This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

The men’s personal care market size was valued at around USD 166 Bn in 2022 and is expected to reach USD 233.5 Bn by 2031 expanding at a CAGR of 9.4% during the forecast period, 2023 – 2031. The growth of the market is attributed to the rising disposable income among the rural population.



Personal care is commonly referred to as the range of services that help the individual to maintain personal hygiene and appearance. Personal care products are skin moisturizers, serums, face creams, body lotions, shaving creams, hair creams, gels, deodorants, toiletries, and perfumes. The regime of personal care is increasing due to growing concern about body image, skin & hair health, and overall appearance among men.

Men’s personal care products and usage is gaining traction as the market players are introducing new personal care products for men with customizations. Fashion industry is one of the factors which allowed men to openly talk and use personal care products and to be more concerned about their skin and hair health. According to an article published in the U.S. by Byrdie in May 2020, the average male population spends around USD 244 per month on skin care products for a good feel and looks.



Beauty standards around men are evolving. Gender stereotype is breaking and beauty product, are not only being designed for women but for men as well. Men’s interest in beauty products and personal care products is increasing due to social media influencers and the maintenance of self-appearance in public.



According to the survey by L.E.K. in the U.S. in 2021, 26% of the male population tends to purchase personal care and grooming products showcasing the high demand for personalized products among male consumers in the region.



Shaving and face care products account for 50% of male grooming products, however, body and hair care products are also boosting the growth of the market. According to the studies 177 new men’s grooming products were launched between 2018 to 2019. The study also emphasized that men use nearly nine beauty products in a day.

This statistic shows the size of the men's personal care market worldwide from 2015 to 2019, and provides a forecast for 2020 to 2025. In 2019, the estimated men's personal care market was valued at approximately ***** billion U.S. dollars and was forecast to reach approximately **** billion U.S. dollars by 2025.

Global Men’s Personal Care market size is expected to reach $109.83 billion by 2029 at 9.9%, segmented as by product, skin care products, hair care products, shave care products, fragrances, other products

In 2019, the global men's deodorant market was valued at approximately *** billion U.S. dollars and was forecast to reach approximately *** billion U.S. dollars by 2025.

The Global Men's Personal Care Market Report is Segmented by Product Type (Skin Care Products, Hair Care Products, and More), Ingredient Type (Natural/Organic, Conventional/Synthetic), Category (Mass, Premium), Distribution Channel (Specialty Stores, Online Retail Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Men’s personal care market size was valued at USD 50.35 Bn in 2020 & is expected to expand at a CAGR of 6.0% from 2020 to 2034. Social networking initiatives, digitally native start-ups, and global brands that cater to the personal care segment of men bode well with the growth of the market.

Men's Personal Care Market size is expected to be worth around USD 77.9 Billion by 2034, from USD 33.2 Billion in 2024, at a CAGR of 8.9%.

The size of the North America Men's Personal Care Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.02% during the forecast period. The men's personal care industry encompasses a wide range of grooming and hygiene products specifically designed for male consumers. This sector includes items such as shaving products, skincare, haircare, deodorants, fragrances, and body wash. Over the past few years, the industry has experienced significant growth driven by changing societal norms, increased awareness of personal grooming, and the emergence of diverse product offerings tailored to men’s specific needs. Historically, personal care was often considered a female-oriented market, but the rise of the modern man, who prioritizes grooming and self-care, has transformed this perception. Factors contributing to the industry's expansion include the increasing emphasis on personal appearance, the influence of social media, and targeted marketing strategies that resonate with male consumers. Brands are now introducing products that cater to various skin types, hair types, and personal preferences, reflecting a more personalized approach to men’s grooming. Key drivers for this market are: Innovative Launches, Hair Concerns Among Consumers. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Razors and Blades Hold the Major Share of the Market.

This statistic shows the forecasted market value of men's personal care products worldwide from 2016 to 2022. In 2016, the global personal care market for men was valued at about *** billion U.S. dollars and is forecasted to reach over *** billion U.S. dollars by 2022.

According to Cognitive Market Research, the global Mens grooming market size is USD 202512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.10% from 2024 to 2031.

North America Mens grooming market held 40% of the global revenue with a market size of USD 81004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Europe Mens grooming market accounted for a share of over 30% of the global market size of USD 60753.66 million.
Asia Pacific Mens grooming market held 23% of the global revenue with a market size of USD 46577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2031.
Latin America Mens grooming market held 5% of the global revenue with a market size of USD 10125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Middle East and Africa Mens grooming market held 2% of the global revenue with a market size of USD 4050.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Key Dynamics of

Mens Grooming Market

Key Drivers of

Mens Grooming Market

Transforming views on male self-care and identity: The contemporary male consumer is progressively adopting personal grooming as an integral aspect of a healthy lifestyle and self-expression. Increased awareness regarding appearance, skincare, and hygiene has redefined masculinity, driving demand in this category.

Impact of social media and celebrity endorsements: Digital platforms and the culture of influencers have rendered grooming trends more accessible. Endorsements from male celebrities and social media personalities enhance visibility and foster consumer trust in high-end grooming products.

Swift product innovation and trends towards premiumization: Companies are introducing innovative products specifically designed for male skin and hair types. From beard oils to anti-aging serums, premium products with functional advantages are attracting significant interest from urban and millennial consumers.

Key Restraints for

Mens Grooming Market

High price sensitivity in developing markets: In emerging markets, a considerable number of consumers perceive men’s grooming as a non-essential expense. Premium products encounter resistance due to lower disposable incomes and limited awareness, hindering market growth beyond urban areas.

Limited retail presence in rural regions: Distribution obstacles in tier-2 and rural markets diminish product visibility. In the absence of physical retail outlets or dependable e-commerce delivery, rural consumers are frequently left out of the men’s grooming trend.

Cultural stigma surrounding male beauty practices: In certain conservative cultures, grooming that exceeds basic hygiene remains stigmatized for men. Social and cultural taboos hinder the open acceptance of skincare, cosmetic, or spa treatments among male consumers.

Key Trends in

Mens Grooming Market

The rise of clean-label and natural formulations: Men are increasingly opting for grooming products that are organic, cruelty-free, and devoid of harmful chemicals. Brands that prioritize sustainability and ingredient transparency are securing a competitive advantage.

The growth of subscription and DTC grooming models: Direct-to-consumer platforms and grooming subscription boxes are transforming the shopping experience for men. Customized kits and automatic refills provide convenience and foster brand loyalty among tech-savvy consumers.

The emergence of men’s skincare and cosmetics lines: In addition to shaving and hair care, brands are now launching skincare routines and even cosmetic products specifically designed for men. This range includes moisturizers, concealers, BB creams, and eye serums tailored to male skin types.

Changing Societal Norms to Increase Global Sales

Changing societal norms play a pivotal role in driving global sales within the men's grooming market. As traditional gender roles evolve, there's a notable shift in attitudes towards masculinity, with greater emphasis placed on self-care and personal grooming among men. This cultural shift fosters a more accepting environment for men to invest in grooming products and services, leading to ...

The Men's Grooming Products Market is Segmented by Product Type ((Skin Care Products, Hair Care Products, Shaving Products, and More), by Price Range (Mass and Premium), by Category (Conventional and Natural and Organic), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global men's personal care market, valued at $33.84 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.08% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes, particularly in developing economies across Asia-Pacific and the Middle East & Africa, are empowering men to invest more in their personal grooming. A parallel trend is the increasing acceptance of male grooming and self-care, driven by social media influencers and a broader shift in societal norms towards masculinity. Furthermore, the market benefits from continuous innovation in product formulations, with a focus on natural ingredients, specialized skincare solutions addressing specific male skin concerns, and sustainable packaging reflecting growing consumer environmental awareness. The skin care segment is expected to lead this growth, owing to a surge in demand for anti-aging products and specialized solutions for sensitive skin. Competition is fierce, with established players like Unilever, L'Oréal, and Procter & Gamble competing against niche brands focusing on natural and organic ingredients. These companies leverage various competitive strategies, including product diversification, strategic partnerships, and robust marketing campaigns to capture significant market share. While the market faces challenges like economic downturns potentially affecting consumer spending, the overall outlook remains positive, driven by the enduring appeal of personal grooming and the continuous evolution of product offerings catering to the increasingly sophisticated needs of male consumers. The regional breakdown reveals a significant contribution from North America and Europe, fueled by high disposable incomes and established grooming cultures. However, rapid growth is anticipated from the Asia-Pacific region, primarily driven by increasing awareness of men's grooming and the rising middle class in countries like China and India. While the South American and Middle East & Africa markets currently have a smaller share, significant growth potential exists given the expanding male population and improving economic conditions. The market segmentation also highlights the significant contribution of skincare products, alongside fragrances and color cosmetics, indicating an evolution beyond basic grooming products to a broader range of self-care options for men. The "others" segment encompasses a diverse range of products, including hair care, shaving products, and body wash, which continues to contribute to the overall market size and presents an opportunity for niche players focusing on specialized solutions. Understanding these diverse segments and regional dynamics is crucial for companies looking to capitalize on the considerable growth opportunities within this rapidly evolving market.

The men's personal care products market is experiencing robust growth, driven by increasing awareness of grooming and self-care among men, coupled with the rising disposable incomes globally. The market, estimated at $85 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several key factors. The increasing adoption of skincare routines by men, influenced by social media and celebrity endorsements, is a major driver. Furthermore, the expanding range of products specifically tailored to men's needs, including specialized cleansers, moisturizers, and hair care products, is significantly contributing to market expansion. The rise of e-commerce has also broadened access to these products, making them more readily available to a wider consumer base. Key players such as L'Oréal, Johnson & Johnson, and Procter & Gamble are strategically investing in product innovation and marketing to capitalize on this expanding market. However, market growth is not without its challenges. Economic downturns can impact consumer spending on non-essential items like personal care products. Furthermore, concerns regarding the environmental impact of certain ingredients and packaging are leading to increased demand for sustainable and ethically sourced products, posing both an opportunity and a challenge for manufacturers. Competition amongst established brands and the emergence of niche players are also contributing factors that companies need to navigate successfully. Despite these restraints, the long-term outlook for the men's personal care market remains positive, with continued growth projected throughout the forecast period. The increasing focus on men's health and wellness, alongside innovative product development, will further fuel this expanding sector.

Men's Personal Care Products Market Outlook 2031

The Men’s Personal Care Products Market was USD 33.60 Billion in 2022 and is likely to reach USD 73.58 Billion, expanding at CAGR of 9.1% during 2023 – 2031.



Personal care products include products used for grooming, styling, and hygiene used by men. Younger generations of men have a strong sense of style, health, and care as they play an important role while they carry themselves and appeal to the world. In today’s world men have to pay attention to their appearance, fashion, and grooming.

The misconception that only women can wear makeup does not exist anymore, as more and more men have begun wearing makeup and using other beauty enhancing products. Men’s grooming products involve hair care and skin care products. Grooming kits and skincare products provide added self-confidence and sense of personal hygiene. This is pivotal in the light of self-confidence, as it enhances the looks of a person who might be feeling less confident or insecure about his looks.

Men's Personal Care Products Market Trends, Drivers, Restraints and Opportunities

• Increasing standard of living and rising disposable income are driving the men’s personal care products market.


• The elimination of notions that men cannot use beauty and hair care products has fueled

The men's personal care products market is experiencing robust growth, driven by several key factors. Increasing disposable incomes, particularly in developing economies, are fueling demand for premium and specialized products. A rising awareness of grooming and self-care among men, coupled with strong influence from social media and celebrity endorsements, is significantly impacting purchasing behavior. This shift is evident in the increasing popularity of skincare products, such as facial cleansers, moisturizers, and serums, alongside the continued strong performance of traditional categories like shaving products and hair care. Furthermore, the market is seeing innovation in areas like natural and organic ingredients, targeted solutions for specific skin types (e.g., anti-aging), and convenient formats (e.g., travel-sized products). The expanding e-commerce sector is also playing a crucial role in broadening market reach and accessibility. We estimate the 2025 market size to be $85 billion, with a compound annual growth rate (CAGR) of 5% projected through 2033. This growth reflects the continued evolution of male grooming habits and the expansion of the product offerings within this sector. Major players like L'Oréal, Johnson & Johnson, and Procter & Gamble are leading the market through strategic product launches, acquisitions, and marketing campaigns tailored to specific consumer segments. However, increased competition and the need for continuous innovation are crucial aspects for market players to remain successful. Price sensitivity in certain regions, coupled with the rise of private label brands and the ongoing pressure on retail margins, presents challenges. Future growth will likely hinge on delivering high-quality, value-added products that cater to evolving consumer preferences, such as sustainability and ethical sourcing concerns. The market's segmentation by product type (skincare, hair care, shaving, etc.) and distribution channel (online vs. offline) will continue to be key areas of focus for businesses looking to capitalize on the available growth opportunities.

The North American men's personal care market, valued at approximately $25 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.02% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, a rising awareness of grooming and skincare among men, coupled with increased disposable incomes, is driving demand for premium and specialized products. Secondly, the increasing influence of social media and male celebrities endorsing personal care routines are shaping consumer preferences and expanding the market. Thirdly, the shift toward convenient online retail channels provides easier access to a broader range of products, further stimulating market growth. The market is segmented by product type (shaving products, razors and blades) and distribution channel (specialty stores, supermarkets, online retail). Within shaving products, pre- and post-shave categories show strong growth, reflecting a focus on improved shaving experience and skin health. The online retail channel is experiencing significant growth as more men opt for the convenience and wide selection offered online, challenging the traditional dominance of specialty stores and supermarkets. While increased competition and price sensitivity could pose challenges, the overall positive trends suggest a strong outlook for the North American men's personal care market. The United States represents the largest segment within North America, driven by high consumer spending and established brands with strong market presence. Canada and Mexico exhibit promising growth potential, with increasing adoption of western grooming trends and rising disposable incomes driving market expansion. Key players such as Unilever, Procter & Gamble, and Shiseido dominate the market, leveraging established brand recognition and extensive distribution networks. However, smaller niche brands specializing in natural or organic products are also gaining traction, catering to growing consumer demand for healthier and ethically sourced products. The competitive landscape is likely to remain dynamic, with both established players and emerging brands vying for market share by focusing on product innovation, targeted marketing, and strategic partnerships. The forecast period indicates continued expansion, with the market expected to surpass $40 billion by 2033. Notable trends are: Razors and Blades Hold the Major Share of the Market.

Men Personal Care Market size was valued at USD 30.80 Billion in 2023 and is projected to reach USD 68.57 Billion by 2030, growing at a CAGR of 9.1% during the forecast period 2024-2030.

Global Men Personal Care Market Drivers

The market drivers for the Men Personal Care Market can be influenced by various factors. These may include:

Shifting Social norms: As gender roles change, males are becoming more accepting of and likely to use personal care products. Men are becoming more accepting of grooming and self-care routines, which is expanding the market for men's personal hygiene goods.

Increase in Male Grooming Awareness: Men are becoming more conscious of the value of maintaining good personal hygiene and grooming. Influential media, celebrity endorsements, and the growth of social media platforms that highlight grooming practices and goods are the main drivers of this increasing awareness.

Product Innovation and Diversification: Businesses are always coming up with new ideas and growing their product lines to precisely meet the needs of males. This covers a broad spectrum of goods like body care, skincare, hair care, and grooming items designed to cater to the various needs and tastes of male customers.

Trends in Health and Wellness: Personal care routines are now included in the focus on health and wellness. items having both cosmetic and health benefits are becoming more and more popular among men. Examples of these items include skincare products with natural components, SPF protection, and anti-aging capabilities.

According to Cognitive Market Research, the global men's cosmetics market size is USD 31812.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 12724.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 9543.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7316.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1590.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 636.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
The mass held the highest men's cosmetics market revenue share in 2024.

Market Dynamics of Men Cosmetics Market

Key Drivers of Men Cosmetics Market

The Exploding Market for Men's Cosmetics and the Rise of Male Grooming Influencers

The rise of male grooming gurus is contributing to the global boom in the men's cosmetics business. These social media influencers work to dispel stereotypes about masculinity and increase acceptance of men's skincare and cosmetics practices. Male grooming influencers give product reviews, tutorials, and advice on everything from foundation application to beard care. They frequently have sizable and active followings. They demonstrate the beneficial effects that good grooming may have on a man's confidence and appearance. This exposure dispels stigmas and normalizes men's use of makeup. There is no denying the impact of social media and influencers on male grooming. They are making a big difference in creating a more accepting environment for beauty, where men are at ease experimenting with and utilizing makeup in their daily routines.

Another important element is the demolition of conventional gender norms. Grooming habits that were once considered appropriate for men are no longer applicable to them. Men are beginning to embrace a more flexible approach to appearance, experimenting with cosmetics, non-shaven beard care products, and professional hairstyle solutions. Because of this transparency, there is a growing market for a wider range of men's cosmetics.

Expanding Products in Men's Cosmetics Market to Propel Market Growth

Due to a change in societal perceptions and men's increasing self-care awareness, the worldwide men's cosmetics business is seeing rapid growth. Businesses have a great chance to increase market share and diversify their product lines by taking advantage of this trend. Modifying Attitudes: Men are starting to embrace personal hygiene habits more comfortably, which is a shift from traditional ideas of masculinity. Enhanced Consciousness Increased knowledge of the advantages of men's specific skincare and grooming products is being fostered by increased information accessibility and the impact of social media. Increasing Net Worth Men have greater spare income to spend on personal grooming, especially in poorer nations. Put Health First Men are starting to prioritize self-care, including skincare routines, as a result of a broader shift towards total well-being.

The idea of the "metrosexual man," in which men feel free to express who they are through looks and grooming, has gained popularity. Celebrities and social media influencers are also having a significant impact on normalizing the use of skincare and makeup by males. The market is expanding as a result of growing disposable incomes and an increasing emphasis on personal well-being.

In an effort to take advantage of this growing market, producers are launching a greater range of goods designed with males in mind. This includes cutting-edge skincare products made specifically for men's thicker skin, such as serums, moisturizers, and anti-aging lotions. Men's makeup products are also becoming more and more available; the range includes everything from BB creams and contouring kits to concealer and fou...

This statistic the compound annual growth rate (CAGR) of the men's personal care market in the United States between 2010 and 2015, by category. Between that period, the U.S. men's toiletries category grew **** percent.