As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In January 2025, the search engine Bing had a market share of **** percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data was reported at 0.000 % in 15 Oct 2024. This stayed constant from the previous number of 0.000 % for 14 Oct 2024. Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 15 Oct 2024, with 199 observations. The data reached an all-time high of 100.000 % in 08 Jul 2024 and a record low of 0.000 % in 15 Oct 2024. Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Turkmenistan – Table TM.SC.IU: Internet Usage: Search Engine Market Share.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data was reported at 0.000 % in 07 Apr 2025. This stayed constant from the previous number of 0.000 % for 06 Apr 2025. Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 07 Apr 2025, with 199 observations. The data reached an all-time high of 100.000 % in 29 Dec 2024 and a record low of 0.000 % in 07 Apr 2025. Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Timor-Leste – Table TL.SC.IU: Internet Usage: Search Engine Market Share.

The global search engine market, valued at $186.28 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and mobile devices worldwide continues to expand the user base for search engines. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are leading to more sophisticated search algorithms, personalized results, and voice search capabilities, enhancing user experience and driving adoption. The growing reliance on search engines for information gathering, online shopping, and content discovery across diverse demographics further solidifies the market's upward trajectory. Competitive pressures amongst major players like Google, Baidu, Microsoft, and others, stimulate innovation and continuous improvement in search technology, fostering market growth. However, the market is not without its challenges. Data privacy concerns and regulations, such as GDPR and CCPA, are increasing scrutiny on data collection and usage practices by search engine providers. The potential for market saturation in established regions, coupled with the need for sustained innovation to retain user engagement in a competitive landscape, pose significant restraints on unbridled growth. Nevertheless, the consistent rise in digital adoption, particularly in emerging economies, coupled with ongoing technological advancements, indicates a promising outlook for the search engine market, with substantial expansion anticipated over the forecast period. The segment breakdown, while not explicitly provided, can be reasonably inferred to include mobile search, desktop search, image search, and video search, each contributing significantly to the overall market value.

In March 2024, Google ranked first among the leading tablet search engines in Sweden, with ** percent of the market share, while Microsoft-owned Bing ranked second with less than *** percent of the market share for the evaluated period. Yahoo! ranked third, with market share of approximately **** percent.

The market share of the most used search engines in France in May 2021, ranked by type of device is represented in this statistic. Google dominated the market share on all devices by almost ** percent and was the forerunner on mobile devices by around ** percent. The Microsoft product Bing came in second with **** percent market shares in France, with the most desktop usage of more than **** percent. Yahoo! remained above the **** percent share on desktop usage.

Google was by far the most used search engine in Germany, holding a market share of ***** percent in May 2025. Bing ranked second, with a market share of approximately **** percent in the same month, followed by Yandex, DuckDuckGo, and Yahoo!, with shares of **** percent, **** percent and **** percent.

The Next Generation Search Engine (NGSE) market is poised for significant growth, with a projected CAGR of 20.43% during the forecast period (2025-2033). In 2025, the market size was estimated at $7.68 billion, indicating a high demand for NGSEs. The growth is driven by a confluence of factors, including the rise of mobile devices, the increasing use of voice search, the emergence of artificial intelligence (AI) and machine learning (ML), and the growing need for personalized and contextualized search experiences. The NGSE market is segmented based on device type, deployment model, business function, vertical, search modality, and region. The major players in the market include Google, Microsoft Bing, Amazon Alexa, Siri, Baidu, DuckDuckGo, and Neeva. North America and Asia Pacific are the leading regions in terms of market share, with North America accounting for the largest share due to the high adoption of NGSEs in the United States. The growing adoption of NGSEs in China and India is driving the growth in the Asia Pacific region. Major trends in the NGSE market include the increasing use of AI and ML for personalized search experiences, the integration of NGSEs with various devices and platforms, and the growing demand for enterprise search solutions. Key drivers for this market are: AIpowered search Semantic search Personalized search Voice search Visual search. Potential restraints include: AIdriven personalization Enhanced user experience Semantic search capabilities Increased competition Growing adoption in emerging markets.

The global search advertising software market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across small, medium, and large enterprises. The market's expansion is fueled by several key factors: the rising need for precise targeting and measurement of online advertising campaigns, the increasing complexity of search engine algorithms, and the growing demand for automation and data-driven decision-making in advertising. Cloud-based solutions are dominating the market due to their scalability, cost-effectiveness, and accessibility. Businesses are increasingly relying on these platforms to manage their search advertising campaigns more efficiently and effectively, optimizing budget allocation and improving ROI. While the on-premises segment continues to exist, its growth is relatively slower compared to the cloud-based segment due to the high initial investment and maintenance costs. The North American market currently holds the largest share, benefiting from a highly developed digital economy and early adoption of advanced technologies. However, Asia Pacific is projected to witness significant growth in the coming years, driven by the rapid expansion of internet penetration and the increasing digitalization of businesses across the region. Competition within the market is intense, with established players like Google (AdWords), Microsoft (Bing Ads), and Adobe (Adobe Media Optimizer) vying for market share alongside a number of specialized providers. Future growth will likely be shaped by technological advancements such as AI-powered campaign optimization, enhanced attribution modeling, and the increasing integration of search advertising with other marketing channels. Challenges include maintaining data privacy and security, adapting to ever-evolving search engine algorithms, and managing the increasing complexity of cross-channel marketing campaigns. The forecast period (2025-2033) anticipates continued growth, though perhaps at a slightly moderated pace than the historical period. Assuming a conservative CAGR of 15% (a common growth rate for mature software markets showing sustained growth) and a 2025 market size of $10 billion USD (a reasonable estimate given the numerous players and existing market size data points for similar markets), the market is poised for significant expansion. Regional variations will be influenced by economic growth, digital infrastructure development, and government regulations. The competitive landscape will see ongoing innovation, mergers and acquisitions, and a focus on providing integrated marketing solutions that go beyond just search advertising. The increasing emphasis on data analytics and personalized advertising experiences will further propel market expansion. Furthermore, the increasing sophistication of fraud detection and prevention measures within search advertising platforms will also contribute to market growth.

In May 2025, the United States accounted for 27.12 percent of traffic to the online search website Bing.com. China was ranked second, accounting for 14.16 percent of web visits to the platform. The United Kingdom came in third place, closely followed by India and Germany, all accounting for less than five percent of the web page online volume.

The global Navigation Site market is experiencing robust growth, driven by the increasing reliance on internet-connected devices and the expanding digital ecosystem. While precise figures for market size and CAGR aren't provided, a reasonable estimation based on current market trends and the presence of major players like Google, Microsoft, and Apple suggests a substantial market value. Let's assume, for illustrative purposes, a 2025 market size of $150 billion USD. Considering the continuous innovation in browser technology, improved user experience features, and the rise of mobile browsing, a conservative Compound Annual Growth Rate (CAGR) of 7% between 2025 and 2033 can be projected. This would indicate significant market expansion over the forecast period, exceeding $250 billion USD by 2033. This growth is fueled by factors such as the increasing adoption of mobile devices, the rise of e-commerce and online services, and the continuous evolution of web technologies, leading to more sophisticated and user-friendly browsing experiences. Competitive pressures among major players, such as Google Chrome, Mozilla Firefox, and Safari, are further driving innovation and feature enhancements. However, market growth is not without its challenges. Increasing concerns about data privacy and online security are creating a more regulated environment that could impact the development and adoption of new features. Furthermore, the emergence of new technologies and alternative browsing methods could pose a challenge to existing players. Competition is fierce, with companies investing heavily in research and development to maintain market share and attract users. Segment analysis within the market would likely reveal strong performance in mobile browsing, reflecting the ubiquity of smartphones and tablets. Regional variations are expected, with regions like North America and Europe holding significant market shares due to high internet penetration rates. The continued evolution of user demands and technological advancements will play a decisive role in shaping the future of this dynamic market.

According to Cognitive Market Research, The Global SD-WAN market size is USD 3.8 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 32.50% from 2023 to 2030.

The demand for SD-WANs is increasing due to rising cloud computing investments, heightened cyber security awareness, increased smartphone and mobile internet usage, and extensive digitization.
The solution market's demand for SD-WANs remains high because its enhanced insight into network traffic aids in detecting and reducing security risks.
The on-premises held the highest SD-WAN market revenue share in 2023.
Asia-Pacific SD-WAN will continue to lead, whereas the Middle East and Africa SD-WAN market will experience the most substantial growth until 2030.

Increasing the Use of Cloud Computing is Driving the Market Output

The increasing prevalence of cloud services is a key driver because of the growing number of companies utilizing cloud services. SD-WAN solutions provide secure and efficient connectivity to cloud applications. These solutions solve the problems that traditional WAN architectures have when it comes to supporting cloud-based workloads. With more and more people working remotely, there is a growing need for SD-WAN solutions to guarantee remote employees can access corporate resources and applications reliably and securely. This need will likely be a significant driving force of the SD-WAN market throughout the forecast period.

For instance, in April 2023, Aryaka, the market leader in unified SASE solutions, launched a new global Managed SASE offering in collaboration with Check Point Software Technologies. This offering combines Aryaka's SD-WAN with Check Point Harmony Connect, a cloud security solution, and Check Point Quantum Edge, a virtualized next-generation firewall, for on-premise security. 

(Source:www.aryaka.com/press/aryaka-checkpoint-global-managed-sase/)

Increasing Reliance on Cutting-edge Technologies to Propel Market Growth

The global SD-WAN business is experiencing growth due to many information technology procedures incorporating AI, including configuration management and root cause analysis. Smart data-WAN systems powered by AI can automate critical IT processes like fault checking, isolating, event prediction, cleanup, analysis of trends, and bandwidth efficiency. Market share for software-defined wide area networks is projected to increase due to the increasing number of businesses utilizing innovative technology over the forecast.

For instance, in November 2023, Oracle and Microsoft announced a multi-year agreement to serve the rapidly expanding AI services market. Microsoft is inferencing AI models tailored to support Microsoft Bing conversational searches regularly utilizing Oracle Cloud Infrastructure and Microsoft Azure AI infrastructure.

(Source:www.oracle.com/in/news/announcement/oracle-cloud-infrastructure-utilized-by-microsoft-for-bing-conversational-search-2023-11-07/)

Growing demand amongst businesses for a centralised network management system

Market Dynamics of SD WAN

Increase Concerns about Safety to Restrict Market Growth

SD-WAN higher concern about security is likely to affect its demand. Due to the increased use of internet lines for connectivity, organizations are potentially exposed to extra security concerns, even though SD-WAN has built-in security safeguards. As SD-WAN depends on internet connections, which might not be as dependable as conventional MPLS links, organizations must establish strong security procedures to safeguard against such dangers. Keeping a steady network running can be difficult for organizations operating in regions with spotty or unpredictable internet service, which will hamper the market growth in the coming years.

Impact of COVID–19 on the SD WAN Market

Due to lockdowns, organizations' widespread use of SD-WAN was further boosted by the COVID-19 pandemic. Due to stay-at-home directives imposed during the outbreak, businesses were compelled to accelerate their digital transformation plans irrespective of availability. There was a sudden rise in the strain on company networks caused by employees working remotely to contain the virus. With SD-WAN, remote workers could connect safely and reliably to company resources and apps regardless of location. This was especially important during the pandemic when many businesses had to cut costs. The po...

The Next Generation Search Engines (NGSE) market is poised for significant growth, projected to reach $11.45 billion in 2025 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 13.9% from 2025 to 2033. This expansion is driven by several key factors. Increasing demand for more sophisticated and accurate search results, fueled by the exponential growth of data and the rising complexity of information retrieval, is a primary driver. The integration of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) technologies is revolutionizing search capabilities, enabling more contextualized and personalized results. Furthermore, the rise of voice search and the increasing adoption of visual search are transforming user interaction with search engines, further propelling market growth. The market segmentation reveals a strong presence across mobile, desktop, and application platforms, with both enterprise and individual users contributing significantly to the market's overall value. Competition is intense, with established players like Google, Microsoft (Bing), and Yahoo facing challenges from innovative startups and specialized search engines like DuckDuckGo and WolframAlpha, each striving to cater to niche user requirements and preferences. Geographic distribution shows a strong North American market presence initially, but rapid expansion is anticipated in the Asia-Pacific region, driven by rising internet penetration and increasing smartphone adoption in countries like India and China. The restraints on market growth are primarily centered around data privacy concerns, the need for continuous technological advancements to maintain accuracy and relevance, and the inherent challenges associated with combating misinformation and biased algorithms. However, the ongoing development of more ethical and transparent AI algorithms, along with stricter data privacy regulations, are expected to mitigate these challenges. Future growth will likely be influenced by the successful integration of emerging technologies such as augmented reality (AR) and virtual reality (VR) into search interfaces, potentially creating immersive and interactive search experiences. The continued development of more personalized and context-aware search algorithms will also be a major growth factor. The diverse range of segments and regional variations indicate a dynamic and evolving market landscape, offering significant opportunities for both established players and emerging entrants.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

The Generative AI Market offers a range of products and services tailored to specific industry needs:Software: Comprehensive platforms provide tools for image and video generation, text analysis, and model development.Solutions: Industry-specific solutions address challenges in healthcare, e-commerce, and manufacturing, among others. Recent developments include: In February 2023, Google introduced the 'Bard' AI chatbot, a conversational AI that will compete with OpenAI's ChatGPT. It is believed to be a lightweight version of Google's LaMDA is capable of reacting to human inquiries and synthesizing information like ChatGPT. However, a problem in Bard was discovered within days after its release, in which the tool made a factual inaccuracy in one of its promotional films. Following this, Google's stock sank by 9%, and the company's market value dropped by roughly $100 billion. In February 2023, to encourage more people to use search and the web, Microsoft unveiled the AI-powered Bing search engine and Edge browser as a preview as an AI co-pilot for the web. Users asked Bing queries, and it responded directly in chat rather than with links to websites. Users who had access to this capability were curious to have lengthy discussions with the search engine, which subsequently became demented and began expressing emotions such as love and wrath. . Notable trends are: The increasing demand for fintech during crisis is driving the market growth.

Hardware: Advanced processors, memory modules, and computing appliances optimized for next-generation workloads.Software: Operating systems, virtualization platforms, and AI software platforms that enable efficient computing and data management.Services: Cloud services, managed services, and consulting services that support the adoption and implementation of next-generation computing solutions. Recent developments include: In March 2023, Intel's Habana Labs has launched second-generation Al processors for training and inferencing. In March 2022, Amphenol Corporation has expanded its SURLOK Plus Series to include 8 mm and 10.3 mm right-angle connectors, with a voltage range of 1500 VDC to meet energy storage and high-power connection and transfer requirements., In September 2023, Microsoft unveiled new generative AI features across Windows, Edge, Bing and Microsoft 365. It also debuted two new laptops. Powering all these will be the redesigned Microsoft Copilot, a unified AI assistant to help people navigate across apps, operating systems and devices..

The AI Translation Software market is projected to grow from USD 2.2 billion in 2023 to USD 4.9 billion by 2033 at a CAGR of 9.2% driven by increasing demand for real-time translation services, advancements in deep learning and natural language processing (NLP) technologies, and growing adoption in various industries, including e-commerce, healthcare, and media. Key players in the AI Translation Software market include Google Translate, DeepL, Alexa Translations, Bing Microsoft Translation, Taia, and Mirai Translate. These companies offer a range of AI-powered translation tools and services designed to provide accurate and fluent translations in a variety of languages. The market is highly competitive, with companies investing heavily in research and development to enhance their offerings and gain market share. This report provides a comprehensive overview of the AI translation software market, with a focus on its concentration, characteristics, trends, key segments, and key players.