In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In 2024, Meta's annual net income was 62 billion U.S. dollars, up from 39 billion USD in 2023. Meta's net income increased from 18.4 billion U.S. dollars in 2018 to 29.1 billion U.S. dollars in 2020, following the COVID-19 pandemic, subsequent lockdowns, and increased social media and internet usage. Overall, Meta's 2022 net income was closer to pre-pandemic figures.

In the second quarter of 2025, Meta's net income amounted to 18.3 billion U.S. dollars, up from 16.6 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In fiscal year 2024, Meta Platforms's revenue by geographical region are as follows: Asia Pacific: $45.01 B, Europe: $38.36 B, Rest Of World: $17.92 B, US & Canada: $63.21 B.

Meta Platforms's annual revenue was $164.50 B in fiscal year 2024. The annual revenue increased $29.60 B from $134.90 B (in 2023) to $164.50 B (in 2024), representing a 21.94% year-over-year growth.

Meta reported $18.34B in Net Income for its fiscal quarter ending in June of 2025. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last September in 2025.

In fiscal year 2024, Meta Platforms's revenue by segment (products & services) are as follows: Family of Apps: $162.36 B, Reality Labs: $2.15 B.

In fiscal year 2024, the revenue per employee at Meta Platforms was $2.22 M. The revenue per employee increased by $216.99 K from $2.00 M (in 2023) to $2.22 M (in 2024).

In the second quarter of 2025, Meta's total Family of Apps (FoA) segment revenue amounted to roughly 47 billion U.S. dollars. Overall, Reality Labs generated 370 million U.S. dollars in the second quarter of 2025.

Meta Platforms's annual net income per employee was $841.94 K in fiscal year 2024. The net income per employeeincreased$261.14 Kfrom $580.80 K(in 2023) to $841.94 K (in 2024), representing a 44.96% year-over-year growth.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

Get detailed Meta Platforms Financial Statements 2020-2024. Find the income statements, balance sheet, cashflow, profitability, and other key ratios.

In the first quarter of 2025 social company Meta's total revenue amounted to 42 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

Meta reported $7.14 in EPS Earnings Per Share for its fiscal quarter ending in June of 2025. Data for Meta | FB - EPS Earnings Per Share including historical, tables and charts were last updated by Trading Economics this last September in 2025.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

Meta reported $39.03B in Gross Profit on Sales for its fiscal quarter ending in June of 2025. Data for Meta | FB - Gross Profit On Sales including historical, tables and charts were last updated by Trading Economics this last September in 2025.

The operating profit of Meta Platforms, Inc. with headquarters in the United States amounted to ***** billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ***** billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

In 2024, Meta Platforms generated a total revenue of ***** billion U.S. dollars in the United States and Canada, and ** billion U.S. dollars from the Asia-Pacific region. Overall, Europe made up ** billion U.S. dollars of Meta's annual revenue, while the rest of the world accounted for almost ** billion U.S. dollars.