The average retail price for fresh cow's milk in Japan stood at almost 205 Japanese yen per liter in 2022. The retail price of fresh milk rose steadily in the last decade, remaining above 200 yen per liter in recent years.

In 2022, the average price paid by Japanese households for milk reached a decade-high, amounting to approximately ***** Japanese yen. In contrast, the average price paid for milk accounted for around ***** yen in 2012.

In December 2023, the average retail price for milk per liter in Japan stood at approximately 256 Japanese yen. Notably, it experienced a significant surge in August 2023, reaching 255 yen per liter, compared to the previous month's 234 yen per liter. The lowest price observed was 212 yen per liter, recorded consistently in both September and October 2022.

The Japanese milk market was finally on the rise to reach $15.6B in 2024, after two years of decline. In general, consumption, however, continues to indicate a perceptible reduction. The pace of growth was the most pronounced in 2016 with an increase of 7.9%. Milk consumption peaked at $20B in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

Japan: Milk, cheese, and eggs price index, world average = 100: The latest value from 2021 is 174.18 index points, an increase from 173.59 index points in 2017. In comparison, the world average is 120.42 index points, based on data from 165 countries. Historically, the average for Japan from 2017 to 2021 is 173.89 index points. The minimum value, 173.59 index points, was reached in 2017 while the maximum of 174.18 index points was recorded in 2021.

In 2023, the highest average retail price of fresh milk among the ** prefectural capitals in Japan was in Naha, Okinawa prefecture at *** Japanese yen for *** milliliters of fresh milk. Conversely, the lowest average retail price of fresh milk per liter was recorded in Nagano, at *** Japanese yen.

Milk Price in Japan - 2023. Find the latest marketing data on the IndexBox platform.

In 2023, approx. 158 tons of skim milk were exported from Japan; with a decrease of -3.6% on 2022 figures.

Japan Consumer Price Index (CPI): TKY: MoM: Food: DPE: FD: Fresh Milk: Fresh Milk data was reported at -0.300 % in Apr 2025. This records an increase from the previous number of -0.700 % for Mar 2025. Japan Consumer Price Index (CPI): TKY: MoM: Food: DPE: FD: Fresh Milk: Fresh Milk data is updated monthly, averaging 0.000 % from Feb 1975 (Median) to Apr 2025, with 603 observations. The data reached an all-time high of 10.900 % in Nov 2022 and a record low of -3.300 % in Dec 2017. Japan Consumer Price Index (CPI): TKY: MoM: Food: DPE: FD: Fresh Milk: Fresh Milk data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.I022: Consumer Price Index: Tokyo: 2020=100: MoM% Change.

Japan Consumer Price Index (CPI): Food: DPE: FD: Fresh Milk: Fresh Milk data was reported at 119.600 2020=100 in Mar 2025. This records a decrease from the previous number of 119.700 2020=100 for Feb 2025. Japan Consumer Price Index (CPI): Food: DPE: FD: Fresh Milk: Fresh Milk data is updated monthly, averaging 97.200 2020=100 from Jan 1975 (Median) to Mar 2025, with 603 observations. The data reached an all-time high of 120.100 2020=100 in Sep 2023 and a record low of 89.000 2020=100 in Aug 2013. Japan Consumer Price Index (CPI): Food: DPE: FD: Fresh Milk: Fresh Milk data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.I002: Consumer Price Index: 2020=100.

In 2023, the consumer price index for milk sold in-store in Japan experienced a significant rise, reaching an index of 113.8 points, compared to 101.4 points recorded in the preceding year. The lowest price index was recorded in 2007 with a value of 90.

Japan Consumer Price Index (CPI): TKY: W: Food: DPE: FD: Dairy Products: Powdered Milk data was reported at 2.000 Per 10TH in Apr 2025. This stayed constant from the previous number of 2.000 Per 10TH for Mar 2025. Japan Consumer Price Index (CPI): TKY: W: Food: DPE: FD: Dairy Products: Powdered Milk data is updated monthly, averaging 2.000 Per 10TH from Jan 1970 (Median) to Apr 2025, with 664 observations. The data reached an all-time high of 2.000 Per 10TH in Apr 2025 and a record low of 2.000 Per 10TH in Apr 2025. Japan Consumer Price Index (CPI): TKY: W: Food: DPE: FD: Dairy Products: Powdered Milk data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.I024: Consumer Price Index: Tokyo: 2020=100: Fixed Weight.

Japan Retail Price: Tokyo: Food: Bottled Fresh Milk: Delivered data was reported at 127.000 JPY/200 ml in Nov 2018. This stayed constant from the previous number of 127.000 JPY/200 ml for Oct 2018. Japan Retail Price: Tokyo: Food: Bottled Fresh Milk: Delivered data is updated monthly, averaging 114.000 JPY/200 ml from Jan 1999 (Median) to Nov 2018, with 239 observations. The data reached an all-time high of 127.000 JPY/200 ml in Nov 2018 and a record low of 85.000 JPY/200 ml in Mar 1999. Japan Retail Price: Tokyo: Food: Bottled Fresh Milk: Delivered data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.P002: Retail Price: Tokyo.

Discover the latest market trends in the Japanese milk industry and its projected growth over the next decade. With increasing demand for milk, the market is expected to see a steady rise in consumption, reaching a volume of 9.6M tons and a value of $16.7B by 2035.

Japan oat milk market size reached USD 51.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 163.1 Million by 2033, exhibiting a growth rate (CAGR) of 12.6% during 2025-2033. The increasing popularity of plant-based diets and lifestyles, including veganism and vegetarianism, which has boosted the demand for plant-based milk alternatives like oat milk, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on source, product, packaging type, application, and distribution channel.

The Japanese soy milk market, valued at approximately ¥150 billion (assuming a reasonable market size based on a mature market and comparable global data) in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.50% from 2025 to 2033. This growth is fueled by several key drivers. Increasing consumer awareness of the health benefits associated with soy milk, such as its high protein content and plant-based nature, is a major contributing factor. The rising prevalence of lactose intolerance and a growing preference for vegan and vegetarian diets further bolster market demand. Furthermore, continuous product innovation, including the introduction of new flavors, functional soy milk varieties (e.g., fortified with vitamins and minerals), and convenient packaging formats, contributes to market expansion. The dominance of established players like Kikkoman, Lam Soon, and Vitasoy, alongside the emergence of smaller, innovative brands, creates a dynamic and competitive landscape. Growth is particularly strong in the flavored soy milk segment and through online retail channels, reflecting evolving consumer preferences and digital shopping habits. However, certain restraints could impede market growth. Price fluctuations in soybeans, a key raw material, can impact production costs and profitability. Competition from other plant-based milk alternatives, such as almond milk and oat milk, presents a challenge. Furthermore, consumer perception regarding the taste and texture of soy milk compared to traditional dairy milk might limit market penetration among certain consumer segments. To overcome these challenges, companies are focusing on improving product taste and texture, diversifying their product portfolio, and employing targeted marketing campaigns to educate consumers about the nutritional and environmental benefits of soy milk. The strategic focus on health, convenience, and innovation will be pivotal in sustaining the market's positive growth trajectory over the forecast period. Notable trends are: Increased Demand for Non-Dairy Alternatives.

Japan Consumer Price Index (CPI): Weight: Food: DPE: Fresh Milk & Dairy Products (FD) data was reported at 83.000 Per 10TH in Dec 2016. This stayed constant from the previous number of 83.000 Per 10TH for Nov 2016. Japan Consumer Price Index (CPI): Weight: Food: DPE: Fresh Milk & Dairy Products (FD) data is updated monthly, averaging 83.000 Per 10TH from Jul 2011 (Median) to Dec 2016, with 66 observations. The data reached an all-time high of 83.000 Per 10TH in Dec 2016 and a record low of 83.000 Per 10TH in Dec 2016. Japan Consumer Price Index (CPI): Weight: Food: DPE: Fresh Milk & Dairy Products (FD) data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.I016: Consumer Price Index: 2010=100: Weight.

For the third year in a row, Japan recorded decline in supplies from abroad of skim powdered milk, which decreased by -60.2% to 8.1K tons in 2023.

Japan Consumer Price Index (CPI): YoY: Tokyo: Food: DPE: Fresh Milk & Dairy Products (FD) data was reported at -1.800 % in Dec 2016. This records a decrease from the previous number of -0.400 % for Nov 2016. Japan Consumer Price Index (CPI): YoY: Tokyo: Food: DPE: Fresh Milk & Dairy Products (FD) data is updated monthly, averaging 0.600 % from Jan 1971 (Median) to Dec 2016, with 552 observations. The data reached an all-time high of 37.300 % in Dec 1974 and a record low of -4.200 % in Apr 2012. Japan Consumer Price Index (CPI): YoY: Tokyo: Food: DPE: Fresh Milk & Dairy Products (FD) data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.I033: Consumer Price Index: Tokyo: 2010=100: YoY% Change.

In the fiscal year 2022, the production costs per 100 kilograms of raw milk in Hokkaido Prefecture in Japan amounted to around ***** thousand Japanese yen. Commercial feed costs made up the largest amount, accounting for almost *** thousand yen.