The Mexico whiskey market reached approximately USD 1.36 Billion in 2024. The market is projected to grow at a CAGR of 4.40% between 2025 and 2034, reaching a value of around USD 2.09 Billion by 2034.

The Mexico Whiskey Market is projected to reach market size of more than USD 1.46 Billion by 2028.

This statistic leading whiskey brands in Mexico in 2016, by market share. That year, Johnnie Walker, owned by Diageo Plc, held ** percent of the market, followed by Passport, which belongs to Pernod Ricard Groupe, with **** percent and Buchanan's, also property of Diageo, with *** percent.

Mexico Cheese market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

In 2024, the Mexican whisky market decreased by -22.2% to $142M, falling for the second year in a row after two years of growth. Over the period under review, consumption showed a mild reduction. Over the period under review, the market hit record highs at $202M in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

During the period analyzed, Whisky imports peaked at 36M litres in 2022, before experiencing a significant decrease the next year. In terms of value, the imports of Whisky slightly declined to $182M in 2023.

The Mexico Tree Nuts market is projected to grow with more than 8.50% CAGR from 2024 to 2029, rising demand for plant-based protien.

The average whisky import price stood at $5.6 per litre in February 2025, waning by -4.7% against the previous month.

The whiskey industry is dominated by whiskey styles with recipes that contain corn as the primary grain. However, little research has been conducted to investigate whiskey specific distinctions arising from different corn varieties and growing environments (i.e. terroir). Further, no studies have investigated the aroma or flavor impacts of different varieties and terroirs. Here, three different commodity yellow dent hybrid corn varieties were grown on different farms in Texas, spanning from the Texas Panhandle to the Mexico-United States border. Using novel small-batch mashing techniques, a newly developed new-make (i.e. unaged whiskey,immediate by-product of distillation) bourbon sensory lexicon, a trained sensory panel, high-performance liquid chromatography, and gas chromatography-mass spectrometry/olfactometry (GC-MS/O), we report for the first time a method for evaluating sample effects on alcohol yield and flavor in new-make bourbon whiskey. We discover that variety, terroir and their interactions, previously ignored, can substantially affect valuable sensory aspects of whiskey, suggesting the importance of scientifically evaluating corn genetics and agronomy for developing better whiskey. Excitingly, our data suggest milled corn with higher levels of benzadehyde, readily measured by GC-MS/O, correlates with improved sensory aspects of distillate, which must be expensively evaluated using a trained human sensory panel.

High End Premium Whiskey Market Outlook

As of 2023, the global market size for high end premium whiskey is valued at approximately USD 15.3 billion, with a projected market size of USD 26.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.1%. The market's robust expansion can be attributed to growing consumer preference for luxury spirits and increasing disposable incomes, particularly in emerging economies.

The primary growth factor driving the high end premium whiskey market is the increasing inclination towards premiumization among consumers. This trend can be observed across various demographics, where individuals are prioritizing quality and exclusivity over quantity. The rising affluence in emerging economies, coupled with a growing appreciation for artisanal and craft spirits, has further intensified the demand for high-end whiskey. Additionally, the rich historical and cultural legacy associated with whiskey production appeals to a sophisticated consumer base, willing to invest in premium experiences.

Another significant factor contributing to the market's growth is the innovation in whiskey production and marketing techniques. Distilleries are increasingly experimenting with unique aging processes, rare ingredients, and limited editions to cater to the discerning tastes of whiskey connoisseurs. Moreover, strategic marketing campaigns, often involving celebrity endorsements and collaborations with luxury brands, have enhanced the visibility and perceived value of high end premium whiskey. These initiatives not only attract new customers but also foster brand loyalty among existing consumers.

The burgeoning trend of whiskey tourism is also propelling market growth. Whiskey enthusiasts are traveling to renowned distilleries around the world to experience the production process first-hand and sample exclusive offerings. This tourism trend is particularly prominent in countries like Scotland, Ireland, and the United States, known for their rich whiskey heritage. The tourism experience, often accompanied by guided tours, tastings, and masterclasses, adds to the allure of high-end whiskey, driving both sales and brand prestige.

From a regional perspective, the demand for high end premium whiskey is experiencing notable growth in the Asia Pacific region. Countries like China and India are witnessing a surge in consumption, driven by rising disposable incomes and a burgeoning middle class that is increasingly inclined towards luxury products. North America and Europe continue to represent significant markets, owing to their established whiskey cultures, high levels of disposable income, and a strong preference for premium products.

In parallel with the whiskey market, the High End Premium Tequila segment is also experiencing a notable surge in demand. This growth is largely driven by a similar consumer inclination towards premiumization and the allure of artisanal craftsmanship. High End Premium Tequila is increasingly being recognized for its sophisticated flavor profiles and unique production methods, which appeal to discerning consumers seeking luxury spirits beyond the traditional whiskey offerings. The rise in tequila tourism, particularly in regions like Mexico, further enhances its appeal, offering enthusiasts a chance to explore the rich heritage and intricate production processes behind this esteemed spirit.

Product Type Analysis

The high end premium whiskey market is segmented by product type into Single Malt, Blended Malt, Blended, Bourbon, Rye, and Others. Single Malt whiskey, made from malted barley and produced at a single distillery, is highly coveted for its distinct flavors and complexity. The popularity of Single Malt is attributed to its perceived authenticity and craftsmanship, often commanding higher prices in the market. Distilleries frequently release limited editions and aged Single Malts, which are particularly appealing to collectors and connoisseurs. The exclusivity and intricate production process of Single Malt whiskey contribute significantly to its premium status.

Blended Malt whiskey, a blend of Single Malts from different distilleries, offers a diverse range of flavors and aromas, making it a popular choice among consumers. This category allows distillers to craft unique flavor profiles by combining the strengths of various Single Malts. Blended Malts are often seen as a bridge between Single Malt enthusiasts and those who prefer blended

El mercado del whisky en México alcanzó aproximadamente USD 1.36 Billion en 2024. Se proyecta que el mercado crezca a una CAGR de 4.40% entre el 2025 y el 2034, alcanzando un valor de alrededor de USD 2.09 Billion para el 2034.

North American Whiskies Market Outlook

In 2023, the global market size of North American whiskies stands at approximately $14 billion, with projections suggesting that it will reach $22.5 billion by 2032. This growth represents a robust compound annual growth rate (CAGR) of around 5.5%. Key growth factors driving this market include rising consumer interest in premium alcoholic beverages, the proliferation of craft distilleries, and a growing trend towards heritage and authenticity in spirit consumption. Both traditional and emerging markets are contributing to this growth, fueled by evolving consumer preferences and increasing disposable incomes.

A significant growth driver in the North American whiskies market is the burgeoning interest in premium and super-premium whiskies. As consumers become more discerning, there is an increasing demand for high-quality products with distinctive flavors and rich histories. This trend is evident among millennials and Gen Z individuals, who are not only consuming whiskies but are also increasingly interested in knowing the story behind each brand and its production process. The craft whiskey movement has tapped into this desire for authenticity, with small distilleries producing unique, small-batch whiskies that capture the essence of local production methods and ingredients.

Another catalyst for the market's growth is the globalization of North American whiskies. With international trade agreements becoming more favorable, North American distilleries have been able to access new markets, particularly in Asia and Europe, where there is a burgeoning appetite for these products. This international demand is partly driven by the reputation of North American whiskies for their quality and unique flavors, which differ markedly from those of other whisky-producing regions like Scotland or Ireland. The increase in international whiskey festivals and competitions has also elevated the profile of North American whiskies, further fueling demand.

Innovations in production and marketing strategies are also playing a crucial role in the market's expansion. Distilleries have been experimenting with different aging processes, barrel types, and infusion techniques to create novel products that cater to both traditionalists and new consumers. Marketing strategies have increasingly leveraged digital platforms, with producers utilizing social media and online tastings to reach a broader audience. Such initiatives have not only increased consumer engagement but have also educated new consumers about the diverse offerings within the North American whiskies market.

Grain Whisky, a key component in the production of blended whiskies, is gaining attention for its unique characteristics and versatility. Unlike malt whisky, which is made from malted barley, grain whisky is typically produced using a variety of grains such as corn, wheat, or rye. This diversity in ingredients allows for a broader range of flavors and textures, making grain whisky an essential element in crafting complex and balanced blends. The production process of grain whisky often involves continuous distillation, which contributes to its lighter and smoother profile. As consumers become more adventurous in their whisky choices, the appreciation for grain whisky's subtle nuances is on the rise, adding another layer of depth to the North American whiskies market.

Regionally, North America remains the epicenter of whiskey production, with the United States being the largest producer and consumer of North American whiskies. Within the U.S., states like Kentucky and Tennessee are renowned for their whiskey production, thanks to their rich heritage and favorable climatic conditions for aging whiskey. Canada, known for its smoother rye whiskies, continues to strengthen its position in the market, with both traditional and craft distilleries contributing to its growth. In Mexico, although a relatively minor player, the burgeoning popularity of whiskey is prompting an increase in imports and local production, catering to an expanding middle class with a taste for international spirits.

Type Analysis

The North American whiskies market is segmented into various types, including Bourbon, Rye, Tennessee, Canadian, and others. Bourbon, one of the most popular types of whiskey in North America, is predominantly produced in Kentucky. Known for its rich caramel and vanilla notes, Bourbon has a storied history and a robust domestic and international market. The strict

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Mezcal Market Size 2025-2029

The mezcal market size is forecast to increase by USD 639.9 million at a CAGR of 14.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising demand for premium spirit products and the popularity of handcrafted, artisanal Mezcal. This trend is particularly noticeable in markets such as the US, where consumers are increasingly seeking authentic and unique tasting experiences. However, production and supply constraints pose a challenge to market growth. Traditional production methods, which involve cooking the agave plant in earthen pits and distilling the liquid in copper stills, are time-consuming and labor-intensive. Moreover, the increasing popularity of Mezcal has led to a shortage of high-quality agave plants, which are taking longer to mature due to overharvesting in previous years. The unique alcoholic flavor of Mezcal, derived from the roasted raw agave plant, sets it apart from other spirits. The production process, which includes the presence of fatty acids and free fatty acids, as well as fructans, adds complexity to the aroma and taste.
To capitalize on this market opportunity, companies should focus on sustainable farming practices, innovation in production techniques, and strategic partnerships with artisanal producers. Additionally, marketing efforts that highlight the unique and authentic characteristics of Mezcal, as well as its rich cultural heritage, can help differentiate products and attract discerning consumers. Navigating these challenges effectively requires a deep of the market dynamics and a commitment to quality and sustainability.

What will be the Size of the Mezcal Market during the forecast period?

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The market encompasses various aspects, each contributing to its unique identity and growth. Mezcal advertising and art showcase the spirit's authenticity, while ethics and influencers foster consumer trust. Distribution channels expand, enabling access to a broader audience, and awards recognize excellence in production. Mezcal's bottle design is an essential element of its branding, with trends evolving to cater to modern consumer preferences. Training programs and workshops enhance the skills of professionals in the industry, driving innovation and sustainability. Social media platforms play a significant role in promoting mezcal's rich legacy and culture. Mezcal's value lies in its tradition and heritage, with advocacy groups and associations preserving its history. Unlike other alcohol-based drinks such as tequila or whiskey, mezcal joven is typically unaged or only aged for less than two months.
Competition among producers pushes for continuous improvement in quality, attracting connoisseurs and collectors. Price fluctuations reflect the market's dynamics, while certification ensures authenticity and transparency. The mezcal guild and society foster a sense of community, encouraging collaboration and knowledge sharing. Preservation efforts focus on maintaining the spirit's unique flavors and terroir. Innovation in distillation techniques and fermentation processes continues to excite consumers and investors alike. Mezcal's evolution is a testament to its enduring appeal, with masterclasses and restaurants showcasing its versatility and versatility. The market's growth is driven by a growing appreciation for mezcal's complex flavors and rich cultural heritage.

How is this Mezcal Industry segmented?

The mezcal industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Mezcal joven
  Mezcal reposado
  Mezcal anejo


Distribution Channel

  Offline stores
  Online stores


Application

  Cocktail party
  Wedding celebrations
  Backyard BBQs
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Insights

The mezcal joven segment is estimated to witness significant growth during the forecast period. Mezcal joven, the fresh and clear mezcal spirit aged for less than two months, holds a significant market share due to its unique, brighter, and crisper taste. Unlike other alcohol spirits, such as whiskey, mezcal is often enjoyed in its unaged form. Mezcal tourism and festivals have contributed to the increasing popularity of mezcal joven, providing consumers with experiences into mezcal production and culture. Companies like Ilegal Mezcal and Pernod Ricard SA offer joven mezcal, which may include additional ingredients such as lavender, agave worm, and natural coloring and flavoring agents, marketed as joven avocado. The segment enjoys a significant mar

In 2024, the sales volume of tequila in the United States amounted to about **** million 9 liter cases. Since 2004, when the U.S. tequila sales volume stood at nearly ***** million cases, the numbers have increased with each consecutive year. Tequila exports from Mexico In 2023, Mexican tequila tequila exports declined slightly. That year, the country exported roughly *** million liters of the distilled alcoholic beverage. The vast majority of these liters were destined for Mexico’s neighbor: over **% of Mexico’s tequila exports went to the United States in 2022. Other spirits in the U.S. industry In 2023, spirits, such as vodka and whiskey were the most sold in the United States. These spirit categories have grown considerably since 2010, and both accounted for a sales volume of over ** million 9 liter cases, although volume in both categories declined in 2023.