The Mexico Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, and More), Category (Synthetic/Conventional, Natural/Organic), Price Tier (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Mexico shampoo market size is projected to grow at a CAGR of 4.90% between 2025 and 2034. The market is being driven by the growing trend of sustainability and the rising demand for shampoos made with natural ingredients.

In 2024, the Mexican shampoo market increased by 1.6% to $419M for the first time since 2018, thus ending a five-year declining trend. Over the period under review, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market hit record highs at $571M in 2018; however, from 2019 to 2024, consumption stood at a somewhat lower figure.

The Mexico hair care market was valued at USD 1.25 Billion in 2024. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034. As the awareness about hair health is increasing among consumers, the demand for high-quality hair care products has significantly surged. Consumers are now requiring specialized therapies such as hair loss treatments, dandruff control, and products that cater to their specific hair types. The situation boosts considerable opportunities for both premium and professional grades of haircare firms. In turn, all these factors have resulted in the market attaining a valuation of USD 1.82 Billion by 2034.

The Mexico Hair Care Market is expected to grow at an above-average 5% CAGR from 2023 to 2028 due to the growing grooming market, rise in hair care products.

Forecast: Hair Shampoos Market Size Value in Mexico 2022 - 2026 Discover more data with ReportLinker!

Hair Shampoos Market Size Value Per Capita in Mexico, 2021 Discover more data with ReportLinker!

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Dry Shampoo Market Size 2025-2029

The dry shampoo market size is forecast to increase by USD 3.66 billion, at a CAGR of 16.4% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing trend towards product innovation and premiumization. Brands are introducing advanced formulations, catering to diverse consumer needs and preferences, thereby expanding the market's reach and appeal. Furthermore, the rising adoption of personalized home salon services, particularly in the wake of the ongoing pandemic, is creating new opportunities for dry shampoo manufacturers. However, the market is not without challenges. Allergic reactions and other harmful effects of dry shampoo pose a significant threat, necessitating stringent regulatory compliance and consumer education efforts.
Companies must navigate these challenges effectively to maintain consumer trust and loyalty. Innovation, personalization, and safety are the key strategic pillars for players in the market, offering ample opportunities for those who can successfully address these market dynamics.

What will be the Size of the Dry Shampoo Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by consumer preferences for convenient and effective hair care solutions. Scalp health and hair texture are key considerations, leading to the exploration of various ingredients such as corn starch, tapioca starch, and wheat starch. Consumer behavior shapes usage occasions, with frequent travelers and those with busy schedules favoring dry shampoo for maintaining personal care between washes. Environmental impact and sustainability initiatives are increasingly important, with some brands turning to rice starch and other natural alternatives to reduce their carbon footprint. Ingredient labeling transparency is a priority for consumers, as they seek to avoid propylene glycol and other potentially harmful additives.

Brand loyalty is influenced by product safety, absorption rate, and product claims, with consumers seeking clean beauty and allergen information. Product development is ongoing, with innovations in packaging design, application methods, and product testing to cater to diverse hair types and lengths. Quality control and ingredient sourcing are crucial for maintaining consumer trust, as is product differentiation through unique features and claims. The market's dynamic nature reflects the ongoing quest for effective, sustainable, and health-conscious hair care solutions.

How is this Dry Shampoo Industry segmented?

The dry shampoo industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Regular dry shampoo
  Natural and organic dry shampoo


Distribution Channel

  Offline
  Online


End-User

  Women
  Men
  Unisex


Hair Type

  Normal
  Oily
  Dry
  All Hair Types


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The regular dry shampoo segment is estimated to witness significant growth during the forecast period.

Dry shampoo is a popular solution for individuals seeking quick and easy hair refreshment between washes. These products absorb excess oil from the scalp, boosting volume and leaving hair feeling fresh. They also offer benefits for those dealing with dandruff caused by dry skin and scalp. However, overuse can potentially impact hair health by disrupting the natural oils on the scalp. Regarding production, manufacturers adhere to stringent regulations concerning ingredient safety, labeling, and eco-friendly packaging. Sustainability initiatives are increasingly important, with some brands using natural alternatives like wheat starch, rice starch, corn starch, and tapioca starch instead of synthetic absorbers.

Consumer feedback plays a crucial role in product development, with preferences leaning towards clean beauty and allergen-free, clean-label ingredients. Brands differentiate themselves through various application methods, usage occasions, and brand loyalty programs. Shelf life and product safety are essential considerations, with some brands opting for propylene glycol to extend shelf life and ensure microbial growth inhibition. Product testing, quality control, and product claims are essential for maintaining customer trust. Scalp sensitivity and hair type/length are essential factors in catering to diverse consumer needs. Manufacturers foc

In December 2023, the production volume of shampoo and conditioner in Mexico amounted to roughly **** million units, up from the same month of the previous year. However, July 2021 was the month with the highest production volume of these products in the Latin American country between 2018 and 2023, with almost ** million units.

Hair Care Market Outlook

According to our latest research, the global hair care market size reached USD 91.8 billion in 2024, reflecting robust demand across diverse consumer segments. The market is expected to expand at a CAGR of 6.2% from 2025 to 2033, with the forecasted market value projected to reach USD 157.8 billion by 2033. This impressive growth trajectory is driven by factors such as rising consumer awareness regarding hair health, increasing urbanization, and a surge in product innovation tailored to specific hair types and concerns.

One of the primary growth drivers for the hair care market is the rising emphasis on personal grooming and appearance among consumers globally. With the proliferation of social media and the influence of beauty bloggers and celebrities, consumers are increasingly seeking advanced hair care solutions that address issues like hair fall, dandruff, greying, and scalp health. This heightened awareness has propelled demand for both basic and specialized hair care products, including shampoos, conditioners, hair oils, and styling products. Furthermore, the growing trend of premiumization, where consumers are willing to pay more for high-quality, natural, and organic ingredients, has spurred innovation and competition among brands, leading to a broader array of product offerings.

Additionally, demographic shifts are contributing significantly to market expansion. The increasing working population, particularly women, has led to greater disposable income and a higher propensity to spend on personal care products. Urbanization, coupled with changing lifestyles, has resulted in increased exposure to pollution and environmental stressors, which, in turn, has fueled demand for hair care solutions that offer repair, protection, and nourishment. Moreover, the aging population in developed regions is driving demand for products targeting hair thinning and greying, while younger consumers are increasingly experimenting with hair colorants and styling products, further diversifying the market landscape.

Another notable growth factor is the rapid advancement in product formulation and technology. Manufacturers are investing heavily in research and development to introduce innovative ingredients, such as plant-based extracts, vitamins, and proteins, that address specific hair concerns. The integration of advanced technologies, such as nanotechnology and microencapsulation, has enhanced product efficacy and consumer satisfaction. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize recommendations, and respond swiftly to evolving consumer preferences. These advancements have collectively contributed to the sustained growth and dynamism of the global hair care market.

As the hair care industry continues to grow, manufacturers are increasingly aware of the importance of protecting their businesses from potential liabilities. Haircare Products Manufacturer Liability Insurance has become a crucial consideration for companies in this sector. This type of insurance provides coverage against claims related to product defects, which can lead to consumer injuries or damages. With the rise in consumer awareness and the demand for safe and effective hair care products, manufacturers are under pressure to ensure their products meet high safety standards. Liability insurance not only offers financial protection but also helps maintain a company's reputation by demonstrating a commitment to consumer safety and quality assurance.

From a regional perspective, Asia Pacific continues to dominate the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the regionÂ’s large population base, increasing disposable incomes, and deep-rooted cultural emphasis on hair care. North America and Europe follow closely, driven by high product innovation, premiumization, and an established retail infrastructure. Meanwhile, emerging markets in Latin America and the Middle East & Africa are witnessing significant growth, propelled by rising urbanization, changing lifestyles, and increasing awareness of personal care. Regional trends are further shaped by local preferences, hair types, and cultural practices, making the global hair care market highly diverse and dynamic.

Forecast: Hair Shampoos Market Size Value Per Capita in Mexico 2022 - 2026 Discover more data with ReportLinker!

In December 2023, sales of shampoo and conditioners produced in Mexico amounted to approximately 1.1 billion Mexican pesos, marking an increase on the previous month. In December 2022, this value amounted to roughly 980 million Mexican pesos.

Shampoo exports peaked at 163K tons in 2013 but failed to regain momentum from 2014 to 2023. In value terms, Shampoo exports expanded sharply to $211M in 2023.

Improving economy and a large young working population base will drive the Mexican Haircare market. The market is led by the Shampoo category, which is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the commonly used packaging material. L'Oreal S.A. and Procter & Gamble Company are the leading players in the market. Read More

Access North America Hair Shampoo Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Product Type, Application

Mexico Hair Growth Products market was valued at USD 103.68 million in 2024 and is anticipated to grow USD 134.09 million by 2030 with a CAGR of 4.43%.

The Latin America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, Other Distribution Channels), and Country (Brazil, Mexico, Argentina, and more.)

In February 2025, the average export price for shampoos, hair lacquers and other preparations amounted to $12,011 per ton, declining by -44.8% against the previous month.

The Mexico haircare sector is led by the hair colorants category in both value terms in 2020. The styling agents category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. Unilever, L'Oréal S.A. and Procter & Gamble , Limited are the leading companies in the Mexico haircare sector. Rigid plastics is the most commonly used pack material in the Mexico haircare sector. Read More