Meta's family of apps continues to dominate the global social media landscape, with **** billion daily active users across its core products in the second quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with *** million users, followed by the United States with *** million and Brazil with *** million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another *** million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated ***** billion unique active users worldwide in June 2024.

During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

As of February 2025, Meta's largest audience were women and men aged 25 to 34 years, with each group making up 12.2 percent of users, respectively. Overall, less than 15 percent of Meta's audience, which includes platforms Facebook, Instagram, and Messenger, were aged between 65 years and above.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

A complete list of live websites using the User Meta technology, compiled through global website indexing conducted by WebTechSurvey.

In the fourth quarter of 2023, Meta's Facebook had 408 million monthly active users (MAUs) in Europe. During the same quarter of 2022, the platform amassed around 407 million MAUs in Europe.

Monthly active users worldwide

In the fourth quarter of 2008 Facebook provided a service for just 100 million active users. Thirteen years on, as of the second quarter of 2021 that number had risen to an astounding 2.89 billion MAUs. The number of MAUs has never taken a backward step during the examined period.

 Growth outside of Europe and North America 

Facebook continues to focus on regions outside of Europe and North America, and the reward of this effort can be seen in areas such as the Asia Pacific region, where the company has seen significant gains in terms of growing the active user base. Facebook reached over 788 million daily active users (DAU) in the second quarter of 2021.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

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History

• 03Mar2025- when determining last content shared, I am now using the latest version of Model, Dataset, and Notebook, rather than the creation date of the very first version. I also added the reaction counts which was a new csv added in the MetaKaggle dataset. The discussion can be found here . I also added versions created for Model, Notebook, and Dataset to properly track users that are updating their datasets.
• 04Feb2025- Fixed the issue on ModelUpvotesGiven and ModelUpvotesReceived values being identical

Context

User aggregated stats and data using the Official Meta Kaggle dataset

Note

Expect some discrepancies between the counts seen in your profile, because, aside from there is a lag of one to two days before a new dataset is published, some information such as Kaggle staffs' upvotes and private competitions are not included. But for almost all members, the figures should reconcile

Notebook updater

📊 (Scheduled) Meta Kaggle Users' Stats

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Generated with Bing image generator

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Government bodies requesting access to user data for legitimate purposes are among the requests for user data on Meta (the company that owns Facebook, Instagram, and WhatsApp). These requests typically fall into two categories: emergency disclosure requests, which are urgent appeals made without following the proper legal procedures in cases involving imminent threats to life, safety, or critical security concerns; and routine legal process requests, which are made through formal legal channels like court orders, search warrants, or subpoenas for investigations into crimes, fraud, or national security issues. Meta carefully considers all requests and only shares information in accordance with its policies and any applicable laws. It is important for privacy, security, and governance to monitor and comprehend government requests for user data. On the one hand, these demands assist governments in preventing cyber fraud, fighting terrorism, investigating crimes, and safeguarding populations from impending danger. However, they also bring up significant issues with user privacy, openness, and possible abuse of monitoring authority. Researchers, decision-makers, and civil society can evaluate how well security requirements and individual rights are balanced by keeping an eye on the number and type of such requests. This statistic represents broader discussions about digital sovereignty, data privacy, and the responsibility of ICT platforms in the digital age, both in India and around the world.

This paper specifies, designs and critically evaluates two tools for the automated identification of demographic data (age, occupation and social class) from the profile descriptions of Twitter users in the United Kingdom (UK). Meta-data data routinely collected through the Collaborative Social Media Observatory (COSMOS: http://www.cosmosproject.net/) relating to UK Twitter users is matched with the occupational lookup tables between job and social class provided by the Office for National Statistics (ONS) using SOC2010. Using expert human validation, the validity and reliability of the automated matching process is critically assessed and a prospective class distribution of UK Twitter users is offered with 2011 Census baseline comparisons. The pattern matching rules for identifying age are explained and enacted following a discussion on how to minimise false positives. The age distribution of Twitter users, as identified using the tool, is presented alongside the age distribution of the UK population from the 2011 Census. The automated occupation detection tool reliably identifies certain occupational groups, such as professionals, for which job titles cannot be confused with hobbies or are used in common parlance within alternative contexts. An alternative explanation on the prevalence of hobbies is that the creative sector is overrepresented on Twitter compared to 2011 Census data. The age detection tool illustrates the youthfulness of Twitter users compared to the general UK population as of the 2011 Census according to proportions, but projections demonstrate that there is still potentially a large number of older platform users. It is possible to detect “signatures” of both occupation and age from Twitter meta-data with varying degrees of accuracy (particularly dependent on occupational groups) but further confirmatory work is needed.

yeok/meta-llama_Llama-meta-llama_Llama-3.1-8B-Instruct-user-bias dataset hosted on Hugging Face and contributed by the HF Datasets community

About this dataset

Context

The dataset tabulates the Meta population by age. The dataset can be utilized to understand the age distribution and demographics of Meta.

Content

The dataset constitues the following three datasets

• Meta, MO Age Group Population Dataset: A complete breakdown of Meta age demographics from 0 to 85 years, distributed across 18 age groups
• Meta, MO Age Cohorts Dataset: Children, Working Adults, and Seniors in Meta - Population and Percentage Analysis
• Meta, MO Population Pyramid Dataset: Age Groups, Male and Female Population, and Total Population for Demographics Analysis

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Background: Serotonergic psychedelics (SPs) like LSD, psilocybin, DMT, and mescaline are a heterogeneous group of substances that share agonism at 5-HT2a receptors. Besides the ability of these substances to facilitate profoundly altered states of consciousness, persisting psychological effects have been reported after single administrations, which outlast the acute psychedelic effects. In this review and meta-analysis, we investigated if repeated SP use associates with a characteristic neuropsychological profile indicating persisting effects on neuropsychological function.Methods: We conducted a systematic review of studies investigating the neuropsychological performance in SP users, searching studies in Medline, Web of Science, embase, ClinicalTrials.gov, and EudraCT. Studies were included if they reported at least one neuropsychological measurement in users of SPs. Studies comparing SP users and non-users that reported mean scores and standard deviations were included in an exploratory meta-analysis.Results: 13 studies (N = 539) published between 1969 and 2020 were included in this systematic review. Overall, we found that only three SPs were specifically investigated: ayahuasca (6 studies, n = 343), LSD (5 studies, n = 135), and peyote (1 study, n = 61). However, heterogeneity of the methodological quality was high across studies, with matching problems representing the most important limitation. Across all SPs, no uniform pattern of neuropsychological impairment was identified. Rather, the individual SPs seemed to be associated with distinct neuropsychological profiles. For instance, one study (n = 42) found LSD users to perform worse in trials A and B of the Trail-Making task, whereas meta-analytic assessment (5 studies, n = 352) of eleven individual neuropsychological measures indicated a better performance of ayahuasca users in the Stroop incongruent task (p = 0.03) and no differences in the others (all p > 0.05).Conclusion: The majority of the included studies were not completely successful in controlling for confounders such as differences in non-psychedelic substance use between SP-users and non-users. Our analysis suggests that LSD, ayahuasca and peyote may have different neuropsychological consequences associated with their use. While LSD users showed reduced executive functioning and peyote users showed no differences across domains, there is some evidence that ayahuasca use is associated with increased executive functioning.

In February 2025, Meta's social media platforms were most popular with people aged ******** years in the United Kingdom. Overall, women between the ages of 25 to 34 years made up **** percent of Meta Platforms' total user base, whilst **** percent of all users were men belonging to the same age group. Just **** percent of Meta's UK users were aged between 64 years and above. Additionally, as of January 2024, there were over ** million social media users in the UK.

Coastal ecosystem goods and services (EGS) have steadily gained traction in the scientific literature over the last few decades, providing a wealth of information about underlying coastal habitat dependencies. This meta-analysis summarizes relationships between coastal habitats and final ecosystem goods and services (FEGS) users. Through a “weight of evidence” approach synthesizing information from published literature, we assessed habitat classes most relevant to coastal users. Approximately 2800 coastal EGS journal articles were identified by online search engines, of which 16% addressed linkages between specific coastal habitats and FEGS users, and were retained for subsequent analysis. Recreational (83%) and industrial (35%) users were most cited in literature, with experiential-users/hikers and commercial fishermen most prominent in each category, respectively. Recreational users were linked to the widest diversity of coastal habitat subclasses (i.e., 22 of 26). Whereas, mangroves and emergent wetlands were most relevant for property owners. We urge EGS studies to continue surveying local users and identifying habitat dependencies, as these steps are important precursors for developing appropriate coastal FEGS metrics and facilitating local valuation. In addition, understanding how habitats contribute to human well-being may assist communities in prioritizing restoration and evaluating development scenarios in the context of future ecosystem service delivery.

This dataset is associated with the following publication: Littles, C., C. Jackson, T. DeWitt, and M. Harwell. Linking People to Coastal Habitats: A meta-analysis of final ecosystem goods and services (FEGS) on the coast. Ocean & Coastal Management. Elsevier, Shannon, IRELAND, 165: 356-369, (2018).