In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

View quarterly updates and historical trends for Meta Platforms Inc (META) - Advertising Revenue. from United States. Source: Fiscal.ai. Track economic da…

In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In the third quarter of 2025, social company Meta's total revenue amounted to 51.24 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is difficult to imagine the internet without social media and social media without Facebook. With over three billion monthly active users, Facebook is the biggest social network worldwide. In fact, over two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

In fiscal year 2024, Meta Platforms's revenue by segment (products & services) are as follows: Family of Apps: $162.36 B, Reality Labs: $2.15 B.

During the most recently reported period, social platform company Meta's revenue across European markets amounted to 12.3 billion U.S. dollars. For the same period in the previous year, Meta's quarterly revenue in Europe amounted to 9.5 billion U.S. dollars.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

💬 About Dataset This dataset contains the Analysts Q&A portion of Meta Platforms, Inc. (META) Earnings Call transcripts.

Content: It is a collection of question-and-answer exchanges between financial analysts and Meta executives (such as Mark Zuckerberg, Sheryl Sandberg, and David Wehner) during quarterly earnings calls.

Files: The data is separated into CSV files for specific quarters, for example: META_Q1_2021_qna.csv, META_Q3_2024_qna.csv, etc., allowing for time-series analysis of analyst interest and company responses.

Columns: The files typically include columns for the questioner_name, questioner_organization, the analyst's question, and the corresponding answers from Meta executives.

Topics: The content covers a range of topics discussed during the calls, including financial performance, advertising, social networks, the creator economy, and investment in AR/VR and the Metaverse.

Use Cases: This data is valuable for financial analysis, natural language processing (NLP) tasks, sentiment analysis, and for training Large Language Models (LLMs) to answer finance- or company-specific questions.

The current dataset version contains 22 files and covers earnings call Q&A sessions from Q3 2020 up to Q2 2025.

💡 Project Ideas (NLP & Data Science) Executive Tone and Sentiment Analysis:

Project: Develop a model to classify the sentiment (e.g., optimistic, cautious, concerned) in the answers provided by Meta executives (Mark Zuckerberg, Sheryl Sandberg, etc.) over time.

Goal: Track how the company's tone changes across quarters and correlate it with the stock price (alpha generation) or market events.

Analyst Concern and Topic Modeling:

Project: Use Topic Modeling (like LDA or BERT-based methods) on the analysts' questions to identify the most pressing concerns each quarter (e.g., competition, Metaverse investment, advertising changes, regulatory risk).

Goal: Visualize the evolution of Wall Street's focus on Meta over the years.

Question Answering (QA) System / Financial Chatbot:

Project: Fine-tune a Large Language Model (LLM) like BERT or a transformer model (e.g., FinBERT) on the Q&A pairs to create a specialized Financial AI Agent that can answer questions about Meta's historical priorities and statements, using the dataset as its knowledge base.

Goal: Build a RAG (Retrieval-Augmented Generation) system to quickly extract specific facts and quotes from the transcripts.

Executive Response Style Analysis:

Project: Analyze linguistic features—like readability, word choice, and use of contrastive words—to measure the evasiveness or directness of executive answers when responding to tough analyst questions.

Goal: Predict which questions are most likely to receive a less direct answer.

📈 Use Cases (Finance & Research) Investment Research and Signal Generation:

Use Case: Extract meaningful investment signals. For example, quantifying the frequency of discussion around key topics (like "Reels monetization" or "AI infrastructure") can indicate future company focus and capital allocation.

Benefit: Provides a systematic, data-driven way to supplement traditional financial models.

Competitive and Trend Analysis:

Use Case: Compare the language and themes discussed in Meta's calls with those of key competitors (e.g., Google, Amazon) to understand industry-wide priorities or areas where Meta is gaining or losing ground.

Quantifying Financial Risk:

Use Case: Use NLP to identify and track the mentions and sentiment around negative or uncertain terms (e.g., "headwinds," "supply chain," "regulatory risk") to build an early warning system for potential downside risk management.

Training Domain-Specific LLMs:

Use Case: The structured Q&A data is highly valuable for pre-training or fine-tuning LLMs on financial domain-specific language to improve their ability to understand and generate text in a corporate finance context.

In the third quarter of 2025, Meta's net income amounted to 2.7 billion U.S. dollars, down from 18.3 billion when compared to the previous quarter. Facebook company information Facebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising—as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2024, the company increased its revenue to 164.5 billion U.S. dollars compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 64 billion U.S. dollars.

In the third quarter of 2025, Meta's total Family of Apps (FoA) segment revenue amounted to roughly 50.77 billion U.S. dollars. Overall, Reality Labs generated 470 million U.S. dollars in the third quarter of 2025.

Net-Income-From-Continuing-Operations Time Series for Meta Platforms Inc.. Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.

In the fourth quarter of 2024, the revenue of Meta Platforms, Inc., formerly known as Facebook, Inc., in the Asia-Pacific region amounted to over *** billion U.S. dollars. This marked a significant increase from approximately *** billion U.S. dollars in the last quarter of 2023.

In 2024, Meta Platforms earned over 160 billion U.S. dollars in digital revenue through online advertising. In the same year, search market leader Google generated almost 265 billion dollars through digital advertising channels.

In 2024, Facebook was the leading social media platform in most of the Southeast Asian countries in terms of traffic generation to other websites, with the highest share in Timor-Leste at around 97 percent. YouTube, X (Twitter), Instagram, and Pinterest were other platforms that had significant social media traffic shares in Southeast Asian markets that year. Social media advertising and web traffic referrals Traffic referrals from social media are crucial in social media advertising. Links shared on platforms like Facebook, Instagram, and Twitter help direct potential customers to a brand’s website or landing page. This increases exposure, website visits, and conversions, such as sales or leads, which are key benefits of social media marketing according to marketers. Traffic referrals also serve as an important tool for advertisers to measure the effectiveness of their campaigns. Furthermore, by analyzing which platforms and content generate the most traffic, businesses can refine their strategies to focus on the highest-performing channels. Social media advertising – a multibillion-dollar business Revenue from social media advertising has continued to rise rapidly. This growth was driven by the ability to track user behavior, refine ad targeting, and deliver highly personalized content. Social media platforms like Facebook, Instagram, and TikTok generate billions of dollars of ad revenue annually. The owner of Facebook and Instagram, Meta Platforms’s annual advertising revenue exceeded 160 billion U.S. dollars in 2024. Countries such as China, Japan, and Australia are among the largest social media advertising markets in the Asia-Pacific region, with China’s projected social media ad spend reaching nearly 97 billion U.S. dollars in 2025.

In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

About this dataset

Context

The dataset presents median household incomes for various household sizes in Meta, MO, as reported by the U.S. Census Bureau. The dataset highlights the variation in median household income with the size of the family unit, offering valuable insights into economic trends and disparities within different household sizes, aiding in data analysis and decision-making.

Key observations

• Of the 7 household sizes (1 person to 7-or-more person households) reported by the census bureau, only 1, and 2-person households were found in Meta. Across the different household sizes in Meta the mean income is $42,814, and the standard deviation is $10,151. The coefficient of variation (CV) is 23.71%. This high CV indicates high relative variability, suggesting that the incomes vary significantly across different sizes of households.
• In the most recent year, 2021, The smallest household size for which the bureau reported a median household income was 1-person households, with an income of $35,637. It then further increased to $49,992 for 2-person households, the largest household size for which the bureau reported a median household income.

https://i.neilsberg.com/ch/meta-mo-median-household-income-by-household-size.jpeg" alt="Meta, MO median household income, by household size (in 2022 inflation-adjusted dollars)">

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Household Sizes:

• 1-person households
• 2-person households
• 3-person households
• 4-person households
• 5-person households
• 6-person households
• 7-or-more-person households

Variables / Data Columns

• Household Size: This column showcases 7 household sizes ranging from 1-person households to 7-or-more-person households (As mentioned above).
• Median Household Income: Median household income, in 2022 inflation-adjusted dollars for the specific household size.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Meta median household income. You can refer the same here