According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching **** percent and **** percent of the country's online audiences. Instagram and TikTok followed, being used by **** percent and **** percent of Mexican internet users each. Messenger was accessed by around ****, while X, Telegram, and Pinterest accounted for smaller shares.

According to a survey during the third quarter of 2024, 27.8 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 92.6 percent among the online population. WhatsApp followed as the social platform of choice for around 26.1 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 20.2 percent of Mexican internet users said that TikTok was their favorite platform.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Mexican consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Mexico, in 2025.

Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 04 Apr 2025. This stayed constant from the previous number of 0.000 % for 03 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 04 Apr 2025, with 39 observations. The data reached an all-time high of 0.150 % in 31 Mar 2025 and a record low of 0.000 % in 04 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

** percent of Mexican respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

A survey conducted in the third quarter of 2024 found that around **** percent of internet users in Mexico used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Filling spare time and finding content were important reasons for **** and ** percent of social media users, respectively.

The number of social media users in Mexico was forecast to continuously increase between 2024 and 2029 by in total 40.2 million users (+45.64 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 128.26 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2024, TikTok was the social media app with the highest user engagement by far, with 45 hours and 25 minutes spent on the platforms per month on average. Besides being the platform with the second highest usage reach in Mexico during the analyzed period, Facebook ranked third in monthly usage, with 17 hours and 55 minutes monthly on average.

This is a list of the sample analysed within the project Interactivity in Mexican Online Media Outlets. Interactovity.

Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data was reported at 0.000 % in 20 Apr 2025. This stayed constant from the previous number of 0.000 % for 19 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 20 Apr 2025, with 55 observations. The data reached an all-time high of 0.170 % in 16 Apr 2025 and a record low of 0.000 % in 20 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

During the 2020 study, 64 percent of Mexican internet users surveyed stated to prefer seeing fun content such as jokes, pranks, and memes on social networks, while 60 percent said they liked to see music-related posts. In addition, memes were also the most commonly shared type of content on Mexicans' social networks.

As of February 2024, close to ********** of internet users surveyed in Mexico said they used social media as a news source. TV and print media were mentioned by ** and ** percent of respondents, respectively. Some ** percent of the interviewees cited the internet at large, but the leading online news brands in Mexico at that point in time belonged to legacy media organizations: El Universal and UnoTV.

This data set is drawn from primarily Hispanic university students and assesses topics associated with social media use and mental health.

This dataset contains Twitter data collected during the 2018 Mexican presidential election campaign, focusing on mentions and tweets related to the main presidential candidates (@JoseAMeadeK, @RicardoAnayaC, @lopezobrador_, and @JaimeRdzNL). It represents a sample of 10,000 tweets from a larger dataset gathered as part of the research project "In-Context Learning for Misinformation Detection: Detecting Political Propaganda on Twitter Mexico using Large Language Model Meta AI".

The dataset includes the following fields: tweet_id: Unique identifier for each tweet followers_count: Number of followers of the user who posted the tweet created_at: Original timestamp of tweet creation (UTC) local_time: Timestamp converted to Mexico City time zone tweet: Text content of the tweet source: Platform or application used to post the tweet

This sample dataset was collected using the Twitter's streaming API in 2018. The script filtered the global Twitter stream for mentions of Mexico's presidential candidates.

Several fields present in the original data collection have been removed from this sample to comply with Twitter's terms of service and to protect user privacy:

Username (screen_name) Tweet URL Geographical coordinates User location information

Only publicly accessible tweets (those without privacy restrictions set by users) were collected in the original dataset.

This dataset serves as a sample to provide insights into the larger research project focusing on misinformation detection and political propaganda analysis in Mexican social media during the 2018 presidential campaign. The research applies large language models to detect patterns of misinformation in political discourse.

Mexico, Spain, and South America Content Marketing Market By Content Type (Blogging, Social Media, Videos)...

Replication materials for "Information Provision, Voter Coordination, and Electoral Accountability: Evidence from Mexican Social Networks"

According to the results of the surveys conducted from March to August 2019, nearly 92 percent of Mexican fixed internet users between 18 and 24 year old stated to use Facebook. Furthermore, 79 percent of respondents between 25 and 34 years old said they used WhatsApp. The same popularity applied for mobile social networks, in which Facebook appeared as the most used social media among users of all ages.

Mexico Labour Force: IC: Informed of Protection Measures: Social Media data was reported at 12,169,246.000 Person in Jul 2020. This records an increase from the previous number of 11,606,575.000 Person for Jun 2020. Mexico Labour Force: IC: Informed of Protection Measures: Social Media data is updated monthly, averaging 11,544,652.500 Person from Apr 2020 (Median) to Jul 2020, with 4 observations. The data reached an all-time high of 12,169,246.000 Person in Jul 2020 and a record low of 11,233,052.000 Person in Apr 2020. Mexico Labour Force: IC: Informed of Protection Measures: Social Media data remains active status in CEIC and is reported by National Institute of Statistics and Geography. The data is categorized under Global Database’s Mexico – Table MX.G020: Labour Force: ECOVID-ML 2020: Age 18 and Above: Impact of COVID-19 on Households. [COVID-19-IMPACT]

Children spend a considerable amount of time on consuming digital media, especially since the start of COVID-19. Although numerous literatures suggest that race and socioeconomic status are strong predictors of digital media usage, few studies made further distinctions within culturally diverse racial groups (i.e., Latinx and Asian), and most focused on general screen time or problematic usage. Therefore, we will run descriptive analyses characterizing various descriptive aspects of digital media use among Mexican American and Chinese American children within a social-ecological framework.