The Mexico Beauty Industry market report segments the industry into Product Type (Skin Care, Oral Care, Hair Care, Perfumes & Fragrances, Deodorants, Bath & Shower, Color Cosmetics), Category (Mass, Premium), and Distribution Channel (Supermarkets/Hypermarkets, Specialty/Beauty Stores, Convenience/Grocery Stores, Pharmacies/Drugstores, Online Retail Stores, Others).

Mexico Beauty and Personal Care Market size was valued at USD 10.4 Billion in 2024 and is projected to reach USD 18.04 Billion by 2031, growing at a CAGR of 7.01% during the forecasted period 2024 to 2031.

The Mexico Beauty and Personal Care Market is driven by a growing middle-class population with increasing disposable income, fueling demand for premium and organic beauty products. Shifts towards sustainable and eco-friendly products are gaining traction, as consumers prioritize environmentally conscious choices. The influence of social media and beauty influencers continues to shape purchasing behaviors, while innovations in product formulations, such as natural ingredients and multifunctional products, cater to diverse consumer preferences. Additionally, the expansion of e-commerce platforms enhances accessibility and convenience, complementing the rise of digital marketing strategies in targeting younger demographics.

The Mexico skincare market was valued at USD 2.47 Billion in 2024. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034. The proliferation of various retail channels in Mexico, such as department stores, pharmacies, and e-commerce platforms, is improving the accessibility of skincare products and contributing to market growth. In turn, all these factors have resulted in the market attaining a valuation of USD 3.84 Billion by 2034.

The size of the Mexico Beauty and Personal Care Market was valued at USD 11.34 Million in 2023 and is projected to reach USD 17.11 Million by 2032, with an expected CAGR of 6.05% during the forecast period. The Mexico beauty and personal care market is a robust and expanding sector, encompassing a wide variety of products such as skincare, hair care, cosmetics, fragrances, and personal hygiene items. This market's growth is largely driven by an increasing consumer focus on self-care, grooming, and wellness, along with heightened awareness of product quality and ingredient transparency. Younger consumers, particularly Millennials and Gen Z, are significant drivers in this sector, showing strong interest in beauty trends, innovative product formulations, and eco-friendly practices. Demand for natural, organic, and cruelty-free products has surged as consumers become more conscious of their environmental impact, leading many brands to adopt sustainable packaging and cleaner ingredients. Distribution channels in this market are diverse, including supermarkets, specialty stores, and a rapidly growing e-commerce segment, which offers consumers the convenience of browsing and purchasing products online. Social media platforms and beauty influencers also play a crucial role in shaping consumer preferences, as they introduce new trends and products, increasing brand visibility and engagement. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Counterfeiting In the Cosmetics And Personal Care Sector. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

Over the past years, the cosmetics and personal care products market in Mexico has been relatively stable, with a value of around * billion U.S. dollars. While in 2021, the market registered **** billion dollars, in 2022 estimated figures predicted an increase in market value of approximately *** billion U.S. dollars. In terms of import, the United States is the leading country of origin for cosmetics and personal care products in Mexico.

In Mexico Skin Care Market, Consumers are increasingly looking for products that not only improve the appearance of their skin but also contribute to long-term skin health.

With a market share over **** percent, Mary Kay was the leading cosmetics and personal care brand in Mexico in 2021. It was closely followed by the oral hygiene brand, Colgate, and Jafra Cosmetics, who held *** and *** percent of the market share, respectively. When it comes to leading beauty and personal care companies by market share, some of the top companies in Mexico include Unilever, Procter & Gamble, L'Oréal, and Natura&Co.

The Mexico beauty and personal care market, valued at $11.34 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.05% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes among Mexican consumers, particularly within the middle class, are leading to increased spending on premium and mass-market beauty and personal care products. A growing awareness of personal hygiene and a desire for self-expression through cosmetics are also significant contributors. Furthermore, the increasing penetration of e-commerce and the expansion of modern retail channels, such as supermarkets and hypermarkets, provide broader access to a wider range of products, stimulating market growth. While the market faces certain restraints such as economic volatility and competition from international brands, the overall positive growth trajectory is expected to continue. The market segmentation reveals a strong preference for skin care, particularly facial care, followed by oral care and hair care. Premium segment growth outpaces the mass segment, indicating a shift towards higher-quality products. Online retail channels are witnessing significant growth, reflecting the evolving consumer preferences and digital adoption in Mexico. Key players like Unilever, Procter & Gamble, and L'Oréal are dominating the market, leveraging their strong brand recognition and extensive distribution networks. The long-term outlook for the Mexican beauty and personal care market remains optimistic, presenting lucrative opportunities for both established players and emerging brands alike. The market's growth is further segmented by product type (skincare – encompassing facial, lip, body, foot, and hand care – oral care, hair care, perfumes & fragrances, deodorants, bath & shower products, and color cosmetics) and category (mass and premium). Distribution channels include supermarkets/hypermarkets, specialty/beauty stores, convenience/grocery stores, pharmacies/drugstores, online retail stores, and others. Analyzing the historical period (2019-2024) and considering the current market dynamics, a consistent growth pattern is expected to continue throughout the forecast period (2025-2033). This consistent growth is underpinned by the increasing adoption of international beauty trends, the rising popularity of natural and organic products, and the continued expansion of the middle class. The competitive landscape is characterized by both established multinational corporations and smaller, locally-owned businesses. This dynamic interplay between established brands and emerging players will continue to shape the evolution of the Mexican beauty and personal care sector. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

After five years of decline, the Mexican cosmetics market increased by 115% to $4.1B in 2024. In general, the total consumption indicated a notable increase from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Mexico Vegan Cosmetics market was valued at USD 219.17 million in 2024 and is anticipated to grow USD 350.22 million by 2030 with a CAGR of 8.18%.

Mexico Organic Baby Skincare market was valued at USD 19.75 million in 2024 and is anticipated to grow USD 33.69 million by 2030 with a CAGR of 9.36%

Forecast: Skin Care Powders, Make-Up Powders Market Size Value in Mexico 2022 - 2026 Discover more data with ReportLinker!

The Mexico Color Cosmetic market is expected to grow at more than 5% CAGR from 2023 to 2028, the growing importance of skin well being and health.

After five years of decline, the Mexican market for beauty, make-up and skin care preparations increased by 141% to $3.6B in 2024. In general, the total consumption indicated temperate growth from 2012 to 2024: its value increased at an average annual rate of +4.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

In 2022, the value of the eye skincare market in Mexico amounted to approximately 475 billion U.S. dollars. By 2032, this figure is expected to grow up to over 776 billion U.S. dollars.

In 2021, the personal hygiene segment represented over one fourth of the cosmetics market in Mexico. That same year, fragrances accounted for another ** percent of the Mexican cosmetics market. In 2021, the sales of cosmetics, perfumes, and toiletries in Mexico was around ** billion Mexican pesos.

Comprehensive dataset of 113 Skin care products vending machines in Mexico as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Mexico anti-acne cosmetics market will add over USD 50 million by 2030 as local consumers seek mild, effective products and clean-label acne care.

Colgate-Palmolive de México S.A. was the beauty and personal care company with the second largest market share in the cosmetics sector in Mexico in 2021, accounting for *** percent of sales. It was only surpassed by Unilever México, who held a market share of **** percent. When it comes to leading cosmetics brands by market share, some of the top brands in Mexico include Mary Kay, Gillete, Nivea, Pantene, and Rexona.

Mexico Cosmetics Market has witnessed substantial growth over the past few years and will continue to do so.