According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching **** percent and **** percent of the country's online audiences. Instagram and TikTok followed, being used by **** percent and **** percent of Mexican internet users each. Messenger was accessed by around ****, while X, Telegram, and Pinterest accounted for smaller shares.

According to a survey during the third quarter of 2024, 27.8 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 92.6 percent among the online population. WhatsApp followed as the social platform of choice for around 26.1 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 20.2 percent of Mexican internet users said that TikTok was their favorite platform.

Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 04 Apr 2025. This stayed constant from the previous number of 0.000 % for 03 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 04 Apr 2025, with 39 observations. The data reached an all-time high of 0.150 % in 31 Mar 2025 and a record low of 0.000 % in 04 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

A survey conducted in the third quarter of 2024 found that around **** percent of internet users in Mexico used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Filling spare time and finding content were important reasons for **** and ** percent of social media users, respectively.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Mexican consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Mexico, in 2025.

The number of social media users in Mexico was forecast to continuously increase between 2024 and 2029 by in total 40.2 million users (+45.64 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 128.26 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2024, TikTok was the social media app with the highest user engagement by far, with 45 hours and 25 minutes spent on the platforms per month on average. Besides being the platform with the second highest usage reach in Mexico during the analyzed period, Facebook ranked third in monthly usage, with 17 hours and 55 minutes monthly on average.

** percent of Mexican respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data was reported at 0.000 % in 20 Apr 2025. This stayed constant from the previous number of 0.000 % for 19 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 20 Apr 2025, with 55 observations. The data reached an all-time high of 0.170 % in 16 Apr 2025 and a record low of 0.000 % in 20 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

As of February 2024, close to ********** of internet users surveyed in Mexico said they used social media as a news source. TV and print media were mentioned by ** and ** percent of respondents, respectively. Some ** percent of the interviewees cited the internet at large, but the leading online news brands in Mexico at that point in time belonged to legacy media organizations: El Universal and UnoTV.

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 4.2 million users (+22.52 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 22.89 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

As of February 2025, more than ** percent of the population of Uruguay was on social media. On the other hand, approximately ** percent of Haitians used social networking platforms. Among the largest Latin American markets, Brazil had the lowest social media penetration rate at **** percent, just below Colombia and Argentina. Online networking among Chilean young adults intensifies Young adults are the primary audience of social media in Chile. Nearly half of all Facebook users in the South American country were between 18 and 34 years old. The same age group accounted for almost ** percent of Chilean users of LinkedIn. This generation has also been devoting more of its time to this type of online activity. Obstacles for the expansion of social media in Brazil A handful of issues still set part of Latin America's online population apart from social networks. Despite having the biggest social media audiences in Latin America, countries like Brazil and Mexico still struggled to provide internet access to their populations, thus hindering social media penetration rates.

In March and April 2020, during the COVID-19 outbreak, Instagram alone concentrated approximately 59 percent of the content shared through online social networks in Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Facebook's share amounted to 37 percent, leaving Twitter at four percent. Regarding social media posts specifically about COVID-19 itself in Latin America, most of these came from Brazil.

According to an April 2022 survey, more than 96 percent of internet users in Mexico who accessed social networks stated doing so via mobile phone. The second most common device for social media usage were computers, accessed by 9 percent of respondents.

Online appendices and Stata code for analyses reported in "Persuasive Peers."

Mexico, Spain, and South America Content Marketing Market By Content Type (Blogging, Social Media, Videos)...

Mexico Labour Force: IC: Informed of Protection Measures: Social Media data was reported at 12,169,246.000 Person in Jul 2020. This records an increase from the previous number of 11,606,575.000 Person for Jun 2020. Mexico Labour Force: IC: Informed of Protection Measures: Social Media data is updated monthly, averaging 11,544,652.500 Person from Apr 2020 (Median) to Jul 2020, with 4 observations. The data reached an all-time high of 12,169,246.000 Person in Jul 2020 and a record low of 11,233,052.000 Person in Apr 2020. Mexico Labour Force: IC: Informed of Protection Measures: Social Media data remains active status in CEIC and is reported by National Institute of Statistics and Geography. The data is categorized under Global Database’s Mexico – Table MX.G020: Labour Force: ECOVID-ML 2020: Age 18 and Above: Impact of COVID-19 on Households. [COVID-19-IMPACT]

During the 2020 study, 64 percent of Mexican internet users surveyed stated to prefer seeing fun content such as jokes, pranks, and memes on social networks, while 60 percent said they liked to see music-related posts. In addition, memes were also the most commonly shared type of content on Mexicans' social networks.

In this case study, we propose a network analysis approach to map social movements through an intersectional feminist lens. We aim to gain a more in-depth understanding of movements' network structures to examine the roles and relationships of movement actors, the flow of resources between them, and potential areas of collaboration and conflict. By incorporating Social Network Analysis (SNA) techniques and visually mapping dynamics within social movements, this approach can assess the significance of small actors in creating change and stresses the need for their perspectives to be heard. Furthermore, our methodology adopts a feminist intersectional framework that recognizes the role of different identities in shaping the movement and its actors. To demonstrate the practical application of this approach, we examined the movement for the right to abortion in Mexico between September and December 2021. Our multi-step process included (1) designing a survey tool adapted to the context of the movement, (2) collecting and analyzing survey responses on movement actors' relationships and interactions, including their priorities, activities, needs, risks, and challenges, (3) visualizing the network using SNA techniques that account for the complexity and diversity of the movement, (4) interpreting the findings through insights collected in semi-structured interviews and validation meetings with key movement actors, and (5) implementing safety and security guidelines to safeguard the identity of individuals whose activities could put them at risk of suffering institutional, emotional, and physical violence. Our case study offers valuable insights that not only encourage the integration of feminist and intersectional perspectives into data collection processes but also provide a roadmap for accompanying social movements and supporting meaningful and contextually responsive activities.