There were over 15 million millennials in the United Kingdom in 2024. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Distribution of Early Millennial home buyers by race and ethnicity.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

Distribution of Late Millennial home buyers by race and ethnicity.

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

Distribution of Gen Z home buyers by race and ethnicity.

According to a survey conducted in 2023, 72 percent of Gen Z teenagers in the United States trusted the police some or a great deal, while 40 percent had at least some trust in news organizations. In that year, Gen Z teens who identified as Republican were the most likely surveyed demographic group to have at least some trust in the police and in the criminal justice system. In comparison, Gen Z teens who identified as Democrats were more likely to trust news organizations and the federal government.

Home buyer statistics from 100+ million applications showing generational differences in loan amounts and down payments by Homebuyer.com.

Connect with the influential millennial generation by collaborating with trendsetting content creators and tastemakers who shape culture and drive consumer trends. Our platform provides comprehensive data and insights on key millennial influencers, empowering you to craft authentic and engaging campaigns that resonate with this influential demographic.

This statistic shows the change in Millennial incoming population in selected cities in the United States between 2010 and 2015. Richmond, Virginia saw the second highest change in Millennial residents in the measured period, with a **** percent increase.

Average household income, debt-to-income ratios, and area median income comparisons for Early Millennial home buyers.

ZIP codes with the highest number of Early Millennial home purchases in 2024.

Average loan size, purchase price, loan-to-value ratio, and conforming loan limit usage for Early Millennial buyers.

ZIP codes with the highest number of Late Millennial home purchases in 2024.

In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared about improving their environmental impact. Gen Zers who have attained a high education were those who found improving their environmental impact the most important, with 64.3 percent stating they found it very important.

American Whiskey Market Outlook

The American Whiskey market is poised for significant growth, with a market size of approximately USD 14.5 billion in 2023, projected to reach USD 24.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.2% over the forecast period. This robust growth is propelled by increasing global demand for premium spirits, a shift in consumer preferences towards higher-quality products, and an expanding base of whiskey enthusiasts worldwide. The rising popularity of American whiskey, particularly Bourbon and Tennessee whiskey, in both established and emerging markets is a key driver of this market expansion.

The growth of the American Whiskey market is significantly influenced by the evolving consumer preferences towards premium and craft spirits. Consumers are increasingly inclined toward beverages that offer a unique taste experience, often favoring small-batch and locally-produced options that highlight artisanal craftsmanship. This trend is further fueled by the rising disposable incomes and the willingness of consumers to spend more on luxury and experiential products. The proliferation of whiskey tasting events, tours, and festivals has also contributed to increasing consumer interest and engagement with American whiskey, thereby positively impacting market growth. Furthermore, the growing trend of cocktail culture and mixology has led to increased demand for whiskey as a versatile base spirit, opening new avenues for market expansion.

Another critical growth factor in the American Whiskey market is the innovative marketing and branding strategies adopted by key industry players. The use of engaging storytelling, focusing on the rich history and heritage of American whiskey, has effectively resonated with consumers, particularly the millennial demographic. Moreover, the strategic collaborations with celebrity influencers and endorsements have further amplified brand visibility and appeal. This approach has not only helped in retaining existing customers but also in attracting new segments, such as younger, urban consumers who are eager to explore premium spirits. Additionally, the rise of e-commerce and online retail platforms has facilitated greater accessibility and availability of American whiskey products, particularly in regions where traditional distribution channels are not as robust.

The American Whiskey market is also benefiting from favorable regulatory environments and trade agreements that have opened up new export opportunities. The reduction in trade barriers and tariffs, particularly in the European Union and Asia Pacific regions, has led to increased American whiskey exports, thus contributing to market growth. Additionally, the strategic investments in expanding production capacities and enhancing distribution networks by leading manufacturers have further solidified the market's growth trajectory. However, it's important to acknowledge the challenges posed by fluctuating raw material costs and stringent government regulations on alcohol marketing and sales, which could potentially hinder market growth.

Regionally, North America remains the dominant market for American whiskey, with the United States being the largest consumer and producer. The region's growth is supported by a strong domestic demand and a mature market infrastructure. Europe is another key market, with a growing appreciation for American whiskey, particularly among younger consumers seeking premium spirits. The Asia Pacific region is witnessing rapid growth, driven by increasing urbanization, rising disposable incomes, and a burgeoning middle-class population that is gravitating towards Western alcoholic beverages. Latin America and the Middle East & Africa regions, although smaller in market size, are showing promising growth prospects due to increasing consumer awareness and evolving lifestyle trends.

Product Type Analysis

The American Whiskey market is segmented into various product types, including Bourbon, Tennessee, Rye, Corn, and Others, each offering unique characteristics and flavors that appeal to different consumer segments. Bourbon whiskey, known for its rich and smooth taste, is the most popular and widely consumed type, capturing a significant market share. This is attributed to its distinctive production process involving at least 51% corn, which imparts a sweet and full-bodied flavor, making it highly sought after by whiskey aficionados. The heritage and cultural significance of Bourbon, particularly in the United States, have further bolstered its market presence, with various brands leveraging this legacy to enhance brand loyalty and consum

Percentage of Early Millennial buyers using conventional, FHA, VA, and USDA mortgages.

This graph shows the distribution of the French millennial population by age group as of 2025. That year, women aged between 15 and 39 accounted for almost ** percent of the French women population, while almost ** percent of the male population in France was made up of people aged between 15 and 39.