Detroit was the U.S. metropolitan area that was the most affected by power outages in 2023. That year, almost ** percent of households experienced at least one complete power outage. Households in Miami reported the fewest outages, amounting to *** percent that same year.

Power outages have become a significant concern across the United States, with the most incidents reported in the state of Texas. Between 2000 and 2023, the Lone Star State experienced *** major power outages, followed closely by California with ***. This high frequency of outages applies pressure on the country’s electrical grid system, requiring improvements to infrastructure and greater resilience measures. Causes and consequences of power outages The primary causes of power outages in the U.S. are equipment failures and weather-related incidents, accounting for **** percent and **** percent of outages, respectively. These disruptions can lead to substantial economic losses, with property damage being the most costly consequence. In some cases, property damage from power outages can reach up to ****** U.S. dollars. The financial impact of outages extends beyond immediate repairs, as businesses and households must also account for expenses related to emergency supplies. Regional disparities in outage frequency The frequency and impact of power outages vary significantly across different regions and metropolitan areas. In 2023, Detroit was the most affected U.S. metropolitan area, with nearly ** percent of households experiencing at least one complete power outage. On a single day in May 2025, the Mid-Atlantic region reported over ****** electric outages, demonstrating the vulnerability of certain areas to widespread blackouts. California, despite ranking second in the number of major outages from 2000 to 2023, had the highest number of customers affected by power outages in 2023, with over ** million people impacted.

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Portable Generator Market Size 2025-2029

The portable generator market size is forecast to increase by USD 1.75 billion at a CAGR of 6% between 2024 and 2029.

The market is experiencing significant growth due to the trends of rapid urbanization and industrialization. These factors have led to an increasing demand for reliable power sources, particularly in remote areas and during power outages. Another key trend is the emergence of dual-fuel generator technology, which offers the flexibility of using multiple fuel types, enhancing the generator's versatility and efficiency. Additionally, emerging alternatives to generators, such as solar and wind energy solutions, are gaining popularity as sustainable energy options. These trends, along with advancements in technology and increasing demand for portable power solutions, are expected to drive the growth of the market.

What will be the Size of the Portable Generator Market During the Forecast Period?

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The market caters to the growing demand for uninterrupted power supply during power outages caused by grid infrastructure instability, harsh weather conditions such as heavy rains, heat waves, storms, fog, and blackouts in metro cities, construction sites, commercial spaces, business parks, housing societies, apartments, and recreational vehicles. Portable generators offer a flexible power delivery solution for various applications, including camping, outdoor events, tailgating, and backup power for critical loads In the absence of traditional power supply. The increasing prevalence of power consumption in our daily lives, coupled with the unpredictability of electricity availability, fuels the market's growth. Portable generators provide a reliable backup power solution, ensuring continuity of operations and mitigating potential losses.

How is this Portable Generator Industry segmented and which is the largest segment?

The portable generator industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Gasoline
  Diesel
  Gas


End-user

  Residential
  Industrial and infrastructure
  Commercial


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Type Insights

The gasoline segment is estimated to witness significant growth during the forecast period.

Portable generators, specifically those fueled by gasoline, hold a substantial market position due to their cost-effectiveness and user-friendly design. These generators cater to various sectors, including residential applications, small businesses, and outdoor activities. Their versatility makes them an indispensable power source for essential appliances, tools, and equipment during power outages, outdoor events, camping trips, and tailgating parties. Gasoline generators are valued for their lightweight and portable nature, minimal maintenance requirements, and dependable performance. Honda Power Equipment is a notable market player, recognized for its high-performance gasoline-powered generator models. These generators ensure uninterrupted power supply during extreme weather conditions, natural disasters, and power grid vulnerabilities.

They are essential for emergency services, medical equipment, and battery charging needs. With the increasing emphasis on energy storage systems and eco-friendly fuel options, the market is witnessing the emergence of hybrid and dual fuel generators.

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The Gasoline segment was valued at USD 2.19 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In developing countries, particularly in Asia Pacific, the rapid industrialization and urbanization have led to a significant increase in population growth. By 2023, the urban population worldwide accounted for approximately 55%-60% of the total global population, with major Asian countries (South and Southeast Asia) contributing significantly to this increase. The escalating population growth has resulted in a surge in electricity demand. Inadequate power infrastructure In these countries often results in power outages, necessitating the use of portable generators as backup power solutions. These devices are essential for various applications,