In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.
Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.
In 2024, Meta Platforms generated a total revenue of ***** billion U.S. dollars in the United States and Canada, and ** billion U.S. dollars from the Asia-Pacific region. Overall, Europe made up ** billion U.S. dollars of Meta's annual revenue, while the rest of the world accounted for almost ** billion U.S. dollars.
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Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...
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Meta Platforms net profit margin for the quarter ending March 31, 2025 was 39.11%. Meta Platforms average net profit margin for 2024 was 34.97%, a 56.47% increase from 2023. Meta Platforms average net profit margin for 2023 was 22.35%, a 13.77% increase from 2022. Meta Platforms average net profit margin for 2022 was 25.92%, a 27.09% decline from 2021. Net profit margin can be defined as net Income as a portion of total sales revenue.
In 2024, Meta's annual net income was 62 billion U.S. dollars, up from 39 billion USD in 2023. Meta's net income increased from 18.4 billion U.S. dollars in 2018 to 29.1 billion U.S. dollars in 2020, following the COVID-19 pandemic, subsequent lockdowns, and increased social media and internet usage. Overall, Meta's 2022 net income was closer to pre-pandemic figures.
In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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Context
The dataset illustrates the median household income in Meta, spanning the years from 2010 to 2021, with all figures adjusted to 2022 inflation-adjusted dollars. Based on the latest 2017-2021 5-Year Estimates from the American Community Survey, it displays how income varied over the last decade. The dataset can be utilized to gain insights into median household income trends and explore income variations.
Key observations:
From 2010 to 2021, the median household income for Meta decreased by $17,037 (30.30%), as per the American Community Survey estimates. In comparison, median household income for the United States increased by $4,559 (6.51%) between 2010 and 2021.
Analyzing the trend in median household income between the years 2010 and 2021, spanning 11 annual cycles, we observed that median household income, when adjusted for 2022 inflation using the Consumer Price Index retroactive series (R-CPI-U-RS), experienced growth year by year for 7 years and declined for 4 years.
https://i.neilsberg.com/ch/meta-mo-median-household-income-trend.jpeg" alt="Meta, MO median household income trend (2010-2021, in 2022 inflation-adjusted dollars)">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2022-inflation-adjusted dollars.
Years for which data is available:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income. You can refer the same here
In 2024, the market size in the metaverse market in Brazil was modeled to amount to ************ U.S. dollars. Between 2022 and 2024, the market size rose by ************** U.S. dollars. The market size will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Metaverse.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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Context
The dataset presents median household incomes for various household sizes in Meta, MO, as reported by the U.S. Census Bureau. The dataset highlights the variation in median household income with the size of the family unit, offering valuable insights into economic trends and disparities within different household sizes, aiding in data analysis and decision-making.
Key observations
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-household-size.jpeg" alt="Meta, MO median household income, by household size (in 2022 inflation-adjusted dollars)">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Household Sizes:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household income across different racial categories in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. The dataset can be utilized to gain insights into economic disparities and trends and explore the variations in median houshold income for diverse racial categories.
Key observations
Based on our analysis of the distribution of Meta population by race & ethnicity, the population is predominantly White. This particular racial category constitutes the majority, accounting for 88.74% of the total residents in Meta. Notably, the median household income for White households is $44,926. Interestingly, White is both the largest group and the one with the highest median household income, which stands at $44,926.
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-race.jpeg" alt="Meta median household income diversity across racial categories">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the distribution of median household income among distinct age brackets of householders in Meta. Based on the latest 2018-2022 5-Year Estimates from the American Community Survey, it displays how income varies among householders of different ages in Meta. It showcases how household incomes typically rise as the head of the household gets older. The dataset can be utilized to gain insights into age-based household income trends and explore the variations in incomes across households.
Key observations: Insights from 2022
In terms of income distribution across age cohorts, in Meta, the median household income stands at $60,360 for householders within the 25 to 44 years age group, followed by $46,206 for the 45 to 64 years age group. Notably, householders within the 65 years and over age group, had the lowest median household income at $25,706.
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.
Age groups classifications include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by age. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset illustrates the median household income in Meta, spanning the years from 2010 to 2023, with all figures adjusted to 2023 inflation-adjusted dollars. Based on the latest 2019-2023 5-Year Estimates from the American Community Survey, it displays how income varied over the last decade. The dataset can be utilized to gain insights into median household income trends and explore income variations.
Key observations:
From 2010 to 2023, the median household income for Meta decreased by $16,977 (29%), as per the American Community Survey estimates. In comparison, median household income for the United States increased by $5,602 (7.68%) between 2010 and 2023.
Analyzing the trend in median household income between the years 2010 and 2023, spanning 13 annual cycles, we observed that median household income, when adjusted for 2023 inflation using the Consumer Price Index retroactive series (R-CPI-U-RS), experienced growth year by year for 8 years and declined for 5 years.
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2022-inflation-adjusted dollars.
Years for which data is available:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household incomes over the past decade across various racial categories identified by the U.S. Census Bureau in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. It also showcases the annual income trends, between 2011 and 2021, providing insights into the economic shifts within diverse racial communities.The dataset can be utilized to gain insights into income disparities and variations across racial categories, aiding in data analysis and decision-making..
Key observations
https://i.neilsberg.com/ch/meta-mo-median-household-income-by-race-trends.jpeg" alt="Meta, MO median household income trends across races (2011-2021, in 2022 inflation-adjusted dollars)">
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the median household incomes over the past decade across various racial categories identified by the U.S. Census Bureau in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. It also showcases the annual income trends, between 2013 and 2023, providing insights into the economic shifts within diverse racial communities.The dataset can be utilized to gain insights into income disparities and variations across racial categories, aiding in data analysis and decision-making..
Key observations
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here
https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy
The Virtual Reality (VR) in Gaming market is experiencing explosive growth, projected to reach a substantial size within the next decade. A compound annual growth rate (CAGR) of 32.75% from 2019 to 2024 indicates a rapidly expanding market, driven by several key factors. The increasing affordability and accessibility of VR headsets, coupled with the development of immersive and engaging game experiences, are significant contributors to this growth. Technological advancements, such as improved graphics processing, higher resolution displays, and more intuitive controllers, are enhancing the overall VR gaming experience, attracting a broader audience. Furthermore, the rise of cloud gaming platforms is facilitating access to high-quality VR games without requiring expensive hardware, expanding the market's reach to a wider consumer base. The market segmentation shows strong performance across various VR types, including PC-based VR, standalone headsets, and mobile VR, each catering to different user preferences and budgets. The integration of VR technology in gaming arcades and entertainment centers further fuels market expansion. However, the market faces challenges. High initial investment costs for high-end VR setups can deter potential consumers. Motion sickness, a prevalent issue for some users, remains a hurdle to overcome. The need for powerful hardware to run demanding VR games can also be a limiting factor, particularly in regions with limited access to high-speed internet. Competition amongst established tech giants and emerging players is intensifying, resulting in a dynamic and rapidly evolving market landscape. Nevertheless, continuous innovation in hardware and software, coupled with increasing consumer demand for immersive entertainment, suggests a strong future outlook for the VR gaming industry. Strategic partnerships between hardware manufacturers, game developers, and content creators are crucial for fostering market growth and sustained innovation. Overcoming current challenges through technological advancements and targeted marketing efforts will be key for sustained success. Recent developments include: Nov 2022: Meta launched the XTADIUM app on Meta Quest, bringing the customers closer to their favorite sports in 180-degree VR., Oct 2022: Microsoft announced that the company partnered with Meta to deliver an immersive experience in VR. With this collaboration, both companies will bring Microsoft's productive tools to VR headsets, and Meta will get a partner in its grand metaverse plan.. Key drivers for this market are: Increasing Availability of Compelling and Theme-based Games in the VR Format, Millennial and High-income Groups to Drive Adoption in the Near and Medium-term; Premium Mobile Platform Contributing to the Growth of Market. Potential restraints include: Increasing Availability of Compelling and Theme-based Games in the VR Format, Millennial and High-income Groups to Drive Adoption in the Near and Medium-term; Premium Mobile Platform Contributing to the Growth of Market. Notable trends are: Premium Mobile Platform Contributing to the Growth of Market.
In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset presents the the household distribution across 16 income brackets among four distinct age groups in Meta: Under 25 years, 25-44 years, 45-64 years, and over 65 years. The dataset highlights the variation in household income, offering valuable insights into economic trends and disparities within different age categories, aiding in data analysis and decision-making..
Key observations
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates.
Income brackets:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Meta median household income by age. You can refer the same here
https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy
The North American gaming market, a significant portion of the global landscape, exhibits robust growth driven by several key factors. The increasing affordability and accessibility of gaming hardware, coupled with the rise of mobile gaming and esports, fuels this expansion. The region's established infrastructure, including high-speed internet penetration and a strong developer base, further contributes to its dominance. While the console market remains significant, the mobile gaming segment shows explosive growth, driven by the popularity of free-to-play models and microtransactions. This shift necessitates a strategic focus on mobile-first development and marketing for companies aiming to capitalize on this trend. Furthermore, the evolving landscape of game distribution, with digital platforms gaining prominence over physical retail, presents both opportunities and challenges. Competition within the market is intense, with established players like Activision Blizzard, Electronic Arts, and Take-Two Interactive vying for market share alongside emerging independent developers. The rising popularity of cloud gaming, which allows access to high-quality games without needing powerful hardware, presents another disruptive force shaping the future trajectory of the North American gaming market. Looking ahead, the forecast period (2025-2033) anticipates sustained growth at a projected CAGR slightly above the global average, reflecting the region's strong economic conditions and high consumer spending on entertainment. However, potential headwinds include increasing competition, the cyclical nature of gaming trends, and the potential for economic downturns to impact consumer spending. Successful companies will need to adapt to evolving technological advancements, leverage data analytics to personalize user experiences, and invest in creative and engaging content to maintain a competitive edge. The focus on immersive experiences, cross-platform compatibility, and the integration of emerging technologies such as virtual reality (VR) and augmented reality (AR) will be crucial for future success within this dynamic and evolving market. Industry consolidation through mergers and acquisitions is also a likely scenario, leading to fewer, larger players dominating the landscape. Recent developments include: October 2022 - Meta partnered with Microsoft Corporation to bring Teams, Windows apps, and games to Quest devices. The partnership is to bring new content, including Windows apps and Teams tie-ins, to Meta's metaverse hardware efforts., July 2022 - Nuvei Corporation, tomorrow's payments platform, and GAN Limited announced a strategic partnership to enable gaming operators to access Nuvi's full suite of payments solutions through integration with GAN's software-as-a-service gaming platform technology. The collaboration began with the opening of Ontario's regulated gaming market earlier this year and is now being expanded to assist operators across the United States and Canada.. Key drivers for this market are: Rising Smartphone and Internet Penetration, Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites. Potential restraints include: Rising Smartphone and Internet Penetration, Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites. Notable trends are: Rising Smartphone adoption and Internet Penetration Driving the Market Growth.
Facebook's advertising revenue in the United States amounted to ***** billion U.S. dollars in 2021, marking a ** percent increase from the previous year. The revenue was projected to record a drop in 2022 and bounce back a year later, to reach ** billion by 2024.
In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.