During the most recently reported period, social platform company Meta's revenue across European markets amounted to 12.3 billion U.S. dollars. For the same period in the previous year, Meta's quarterly revenue in Europe amounted to 9.5 billion U.S. dollars.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In a small café in Austin, Texas, a 68-year-old grandmother shares reels of her garden with her granddaughter, who lives in Tokyo. Meanwhile, a high school student in Nairobi livestreams his gaming tutorial to friends across the world. Behind these everyday moments is Facebook, the digital backbone connecting over 3...

In 2021, Facebook UK Limited generated total revenue of **** billion GBP, an increase from **** billion British pounds from the previous year. Overall, 2021 saw the largest revenue for Facebook UK Ltd to date. The company's revenue has risen steadily over the past four years, after a significant drop from 2016 to 2017.

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The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%. However, there are still opportunities for the industry despite digital expansion. E-commerce growth is boosting demand for printed packaging and labelling, as 72% of EU residents shopped online in 2024, a significant rise since 2019, according to Eurostat. Ireland, the Netherlands and Denmark lead in online buying, making them strong targets for investment in packaging print services. Also, printed books hold their place, with 14.7% of Europeans buying physical publications online, compared with only 6.8% downloading digital formats, according to the European Commission. Due to perceived reliability, print remains preferred for business, legal and medical materials. Sales of these print products are slowing the revenue decline in traditional print services caused by digital transformation. Revenue is forecast to climb at a compound annual rate of 0.5% over the five years through 2030 to €80.5 billion. Surging e-commerce activity and online shopping, especially in Ireland, Denmark and the Netherlands, present growth opportunities. Market trends highlight a modest hike in manufacturing growth in Poland and Spain, increasing demand for printing services, especially in product packaging and labelling. Despite this, other print services will continue to decline as paper products shift to digital formats. In response, printing companies, including major companies like Bertelsmann, will continue embracing digitalisation, meeting trends for on-demand solutions.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

As of September 2024, 14 percent of Facebook users in the United Kingdom made between 22,800 and 31,200 GPB a year. Furthermore, a further 13 percent of Facebook users earned between 31,200 and 43,200 GBP annually.

Users aged ******** years old made up the largest audience on Facebook in the United Kingdom in October 2025, accounting for **** percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of January 2025, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

Between May 9 and July 14, 2024, cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) oscilated between **** U.S. dollars and **** U.S. dollars. UK to emerge as third largest market As of 2022, the UK was the third largest market globally - behind the United States and China - for social media advertising. By the end of 2023, the industry is expected to generate approximately ** billion U.S. dollars. Furthermore, the United Kingdom and Germany were two European markets to be featured in the top five within the industry globally. Mobile advertising takes the lead Annual revenue growth has also been forecast for the industry until 2027. The average revenue generated per internet user for social media ads in the UK was recorded at nearly *** U.S. dollars in 2022. By 2027, this is expected to reach approximately *** U.S. dollars. Most of this will be generated through mobile advertising, which is forecast to make up a significantly larger share of advertising each year over desktop.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.