In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the first quarter of 2025, Meta's total Family of Apps (FoA) segment revenue amounted to roughly 42 billion U.S. dollars. Overall, Reality Labs generated 412 billion U.S. dollars in the first quarter of 2025.

The operating profit of Meta Platforms, Inc. with headquarters in the United States amounted to ***** billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ***** billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

In 2024, Meta's annual net income was 62 billion U.S. dollars, up from 39 billion USD in 2023. Meta's net income increased from 18.4 billion U.S. dollars in 2018 to 29.1 billion U.S. dollars in 2020, following the COVID-19 pandemic, subsequent lockdowns, and increased social media and internet usage. Overall, Meta's 2022 net income was closer to pre-pandemic figures.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In the first quarter of 2025, Meta's net income amounted to 16.6 billion U.S. dollars, down from 20.8 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In 2024, Meta's Reality Labs division, which includes all of the company's augmented and virtual reality related products, generated a revenue of 2.1 billion U.S. dollars up from 1.9 billion USD in the previous year.

Meta Platforms had ****** full-time employees as of December 2024, down from ****** people in 2023. As of December 2023, more than ******* employees at tech companies worldwide were laid off throughout the year across more than 1,000 companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost ** billion U.S. dollars in revenue and a net income of ***** billion US dollars. It is also the most popular social network in the world, with *** billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost ** percent of Facebook employees in the U.S. are White and only *** percent are African-American, which has sparked concern regarding representation and equal opportunities. Around **** percent of senior level positions are occupied by White employees and only *** percent by Hispanic-Americans.

Reality Labs is a segment of Meta that includes the company's augmented and virtual reality hardware, software, and content. In 2024, Reality Labs incurred operating losses of approximately 17.7 billion U.S. dollars.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

In the fiscal year 2024, Alphabet's revenue was ****** billion U.S. dollars. Comparatively, in the fiscal year of 2024, hardware-focused Apple's revenue stood at ****** billion U.S. dollars. Microsoft's revenue was *** billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

As of the most recent fiscal quarter ending March 2025, **** percent of Meta's revenue was generated through advertising. Approximately **** percent of Apple's revenue came from a single device, the iPhone. Amazon had the relatively speaking more diverse product portfolio, as only **** percent of revenue came from it's strongest performing segment, Online Store Sales.

In 2024, Google's parent company reported an annual revenue increase of ** percent. In 2024, video content and streaming platform Netflix increased its annual revenue by ** percent. Meta Platforms (formerly Facebook Inc.) generated a ** percent year-on-year revenue increase during the same period. Additionally, Amazon had a year-over-year revenue increase of ** percent for its fiscal year of 2024.

In the third quarter of 2021, Facebook's total advertising revenue amounted to roughly 28.3 billion U.S. dollars. Other revenue streams generated 734 million U.S. dollars in revenues. At the end of 2021, Facebook renamed and rebranded as Meta Platforms. In the first quarter of 2022, Meta's total Family of Apps segment revenue amounted to roughly 27.21 billion U.S. dollars, of which advertising still generated the majority of revenues.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The Indian branch of Meta, Facebook India Online Services, generated an income of more than 30 billion Indian rupees in the financial year 2024. This was a result of a nine percent increase in operating revenues and a 25 percent decrease in non-operating revenue that year. Simultaneously, the company's profits spiked by 43 percent that year.

In 2024, Meta Platforms had a total annual revenue of over ****billion U.S. dollars, up from *** billion in 2022. LinkedIn reported its highest annual revenue to date, generating over ***billion USD, whilst Snapchat reported an annual revenue of *** billion USD.

In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.