In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

In fiscal year 2024, Meta Platforms's revenue by geographical region are as follows: Asia Pacific: $63.36 B, Europe: $38.36 B, Rest Of World: $17.92 B, UNITED STATES: $122.94 B.

In fiscal year 2024, Meta Platforms's revenue by segment (products & services) are as follows: Family of Apps: $162.36 B, Reality Labs: $2.15 B.

Meta Platforms's annual revenue was $164.50 B in fiscal year 2024. The annual revenue increased $29.60 B from $134.90 B (in 2023) to $164.50 B (in 2024), representing a 21.94% year-over-year growth.

In the first quarter of 2025, Meta's total Family of Apps (FoA) segment revenue amounted to roughly 42 billion U.S. dollars. Overall, Reality Labs generated 412 billion U.S. dollars in the first quarter of 2025.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In fiscal year 2024, the revenue per employee at Meta Platforms was $2.22 M. The revenue per employee increased by $216.99 K from $2.00 M (in 2023) to $2.22 M (in 2024).

Meta reported $42.31B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Meta | FB - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last June in 2025.

In the first quarter of 2025 social company Meta's total revenue amounted to 42 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

Meta reported $16.64B in Net Income for its fiscal quarter ending in March of 2025. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last June in 2025.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Meta Platforms pre-tax profit margin for the quarter ending December 31, 2024 was 42.96%. Meta Platforms average pre-tax profit margin for 2023 was 27.7%, a 11.92% increase from 2022. Meta Platforms average pre-tax profit margin for 2022 was 31.45%, a 24.58% decline from 2021. Meta Platforms average pre-tax profit margin for 2021 was 41.7%, a 10.7% decline from 2020. Pre-tax profit margin can be defined as earnings before taxes as a portion of total revenue.

Meta Platforms's annual net income per employee was $841.94 K in fiscal year 2024. The net income per employeeincreased$261.14 Kfrom $580.80 K(in 2023) to $841.94 K (in 2024), representing a 44.96% year-over-year growth.

Meta reported $17.56B in EBIT for its fiscal quarter ending in March of 2025. Data for Meta | FB - Ebit including historical, tables and charts were last updated by Trading Economics this last June in 2025.

Meta Platforms comprehensive income for the quarter ending December 31, 2024 was $-3.097B, a 43.71% increase year-over-year. Meta Platforms comprehensive income for 2024 was $-3.097B, a 43.71% increase from 2023. Meta Platforms comprehensive income for 2023 was $-2.155B, a 38.95% decline from 2022. Meta Platforms comprehensive income for 2022 was $-3.53B, a 409.38% increase from 2021.

In the fourth quarter of 2024, the revenue of Meta Platforms, Inc., formerly known as Facebook, Inc., in the Asia-Pacific region amounted to over 9.2 billion U.S. dollars. This marked a significant increase from approximately 7.5 billion dollars in the last quarter of 2023.

Introduction

Metaverse Statistics: The metaverse, regarded as the next evolution of the internet, is a convergence of the physical and digital worlds. It enables users, represented as digital avatars, to interact in a variety of settings, such as workspaces, concerts, sporting events, or even virtual retail spaces. Accessible through virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone applications, and other devices, the metaverse is reshaping how individuals and communities connect. Coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, the term "metaverse" describes a virtual universe that integrates seamlessly with everyday life.

Facebook’s rebranding as Meta Platforms in 2021 signaled a major corporate shift toward metaverse development, with the company investing USD 10 billion into its Reality Labs division in the same year. Reality Labs generated USD 2.3 billion in revenue in 2021, reflecting the growing interest in metaverse-related technologies. Other global tech giants, including Microsoft, Roblox, and Epic Games, have made significant investments in the metaverse, leveraging advancements in 5G, artificial intelligence (AI), and cloud computing to drive innovation.

The online revenue of meta.vn amounted to US$33.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.