market. However, market growth is not without its challenges. Economic downturns can impact consumer spending on non-essential items like personal care products. Furthermore, concerns regarding the environmental impact of certain ingredients and packaging are leading to increased demand for sustainable and ethically sourced products, posing both an opportunity and a challenge for manufacturers. Competition amongst established brands and the emergence of niche players are also contributing factors that companies need to navigate successfully. Despite these restraints, the long-term outlook for the men's personal care market remains positive, with continued growth projected throughout the forecast period. The increasing focus on men's health and wellness, alongside innovative product development, will further fuel this expanding sector.

Discover the booming men's personal care market! This in-depth analysis reveals key trends, growth drivers, and major players shaping this $85 billion industry, projecting a 5% CAGR through 2033. Explore market segmentation, regional breakdowns, and future opportunities in skincare, hair care, and more.

The Men's Grooming Products Market is Segmented by Product Type (Skin Care Products, Hair Care Products, Shaving Products, and More), Price Range (Mass and Premium), Category (Conventional and Natural, and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Men's Personal Care Products Market Outlook 2031

The Men’s Personal Care Products Market was USD 33.60 Billion in 2022 and is likely to reach USD 73.58 Billion, expanding at CAGR of 9.1% during 2023 – 2031.



Personal care products include products used for grooming, styling, and hygiene used by men. Younger generations of men have a strong sense of style, health, and care as they play an important role while they carry themselves and appeal to the world. In today’s world men have to pay attention to their appearance, fashion, and grooming.

The misconception that only women can wear makeup does not exist anymore, as more and more men have begun wearing makeup and using other beauty enhancing products. Men’s grooming products involve hair care and skin care products. Grooming kits and skincare products provide added self-confidence and sense of personal hygiene. This is pivotal in the light of self-confidence, as it enhances the looks of a person who might be feeling less confident or insecure about his looks.

Men's Personal Care Products Market Trends, Drivers, Restraints and Opportunities

• Increasing standard of living and rising disposable income are driving the men’s personal care products market.


• The elimination of notions that men cannot use beauty and hair care products has fueled

According to Cognitive Market Research, the global men's cosmetics market size is USD 31812.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 12724.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 9543.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7316.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1590.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 636.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
The mass held the highest men's cosmetics market revenue share in 2024.

Market Dynamics of Men Cosmetics Market

Key Drivers of Men Cosmetics Market

The Exploding Market for Men's Cosmetics and the Rise of Male Grooming Influencers

The rise of male grooming gurus is contributing to the global boom in the men's cosmetics business. These social media influencers work to dispel stereotypes about masculinity and increase acceptance of men's skincare and cosmetics practices. Male grooming influencers give product reviews, tutorials, and advice on everything from foundation application to beard care. They frequently have sizable and active followings. They demonstrate the beneficial effects that good grooming may have on a man's confidence and appearance. This exposure dispels stigmas and normalizes men's use of makeup. There is no denying the impact of social media and influencers on male grooming. They are making a big difference in creating a more accepting environment for beauty, where men are at ease experimenting with and utilizing makeup in their daily routines.

Another important element is the demolition of conventional gender norms. Grooming habits that were once considered appropriate for men are no longer applicable to them. Men are beginning to embrace a more flexible approach to appearance, experimenting with cosmetics, non-shaven beard care products, and professional hairstyle solutions. Because of this transparency, there is a growing market for a wider range of men's cosmetics.

Expanding Products in Men's Cosmetics Market to Propel Market Growth

Due to a change in societal perceptions and men's increasing self-care awareness, the worldwide men's cosmetics business is seeing rapid growth. Businesses have a great chance to increase market share and diversify their product lines by taking advantage of this trend. Modifying Attitudes: Men are starting to embrace personal hygiene habits more comfortably, which is a shift from traditional ideas of masculinity. Enhanced Consciousness Increased knowledge of the advantages of men's specific skincare and grooming products is being fostered by increased information accessibility and the impact of social media. Increasing Net Worth Men have greater spare income to spend on personal grooming, especially in poorer nations. Put Health First Men are starting to prioritize self-care, including skincare routines, as a result of a broader shift towards total well-being.

The idea of the "metrosexual man," in which men feel free to express who they are through looks and grooming, has gained popularity. Celebrities and social media influencers are also having a significant impact on normalizing the use of skincare and makeup by males. The market is expanding as a result of growing disposable incomes and an increasing emphasis on personal well-being.

In an effort to take advantage of this growing market, producers are launching a greater range of goods designed with males in mind. This includes cutting-edge skincare products made specifically for men's thicker skin, such as serums, moisturizers, and anti-aging lotions. Men's makeup products are also becoming more and more available; the range includes everything from BB creams and contouring kits to concealer and fou...

The men’s skincare products market is projected to grow from USD 17.6 billion in 2025 to USD 37.3 billion by 2035, reflecting a CAGR of 10.5%. Among global markets, the United States stands out as the most lucrative, holding the largest share in terms of revenue due to strong grooming culture and high per capita skincare spending.

Analyzing Men’s Skincare Products Market by Top Investment Segments

Men’s Skincare Products Industry Forecast by Top Countries

Men Personal Care Market size was valued at USD 30.80 Billion in 2023 and is projected to reach USD 68.57 Billion by 2030, growing at a CAGR of 9.1% during the forecast period 2024-2030.

Global Men Personal Care Market Drivers

The market drivers for the Men Personal Care Market can be influenced by various factors. These may include:

Shifting Social norms: As gender roles change, males are becoming more accepting of and likely to use personal care products. Men are becoming more accepting of grooming and self-care routines, which is expanding the market for men's personal hygiene goods.

Increase in Male Grooming Awareness: Men are becoming more conscious of the value of maintaining good personal hygiene and grooming. Influential media, celebrity endorsements, and the growth of social media platforms that highlight grooming practices and goods are the main drivers of this increasing awareness.

Product Innovation and Diversification: Businesses are always coming up with new ideas and growing their product lines to precisely meet the needs of males. This covers a broad spectrum of goods like body care, skincare, hair care, and grooming items designed to cater to the various needs and tastes of male customers.

Trends in Health and Wellness: Personal care routines are now included in the focus on health and wellness. items having both cosmetic and health benefits are becoming more and more popular among men. Examples of these items include skincare products with natural components, SPF protection, and anti-aging capabilities.

The Men's Grooming Product Market is estimated to be valued at USD 6.8 billion in 2025 and is projected to reach USD 14.9 billion by 2035, registering a compound annual growth rate (CAGR) of 8.2% over the forecast period.

Discover the booming men's grooming and cosmetics market! Explore key trends, growth drivers, regional analysis, and leading brands shaping this $80 billion industry projected to reach $115 billion by 2033. Get insights into skincare, beard care, fragrances, and more.

Discover the booming men's grooming and cosmetics market! Our analysis reveals a $50 billion market in 2025, projected to reach $80 billion by 2033, driven by online sales, diverse product offerings, and global trends. Learn about key players, regional insights, and future growth opportunities.

Discover the booming male grooming market! This in-depth analysis reveals a $58.83B market in 2025, projecting 5% annual growth to 2033. Explore key trends, top players (Procter & Gamble, L'Oréal, Unilever), and regional breakdowns. Learn how skincare, haircare, and shaving products drive this expanding industry. Recent developments include: March 2024: Nivea Men launches its deodorant range in the Canadian market in roll-on format and a convenient stick deodorant tailored for men on the go. The NIVEA Cool Kick Roll-on is enriched with an excellent care formula that delivers an instant kick of freshness and triple protection against sweat, odor & bacteria., March 2024: The Body Shop brand plans to expand its retail presence by opening standalone, quick commerce, beauty specialty, and other stores in India. As a pilot project, the company launched its standalone stores in India., March 2024: Chanel introduced a product line, an extension of the brand’s Le Lift Pro range, a brush-on peel treatment to correct, exfoliate, and resurface the skin.. Key drivers for this market are: Increasing Focus On Personal Grooming, Aggressive Advertising and Marketing by Brands. Potential restraints include: Increasing Focus On Personal Grooming, Aggressive Advertising and Marketing by Brands. Notable trends are: Men Tend To Spend The Most On Shave Care.

The Middle East and Africa Men's Grooming Products Market report segments the industry into Product Type (Skin Care Products, Hair Care Products, Shaving Products), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Country (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle East and Africa).