This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

Global Men’s Personal Care market size is expected to reach $113.16 billion by 2029 at 10.4%, segmented as by product, skin care products, hair care products, shave care products, fragrances, other products

This statistic shows the size of the men's personal care market worldwide from 2015 to 2019, and provides a forecast for 2020 to 2025. In 2019, the estimated men's personal care market was valued at approximately ***** billion U.S. dollars and was forecast to reach approximately **** billion U.S. dollars by 2025.

Men's Personal Care Market size is expected to be worth around USD 77.9 Billion by 2034, from USD 33.2 Billion in 2024, at a CAGR of 8.9%.

The Men's Personal Care Market size was valued at USD 32.9 billion in 2023 and is projected to reach USD 60.53 billion by 2032, exhibiting a CAGR of 9.1 % during the forecasts period. Rising disposable income, increased awareness of personal grooming, and growing concerns about health and hygiene contribute to this growth. From specific regimes for the face that cater for specific skin types to the intricate process of grooming facial hair, men are now more willing to take proper care of themselves. From creams for men’s skin to masks, the industry indicates a rising consciousness of different products for men. Conventional bar soaps have been replaced by fashionable body washes; hair care not only includes shampoos but also hair gels, hair pomades, and hair oils. Gentlemen now consider grooming as one of the processes that can significantly influence their health and individuality.

In 2019, the global men's deodorant market was valued at approximately 4.2 billion U.S. dollars and was forecast to reach approximately 5.7 billion U.S. dollars by 2025.

The global men's personal care market, valued at $33.84 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.08% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes, particularly in developing economies across Asia-Pacific and the Middle East & Africa, are empowering men to invest more in their personal grooming. A parallel trend is the increasing acceptance of male grooming and self-care, driven by social media influencers and a broader shift in societal norms towards masculinity. Furthermore, the market benefits from continuous innovation in product formulations, with a focus on natural ingredients, specialized skincare solutions addressing specific male skin concerns, and sustainable packaging reflecting growing consumer environmental awareness. The skin care segment is expected to lead this growth, owing to a surge in demand for anti-aging products and specialized solutions for sensitive skin. Competition is fierce, with established players like Unilever, L'Oréal, and Procter & Gamble competing against niche brands focusing on natural and organic ingredients. These companies leverage various competitive strategies, including product diversification, strategic partnerships, and robust marketing campaigns to capture significant market share. While the market faces challenges like economic downturns potentially affecting consumer spending, the overall outlook remains positive, driven by the enduring appeal of personal grooming and the continuous evolution of product offerings catering to the increasingly sophisticated needs of male consumers. The regional breakdown reveals a significant contribution from North America and Europe, fueled by high disposable incomes and established grooming cultures. However, rapid growth is anticipated from the Asia-Pacific region, primarily driven by increasing awareness of men's grooming and the rising middle class in countries like China and India. While the South American and Middle East & Africa markets currently have a smaller share, significant growth potential exists given the expanding male population and improving economic conditions. The market segmentation also highlights the significant contribution of skincare products, alongside fragrances and color cosmetics, indicating an evolution beyond basic grooming products to a broader range of self-care options for men. The "others" segment encompasses a diverse range of products, including hair care, shaving products, and body wash, which continues to contribute to the overall market size and presents an opportunity for niche players focusing on specialized solutions. Understanding these diverse segments and regional dynamics is crucial for companies looking to capitalize on the considerable growth opportunities within this rapidly evolving market.

This statistic shows the forecasted market value of men's personal care products worldwide from 2016 to 2022. In 2016, the global personal care market for men was valued at about 121 billion U.S. dollars and is forecasted to reach over 166 billion U.S. dollars by 2022.

According to Cognitive Market Research, the global Mens grooming market size is USD 202512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.10% from 2024 to 2031.

North America Mens grooming market held 40% of the global revenue with a market size of USD 81004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Europe Mens grooming market accounted for a share of over 30% of the global market size of USD 60753.66 million.
Asia Pacific Mens grooming market held 23% of the global revenue with a market size of USD 46577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2031.
Latin America Mens grooming market held 5% of the global revenue with a market size of USD 10125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Middle East and Africa Mens grooming market held 2% of the global revenue with a market size of USD 4050.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Changing Societal Norms to Increase Global Sales

Changing societal norms play a pivotal role in driving global sales within the men's grooming market. As traditional gender roles evolve, there's a notable shift in attitudes towards masculinity, with greater emphasis placed on self-care and personal grooming among men. This cultural shift fosters a more accepting environment for men to invest in grooming products and services, leading to increased demand worldwide. Men are increasingly inclined to prioritize their appearance and well-being, driving the growth of various grooming segments such as skincare, hair care, and grooming tools. Moreover, as men become more conscious of the importance of grooming in their daily lives, they are willing to explore a wider array of products and invest in higher-quality options, further propelling market expansion. Adapting to these changing norms allows brands to capitalize on emerging opportunities and cater effectively to evolving consumer preferences.

Celebrity Endorsements and Influencer Marketing to Propel Market Growth

Celebrity endorsements and influencer marketing are powerful drivers propelling market growth in the men's grooming industry. Celebrities and influencers wield significant influence over consumer preferences, shaping perceptions of grooming products through their endorsements and online presence. By associating themselves with specific brands, celebrities lend credibility and visibility, effectively expanding brand reach and driving consumer engagement. Their influence extends across various platforms, including social media, television, and print, amplifying brand messaging to a broader audience. Moreover, influencer marketing leverages the trust and authenticity built by influencers with their followers, facilitating genuine connections and driving purchase intent. As consumers aspire to emulate the grooming habits of their favourite personalities, the impact of celebrity endorsements and influencer collaborations on product sales and market growth continues to grow, making it a crucial strategy for brands seeking to thrive in the competitive grooming market landscape.

Competition from Traditional Brands to Impact Market Share

Competition from traditional brands poses a significant challenge to market share within the men's grooming industry. Established brands benefit from long-standing consumer trust, brand recognition, and extensive distribution networks, giving them a competitive edge over emerging competitors. Additionally, traditional brands often have substantial resources to invest in marketing, research, and product development, allowing them to adapt to changing consumer preferences and maintain market dominance. As a result, newer entrants face barriers to entry and must differentiate themselves through innovative product offerings, unique marketing strategies, or niche positioning to gain traction in the market. However, with increasing consumer demand for authenticity, sustainability, and personalized experiences, traditional brands must also evolve their strategies to remain relevant and fend off competition from agile newcomers vying for a share of the grooming market.

Impact of Covid-19 on the Men’s Grooming Market

The Covid-19 pan...

The North American men's personal care market, valued at approximately $25 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.02% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, a rising awareness of grooming and skincare among men, coupled with increased disposable incomes, is driving demand for premium and specialized products. Secondly, the increasing influence of social media and male celebrities endorsing personal care routines are shaping consumer preferences and expanding the market. Thirdly, the shift toward convenient online retail channels provides easier access to a broader range of products, further stimulating market growth. The market is segmented by product type (shaving products, razors and blades) and distribution channel (specialty stores, supermarkets, online retail). Within shaving products, pre- and post-shave categories show strong growth, reflecting a focus on improved shaving experience and skin health. The online retail channel is experiencing significant growth as more men opt for the convenience and wide selection offered online, challenging the traditional dominance of specialty stores and supermarkets. While increased competition and price sensitivity could pose challenges, the overall positive trends suggest a strong outlook for the North American men's personal care market. The United States represents the largest segment within North America, driven by high consumer spending and established brands with strong market presence. Canada and Mexico exhibit promising growth potential, with increasing adoption of western grooming trends and rising disposable incomes driving market expansion. Key players such as Unilever, Procter & Gamble, and Shiseido dominate the market, leveraging established brand recognition and extensive distribution networks. However, smaller niche brands specializing in natural or organic products are also gaining traction, catering to growing consumer demand for healthier and ethically sourced products. The competitive landscape is likely to remain dynamic, with both established players and emerging brands vying for market share by focusing on product innovation, targeted marketing, and strategic partnerships. The forecast period indicates continued expansion, with the market expected to surpass $40 billion by 2033. Notable trends are: Razors and Blades Hold the Major Share of the Market.

The men's personal care products market is experiencing robust growth, driven by increasing awareness of grooming and hygiene among men, coupled with rising disposable incomes globally. The market, estimated at $80 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key trends, including the rise of e-commerce, the increasing popularity of premium and natural products, and a growing focus on men's skincare. The market segmentation reveals a significant share held by online sales channels, reflecting the convenience and accessibility offered by digital platforms. Hair care and skincare segments are major contributors to overall market value, with strong growth anticipated in niche areas like beard care and specialized anti-aging products. Geographic variations exist, with North America and Europe currently dominating the market, while Asia-Pacific is poised for significant expansion due to rising middle-class populations and changing consumer preferences. However, challenges like economic downturns and fluctuating raw material prices could potentially restrain market growth. Major players such as L'Oreal, Johnson & Johnson, and Unilever are actively innovating and expanding their product portfolios to capitalize on this expanding market opportunity. Competition in the men's personal care market is fierce, with established multinational corporations vying for market share alongside emerging niche brands. The success of companies hinges on effective marketing strategies targeting specific demographics and addressing evolving consumer preferences. For instance, the incorporation of sustainable and ethically sourced ingredients is gaining traction, influencing product development and brand positioning. Furthermore, the increasing integration of technology, such as personalized skincare recommendations and online consultations, is transforming the customer experience and creating new avenues for growth. The forecast period (2025-2033) promises continued expansion, driven by the factors outlined above, although challenges like maintaining a competitive edge and adapting to evolving consumer demands will remain crucial for long-term success.

The Men's Grooming Products Market report segments the industry into Product Type (Skin Care Products, Hair Care Products, Shaving Products, Other Product Types), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

The men’s skincare products market is projected to grow from USD 17.6 billion in 2025 to USD 37.3 billion by 2035, reflecting a CAGR of 10.5%. Among global markets, the United States stands out as the most lucrative, holding the largest share in terms of revenue due to strong grooming culture and high per capita skincare spending.

Metric	Value
Estimated Size (2025E)	USD 17.6 billion
Projected Value (2035F)	USD 37.3 billion
Value-based CAGR (2025 to 2035)	10.5%

Analyzing Men’s Skincare Products Market by Top Investment Segments

Product Type Segment	CAGR (2025 to 2035)
Moisturizers & Creams	9.4%

Skin Type Segment	Market Share (2025)
Oily Skin	34%

Sales Channel Segment	CAGR (2025 to 2035)
Online	11.6%

Men’s Skincare Products Industry Forecast by Top Countries

Country	CAGR 2025 to 2035
United States	6.70%

Country	CAGR 2025 to 2035
China	11.90%

Country	CAGR 2025 to 2035
Japan	7.80%

Country	CAGR 2025 to 2035
South Korea	9.70%

Country	CAGR 2025 to 2035
India	13.90%

Country	CAGR 2025 to 2035
Germany	6.50%

Country	CAGR 2025 to 2035
United Kingdom	7.40%

Country	CAGR 2025 to 2035
Brazil	11.1%

Country	CAGR 2025 to 2035
France	6.4%

Country	CAGR 2025 to 2035
Australia	9.0%

The size of the North America Men's Personal Care Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.02% during the forecast period. The men's personal care industry encompasses a wide range of grooming and hygiene products specifically designed for male consumers. This sector includes items such as shaving products, skincare, haircare, deodorants, fragrances, and body wash. Over the past few years, the industry has experienced significant growth driven by changing societal norms, increased awareness of personal grooming, and the emergence of diverse product offerings tailored to men’s specific needs. Historically, personal care was often considered a female-oriented market, but the rise of the modern man, who prioritizes grooming and self-care, has transformed this perception. Factors contributing to the industry's expansion include the increasing emphasis on personal appearance, the influence of social media, and targeted marketing strategies that resonate with male consumers. Brands are now introducing products that cater to various skin types, hair types, and personal preferences, reflecting a more personalized approach to men’s grooming. Key drivers for this market are: Innovative Launches, Hair Concerns Among Consumers. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Razors and Blades Hold the Major Share of the Market.

Men's Personal Care Market Outlook

The global men's personal care market size was valued at approximately USD 60 billion in 2023 and is projected to reach around USD 100 billion by 2032, exhibiting a CAGR of 5.5% during the forecast period. The growth of this market can be attributed to increasing awareness regarding personal grooming and hygiene among men, rising disposable incomes, and the expanding variety of products offered by manufacturers.

One of the primary growth factors for the men's personal care market is the shifting cultural norms around masculinity and grooming. Traditionally, personal care and grooming were largely considered the domain of women, but this perspective has been changing dramatically over the past few decades. Men are now more inclined to invest in personal care products, driven by a growing societal acceptance and even encouragement of self-care and grooming for men. This trend is evident across different age groups and socioeconomic statuses, thereby broadening the market's consumer base.

Another significant factor driving market growth is the increasing influence of social media and digital marketing. Platforms such as Instagram, Facebook, and YouTube have become vital channels for brands to connect with potential customers. Influencers and celebrities often endorse men's personal care products, boosting their visibility and appeal. Additionally, e-commerce platforms have made it easier for consumers to access a wide variety of personal care products, facilitating market growth. The convenience offered by online shopping is particularly attractive to younger generations, who are more tech-savvy and prefer digital transactions.

The rising awareness about health and wellness also plays a crucial role in the growth of the men's personal care market. Men are becoming more conscious of the ingredients used in their personal care products, favoring those that are organic, natural, and free from harmful chemicals. This shift in consumer preference is driving manufacturers to innovate and produce safer, more effective personal care products. Additionally, the increasing prevalence of skin conditions and hair problems among men has led to a surge in demand for specialized products, further propelling market growth.

From a regional perspective, North America and Europe are the mature markets for men's personal care products, driven by high awareness and disposable income levels. However, the Asia Pacific region is expected to exhibit the highest growth rate during the forecast period. Rapid urbanization, rising disposable incomes, and changing lifestyles are some of the factors contributing to the growth of the men's personal care market in this region. Countries like China, India, and Japan are anticipated to be the key contributors to this growth, as men in these countries increasingly adopt grooming and personal care routines.

Product Type Analysis

The men's personal care market can be segmented by product type into skincare, haircare, shaving, fragrances, and others. The skincare segment is one of the fastest-growing categories, driven by increasing concerns about skin health and the rising popularity of skincare routines among men. Products such as moisturizers, sunscreens, and anti-aging creams are gaining traction, as men seek to maintain youthful and healthy skin. Additionally, the growing awareness about the damaging effects of pollution and UV rays is propelling the demand for protective skincare products.

Haircare is another significant segment in the men's personal care market. With issues such as hair fall, dandruff, and premature graying becoming increasingly common, men are turning to specialized haircare products to address these concerns. Shampoos, conditioners, hair oils, and hair serums are some of the popular products in this category. The trend of sporting different hairstyles has also led to an increase in the use of styling products like gels, waxes, and sprays, further boosting the haircare market.

The shaving segment remains a cornerstone of the men's personal care market. Traditional products like razors and shaving creams continue to see steady demand, but there is also growing interest in premium and innovative shaving solutions. Electric shavers, beard trimmers, and aftershave lotions are gaining popularity as men seek more efficient and comfortable shaving experiences. The 'beard culture' trend has also contributed to the demand for beard care products, including oils, balms, and specialized grooming kits.&

The North America Men s Grooming Products Market is segmented by Product Type (Shaving Products and Razors and blades); by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

This statistic the compound annual growth rate (CAGR) of the men's personal care market in the United States between 2010 and 2015, by category. Between that period, the U.S. men's toiletries category grew 21.1 percent.

The Middle East and Africa Men's Grooming Products Market report segments the industry into Product Type (Skin Care Products, Hair Care Products, Shaving Products), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Country (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle East and Africa).

Male Grooming Product Market Outlook

The global male grooming product market size was valued at USD 74.5 billion in 2023 and is projected to reach USD 119.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.4% during the forecast period. The growth in this market is majorly driven by increasing awareness among men regarding personal grooming and hygiene, coupled with the rising influence of social media and changing cultural dynamics. The growing disposable income and the rising trend of male grooming, especially in urban areas, are propelling the demand for male grooming products.

One of the primary growth factors driving the male grooming product market is the increasing awareness about personal appearance and hygiene among men. With more men realizing the importance of grooming in both personal and professional settings, there has been a significant rise in the demand for grooming products. This trend is further fueled by the influential role of social media and celebrity endorsements, which have made grooming an essential part of the modern male lifestyle. Additionally, companies are launching innovative and specialized products catering to specific grooming needs, further expanding the market.

Another crucial growth factor is the rising disposable income among consumers, particularly in developing regions. With more money to spend, men are becoming more willing to invest in premium grooming products. The surge in e-commerce has also played a significant role in making a wide variety of grooming products easily accessible to consumers. Furthermore, the increased focus on personal wellness and self-care has led to an upsurge in demand for skincare, haircare, and other grooming products, ensuring steady market growth.

The influence of changing cultural norms and the breaking down of traditional gender stereotypes have also contributed to the growth of the male grooming product market. There is a growing acceptance of male grooming as a norm rather than an exception, facilitated by progressive attitudes towards self-care and beauty standards. This shift is evident in the increasing number of men frequenting salons and spas and the growing popularity of male-specific grooming services. As companies continue to innovate and create products that cater specifically to male grooming needs, the market is anticipated to see robust growth.

Men Personal Care Products have become an essential part of daily grooming routines, reflecting a broader shift towards self-care and personal wellness. The market for these products is expanding rapidly as men are increasingly investing in a variety of personal care items, ranging from skincare and haircare to specialized grooming kits. This trend is driven by a growing awareness of the benefits of maintaining a well-groomed appearance and the influence of modern lifestyle trends. As men become more conscious of their grooming needs, the demand for high-quality, effective, and convenient personal care products continues to rise. Companies are responding by offering a diverse range of products that cater to the specific needs of male consumers, ensuring that they have access to the best in personal care.

Regionally, the market is witnessing varying levels of growth influenced by economic, cultural, and social factors. For instance, the Asia Pacific region is experiencing a significant surge in demand for male grooming products, driven by rapid urbanization, increasing disposable incomes, and a growing middle-class population. In North America and Europe, the mature markets are seeing steady growth due to the high awareness levels and the strong presence of key market players. Meanwhile, emerging markets in Latin America and the Middle East & Africa are projected to exhibit substantial growth due to rising consumer awareness and the increasing penetration of international brands.

Product Type Analysis

The male grooming product market encompasses a diverse range of product types, each catering to different aspects of grooming. Shaving products, including razors, shaving creams, and aftershaves, represent a significant segment within this market. The demand for advanced and high-quality shaving products is driven by the need for a smooth and comfortable shaving experience. Innovations in shaving technology, such as the introduction of electric shavers and multi-

The Mens Grooming Product Market size was valued at USD 54.38 USD Billion in 2023 and is projected to reach USD 74.50 USD Billion by 2032, exhibiting a CAGR of 4.6 % during the forecast period. Personal care products for men include a great many items that are aimed at improving and supporting men’s health and looks. These products include facial and body cleansers, face and body lotions and creams, facial and body anti-ageing products, hair care products like shampoos and conditioners, hair styling products, shaving products such as razors and shaving creams and after-shave lotions, deodorants, and body sprays. For example, skincare products are made from natural ingredients and vitamins that support the skin, and hair care products often contain substances that harden and lengthen hair. Shaving products are usually formulated to deliver a smooth cutting action with minimal post-razor skin reaction. The fields in which male grooming can be used are very broad and include common hygiene activities, special care needs, and general body beautification. The benefits are manifold: they enhance skin health, build confidence, and also complete the groomed and professional appearance. Recent developments include: October 2023 - Hammer & Nails, a premium men’s grooming franchise, expanded its barber shop business by initiating a construction project of around 70 franchise shops across Texas, U.S. This expansion would support the consumption of skincare and beard care products in Texas, U.S., May 2023 - Scent Beauty Inc., a global e-commerce company, expanded its partnership with Stetson, an American Men’s cologne brand, to launch Stetson’s men’s grooming products on its platform in West America. Stetson offers various products such as body sprays, hair & body washes, beard moisturizers, and others., November 2022 - MANSCAPED, a global maker of men’s grooming products, launched its premium grooming tools and formulation products at Tesco’s European brick-and-mortar shops. This effort would help the company increase its presence in Europe., July 2022 - Fellow Barber, a New York, U.S.-based elevated barbershop chain in collaboration with Sortis Holdings, Inc., merged with Rudy’s Barbershop, a Seattle, U.S.-based company to expand its presence in the barbering industry. This merger partnership would uplift the consumption of beard care and skincare products in the U.S., June 2022 - Brand Architekts Group PLC., a British beauty product manufacturer, established a merger agreement with InnovaDerma PLC., a London, U.K.-based life sciences, personal care, and beauty products maker to enhance its presence in the men’s and unisex grooming products industries. InnovaDerma PLC. offers various men’s shave care products such as Super Facialist for Men, MR, Charles + Lee, Fish, and the Real Shaving Co.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Incidences of Skin Problems Due to Chemical-based Cosmetics to Impact Market Growth. Notable trends are: Blend of Style, Sustainability, and Functionality are Trending Aspect .