Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

This statistic illustrates the number of Millennials within the French population in 2024, according to their age group and in millions. Out of approximately 68 million French people in 2024, almost eight million were between 25 and 34 years old. The group aged 20 to 24 had about four million less of representative people.

Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

This statistic shows the change in Millennial incoming population in selected cities in the United States between 2010 and 2015. Richmond, Virginia saw the second highest change in Millennial residents in the measured period, with a 14.9 percent increase.

Introduction

Gen Z Spending And Buying Habits Statistics: Generation Z, born between 1997 and 2012, is shaking up how we think about spending and shopping. This generation, making up 20% of the population, has distinct habits that set it apart from older groups. Stats on Gen Z spending and buying habits show they love a mix of online and in-store shopping, with 40% favoring online options. They care deeply about value, sustainability, and social responsibility, and over half use Buy Now Pay Later (BNPL) services.

Social media, especially YouTube, has become their go-to for purchasing decisions. As more Gen Z enters the workforce—expected to hit 31% by 2031—their economic influence is only growing. For businesses, understanding how this group thinks is key to staying ahead.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

In 2022, San Jose, CA, was the hottest market for millennial homebuyers in the United States. Millennials in San Jose were responsible for nearly 64 percent of the house purchase requests. Denver, CO, and Boston, MA, completed the top three with over 60 percent of purchase requests. Which are the states with the youngest population in the U.S.? It should come as no surprise that the demographic composition plays a central role in the development of the housing market in different states. In 2020, the median age in the United States was 38.2 years, but some states, such as Alaska, District of Columbia, and Utah had much younger population. In contrast, Maine, Puerto Rico, and Hampshire had the highest median age of population. Millennials’ attitudes towards homeownership While many millennials have given up on homeownership, one in three people share that they are in the process of saving for a home purchase. These results suggest that young Americans have not entirely given up on the American dream of owning a home of their own.

In 2023, there were about 72.7 million Millennials estimated to be living in the United States, making them the largest generation group in the country. In comparison, there were 69.31 million Gen Z and 65.35 million Gen X estimated to be in the United States in that year.

Connect with the influential millennial generation by collaborating with trendsetting content creators and tastemakers who shape culture and drive consumer trends. Our platform provides comprehensive data and insights on key millennial influencers, empowering you to craft authentic and engaging campaigns that resonate with this influential demographic.

In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared about improving their environmental impact. Gen Zers who have attained a high education were those who found improving their environmental impact the most important, with **** percent stating they found it very important.

Based on the latest population census data in 2020, **** percent of Indonesians belonged to the millennial generation. With this age structure, Indonesia has a relatively young population, and it is expected to have a faster rate of development in the next years.

The interview protocol aims to gauge their perceptions and responses toward brand activism, with a focus on their interactions with brands endorsing social issues. Within this dataset, interviewees unpack their perspective on Gen Z attributes and evaluate their resonance with prevalent depictions. Central to the interview is the participants' feedback on prominent brand campaigns such as Nike's "JUST DO IT," Gillette's "We Believe," and Libresse/Bodyform's "Viva la Vulva," to name a few. Their analyses unveil perceptions of brand genuineness, the synergy between a brand's image and its advocated social concerns, and the overarching ramifications of brand activism on consumer purchasing decisions. In addition, the dataset broaches essential themes like social credibility, the influence of brand spokespeople, geographical variances in brand activism, and the prospective outcomes for customer fidelity and product pricing. This collection offers an in-depth glimpse into the intricate dynamics between Gen Z and brands during this period of intensified social and political awareness. This dataset comprises qualitative data obtained from interviews with 37 individuals from the Gen Z demographic, predominantly aged between 20-25 years. Of these participants, 53.3% identified as male (n=20), 40% as female (n=15), and 6.7% opted not to specify their gender (n=2). The participants for these interviews were strategically sourced using the snowballing technique between 2021 and 2022. Among them, 33 are international young adults who, at some point within the last 1-2 years, were studying or employed in the Netherlands. It is noteworthy that between October 2021 and February 2022, the Netherlands observed a stringent lockdown, mandating remote work. Consequently, some interviewees, despite affiliations with Dutch organizations, were in their home countries during their respective interviews. The distribution of participants based on their continents of origin, namely North America, Europe, and Asia, and taking into account their place of residence in instances of dual citizenship, is detailed as follows: 1) Europe has the predominant representation with a sum of 20 participants; 2) North America consists of 7 participants, all originating from the USA; 3) Asia comprises 6 participants spread across four countries: Vietnam, Indonesia, Japan, and South Korea. Additionally, 4) South America is denoted by one participant from Bolivia and another participant holding dual citizenship from Argentina but currently residing in the US.

BeReal’s user base is made up mainly of Gen Z and Millennials worldwide. But BeReal statistics show that this is slowly starting to change.