In 2026, the gross merchandise volume (GMV) generated by MercadoLibre, Inc., Inc. was forecast to account for ** percent of all e-commerce sales in Latin America. Born in Argentina and headquartered in Uruguay, Mercado Libre is also present in Brazil, Chile, Colombia, and Mexico, among other Latin American countries.

In 2023, Mercado Libre was the largest e-retailer in Mexico, with a market share of **** percent. Amazon ranked second, generating approximately **** percent of the total e-commerce sales revenue in the North American country.

MercadoLibre, Inc. has become less reliant on the Brazilian market in terms of revenue. In 2024, Mercado Libre generated about **** percent of its net revenue in Brazil, up from **** percent five years earlier. Concurrently, other markets have grown in importance for the Argentine e-commerce company over the past few years. That is notably the case of Mexico, which accounted for **** percent of Mercado Libre's net revenue in 2024, up from ** percent in 2019.

MercadoLibre reported $105.08B in Market Capitalization this December of 2025, considering the latest stock price and the number of outstanding shares.Data for MercadoLibre | MELI - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last December in 2025.

In 2024, MercadoLibre Inc. generated nearly **** billion U.S. dollars in net revenue in Brazil, up from the *** billion dollars in revenue recorded a year earlier. The company has consistently increased its net revenue since 2015 in the Brazilian market. The e-commerce retailer, known as Mercado Livre in Brazil, also saw its net revenues increase on a quarterly basis, with quarterly net revenues of over *** billion dollars since the fourth quarter of 2022. Investment: a growth driver for Mercado Libre in Brazil Mercado Libre announced an investment in the Brazilian market of over * billion dollars for the year 2024. This investment represents more than a fivefold increase of the investment made in 2020. The efforts of the e-commerce giant position them as the online marketplace with the highest gross merchandise value (GMV) in Brazil in 2023, surpassing the hundred billion Brazilian Reals mark. This figure is more than double the value of Mercado Libre’s nearest competitor. Beyond Brazilian Borders The presence of Mercado Libre is not only important in Brazil, but it also extends to other Latin American markets. In Argentina, where the e-commerce company was founded over two decades ago, the marketplace app surpassed **** million downloads in 2024. In Mexico, the second largest e-commerce market in Latin America (256166), Mercado Libre held over ** percent of online retailers market share.

MercadoLibre, Inc. generated **** billion U.S. dollars in revenue in Brazil in 2024, while in Argentina, this figure stood at more than *** billion U.S. dollars. In Mexico, the company’s net revenues amounted to nearly **** million dollars that year. This Argentine e-commerce company is also present in Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Mercado Libre’s sources of revenue are more diverse In 2023, Brazil accounted for more than half of the company’s revenue. In the last years, the shares of Argentina and Mexico in MercadoLibre, Inc.’s net revenue distribution grew in importance. However, the presence in Brazil remains strategic – the Portuguese-speaking country was home to more than *** million e-commerce users in 2023, according to estimates. Mexico as a key market for Mercado Libre The North American country is a promising market for the Argentinian company. From 2020 to 2023, Mercado Libre’s net revenue in Mexico increased fivefold. As of May 2022, mercadolibre.com.mx was the e-commerce website with the highest number of monthly visits in Mexico, followed by Amazon Mexico (amazon.com.mx) and Global (amazon.com).

Discover the booming Argentinian e-commerce market! Learn about its 20.69% CAGR, key segments (fashion, electronics, beauty), major players (Mercado Libre, Amazon), and future growth projections through 2033. Explore market size, trends, and challenges in this detailed analysis. Recent developments include: April 2022- Amazon has been chosen by 26% of online shoppers worldwide for their most recent cross-border purchase, and Alibaba ranked second as the major attraction for international cross-border online purchases., March 2022- Telecom, a leader in technology innovations for the B2B corporate market and public bodies, has been selected as a technological partner by Frávega, an appliance company with over a century of experience, for the contracting of Amazon Web Services Cloud Services (AWS)., December 2021- Musimundo concludes 2021 with four new branches in General Rodrguez, Devoto, Terrazas, and the DOT Baires Shopping, bringing the total number of stores in the country to 193. Musimundo continues its sustained growth throughout Argentina, bringing the best technology for the home, personal use, and family entertainment, with these openings and more than 45 years of experience., September 2021- Acer, a computer product manufacturer, owns a gaming line like many other brands. The company's Predator line not only seeks to contribute to the casual gamer but was also introduced to the world of esports a few years ago. The company will now be an official sponsor of the Musimundo Gaming League, a tournament that brings together the professional and amateur gaming worlds.. Key drivers for this market are: Increase in virtual electronic wallets, Penetration of Internet and Smartphone Usage; Increasing online purchases. Potential restraints include: Increase in virtual electronic wallets, Penetration of Internet and Smartphone Usage; Increasing online purchases. Notable trends are: Argentina E-commerce Market.

In 2022, Mercado Libre was the largest online retailer in Mexico, with a market share of ** percent. Amazon ranked a close second with ** percent. Walmart was the third largest online retailer, with ***** percent of the market shares. The three stores have been consistently at the top of Mexican e-retailers since at least 2018.

Unlike the boom experienced during the COVID-19 pandemic in 2020, the e-commerce sector in Latin America suffered from global economic instability in 2022. The Brazilian e-commerce market revenue is forecast to grow by 2.8 percent in 2026. Mexico is forecast to grow by almost seven percent in 2026, and Argentina by 6.9 percent during the same period. Regional powerhouses drive market expansion Brazil currently dominates the Latin American e-commerce landscape, but Mexico is rapidly closing the gap. In 2025, Brazil's e-commerce revenue is forecast to reach approximately 48.2 billion U.S. dollars, while Mexico is expected to generate over 44 billion U.S. dollars in online sales. Argentina is also showing strong growth potential, with projections indicating revenue of over 20 billion U.S. dollars by 2025. The competition between these key markets is fueling growth across the entire region, with smaller countries like Peru and Chile also experiencing substantial increases in online retail activity. Market penetration fuels growth The overall e-commerce market penetration rate in Latin America is expected to reach 57.95 percent in 2025, reflecting a consistent upward trajectory. This trend is further supported by the important role that marketplaces like Mercado Libre Amazon play in the region. As the market continues to evolve, MercadoLibre is expected to capture a significant share, with forecasts suggesting it will account for 30 percent of all e-commerce sales in Latin America by 2026. Amazon, with an offer of over 150 million products in Brazil, pretends to remain a main player in the largest market in Latin America.

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In 2023, Mercado Libre – an Argentinian online marketplace headquartered in Montevideo, Uruguay – accounted for almost **** percent of Latin America's digital retail media advertising revenues, up from ** percent a year earlier. Latin America's fastest-growing online retail media networks (RMNs) in 2023 included Mercado Libre and Cencosud (Paris.cl).

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The global digital transformation in retail market is experiencing robust growth, driven by the increasing adoption of e-commerce, omnichannel strategies, and advanced technologies. Let's assume, for illustrative purposes, a 2025 market size of $800 billion and a CAGR of 15% for the forecast period (2025-2033). This signifies a substantial expansion, reaching an estimated market value exceeding $2.5 trillion by 2033. Key drivers include the escalating demand for personalized customer experiences, the need for enhanced supply chain efficiency through automation and data analytics, and the rising adoption of mobile commerce and social commerce platforms. Furthermore, the integration of artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) is revolutionizing retail operations, leading to improved inventory management, optimized pricing strategies, and more effective customer relationship management (CRM). However, the market faces certain restraints. These include the high initial investment costs associated with implementing digital technologies, the need for robust cybersecurity measures to protect sensitive customer data, and the ongoing challenges of integrating legacy systems with new digital platforms. Successfully navigating these hurdles will require strategic partnerships, a phased approach to digital transformation, and a commitment to ongoing employee training and upskilling. The segmentation of the market is likely diverse, encompassing software solutions, hardware infrastructure, consulting services, and integration support. Major players like Amazon, Flipkart, eBay, and others are actively shaping the market landscape through continuous innovation and strategic acquisitions. The regional distribution of the market will likely reflect existing e-commerce penetration rates, with regions like North America and Europe maintaining a significant share, while emerging markets in Asia and Latin America witness accelerated growth.

The Latin American POS terminal devices market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of digital payment methods across various sectors, including retail, hospitality, and e-commerce, is fueling demand for reliable and efficient POS systems. Furthermore, the rising prevalence of smartphones and mobile commerce is contributing to the popularity of mobile/portable POS terminals, offering businesses greater flexibility and operational efficiency. Government initiatives promoting financial inclusion and digital transformation across the region are also providing a significant tailwind. Specific growth within countries like Brazil, Mexico, and Colombia, characterized by burgeoning economies and a large consumer base, is further accelerating market expansion. However, challenges such as infrastructure limitations in certain regions and varying levels of digital literacy across the population may pose some restraints to the market’s full potential. The market is segmented primarily by device type: fixed point-of-sale systems and mobile/portable point-of-sale systems, with the latter segment anticipated to witness faster growth due to its inherent convenience and adaptability. Key players like PAX Technology, BBPOS, VeriFone, and Ingenico are actively competing to capture market share, offering a diverse range of solutions to meet the evolving needs of businesses in the Latin American region. The forecast period of 2025-2033 presents significant opportunities for expansion, particularly as businesses increasingly adopt omnichannel strategies and seek to enhance customer experience through seamless payment processing. The market’s growth trajectory is closely tied to the broader economic development of the region, with further advancements in digital infrastructure and financial technologies expected to unlock considerable growth potential. Competitive intensity is likely to increase, driven by both established players and emerging fintech companies vying for market dominance. Strategies focused on offering innovative payment solutions, robust customer support, and competitive pricing will be crucial for success in this dynamic and rapidly growing market. The continued expansion of e-commerce and the integration of POS systems with other business management tools will also contribute significantly to the market’s future prospects. Recent developments include: December 2021 - Redelcom, a Chilean provider of payment services acquired by the Latin American eCommerce company Mercado Libre. The Mercado Libre intends to strengthen the expansion of its various payment instruments and digital financial solutions in Chile and consolidate its value proposition. Key drivers for this market are: Low Total Cost of Ownership Compared to Other Channels of Payments, Significant Rise in the Demand for Contactless and Mobile POS Terminals. Potential restraints include: Low Total Cost of Ownership Compared to Other Channels of Payments, Significant Rise in the Demand for Contactless and Mobile POS Terminals. Notable trends are: Mobile/Portable Point-of-Sale Terminals Expected to Witness Significant Market Share.

The Mexico retail market was valued at USD 329.28 Billion in 2024. The industry is expected to grow at a CAGR of 4.80% during the forecast period of 2025-2034 to reach a value of USD 526.23 Billion by 2034. The market growth is attributed to the booming online retail sector due to the rising internet penetration across the country.

According to data from the Center for Strategic and International Studies (CSIS), e-commerce accounted for 15 percent of total retail sales in 2023, up from just 1% a decade ago. Online sales reached USD 74 billion in 2023, with projections estimating approximately USD 100 billion in 2024 and USD 176.8 billion by 2026, highlighting the rapid scale and potential of the sector, propelling the Mexico retail market value.

This growth is underpinned by multiple factors. Digital platforms such as Amazon, Mercado Libre, and emerging Chinese players, such as Shein, Temu, and AliExpress, which offer consumers unparalleled convenience, product variety, and competitive pricing.

In addition to this, omnichannel retailers, including Walmart, Coppel, and Liverpool, are expanding their online and logistics capabilities, ensuring healthy competition across physical and digital channels. For instance, Walmart’s online revenue in Mexico grew by 21.7% in 2023, supported by a 129% increase in product assortment and a 78% rise in sellers.

CSIS analysis also emphasizes that small- and medium-sized enterprises (SMEs) are leveraging these digital channels to expand their reach, improve operational efficiency, and access previously untapped markets. By 2024, tens of thousands of Mexican SMEs are expected to rely on e-commerce platforms to generate significant employment and economic value, reflecting the sector’s role in promoting inclusive growth and strengthening Mexico retail market competitiveness.

Throughout most of 2020, approximately **** percent of online retail sales on Mercado Libre in Mexico were generated via m-commerce – that is, transactions completed through a mobile browser or app. In Mercado Libre's largest market, Brazil, where the company is known as Mercado Livre, m-commerce accounted for little more than ********** (**** percent) of the online marketplace's retail sales. Mercado Libre is also present in countries such as Chile, Colombia, and Peru.

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