Meta's family of apps continues to dominate the global social media landscape, with 3.43 billion daily active users across its core products in the first quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.

During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Introduction

Meta AI Statistics: The year 2024 witnessed Meta Platforms Inc., earlier called Facebook, achieving breakthroughs in AI, new for affecting and giving business experiences. The growth of Meta has thus been greatly supported by the AI pledge that spans advertising strategies to cutting-edge AI model developments. Meta AI, the artificial intelligence division of Meta Platforms, has experienced significant growth and investment in recent years.

As of early 2025, Meta AI boasts over 700 million monthly active users, with projections indicating it could reach 1 billion users within the year. The division's generative AI tools have attracted more than 4 million advertisers, leading to a 70% year-over-year growth in Advantage & shopping campaigns, which now have an annual revenue run rate exceeding USD 20 billion.

This article highlights some key Meta AI statistics and developments, spotlighting the journey in 2024.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

Meta Statistics: As a marketer, it's important to understand the social media platforms you're using. Knowing who uses each platform can help you decide where to spend your time and marketing budget. Plus, it's interesting to learn more about the platforms we use every day, both personally and for work. In this article, we've gathered some key meta-statistics for 2025.

Meta business statistics will provide you with key details about who your potential customers are, what they like, how they act online, and what their spending habits are.

In the fourth quarter of 2023, Meta's Facebook had 408 million monthly active users (MAUs) in Europe. During the same quarter of 2022, the platform amassed around 407 million MAUs in Europe.

Monthly active users worldwide

In the fourth quarter of 2008 Facebook provided a service for just 100 million active users. Thirteen years on, as of the second quarter of 2021 that number had risen to an astounding 2.89 billion MAUs. The number of MAUs has never taken a backward step during the examined period.

 Growth outside of Europe and North America 

Facebook continues to focus on regions outside of Europe and North America, and the reward of this effort can be seen in areas such as the Asia Pacific region, where the company has seen significant gains in terms of growing the active user base. Facebook reached over 788 million daily active users (DAU) in the second quarter of 2021.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

How many people use Instagram?

Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.

Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.

Most popular Instagram accounts and content

Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.

It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent.

Social media usage worldwide

There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively.

As of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. This was followed by Guam with 79.2 percent and the Cayman Islands with 78.8 percent audience reach.

As of October 2021, Facebook had almost 3 billion users worldwide. The penetration rate for Facebook in the United States in 2021 was 70.59 percent and it is expected to reach 76.87 percent by 2026.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Introduction

Metaverse Statistics: The metaverse, regarded as the next evolution of the internet, is a convergence of the physical and digital worlds. It enables users, represented as digital avatars, to interact in a variety of settings, such as workspaces, concerts, sporting events, or even virtual retail spaces. Accessible through virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone applications, and other devices, the metaverse is reshaping how individuals and communities connect. Coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, the term "metaverse" describes a virtual universe that integrates seamlessly with everyday life.

Facebook’s rebranding as Meta Platforms in 2021 signaled a major corporate shift toward metaverse development, with the company investing USD 10 billion into its Reality Labs division in the same year. Reality Labs generated USD 2.3 billion in revenue in 2021, reflecting the growing interest in metaverse-related technologies. Other global tech giants, including Microsoft, Roblox, and Epic Games, have made significant investments in the metaverse, leveraging advancements in 5G, artificial intelligence (AI), and cloud computing to drive innovation.

Context

This dataset contains daily stock data for Meta Platforms, Inc. (META), formerly Facebook Inc., from May 19, 2012, to January 20, 2025. It offers a comprehensive view of Meta’s stock performance and market fluctuations during a period of significant growth, acquisitions, and technological advancements. This dataset is valuable for financial analysis, market prediction, machine learning projects, and evaluating the impact of Meta’s business decisions on its stock price.

Content

The dataset includes the following key features:

Open: Stock price at the start of the trading day. High: Highest stock price during the trading day. Low: Lowest stock price during the trading day. Close: Stock price at the end of the trading day. Adj Close: Adjusted closing price, accounting for corporate actions like stock splits, dividends, and other financial adjustments. Volume: Total number of shares traded during the trading day.

Variables

Date: The date of the trading day, formatted as YYYY-MM-DD. Open: The stock price at the start of the trading day. High: The highest price reached by the stock during the trading day. Low: The lowest price reached by the stock during the trading day. Close: The stock price at the end of the trading day. Adj Close: The adjusted closing price, which reflects corporate actions like stock splits and dividend payouts. Volume: The total number of shares traded on that specific day.

Acknowledgements

This dataset was sourced from reliable public APIs such as Yahoo Finance or Alpha Vantage. It is provided for educational and research purposes and is not affiliated with Meta Platforms, Inc. Users are encouraged to adhere to the terms of use of the original data provider.

This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

This dataset comprises a subset of rating data from five different datasets, i.e., Douban [1], Hetrec-MovieLens [2], MovieLens 1M [3], Ciao [4] and Jester [5]. Each subset represents rating data from three distinct user groups: users with few ratings (low), users with a medium amount of ratings (med) and users with lots of ratings (high). Each row in the user files includes a user's id and her number of ratings. The rows of the ratings files are in the format (user_id, item_id, rating). For more details, we refer to our publication in https://rd.springer.com/chapter/10.1007/978-3-030-72240-1_8.

Douban
* 375 users (i.e., 125 users per user group)
* 32,191 items
* 266,517 ratings

Hetrec-MovieLens
* 318 users (i.e., 106 users per user group)
* 9,553 items
* 207,943 ratings

MovieLens 1M
* 906 users (i.e., 302 users per user group)
* 3,613 items
* 275,119 ratings

Ciao
* 1,107 users (i.e., 369 users per user group)
* 60,132 items
* 107,807 ratings

Jester
* 11,013 users (i.e., 3,671 per user group)
* 100 items
* 618768 ratings

The python code for generating and utilizing this dataset can be found in https://github.com/pmuellner/RobustnessOfMetaMF.

This work is supported by the H2020 project TRUSTS (GA: 871481) and the "DDAI'' COMET Module within the COMET – Competence Centers for Excellent Technologies Programme, funded by the Austrian Federal Ministry for Transport, Innovation and Technology (bmvit), the Austrian Federal Ministry for Digital and Economic Affairs (bmdw), the Austrian Research Promotion Agency (FFG), the province of Styria (SFG) and partners from industry and academia. The COMET Programme is managed by FFG.

[1] Hu, L., Sun, A., Liu, Y.: Your neighbors affect your ratings: on geographical neighborhood influence to rating prediction. In: SIGIR’14 (2014)
[2] Cantador, I., Brusilovsky, P., Kuflik, T.: Second international workshop on information heterogeneity and fusion in recommender systems (hetrec2011). In: RecSys’11(2011)
[3] Harper, F. M., Konstan, J. A.: The movielens datasets: History and context. ACM Transactions on Interactive Intelligent Systems (TIIS) 5(4), 1–19 (2015)
[4] Guo, G., Zhang, J., Thalmann, D., Yorke-Smith, N.: Etaf: An extended trust antecedents framework for trust prediction. In: ASONAM’14 (2014)
[5] Goldberg, K., Roeder, T., Gupta, D., Perkins, C.: Eigentaste: A constant time collaborative filtering algorithm. Information Retrieval 4(2), 133–151 (2001)

High Frequency Indicator: The dataset contains year and month-wise data from the year 2021 to till date on the different types of actions taken by by significant social media intermediaries (SSMIs) such as Sharechat, Snapchat, Twitter, Koo, Facebook, Instagram, Google and WhatsApp. The data compiled is based on the monthly transparency reports published by SSMIs in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021)

The different types of action taken include Content actioning (removal), Account Removal Actions as a result of automated detection, Reporting spam, Blocking, Proactive ban, etc. on the different reasons such as harrassment, Child Endangerment with Nudity, Sexual Exploitation and Physical Abuse, Dangerous Organizations and Individuals with Organized Hate and Terrorism and its Propaganda, Hate Speech, Drugs and Firearms, etc.

Notes:

1. Twitter: “Proactive Monitoring” refers to content proactively identified by employing internal proprietary tools and industry hash sharing initiatives.
   1. Google: For data related to automated detection processes, Google includes data where the sender or creator of the content is located in India. In order to attribute a location to an individual sender or creator, Google use data signals such as location of account creation, IP address at the time of video upload and user phone number, as available.
   2. Meta: Proactive Rates- This metric shows the percentage of all content or accounts acted on that Meta found and flagged before users reported them to Meta. These metrics are the best estimates of content Meta act on and of proactive rates based on the creator of the content and predicted country locations for those users.
2. ShareChat: The accounts are proactively banned on the basis of Copyright violations, Sexually explicit, UGC- violation of community standards, Chatrooms and Comments.

Among Meta Platforms, the messenger WhatsApp had the largest audience in Russia, with nearly 84 million monthly users in January 2022. Instagram was used by 67 million Russians in that month. A lower user count was recorded for Facebook, to which consumers preferred domestic social networks like VK (Vkontakte) and Ok.ru (Odnoklassniki). Russia was the third-largest market of WhatsApp by number of users in 2020, following only India and Brazil. Furthermore, it was the most popular messenger app in the country, with nearly twice as many monthly users as those of Telegram.

Facebook and Twitter ban in Russia in 2022 In response to the Russian invasion of Ukraine that started in February 2022, Meta blocked Facebook pages of Russian state-owned media RT and Sputnik in the European Union (EU) and the United Kingdom (UK). On March 4, 2022, The Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) banned Facebook for discriminating against Russian media. It also blocked Twitter, demanding that the platform removed false information about the military attack.

Instagram ban in Russia in 2022 On March 10, 2022, Reuters reported that Meta permitted Facebook and Instagram posts in several countries that contained violent speech toward Russian soldiers in relation to the war, which would otherwise be prohibited under the company's hate speech policy. On the following day, the Prosecutor General's Office of Russia considered that propaganda of terrorism and requested to designate Meta as an extremist organization and ban its activity in the country. Meta's global affairs chief Nick Clegg stated on March 11, 2022, that the policy changes would only apply in Ukraine. Roskomnadzor banned Instagram access in Russia on March 14, 2022.

Time spent on Threads has dropped sharply since launch