In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.
In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.
Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.
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Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.
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Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...
Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.
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Metaverse Statistics: The metaverse, regarded as the next evolution of the internet, is a convergence of the physical and digital worlds. It enables users, represented as digital avatars, to interact in a variety of settings, such as workspaces, concerts, sporting events, or even virtual retail spaces. Accessible through virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone applications, and other devices, the metaverse is reshaping how individuals and communities connect. Coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, the term "metaverse" describes a virtual universe that integrates seamlessly with everyday life.
Facebook’s rebranding as Meta Platforms in 2021 signaled a major corporate shift toward metaverse development, with the company investing USD 10 billion into its Reality Labs division in the same year. Reality Labs generated USD 2.3 billion in revenue in 2021, reflecting the growing interest in metaverse-related technologies. Other global tech giants, including Microsoft, Roblox, and Epic Games, have made significant investments in the metaverse, leveraging advancements in 5G, artificial intelligence (AI), and cloud computing to drive innovation.
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Meta Platforms's annual net income per employee was $841.94 K in fiscal year 2024. The net income per employeeincreased$261.14 Kfrom $580.80 K(in 2023) to $841.94 K (in 2024), representing a 44.96% year-over-year growth.
In the first quarter of 2025 social company Meta's total revenue amounted to 42 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.
As of 2023, Google generated nearly *** billion U.S. dollars in advertising revenue, far ahead of other media companies. Meanwhile, Meta, formerly Facebook, recorded an advertising revenue of approximately *** billion dollars.
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Get detailed Meta Platforms Financial Statements 2020-2024. Find the income statements, balance sheet, cashflow, profitability, and other key ratios.
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Context
The dataset presents the median household incomes over the past decade across various racial categories identified by the U.S. Census Bureau in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. It also showcases the annual income trends, between 2013 and 2023, providing insights into the economic shifts within diverse racial communities.The dataset can be utilized to gain insights into income disparities and variations across racial categories, aiding in data analysis and decision-making..
Key observations
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.
In the third quarter of 2021, Facebook's total advertising revenue amounted to roughly 28.3 billion U.S. dollars. Other revenue streams generated 734 million U.S. dollars in revenues. At the end of 2021, Facebook renamed and rebranded as Meta Platforms. In the first quarter of 2022, Meta's total Family of Apps segment revenue amounted to roughly 27.21 billion U.S. dollars, of which advertising still generated the majority of revenues.
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According to Cognitive Market Research, The Global Business Metaverse market will grow at a compound annual growth rate (CAGR) of 52.90% from 2023 to 2030. Increasing the Use of Metaverse Platforms by People to Provide Viable Market Output
A significant market driver for Business Metaverse has been the rapid and escalating adoption of metaverse platforms. These platforms, encompassing virtual reality, augmented reality, and online 3D spaces, are witnessing increased utilization across industries. The metaverse offers a dynamic and interactive setting, with virtual events, conferences, and product launches becoming more prevalent.
For instance, Meta invested $150 billion to train the next generation of creators to build immersive educational content on 28th October 2021. Facebook changed its name to Meta Platforms Inc. to reflect the focus and interest on metaphors. The company has started working on ways to protect users in the metaverse. It has collaborated with Color in Tech, a UK-based organization that works on a transparent and inclusive Tech economy. This collaboration will increase competition and will support new ideas in this field.
(Source:about.fb.com/news/2021/10/facebook-company-is-now-meta/)
Moreover, the metaverse's potential to revolutionize e-commerce, gaming, education, and remote work drives investment and innovation. As businesses recognize the metaverse's ability to amplify brand presence and customer experiences, the market is poised for significant growth, prompting technological advancements and transformative economic opportunities.
Market Dynamics of Business Metaverse
Technological Fragmentation to Hinder Market Growth
The constraints of technological fragmentation affected the Business Metaverse market. The diverse range of virtual environments, platforms, and protocols complicated cross-platform transactions and collaboration. Additionally, concerns surrounding data privacy and security within interconnected virtual spaces can lead to hesitancy among consumers and enterprises. Ensuring smoother cross-platform experiences and fostering trust among users and businesses can drive the market's growth.
Impact of COVID–19 on the Business Metaverse Market
The pandemic accelerated the development and adoption of metaverse solutions, reshaping how businesses engage with customers and operate in a digitally transformed landscape. As physical interactions became limited, businesses turned to virtual environments for networking, collaboration, and commerce. Companies adapted their strategies to encompass virtual events, remote work setups, and immersive customer experiences. However, challenges like connectivity disparities and privacy concerns arose. Introduction of Business Metaverse
Technological advancements such as innovations in VR, AR and blockchain, increase in remote work using virtual collaboration tools, increasing use of metaverse in the gaming industry, integration of e-commerce, increased use of digital platforms into industries for regular operations, increased use of metaverse in art and recreational activities, emerging opportunities from various markets and brand promotions widen the Business Metaverse market.
These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the Business Metaverse industry.
For instance, in November 2021, Barbados, a Caribbean country, was the first to have an embassy in the metaverse. The country is establishing an embassy in the metaverse and formally declaring virtual property its absolute territory. The Ministry of Foreign Affairs and Foreign Trade of Barbados and Decentraland joined a contract to create a virtual embassy. Moreover, the government is also working to make agreements with other metaverse platforms, including SuperWorld, Somnium Space, and others.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household income across different racial categories in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. The dataset can be utilized to gain insights into economic disparities and trends and explore the variations in median houshold income for diverse racial categories.
Key observations
Based on our analysis of the distribution of Meta population by race & ethnicity, the population is predominantly White. This particular racial category constitutes the majority, accounting for 90.63% of the total residents in Meta. Notably, the median household income for White households is $45,500. Interestingly, White is both the largest group and the one with the highest median household income, which stands at $45,500.
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household incomes over the past decade across various racial categories identified by the U.S. Census Bureau in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. It also showcases the annual income trends, between 2011 and 2021, providing insights into the economic shifts within diverse racial communities.The dataset can be utilized to gain insights into income disparities and variations across racial categories, aiding in data analysis and decision-making..
Key observations
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-race-trends.jpeg" alt="Meta, MO median household income trends across races (2011-2021, in 2022 inflation-adjusted dollars)">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household income across different racial categories in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. The dataset can be utilized to gain insights into economic disparities and trends and explore the variations in median houshold income for diverse racial categories.
Key observations
Based on our analysis of the distribution of Meta population by race & ethnicity, the population is predominantly White. This particular racial category constitutes the majority, accounting for 88.74% of the total residents in Meta. Notably, the median household income for White households is $44,926. Interestingly, White is both the largest group and the one with the highest median household income, which stands at $44,926.
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-race.jpeg" alt="Meta median household income diversity across racial categories">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents a breakdown of households across various income brackets in Meta, MO, as reported by the U.S. Census Bureau. The Census Bureau classifies households into different categories, including total households, family households, and non-family households. Our analysis of U.S. Census Bureau American Community Survey data for Meta, MO reveals how household income distribution varies among these categories. The dataset highlights the variation in number of households with income, offering valuable insights into the distribution of Meta households based on income levels.
Key observations
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Income Levels:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents median household incomes for various household sizes in Meta, MO, as reported by the U.S. Census Bureau. The dataset highlights the variation in median household income with the size of the family unit, offering valuable insights into economic trends and disparities within different household sizes, aiding in data analysis and decision-making.
Key observations
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-household-size.jpeg" alt="Meta, MO median household income, by household size (in 2022 inflation-adjusted dollars)">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Household Sizes:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income. You can refer the same here
In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.