During an early 2024 global survey among marketing and media leaders, around 53 percent reported monitoring social media engagement to track the performance of their content marketing efforts. The same share of respondents cited website engagement, while pageviews rounded up the top three, mentioned by 51 percent of the interviewees. According to the same study, around 45 percent of global marketers planned to raise their content budgets throughout 2024.

In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

Juvia's Place was the top ranked beauty brand on Facebook in 2021 based on various user engagement metrics. Overall, Juvia's Place had a total of 599,205 engagements, with an engagement rate of 0.27 percent. Mary Kay ranked second, followed by KKW Beauty, with engagement rates of 0.12 percent and 0.22 percent, respectfully.

According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, 32 percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around 19 percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while 11 percent mentioned a lifting of brand metrics being the most effectively delivered metric.

In a May 2019 survey of global marketing professionals gauging their use of content marketing, 51 percent of respondents said that in their opinion the most important metric for measuring content engagement was the number of leads generated. The number of new or returning visitors was also a crucial metric for half of the surveyed marketers.

According to data from the third quarter of 2023, lifestyle games ranked first for average sessions per user, while puzzle games came first for average retention at day 30. Mobile RPG games claimed the top spot for average playtime per session per user.

An early 2023 survey asked chief marketing officers (CMOs) across the United States which metrics they measured the most often. About 70 percent chose sales and revenues. Digital, web, and/or mobile performance followed with nearly 56 percent, while 43 percent of respondents mentioned content engagement.

During a global October 2023 survey among communications specialists, almost four out of five (or 79 percent) of respondents said they used engagement data such as comments, views, shares and likes, to measure the individual success of each influencer marketing campaign. Around 46 percent of interviewees mentioned product sales, while 44 turned to impressions as a metric for success rate.

In 2019, beauty brands performed best on photo-sharing platform Instagram. On average, beauty brands posted 10.15 posts on Instagram per week and generated a 0.85 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 68 percent named engagement as one of the metrics they or their clients used to measure digital marketing effectiveness. Audience delivery metrics and business metrics followed, both mentioned by 54 percent of the interviewees.

During a survey concluded in September 2024, half of responding marketers working with influencers in the United States included reach/cost per mille (CPM) among their top three measures of success for their influencer marketing programs. Engagement rate and conversions (including sign-ups, downloads, etc.) followed, respectively mentioned by 48 and 46 percent of respondents. According to the same survey, over 60 percent of U.S. marketers planned to increase their influencer marketing budget by at least 25 percent.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the fourth quarter of 2024, Pinterest had 553 million monthly active users worldwide, up from 537 million users when compared to the previous quarter. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

As of 2023, less than 10 percent of public company directors surveyed in the United States, agreed that executive compensation packages should only be linked to financial performance. 63 percent of those surveyed agreed executive compensation should be linked to customer satisfaction metrics. The second most popular metrics were succession planning and employee engagement/attrition rate, each being selected by 53 percent of directors surveyed.

Released in November 2020, Sony's current-gen PlayStation 5 gaming console is seeing high rates of user engagement. As of March 2024, 43 percent global monthly active gameplay users on PS5 were also daily active users. In contrast, only 37 percent PS4 users had the same level on engagement during the same period post-release.