According to forecast data from Tellusant, 47.6 percent of the population in the Philippines in 2024 would earn at least the equivalent of the top 40 percent of global earners in 2022 constant purchasing power parity. Out of those 98.7 percent, 1.1 percent would earn the equivalent of the top 10 percent of global earners in 2022 constant purchasing power parity.

Number of Families: Philippines - All Income Classes data was reported at 22,730,000.000 Unit in 2015. This records an increase from the previous number of 21,426,000.000 Unit for 2012. Number of Families: Philippines - All Income Classes data is updated yearly, averaging 15,874,827.500 Unit from Dec 1988 (Median) to 2015, with 10 observations. The data reached an all-time high of 22,730,000.000 Unit in 2015 and a record low of 10,533,925.000 Unit in 1988. Number of Families: Philippines - All Income Classes data remains active status in CEIC and is reported by Philippine Statistics Authority. The data is categorized under Global Database’s Philippines – Table PH.H014: Family Income and Expenditure Survey: No of Families: By Income Class and Main Source of Income.

In 2020, the estimated size of the middle class population in the six selected Southeast Asian countries Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam amounted to around 200 million. That year, approximately 80 million people of Indonesia's total population were part of the middle class.

Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: East Asia & Pacific data was reported at 19.568 % in 2016. This records an increase from the previous number of 19.350 % for 2015. Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: East Asia & Pacific data is updated yearly, averaging 6.096 % from Dec 1960 (Median) to 2016, with 57 observations. The data reached an all-time high of 21.860 % in 2011 and a record low of 0.037 % in 1960. Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: East Asia & Pacific data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank: Exports. Merchandise exports to low- and middle-income economies in East Asia and Pacific are the sum of merchandise exports from the reporting economy to low- and middle-income economies in the East Asia and Pacific region according to World Bank classification of economies. Data are as a percentage of total merchandise exports by the economy. Data are computed only if at least half of the economies in the partner country group had non-missing data.; ; World Bank staff estimates based data from International Monetary Fund's Direction of Trade database.; Weighted average;

As of June 2023, almost an equal share of e-commerce users in the Philippines belong to either high or low-income groups, according to the Statista Consumer Market Outlook. The remaining 30.6 percent of e-commerce consumers were medium-income earners.

Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: Outside Region data was reported at 3.006 % in 2016. This records a decrease from the previous number of 3.830 % for 2015. Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: Outside Region data is updated yearly, averaging 1.565 % from Dec 1960 (Median) to 2016, with 57 observations. The data reached an all-time high of 4.535 % in 1975 and a record low of 0.562 % in 1973. Philippines PH: Exports: Low- and Middle-Income Economies: % of Total Goods Exports: Outside Region data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank: Exports. Merchandise exports to low- and middle-income economies outside region are the sum of merchandise exports from the reporting economy to other low- and middle-income economies in other World Bank regions according to the World Bank classification of economies. Data are expressed as a percentage of total merchandise exports by the economy. Data are computed only if at least half of the economies in the partner country group had non-missing data.; ; World Bank staff estimates based data from International Monetary Fund's Direction of Trade database.; Weighted average;

Merchandise imports from low- and middle-income economies in East Asia & Pacific (% of total merchandise imports) in Philippines was reported at 47.53 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise imports from developing economies in East Asia & Pacific (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

The unprecedented growth of the new middle classes in middle income developing countries implies a strong growth in both consumption and carbon emissions. The research project Sustainable Middle Classes in Middle Income Countries (SMMICC) investigates the drivers of carbon consumption choices of the new middle classes and policy options to decrease their carbon footprints, including the implementation of carbon taxes

The research of the authors generated quantitative data on the acceptability of carbon taxes in three countries (Peru, Ghana, Philippines).

The data is provided in the following formats:

- 2024-07-26_malerba_10.5281/zenodo.12662722_ghana.csv
- 2024-07-26_malerba_10.5281/zenodo.12662722_peru.csv
- 2024-07-26_malerba_10.5281/zenodo.12662722_philippines.csv

- 2024-07-26_malerba_10.5281/zenodo.12662722_ghana.dta
- 2024-07-26_malerba_10.5281/zenodo.12662722_peru.dta
- 2024-07-26_malerba_10.5281/zenodo.12662722_philippines.dta

Additionally, the codebooks on variables of questionnaire and political parties in each country are attached in a csv format.

Merchandise imports from low- and middle-income economies in Latin America & the Caribbean (% of total merchandise imports) in Philippines was reported at 1.7752 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise imports from developing economies in Latin America & the Caribbean (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on May of 2025.

Merchandise imports from low- and middle-income economies in Middle East & North Africa (% of total merchandise imports) in Philippines was reported at 0.46119 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise imports from developing economies in Middle East & North Africa (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

Merchandise imports from low- and middle-income economies outside region (% of total merchandise imports) in Philippines was reported at 4.4287 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise imports from developing economies outside region (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

In line with Article 11 of the WHO Framework Convention on Tobacco Control, the Philippines has implemented graphic health warnings on cigarette packs. To date, there has been no published literature evaluating the perceived effectiveness of GHWs in the Philippines. This study aims to contribute to the evidence on the perceived effects of graphic health warnings (GHWs) in cigarette packaging and the potential impact of plain packaging in the Philippines. The study involved an online convenience survey and a nationwide household survey. Mock-up sets of cigarette packs based on the Philippines’ law on GHWs, and Thailand’s and Singapore’s plain packaging were shown to respondents to rate their attractiveness, quality, taste, cost, social appeal, appeal to youth, noticeability, appeal to non-smokers, attempt to quit, ease of quitting, discouraging smoking, and perceived harm to health on a five-point Lickert scale. The online and household surveys recruited 2,701 respondents in total. Online and household survey respondents considered plain packaging with larger graphic health warnings and visible quitlines from Thailand and Singapore to be more effective in discouraging them from smoking. Both sets of survey respondents also found mock-ups from Thailand and Singapore more motivating for them to attempt quitting than cigarette pack mock-ups from the Philippines. The study concludes that current graphic health warnings in the Philippines are ineffective in instilling health consciousness among Filipinos. Policymakers should consider larger graphic health warnings and plain packaging of cigarettes to motivate smokers to quit and discourage Filipinos from smoking.

Merchandise imports from low- and middle-income economies in South Asia (% of total merchandise imports) in Philippines was reported at 1.7644 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise imports from developing economies in South Asia (% of total merchandise imports) - actual values, historical data, forecasts and projections were sourced from the World Bank on April of 2025.

Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Middle East & North Africa data was reported at 0.036 % in 2016. This records an increase from the previous number of 0.029 % for 2015. Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Middle East & North Africa data is updated yearly, averaging 1.518 % from Dec 1961 (Median) to 2016, with 56 observations. The data reached an all-time high of 4.663 % in 1977 and a record low of 0.001 % in 1981. Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Middle East & North Africa data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank.WDI: Imports. Merchandise imports from low- and middle-income economies in Middle East and North Africa are the sum of merchandise imports by the reporting economy from low- and middle-income economies in the Middle East and North Africa region according to the World Bank classification of economies. Data are expressed as a percentage of total merchandise imports by the economy. Data are computed only if at least half of the economies in the partner country group had non-missing data.; ; World Bank staff estimates based data from International Monetary Fund's Direction of Trade database.; Weighted average;

Merchandise exports to low- and middle-income economies in Middle East & North Africa (% of total merchandise exports) in Philippines was reported at 0.1326 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Merchandise exports to developing economies in Middle East & North Africa (% of total merchandise exports) - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

Philippines PH: Income Share Held by Highest 20% data was reported at 47.300 % in 2015. This records a decrease from the previous number of 49.100 % for 2012. Philippines PH: Income Share Held by Highest 20% data is updated yearly, averaging 49.100 % from Dec 1985 (Median) to 2015, with 11 observations. The data reached an all-time high of 52.100 % in 1997 and a record low of 47.300 % in 2015. Philippines PH: Income Share Held by Highest 20% data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank.WDI: Poverty. Percentage share of income or consumption is the share that accrues to subgroups of population indicated by deciles or quintiles. Percentage shares by quintile may not sum to 100 because of rounding.; ; World Bank, Development Research Group. Data are based on primary household survey data obtained from government statistical agencies and World Bank country departments. Data for high-income economies are from the Luxembourg Income Study database. For more information and methodology, please see PovcalNet (http://iresearch.worldbank.org/PovcalNet/index.htm).; ; The World Bank’s internationally comparable poverty monitoring database now draws on income or detailed consumption data from more than one thousand six hundred household surveys across 164 countries in six regions and 25 other high income countries (industrialized economies). While income distribution data are published for all countries with data available, poverty data are published for low- and middle-income countries and countries eligible to receive loans from the World Bank (such as Chile) and recently graduated countries (such as Estonia) only. See PovcalNet (http://iresearch.worldbank.org/PovcalNet/WhatIsNew.aspx) for definitions of geographical regions and industrialized countries.

SM Prime Holdings, Inc. was the leading real estate developer in the Philippines regarding net income in 2022. That year, the company reported a net income of approximately 22 billion Philippine pesos. Its closest competitor, Ayala Land, generated a net income of about 13.3 billion Philippine pesos in the same year.

SM Prime Holdings – more information

SM Prime Holdings is a property developer that primarily builds and manages shopping malls in the country and abroad. In 2022, malls accounted for about half of the company’s total revenue. As of the first quarter of 2023, SM Prime owns and operates 82 malls in the country and seven in China. Its largest mall – SM Mall of Asia, is one of the largest nationwide, with over 600 shops. Aside from malls, the company also started venturing into the real estate segment and has been providing mid-rise buildings and single detached houses in multiple essential areas, such as cities in Metro Manila, Tagaytay, Cavite, Iloilo, and Davao. SM Prime also owns and operates convention centers and hotels.

The state of property development in the Philippines

Real estate in the Philippines has undergone massive developments in the past decade. The industry has grown significantly thanks to foreign investment growth, a growing middle-class population, and sustained remittances from overseas Filipino workers (OFWs), especially after the economic recovery post-COVID. Property developers are expected to maximize the increasing demand for property supply as multiple opportunities for real estate segments arise.

Philippines Car Rental Market size was valued at USD 1.34 Billion in 2024 and is projected to reach USD 30.7 Billion by 2032, growing at a CAGR of 10.9% from 2026 to 2032.

Philippines Car Rental Market Drivers

Increased International Arrivals: The Philippines' growing popularity as a tourist destination is a major driver. International tourists often prefer the flexibility and convenience of rental cars to explore the country's diverse landscapes.

Domestic Tourism: Rising domestic tourism, especially among middle-class Filipinos, is also contributing to the demand for car rentals. Road trips and self-drive tours are becoming increasingly popular.

Metro Manila Congestion: Severe traffic congestion in Metro Manila and other major cities is driving demand for rental cars as a temporary alternative to personal vehicle ownership.

Business Travel: Urban centers are hubs for business activity, and business travelers often require rental cars for meetings and site visits.

Increased Affordability: The expanding middle class in the Philippines has increased disposable income, making car rentals more affordable for a larger segment of the population.

Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Sub-Saharan Africa data was reported at 0.115 % in 2016. This records a decrease from the previous number of 0.137 % for 2015. Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Sub-Saharan Africa data is updated yearly, averaging 0.245 % from Dec 1960 (Median) to 2016, with 53 observations. The data reached an all-time high of 1.997 % in 1961 and a record low of 0.030 % in 1971. Philippines PH: Imports: Low- and Middle-Income Economies: % of Total Goods Imports: Sub-Saharan Africa data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank.WDI: Imports. Merchandise imports from low- and middle-income economies in Sub-Saharan Africa are the sum of merchandise imports by the reporting economy from low- and middle-income economies in the Sub-Saharan Africa region according to the World Bank classification of economies. Data are expressed as a percentage of total merchandise imports by the economy. Data are computed only if at least half of the economies in the partner country group had non-missing data.; ; World Bank staff estimates based data from International Monetary Fund's Direction of Trade database.; Weighted average;

The Philippine retail market, valued at $95.79 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 11.1% from 2025 to 2033. This surge is fueled by several key factors. Rising disposable incomes and a burgeoning middle class are driving increased consumer spending across diverse sectors, including food and beverages, personal and household care, apparel and footwear, and electronics. The expanding e-commerce landscape, particularly among younger demographics, significantly contributes to this growth. Furthermore, the increasing adoption of omnichannel strategies by major retailers allows for enhanced customer experiences and expanded market reach, thereby boosting overall sales. While the market is highly competitive, with established players like SM Investments Corp. and Robinsons Retail Holdings Inc. vying for dominance, opportunities exist for new entrants and smaller businesses leveraging innovative technologies and localized strategies. However, challenges remain. Inflationary pressures and potential economic volatility could impact consumer spending, particularly in the lower income brackets. Maintaining supply chain efficiency amidst global disruptions continues to be crucial for retailers. Additionally, the increasing competition within the online retail sector requires companies to invest in robust digital infrastructure and effective marketing strategies. The success of retailers will depend on their ability to adapt to evolving consumer preferences, leverage technological advancements, and manage operational costs effectively to maintain profitability within this dynamic and competitive market. Segments like food and beverages, and personal care products consistently show strong growth, driven by increased demand and product diversification. The offline channel currently holds a larger market share, but the online segment demonstrates substantial growth potential, prompting brick-and-mortar players to expand their online presence.