In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In 2024, Meta's annual net income was 62 billion U.S. dollars, up from 39 billion USD in 2023. Meta's net income increased from 18.4 billion U.S. dollars in 2018 to 29.1 billion U.S. dollars in 2020, following the COVID-19 pandemic, subsequent lockdowns, and increased social media and internet usage. Overall, Meta's 2022 net income was closer to pre-pandemic figures.

In 2024, Meta Platforms generated a total revenue of ***** billion U.S. dollars in the United States and Canada, and ** billion U.S. dollars from the Asia-Pacific region. Overall, Europe made up ** billion U.S. dollars of Meta's annual revenue, while the rest of the world accounted for almost ** billion U.S. dollars.

Meta Platforms's annual revenue was $164.50 B in fiscal year 2024. The annual revenue increased $29.60 B from $134.90 B (in 2023) to $164.50 B (in 2024), representing a 21.94% year-over-year growth.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta's Reality Labs division, which includes all of the company's augmented and virtual reality related products, generated a revenue of 2.1 billion U.S. dollars up from 1.9 billion USD in the previous year.

Meta Platforms's annual net income per employee was - in fiscal year 2025. The net income per employeedecreased$926.36 Kfrom $926.36 K(in 2024) to - (in 2025), representing a -100.00% year-over-year decline.

In the third quarter of 2025, Meta's net income amounted to 2.7 billion U.S. dollars, down from 18.3 billion when compared to the previous quarter. Facebook company information Facebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising—as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2024, the company increased its revenue to 164.5 billion U.S. dollars compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 64 billion U.S. dollars.

The operating profit of Meta Platforms, Inc. with headquarters in the United States amounted to ***** billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ***** billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

In the third quarter of 2025, social company Meta's total revenue amounted to 51.24 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is difficult to imagine the internet without social media and social media without Facebook. With over three billion monthly active users, Facebook is the biggest social network worldwide. In fact, over two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

About this dataset

Context

The dataset presents the distribution of median household income among distinct age brackets of householders in Meta. Based on the latest 2018-2022 5-Year Estimates from the American Community Survey, it displays how income varies among householders of different ages in Meta. It showcases how household incomes typically rise as the head of the household gets older. The dataset can be utilized to gain insights into age-based household income trends and explore the variations in incomes across households.

Key observations: Insights from 2022

In terms of income distribution across age cohorts, in Meta, the median household income stands at $60,360 for householders within the 25 to 44 years age group, followed by $46,206 for the 45 to 64 years age group. Notably, householders within the 65 years and over age group, had the lowest median household income at $25,706.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.

Age groups classifications include:

• Under 25 years
• 25 to 44 years
• 45 to 64 years
• 65 years and over

Variables / Data Columns

• Age Of The Head Of Household: This column presents the age of the head of household
• Median Household Income: Median household income, in 2022 inflation-adjusted dollars for the specific age group

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Meta median household income by age. You can refer the same here

In 2024, Facebook was the leading social media platform in most of the Southeast Asian countries in terms of traffic generation to other websites, with the highest share in Timor-Leste at around 97 percent. YouTube, X (Twitter), Instagram, and Pinterest were other platforms that had significant social media traffic shares in Southeast Asian markets that year. Social media advertising and web traffic referrals Traffic referrals from social media are crucial in social media advertising. Links shared on platforms like Facebook, Instagram, and Twitter help direct potential customers to a brand’s website or landing page. This increases exposure, website visits, and conversions, such as sales or leads, which are key benefits of social media marketing according to marketers. Traffic referrals also serve as an important tool for advertisers to measure the effectiveness of their campaigns. Furthermore, by analyzing which platforms and content generate the most traffic, businesses can refine their strategies to focus on the highest-performing channels. Social media advertising – a multibillion-dollar business Revenue from social media advertising has continued to rise rapidly. This growth was driven by the ability to track user behavior, refine ad targeting, and deliver highly personalized content. Social media platforms like Facebook, Instagram, and TikTok generate billions of dollars of ad revenue annually. The owner of Facebook and Instagram, Meta Platforms’s annual advertising revenue exceeded 160 billion U.S. dollars in 2024. Countries such as China, Japan, and Australia are among the largest social media advertising markets in the Asia-Pacific region, with China’s projected social media ad spend reaching nearly 97 billion U.S. dollars in 2025.

According to Cognitive Market Research, the global Meta-aramid Fiber market size is USD 1.8 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031. Market Dynamics of Meta-aramid Fiber Market

Key Drivers for Meta-aramid Fiber Market

Increasing demand for protective clothing applications: Meta aramid fiber is widely utilized in flame-resistant apparel for firefighters, military personnel, and industrial workers. Its remarkable heat resistance, thermal stability, and non-melting characteristics render it crucial for the production of personal protective equipment in the defense, oil & gas, and metallurgy sectors.

Expansion in industrial filtration and insulation industries: The fiber’s ability to withstand high temperatures and chemical corrosion makes it suitable for filter bags, hot gas filtration, and electrical insulation. Sectors such as cement, steel, and power generation depend on meta aramid for durable and efficient filtration and thermal protection solutions.

Growth in automotive and aerospace applications: Meta aramid fibers are increasingly employed in brake pads, gaskets, and structural composites due to their lightweight strength and thermal stability. Their use in aircraft insulation, heat shields, and automotive components under the hood enhances vehicle efficiency and ensures passenger safety in high-temperature conditions.

Key Restraints for Meta-aramid Fiber Market

Elevated production and processing expenses: The synthesis and spinning of meta aramid fibers involve intricate chemistry and costly raw materials. These elevated production costs restrict adoption in price-sensitive markets and deter small-scale manufacturers from entering the field without substantial investment.

Limited recyclability and environmental issues: Despite their performance advantages, meta aramid fibers are not readily recyclable and present challenges in waste management. This raises environmental concerns among regulators and end-users, particularly in areas with stringent sustainability requirements and green procurement policies.

Strong competition from alternative materials: The market encounters competition from other high-performance fibers such as para aramid, carbon fiber, and PBI. These materials occasionally provide superior mechanical or thermal performance for certain applications, thereby constraining the growth of meta aramid.

Trends for Meta-aramid Fiber Market

The integration of smart textiles and advanced uniforms: Meta aramid is being increasingly utilized in smart wearable technologies that merge thermal protection with sensors and communication systems. Defense and emergency services are embracing these multifunctional textiles to enhance field safety, situational awareness, and performance monitoring.

Advancements in lightweight composite materials: The fiber is being integrated with resins and other polymers to create high-strength, lightweight composites intended for aerospace, automotive, and electronics applications. This trend aligns with industry objectives concerning fuel efficiency, emissions reduction, and the miniaturization of high-performance equipment.

Strategic partnerships and localization of supply chains: Manufacturers are establishing joint ventures and investing in local production facilities to ensure a steady supply of raw materials and mitigate geopolitical risks. Localization strategies are also assisting companies in complying with regional content regulations and decreasing reliance on imported aramid-based materials. Introduction of the Meta-aramid Fiber Market

Aramide fiber, is a synthetic material that is extremely resistant to damage, heat, and abrasion is also referred to as aromatic polyamide fiber. Aramide fibers' high tensile strength-to-weight ratio renders them significantly more durable than steel in a weight-for-weight comparison. Growth is being stimulated by the increasing demand for high-strength and lightweight materials in sectors such as aerospace, defense, and automobiles. The use of aramid fibers in protective apparel and equipment is being driven by the increasing safety concerns and stringent laws that regulate flame resistance and protection. Additionally, advancements in technology are facilitating the development of innovative aramid fiber compositions with enhanced properties, thereby expanding their applicati...

Europe Metamaterial Technologies market USD 183.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.7% from 2024 to 2031. Substantial investments in research and development, strong support from government and EU initiatives, and collaborations between universities and industries is expected to aid the sales to USD 1363.8 million by 2031

Meta-Bidding Optimization for Travel Market Outlook

According to our latest research, the global Meta-Bidding Optimization for Travel market size reached USD 2.4 billion in 2024, with a robust compound annual growth rate (CAGR) of 13.2% projected through the forecast period. By 2033, the market is expected to reach USD 7.2 billion, driven by the increasing adoption of artificial intelligence and machine learning in travel bidding strategies, the proliferation of digital travel platforms, and the growing demand for real-time, data-driven pricing and inventory management solutions.

The primary growth factor for the Meta-Bidding Optimization for Travel market is the accelerating digital transformation within the travel industry. As travel providers, including airlines, hotels, and online travel agencies, strive to enhance their competitive edge, meta-bidding optimization platforms are becoming indispensable. These platforms enable real-time bidding adjustments across multiple meta-search engines and distribution channels, ensuring optimal visibility and conversions. The integration of advanced analytics, AI-driven algorithms, and dynamic pricing models further empowers travel enterprises to maximize their return on ad spend (ROAS) and optimize marketing budgets. The proliferation of mobile devices and the surge in online travel bookings have amplified the need for sophisticated bidding solutions, propelling market growth.

A significant driver of market expansion is the growing complexity of the digital advertising ecosystem for travel brands. With consumers increasingly relying on meta-search engines like Google, Skyscanner, and Kayak to compare travel options, providers must employ advanced meta-bidding optimization tools to manage bids effectively across diverse platforms. These solutions not only facilitate real-time bid adjustments but also offer granular insights into consumer behavior, channel performance, and attribution modeling. The result is improved campaign efficiency, higher conversion rates, and reduced customer acquisition costs. Moreover, the emergence of programmatic advertising and the convergence of online and offline data streams are fostering the adoption of meta-bidding strategies, particularly among large travel enterprises seeking to scale their digital marketing operations globally.

The rise of personalized travel experiences and the demand for seamless, omnichannel customer journeys are further fueling the adoption of meta-bidding optimization in the travel sector. Modern travelers expect tailored offers, instant price comparisons, and frictionless booking processes, prompting travel companies to invest in intelligent bidding platforms that can respond dynamically to market fluctuations and consumer preferences. The ability to synchronize bids across multiple channels, optimize for specific audience segments, and leverage predictive analytics for demand forecasting is proving invaluable. This trend is particularly pronounced in regions with high digital penetration and intense competition among travel providers, such as North America, Europe, and parts of Asia Pacific.

Regionally, North America leads the Meta-Bidding Optimization for Travel market, accounting for over 38% of the global revenue in 2024. This dominance is attributed to the early adoption of digital marketing technologies, a mature travel industry ecosystem, and the presence of leading technology providers. Europe follows closely, driven by the high concentration of online travel agencies and a tech-savvy consumer base. The Asia Pacific region is witnessing the fastest growth, with a CAGR of 15.6% during the forecast period, fueled by rapid urbanization, rising disposable incomes, and the expansion of digital infrastructure. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as local travel companies increasingly embrace digital bidding solutions to enhance market reach and operational efficiency.

Component Anal

In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.

Asia Pacific Metamaterial Technologies market USD 140.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 36.2% from 2024 to 2031. Rapid industrialization, significant investments in telecommunications and defense, and strong government support for innovation is expected to aid the sales to USD 1229.4 million by 2031

Reality Labs is a segment of Meta that includes the company's augmented and virtual reality hardware, software, and content. In 2024, Reality Labs incurred operating losses of approximately 17.7 billion U.S. dollars.

In the fiscal year 2024, Meta's earnings before income taxes amounted to 70 billion U.S. dollars. Overall, this is an increase of around 23 billion U.S. dollars when compared with the previous year, in which the company's EBIT stood at 47 billion U.S. dollars.