Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In fiscal year 2024, Meta Platforms's revenue by segment (products & services) are as follows: Family of Apps: $162.36 B, Reality Labs: $2.15 B.

In fiscal year 2024, Meta Platforms's revenue by geographical region are as follows: Asia Pacific: $45.01 B, Europe: $38.36 B, Rest Of World: $17.92 B, UNITED STATES: $59.73 B, US & Canada: $63.21 B.

In the first quarter of 2025, Meta's total Family of Apps (FoA) segment revenue amounted to roughly 42 billion U.S. dollars. Overall, Reality Labs generated 412 billion U.S. dollars in the first quarter of 2025.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In the first quarter of 2025 social company Meta's total revenue amounted to 42 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Meta reported $16.64B in Net Income for its fiscal quarter ending in March of 2025. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Meta reported $42.31B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Meta | FB - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Meta reported $17.56B in Operating Profit for its fiscal quarter ending in March of 2025. Data for Meta | FB - Operating Profit including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

Meta Platforms net profit margin for the quarter ending March 31, 2025 was 39.11%. Meta Platforms average net profit margin for 2024 was 34.97%, a 56.47% increase from 2023. Meta Platforms average net profit margin for 2023 was 22.35%, a 13.77% increase from 2022. Meta Platforms average net profit margin for 2022 was 25.92%, a 27.09% decline from 2021. Net profit margin can be defined as net Income as a portion of total sales revenue.

In the first quarter of 2025, Meta's net income amounted to 16.6 billion U.S. dollars, down from 20.8 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

About this dataset

Context

The dataset presents the distribution of median household income among distinct age brackets of householders in Meta. Based on the latest 2019-2023 5-Year Estimates from the American Community Survey, it displays how income varies among householders of different ages in Meta. It showcases how household incomes typically rise as the head of the household gets older. The dataset can be utilized to gain insights into age-based household income trends and explore the variations in incomes across households.

Key observations: Insights from 2023

In terms of income distribution across age cohorts, in Meta, the median household income stands at $58,750 for householders within the 25 to 44 years age group, followed by $56,875 for the 45 to 64 years age group. Notably, householders within the 65 years and over age group, had the lowest median household income at $26,458.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.

Age groups classifications include:

• Under 25 years
• 25 to 44 years
• 45 to 64 years
• 65 years and over

Variables / Data Columns

• Age Of The Head Of Household: This column presents the age of the head of household
• Median Household Income: Median household income, in 2023 inflation-adjusted dollars for the specific age group

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Meta median household income by age. You can refer the same here

Meta reported $18.38B in Pre-Tax Profit for its fiscal quarter ending in March of 2025. Data for Meta | FB - Pre Tax Profit including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Meta reported $7.57B in Cost of Sales for its fiscal quarter ending in March of 2025. Data for Meta | FB - Cost Of Sales including historical, tables and charts were last updated by Trading Economics this last July in 2025.

About this dataset

Context

The dataset presents the median household incomes over the past decade across various racial categories identified by the U.S. Census Bureau in Meta. It portrays the median household income of the head of household across racial categories (excluding ethnicity) as identified by the Census Bureau. It also showcases the annual income trends, between 2011 and 2021, providing insights into the economic shifts within diverse racial communities.The dataset can be utilized to gain insights into income disparities and variations across racial categories, aiding in data analysis and decision-making..

Key observations

• White: In Meta, the median household income for the households where the householder is White increased by $3,247(7.79%), between 2011 and 2021. The median household income, in 2022 inflation-adjusted dollars, was $41,679 in 2011 and $44,926 in 2021.
• Black or African American: As per the U.S. Census Bureau population data, in Meta, there are no households where the householder is Black or African American; hence, the median household income for the Black or African American population is not applicable.
• Refer to the research insights for more key observations on American Indian and Alaska Native, Asian, Native Hawaiian and Other Pacific Islander, Some other race and Two or more races (multiracial) households

https://i.neilsberg.com/ch/meta-mo-median-household-income-by-race-trends.jpeg" alt="Meta, MO median household income trends across races (2011-2021, in 2022 inflation-adjusted dollars)">

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Racial categories include:

• White
• Black or African American
• American Indian and Alaska Native
• Asian
• Native Hawaiian and Other Pacific Islander
• Some other race
• Two or more races (multiracial)

Variables / Data Columns

• Race of the head of household: This column presents the self-identified race of the household head, encompassing all relevant racial categories (excluding ethnicity) applicable in Meta.
• 2010: 2010 median household income
• 2011: 2011 median household income
• 2012: 2012 median household income
• 2013: 2013 median household income
• 2014: 2014 median household income
• 2015: 2015 median household income
• 2016: 2016 median household income
• 2017: 2017 median household income
• 2018: 2018 median household income
• 2019: 2019 median household income
• 2020: 2020 median household income
• 2021: 2021 median household income
• 2022: 2022 median household income
• Please note: 2020 1-Year ACS estimates data was not reported by Census Bureau due to impact on survey collection and analysis during COVID-19, thus for large cities (population 65,000 and above) median household income data is not available.
• Please note: All incomes have been adjusted for inflation and are presented in 2022-inflation-adjusted dollars.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Meta median household income by race. You can refer the same here

In 2024, Meta's Reality Labs division, which includes all of the company's augmented and virtual reality related products, generated a revenue of 2.1 billion U.S. dollars up from 1.9 billion USD in the previous year.