100+ datasets found
  1. Consumer share ranked as global middle-income earners and above India 2024,...

    • statista.com
    Updated Jun 24, 2025
    + more versions
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    Consumer share ranked as global middle-income earners and above India 2024, by city [Dataset]. https://www.statista.com/statistics/1487874/india-consumers-middle-class-above-by-city/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    India
    Description

    In India, the share of the population that earned at least the equivalent of the highest ** percent of global income earners as of 2022 in purchasing power parity (PPP) terms was ** percent. Hyderabad topped the list with the highest share of middle-class and above category of consumers. Cities from south India topped the list with the first four ranks, followed by the national capital, Delhi.

  2. Households by annual income India FY 2021

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Households by annual income India FY 2021 [Dataset]. https://www.statista.com/statistics/482584/india-households-by-annual-income/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    India
    Description

    In the financial year 2021, a majority of Indian households fell under the aspirers category, earning between ******* and ******* Indian rupees a year. On the other hand, about ***** percent of households that same year, accounted for the rich, earning over * million rupees annually. The middle class more than doubled that year compared to ** percent in financial year 2005. Middle-class income group and the COVID-19 pandemic During the COVID-19 pandemic specifically during the lockdown in March 2020, loss of incomes hit the entire household income spectrum. However, research showed the severest affected groups were the upper middle- and middle-class income brackets. In addition, unemployment rates were rampant nationwide that further lead to a dismally low GDP. Despite job recoveries over the last few months, improvement in incomes were insignificant. Economic inequality While India maybe one of the fastest growing economies in the world, it is also one of the most vulnerable and severely afflicted economies in terms of economic inequality. The vast discrepancy between the rich and poor has been prominent since the last ***** decades. The rich continue to grow richer at a faster pace while the impoverished struggle more than ever before to earn a minimum wage. The widening gaps in the economic structure affect women and children the most. This is a call for reinforcement in in the country’s social structure that emphasizes access to quality education and universal healthcare services.

  3. india middle class dataset

    • kaggle.com
    Updated Mar 15, 2025
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    shyamal b2 (2025). india middle class dataset [Dataset]. https://www.kaggle.com/datasets/shyamalb2/india-middle-class-dataset
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Mar 15, 2025
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    shyamal b2
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Area covered
    India
    Description

    Dataset

    This dataset was created by shyamal b2

    Released under CC0: Public Domain

    Contents

  4. m

    Demographics of Upper-Middle Class Citizens in Gachibowli, Hyderabad, India

    • data.mendeley.com
    Updated Dec 15, 2019
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    Praagna Shrikrishna Sriram (2019). Demographics of Upper-Middle Class Citizens in Gachibowli, Hyderabad, India [Dataset]. http://doi.org/10.17632/k55rb6zk3v.1
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    Dataset updated
    Dec 15, 2019
    Authors
    Praagna Shrikrishna Sriram
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Gachibowli, Hyderabad, India
    Description

    This dataset is one which highlights the demographics of Upper-Middle Class people living in Gachibowli, Hyderabad, India and attempts to, through various methods of statistical analysis, establish a relationship between several of these demographic details.

  5. Annual growth of households in India FY 2021-2047, by income class

    • statista.com
    Updated Feb 16, 2024
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    Statista (2024). Annual growth of households in India FY 2021-2047, by income class [Dataset]. https://www.statista.com/statistics/1450036/india-growth-of-households-by-income-class/
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    Dataset updated
    Feb 16, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2021
    Area covered
    India
    Description

    Between the financial year 2016 and 2021, the number of super-rich households in India earning more than 20 million Indian rupees recorded an annual growth of 11.3 percent. The growth is expected to continue in the next decade at 17.5 percent. This will be the fastest growth across all income categories. The share of destitute households is expected to decline by almost 8 percent between financial 2021 and 2031.

  6. Number of households in India 2021-2047, by income class

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Number of households in India 2021-2047, by income class [Dataset]. https://www.statista.com/statistics/1449959/india-number-of-households-by-income-class/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    India
    Description

    In the financial year 2021, the number of super-rich households earning more than ** million Indian rupees went up to **** million from **** million in the financial year 2016. This was an annual growth of **** percent. The number is expected to grow to over **** million in the financial year 2031 and ** million households in the financial year 2047. This will be the fastest growth across all income categories. On the other hand, destitute classified Indian households with earnings of less than *** thousand annually decreased only marginally to ***** million in financial year 2021 from **** million in 2016. However, it is estimated that the number of destitute households will fall to just *** million by the financial year 2047.

  7. Malaysia HIBAS: Monthly Gross Income: Mean: Middle 40%: Indians

    • ceicdata.com
    + more versions
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    CEICdata.com, Malaysia HIBAS: Monthly Gross Income: Mean: Middle 40%: Indians [Dataset]. https://www.ceicdata.com/en/malaysia/household-income-and-basic-amenities-survey-monthly-gross-income-household-group-median-and-mean-by-ethnic-group/hibas-monthly-gross-income-mean-middle-40-indians
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    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 1, 2014 - Dec 1, 2016
    Area covered
    Malaysia
    Description

    Malaysia HIBAS: Monthly Gross Income: Mean: Middle 40%: Indians data was reported at 6,669.000 MYR in 2016. This records an increase from the previous number of 5,646.000 MYR for 2014. Malaysia HIBAS: Monthly Gross Income: Mean: Middle 40%: Indians data is updated yearly, averaging 6,157.500 MYR from Dec 2014 (Median) to 2016, with 2 observations. The data reached an all-time high of 6,669.000 MYR in 2016 and a record low of 5,646.000 MYR in 2014. Malaysia HIBAS: Monthly Gross Income: Mean: Middle 40%: Indians data remains active status in CEIC and is reported by Department of Statistics. The data is categorized under Global Database’s Malaysia – Table MY.H033: Household Income and Basic Amenities Survey: Monthly Gross Income: Household Group: Median and Mean: by Ethnic Group.

  8. Pre and post COVID-19 size of income tiers in India 2020

    • statista.com
    Updated Jul 10, 2023
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    Statista (2023). Pre and post COVID-19 size of income tiers in India 2020 [Dataset]. https://www.statista.com/statistics/1266075/india-pre-and-post-covid-income-tier-size/
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    Dataset updated
    Jul 10, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    India
    Description

    According to data published by the Pew Research Center, India is estimated to have had a shrinking middle class as a result of the global recession brought on by the COVID-19 pandemic. It is estimated that the number of people in the middle income tier in India decreased from 99 million to 66 million following the COVID-19 global recession.

  9. News Subscription Service Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Dec 3, 2024
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    Dataintelo (2024). News Subscription Service Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-news-subscription-service-market
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    csv, pptx, pdfAvailable download formats
    Dataset updated
    Dec 3, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    News Subscription Service Market Outlook



    The global news subscription service market size was valued at approximately USD 12.5 billion in 2023 and is projected to reach USD 22.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.0% during the forecast period. The increasing demand for reliable and unbiased news content, driven by the proliferation of digital devices and rising internet penetration, is a significant factor propelling the growth of this market. With more consumers seeking high-quality news that is free from misinformation, the subscription model is gaining momentum as a preferred mode of accessing news content.



    The surge in digital literacy across the globe is one of the key growth factors influencing the news subscription service market. As more individuals become adept at using digital platforms, there is an increasing inclination towards digital news consumption. The convenience of accessing news on-the-go through smartphones and tablets has tremendously boosted digital subscriptions. Moreover, the shift in consumer behavior towards personalized and ad-free content has further fueled the demand for subscription-based news services, as consumers are willing to pay for tailored content that meets their specific interests and preferences.



    Another critical driver of the market is the ongoing digitization and technological advancements in the media industry. With the advent of artificial intelligence and machine learning technologies, news providers are increasingly able to offer personalized content recommendations, enhancing user engagement and satisfaction. This technological integration allows for a more interactive user experience, which is crucial for increasing subscription numbers. Additionally, the ability to access historical archives, exclusive articles, and multimedia content has made subscription services more attractive to consumers, thereby driving market growth.



    Furthermore, the global awareness of the importance of supporting quality journalism is playing a crucial role in the expansion of the news subscription service market. In an era where fake news can distort public perception, consumers are emphasizing the need for credible news sources, often opting for paid subscriptions to support journalistic integrity. The increasing collaboration between news agencies and tech platforms to combat misinformation also underscores the importance of reliable news sources, thereby enhancing the market's growth prospects.



    Regionally, North America currently stands as the largest market for news subscription services, driven by the presence of major media organizations and a tech-savvy population willing to invest in quality content. Europe follows closely, where an increasing number of individuals are subscribing to digital news platforms for timely updates and analysis. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, attributable to its vast population and rapid digitalization. Countries like India and China, with their expanding middle-class populations and increasing internet penetration, are significant contributors to this growth trajectory. Meanwhile, Latin America and the Middle East & Africa are also expected to experience steady growth, although at a comparatively slower pace.



    Subscription Type Analysis



    The news subscription service market is segmented into digital, print, and hybrid subscription types. The digital subscription segment dominates the market, as consumers increasingly favor digital platforms for their news consumption. The convenience of accessing news digitally via mobiles, tablets, and desktops is a primary factor driving this trend. Digital subscriptions often come with the added benefit of multimedia content, such as videos and podcasts, which enhance the news consumption experience. Moreover, digital subscriptions tend to offer more timely updates and breaking news alerts, which are increasingly important for today's fast-paced lifestyles.



    While print subscriptions have seen a decline, they remain relevant, particularly among older demographics who prefer the tactile experience of reading a physical newspaper. Print subscriptions still hold a significant share in regions where digital literacy is comparatively low, or where there is limited internet access. These subscriptions often appeal to a niche market that values the aesthetic and traditional aspects of print media. Some consumers also appreciate the curated and in-depth analysis often found in print editions, which may not always be available in digital formats.

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  10. c

    Goods and Services Tax: Common Indian

    • datacatalogue.cessda.eu
    • ssh.datastations.nl
    Updated Apr 11, 2023
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    RAKSHIT Madan Bagde (2023). Goods and Services Tax: Common Indian [Dataset]. http://doi.org/10.17026/dans-x3w-nhw7
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    Dataset updated
    Apr 11, 2023
    Dataset provided by
    Late. Mansaramji Padole Arts College, Ganeshpur, Bhandara
    Authors
    RAKSHIT Madan Bagde
    Area covered
    India
    Description

    France was the first country to introduce the Goods and Services Tax or GST. Currently, nearly 160 countries have imposed GST/VAT in some form or the other. Some countries have VAT as an alternative to GST. Yet, conceptually, it is a destination-based tax imposed on the consumption of goods and services. GST is a tax that replaced many indirect taxes in India. Goods and Services Tax was implemented in India from 1 July 2017. Here in India, most of the population is middle class and lower middle class where people either belong to service class or they depend on agriculture for their livelihood. In this scenario, the most important question is what is the impact of GST on the common man or the middle class family.

  11. India Proportion of People Living Below 50 Percent Of Median Income: %

    • ceicdata.com
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    CEICdata.com, India Proportion of People Living Below 50 Percent Of Median Income: % [Dataset]. https://www.ceicdata.com/en/india/social-poverty-and-inequality/proportion-of-people-living-below-50-percent-of-median-income-
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    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 1, 1987 - Dec 1, 2021
    Area covered
    India
    Description

    India Proportion of People Living Below 50 Percent Of Median Income: % data was reported at 9.800 % in 2021. This records a decrease from the previous number of 10.000 % for 2020. India Proportion of People Living Below 50 Percent Of Median Income: % data is updated yearly, averaging 6.200 % from Dec 1977 (Median) to 2021, with 14 observations. The data reached an all-time high of 10.300 % in 2019 and a record low of 5.100 % in 2004. India Proportion of People Living Below 50 Percent Of Median Income: % data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s India – Table IN.World Bank.WDI: Social: Poverty and Inequality. The percentage of people in the population who live in households whose per capita income or consumption is below half of the median income or consumption per capita. The median is measured at 2017 Purchasing Power Parity (PPP) using the Poverty and Inequality Platform (http://www.pip.worldbank.org). For some countries, medians are not reported due to grouped and/or confidential data. The reference year is the year in which the underlying household survey data was collected. In cases for which the data collection period bridged two calendar years, the first year in which data were collected is reported.;World Bank, Poverty and Inequality Platform. Data are based on primary household survey data obtained from government statistical agencies and World Bank country departments. Data for high-income economies are mostly from the Luxembourg Income Study database. For more information and methodology, please see http://pip.worldbank.org.;;The World Bank’s internationally comparable poverty monitoring database now draws on income or detailed consumption data from more than 2000 household surveys across 169 countries. See the Poverty and Inequality Platform (PIP) for details (www.pip.worldbank.org).

  12. Share of middle class' gold and jewelry consumption in India 2015-2030

    • statista.com
    Updated Mar 17, 2022
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    Statista (2022). Share of middle class' gold and jewelry consumption in India 2015-2030 [Dataset]. https://www.statista.com/statistics/896682/india-middle-class-gold-and-jewelry-consumption-share/
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    Dataset updated
    Mar 17, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2015
    Area covered
    India
    Description

    The share of middle class' consumption of gold and jewelry across the country was estimated to be around 17 percent in 2030, up from around nine percent in 2020. As the middle class population increases, the income of the population increases which leads to increase in the consumption of gold, mainly because Indians consider gold as an important investment.

  13. T

    India Total Disposable Personal Income

    • tradingeconomics.com
    • ar.tradingeconomics.com
    • +13more
    csv, excel, json, xml
    Updated May 30, 2025
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    TRADING ECONOMICS (2025). India Total Disposable Personal Income [Dataset]. https://tradingeconomics.com/india/disposable-personal-income
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    xml, csv, excel, jsonAvailable download formats
    Dataset updated
    May 30, 2025
    Dataset authored and provided by
    TRADING ECONOMICS
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 31, 1950 - Dec 31, 2023
    Area covered
    India
    Description

    Disposable Personal Income in India increased to 296383300 INR Million in 2023 from 273364818.90 INR Million in 2022. This dataset provides - India Total Disposable Personal Income - actual values, historical data, forecast, chart, statistics, economic calendar and news.

  14. India HUDCO: No of Dwelling Approved: Residential: Middle Income Group

    • ceicdata.com
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    CEICdata.com (2020). India HUDCO: No of Dwelling Approved: Residential: Middle Income Group [Dataset]. https://www.ceicdata.com/en/india/housing-statistics-housing-and-urban-development-corporation-limited-hudco-number-of-dwelling-approved/hudco-no-of-dwelling-approved-residential-middle-income-group
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    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Mar 1, 2008 - Mar 1, 2019
    Area covered
    India
    Variables measured
    Construction Started
    Description

    India HUDCO: Number of Dwelling Approved: Residential: Middle Income Group data was reported at 115,318.000 Unit in 2019. This records an increase from the previous number of 203.000 Unit for 2018. India HUDCO: Number of Dwelling Approved: Residential: Middle Income Group data is updated yearly, averaging 6,086.000 Unit from Mar 2007 (Median) to 2019, with 13 observations. The data reached an all-time high of 115,318.000 Unit in 2019 and a record low of 203.000 Unit in 2018. India HUDCO: Number of Dwelling Approved: Residential: Middle Income Group data remains active status in CEIC and is reported by Housing and Urban Development Corporation Limited. The data is categorized under Global Database’s India – Table IN.ED009: Housing Statistics: Housing and Urban Development Corporation Limited (HUDCO): Number of Dwelling Approved.

  15. v

    India Full Service Restaurants Market Size By Restaurant Type (Casual...

    • verifiedmarketresearch.com
    Updated Apr 15, 2025
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    VERIFIED MARKET RESEARCH (2025). India Full Service Restaurants Market Size By Restaurant Type (Casual Dining, Fine Dining, Fast Casual), By Cuisine Type (American Cuisine, Italian Cuisine, Mexican Cuisine), By Service Type (Table Service, Counter Service, Self-Service), By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/india-full-service-restaurants-market/
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    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2026 - 2032
    Area covered
    Asia-Pacific, India
    Description

    India Full Service Restaurants Market size was valued at USD 11.12 Billion in 2024 and is expected to reach USD 26 Billion by 2032, growing at a CAGR of 11.2% from 2026 to 2032.Key Market Drivers:Increasing Middle-Class Population: India's middle class is one of the world's fastest expanding groups and its expansion is important to the growth of the FSR market. By 2030, India's middle class is estimated to number more than 600 Million. As the middle class grows, so does the need for higher-quality, variety eating options, as people with larger discretionary incomes go out more frequently.Increasing disposable income: As India's economy grows, disposable incomes rise rapidly. By 2025, it is expected that the average disposable income of Indian households will increase by more than 10%. This increase in disposable income is driving up spending on discretionary items like dining out.

  16. Metadata record for: Physical activity, time use, and food intakes of rural...

    • springernature.figshare.com
    txt
    Updated Jun 3, 2023
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    Scientific Data Curation Team (2023). Metadata record for: Physical activity, time use, and food intakes of rural households in Ghana, India, and Nepal [Dataset]. http://doi.org/10.6084/m9.figshare.11871537.v2
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    txtAvailable download formats
    Dataset updated
    Jun 3, 2023
    Dataset provided by
    Figsharehttp://figshare.com/
    Authors
    Scientific Data Curation Team
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Area covered
    Ghana, Nepal, India
    Description

    This dataset contains key characteristics about the data described in the Data Descriptor Physical activity, time use, and food intakes of rural households in Ghana, India, and Nepal. Contents:

        1. human readable metadata summary table in CSV format
    
    
        2. machine readable metadata file in JSON format 
         Versioning Note:Version 2 was generated when the metadata format was updated from JSON to JSON-LD. This was an automatic process that changed only the format, not the contents, of the metadata.
    
  17. o

    Replication data for: Marry for What? Caste and Mate Selection in Modern...

    • openicpsr.org
    Updated Oct 12, 2019
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    Abhijit Banerjee; Esther Duflo; Maitreesh Ghatak; Jeanne Lafortune (2019). Replication data for: Marry for What? Caste and Mate Selection in Modern India [Dataset]. http://doi.org/10.3886/E114406V1
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    Dataset updated
    Oct 12, 2019
    Dataset provided by
    American Economic Association
    Authors
    Abhijit Banerjee; Esther Duflo; Maitreesh Ghatak; Jeanne Lafortune
    Area covered
    India
    Description

    This paper analyzes how preferences for a noneconomic characteristic (e.g., caste) can affect equilibrium patterns of matching, and empirically evaluates this in the context of middle-class Indian arranged marriages. We show theoretically how the equilibrium consequences of caste depend on whether preferences are towards one's own group or for "marrying up." We then estimate actual preferences for caste and other attributes using a unique dataset of individuals who placed matrimonial advertisements and find only a strong preference for in-caste marriage. This translates, in equilibrium, in caste doing little to alter the matching patterns on non-caste attributes. (JEL C78, J12, O15, O17, Z13)

  18. Average annual household saving in India FY 2021, by income class

    • statista.com
    Updated Feb 16, 2024
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    Statista (2024). Average annual household saving in India FY 2021, by income class [Dataset]. https://www.statista.com/statistics/1450072/india-household-saving-by-income-class/
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    Dataset updated
    Feb 16, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2021
    Area covered
    India
    Description

    In the financial year 2021, the average annual saving of rich households in India was over 606 thousand Indian rupees, a stark contrast to destitute category which saved only five thousand Indian rupees. The middle-class saved almost 130 thousand Indian rupees annually. During the year, a rich household spent almost 25 times that of a destitute household, eight times that of an aspirer household, and almost three times that of a middle-class household.

  19. T

    India - Merchandise Imports From Developing Economies Within Region (% Of...

    • tradingeconomics.com
    csv, excel, json, xml
    Updated Jun 17, 2017
    + more versions
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    TRADING ECONOMICS (2017). India - Merchandise Imports From Developing Economies Within Region (% Of Total Merchandise Imports) [Dataset]. https://tradingeconomics.com/india/merchandise-imports-from-developing-economies-within-region-percent-of-total-merchandise-imports-wb-data.html
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    csv, excel, xml, jsonAvailable download formats
    Dataset updated
    Jun 17, 2017
    Dataset authored and provided by
    TRADING ECONOMICS
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 1, 1976 - Dec 31, 2025
    Area covered
    India
    Description

    Merchandise imports from low- and middle-income economies within region (% of total merchandise imports) in India was reported at 0.76123 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. India - Merchandise imports from developing economies within region (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

  20. Indian Whiskies Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Indian Whiskies Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-indian-whiskies-market
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    csv, pdf, pptxAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Indian Whiskies Market Outlook



    The global Indian whiskies market size is currently valued at approximately $23 billion in 2023 and is projected to reach a staggering $35 billion by 2032, exhibiting a robust compound annual growth rate (CAGR) of 4.75% over the forecast period. The burgeoning growth in this market can largely be attributed to the increasing global demand for premium and luxury spirits. A growing acceptance of whisky as a versatile spirit, coupled with India's rich heritage in whisky production, has amplified interest in both domestic and international markets. Key factors driving this market include the rising disposable incomes, changing consumer preferences towards premium beverages, and the influence of western culture, which collectively have played a significant role in shaping the market dynamics.



    The growth of the Indian whiskies market is underpinned by a variety of cultural, economic, and social factors. The Indian whisky market benefits immensely from India's vast population and its demographic dividend, with a significant percentage of young consumers entering the legal drinking age every year. This young demographic is not only inclined towards experimenting with different whisky brands but is also more receptive to premium and international whiskies. Moreover, rapid urbanization has led to the proliferation of modern trade channels like supermarkets and hypermarkets, which makes it easier for consumers to access a wider variety of whiskies. Additionally, the rise of e-commerce platforms has significantly contributed to the market expansion by offering consumers the convenience of online shopping, diverse product options, and competitive pricing, thereby expanding the market reach.



    International tourism and globalization have also played a crucial role in the growth of the Indian whiskies market. The influx of international tourists seeking authentic Indian experiences has led to an increased consumption of Indian whiskies. Additionally, Indian whiskies have started to make a mark on the global stage, with a number of brands winning accolades and being recognized for their unique flavors and quality. This international recognition has not only boosted exports but has also enhanced the brand image of Indian whiskies in the domestic market, prompting a surge in demand from local consumers who are now more willing to experiment and invest in premium brands. Furthermore, the rising trend of whisky appreciation clubs and tasting events has fostered a culture of whisky connoisseurship, further enhancing consumer engagement and interest in this segment.



    From a regional perspective, India remains the dominant market for Indian whiskies, driven by its large consumer base and increasing disposable incomes. However, the market is witnessing significant growth in other regions as well, particularly in Asia Pacific and North America. The Asia Pacific region, with its increasing urbanization, evolving lifestyles, and growing middle-class population, presents lucrative opportunities for market expansion. North America, on the other hand, is experiencing a growing affinity for Indian whiskies, fueled by the increasing popularity of craft and premium spirits among whisky enthusiasts. Furthermore, the Middle East & Africa and Europe are also observing a steady rise in Indian whisky imports, bolstered by an expanding consumer base interested in diverse and exotic spirit options.



    Product Type Analysis



    The Indian whiskies market is segmented into various product types, including Single Malt, Blended Malt, Grain Whisky, and others, each contributing uniquely to the market dynamics. Single Malt whiskies, known for their distinct character and rich flavors, have been gaining prominence among whisky aficionados. This segment is primarily driven by the increasing consumer inclination towards high-quality, artisanal beverages that offer a unique tasting experience. The allure of single malts lies in their complex flavor profiles, derived from using malted barley as the sole grain ingredient and being produced at a single distillery. As consumers become more knowledgeable and discerning about their whisky choices, the demand for single malts is expected to witness a significant upsurge, reflecting a shift towards premiumization in the market.



    Single Malt Whiskey has carved a niche for itself in the Indian whiskies market, attracting a dedicated following among connoisseurs and casual drinkers alike. Known for its rich and complex flavor profiles, Single Malt Whiskey is

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Consumer share ranked as global middle-income earners and above India 2024, by city [Dataset]. https://www.statista.com/statistics/1487874/india-consumers-middle-class-above-by-city/
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Consumer share ranked as global middle-income earners and above India 2024, by city

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Dataset updated
Jun 24, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2024
Area covered
India
Description

In India, the share of the population that earned at least the equivalent of the highest ** percent of global income earners as of 2022 in purchasing power parity (PPP) terms was ** percent. Hyderabad topped the list with the highest share of middle-class and above category of consumers. Cities from south India topped the list with the first four ranks, followed by the national capital, Delhi.

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