During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

Meta's family of apps continues to dominate the global social media landscape, with 3.43 billion daily active users across its core products in the first quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Introduction

Meta AI Statistics: The year 2024 witnessed Meta Platforms Inc., earlier called Facebook, achieving breakthroughs in AI, new for affecting and giving business experiences. The growth of Meta has thus been greatly supported by the AI pledge that spans advertising strategies to cutting-edge AI model developments. Meta AI, the artificial intelligence division of Meta Platforms, has experienced significant growth and investment in recent years.

As of early 2025, Meta AI boasts over 700 million monthly active users, with projections indicating it could reach 1 billion users within the year. The division's generative AI tools have attracted more than 4 million advertisers, leading to a 70% year-over-year growth in Advantage & shopping campaigns, which now have an annual revenue run rate exceeding USD 20 billion.

This article highlights some key Meta AI statistics and developments, spotlighting the journey in 2024.

In the fourth quarter of 2023, Meta's Facebook had 408 million monthly active users (MAUs) in Europe. During the same quarter of 2022, the platform amassed around 407 million MAUs in Europe.

Monthly active users worldwide

In the fourth quarter of 2008 Facebook provided a service for just 100 million active users. Thirteen years on, as of the second quarter of 2021 that number had risen to an astounding 2.89 billion MAUs. The number of MAUs has never taken a backward step during the examined period.

 Growth outside of Europe and North America 

Facebook continues to focus on regions outside of Europe and North America, and the reward of this effort can be seen in areas such as the Asia Pacific region, where the company has seen significant gains in terms of growing the active user base. Facebook reached over 788 million daily active users (DAU) in the second quarter of 2021.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

How many people use Instagram?

Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.

Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.

Most popular Instagram accounts and content

Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.

It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent.

Social media usage worldwide

There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively.

As of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. This was followed by Guam with 79.2 percent and the Cayman Islands with 78.8 percent audience reach.

As of October 2021, Facebook had almost 3 billion users worldwide. The penetration rate for Facebook in the United States in 2021 was 70.59 percent and it is expected to reach 76.87 percent by 2026.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

36.8% of the entire world’s population uses Facebook at least once per month.

As of February 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 63.7 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

During a global 2025 survey among marketers and industry leaders, 14.4 percent of respondents stated they invested 10 to 15 percent of their marketing budget into influencer marketing. Nearly 12 percent of respondents devoted more than 50 percent to this type of digital marketing activity. The state of influencer marketing As social platform users continue to rise in recent years, influencer marketing has become an essential format of digital campaigns. Marketers have used this channel to increase brand awareness. Influencer marketing's value worldwide was estimated at over 24 billion U.S. dollars in 2024, compared to nearly 10 billion in 2020. Furthermore, the global influencer marketing platform market size amounted to 15.2 billion dollars in 2022 and was projected to surpass 22 billion dollars in 2025. The epicenter of influencer marketing: Instagram In the spring of 2024, Instagram ranked third among the biggest social media platforms, with roughly two billion monthly active users. With such an impressive user base, the Meta-owned social network proves to be the perfect spot for creators and marketers alike.

In May 2022, YouTube was France's most used online network, with ***** million monthly active users. Meta owned Facebook and WhatsApp ranked second and third, with ***** and ***** million monthly active users, respectively. In addition, Pinterest and Twitter each had around ** million monthly active users in the country.

As of the fourth quarter of 2024, Meta's Threads had approximately 275 million monthly active users (MAU), up from 200 million MAU in the third quarter of 2024. Just 24 hours after the release of Threads in July 2023, 30 million people were using the new network from Meta Platforms.

Huya has long been the largest streaming platform for eSports streaming in China. In November 2024, the game streaming app had amassed about 32.8 million of monthly active users in the country. Twitch, YouTube, Meta, and Mixer are the platforms having the highest number of eSports viewership outside China.

India was the leading market of Telegram by app downloads. Throughout 2024, Indian users installed the messaging app approximately 100 million times. Russia ranked second, with over 38.4 million downloads over the observed period, while U.S. users installed the app 38.2 million times. Brazil recorded the largest number of downloads among Latin American countries. France and Germany were the leading markets in Western Europe. Telegram usage in India Telegram had the fourth-highest penetration rate among social media platforms in India, following WhatsApp, Instagram, and Facebook. In the third quarter of 2023, more than 58 percent of Indian active social media users reported having used Telegram over the past month. However, user engagement on Telegram in India was significantly lower than on other major networks. On average, Indian users spent 2.3 hours per month on the platform in 2021, which was 10 times shorter than on WhatsApp. Growing popularity of Telegram As of July 2024, Telegram had 950 million active users around the globe, having multiplied its audience tenfold since December 2014. Telegram recorded a sharp increase in global downloads in the first quarter of 2021, when WhatsApp, its competitor owned by Meta, updated its privacy policy. In March 2022, Telegram further increased its popularity in Russia after Meta platforms Facebook and Instagram were banned in the country. The number of daily active users (DAU) of Telegram nationwide grew by 15 percent between January and March 2022.

In January 2025, there were around **** million Facebook users in Germany, accounting for **** percent of the total population. This number shows an increase from the first month of the previous examined year in January 2024, the platform saw **** million users in Germany. In April 2023, Facebook users in Germany peaked, as ********** people were using the social media platform in the country. In Germany, Facebook's largest audience was aged between 25 and 34 years.

As of February 2025, 56.7 percent Facebook's audience were male and 43.4 percent were female. By the end of 2023, Facebook had over three billion monthly active users (MAU).

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

In the first quarter of 2025 social company Meta's total revenue amounted to 42 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.