In 2016, there were around 115 million aspiring middle class, with an average monthly spending between 1.2 to six million Indonesian rupiah, recorded in Indonesia. Meanwhile, there were about 28 million Indonesians, who were still living below poverty line. The growing middle class signifies that the economy in Indonesia is heading in a better direction.
A survey on e-commerce found that approximately 71 percent of upper class Indonesian respondents preferred to shop online as of the fourth quarter of 2020. Meanwhile, the preference to shop online among lower-middle class respondents was approximately three percent lower.
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In 2016, there were around 115 million aspiring middle class, with an average monthly spending between 1.2 to six million Indonesian rupiah, recorded in Indonesia. Meanwhile, there were about 28 million Indonesians, who were still living below poverty line. The growing middle class signifies that the economy in Indonesia is heading in a better direction.