The homeownership rate was the highest among Americans in their early 70s and the lowest among people in their early 20s in 2024. In that year, approximately **** percent of individuals aged 70 to 74 resided in a residence they owned, compared to approximately ** percent among individuals under the age of 25. On average, **** percent of Americans lived in an owner-occupied home. The homeownership rate was the highest in 2004 but has since declined.

This statistic shows the Millennial homeownership rate in the United States in 2016 and 2025, by ethnicity. In 2016, ** percent of Hispanic Americans between 25 and 34 years were homeowners, but this is set to rise to 45.9 percent by 2025 when they will be 35 to 44 years.

This statistic shows the Generation Z homeownership rate in the United States in 2016 and 2025, by ethnicity. In 2016, almost ** percent of Hispanic Americans between 15 and 24 years were homeowners, but this is set to rise to **** percent by 2025 when they will be 25 to 34 years.

The homeownership rate in the United States amounted to nearly ** percent in the third quarter of 2024. While there are many factors that affect people’s decision to buy a house, the recent decrease can be attributed to the higher mortgage interest rates, which make taking out a mortgage less affordable for potential buyers, especially considering the surge in house prices in recent years. Which factors affect homeownership? Age and ethnicity have a strong correlation with homeownership. Baby boomers, for example, are twice as likely to own their home than Millennials. Also, the homeownership rate among white Americans is substantially higher than among any other ethnicity. How does the U.S. homeownership rate compare with other countries? Having a home is an integral part of the “American Dream”. Compared with selected European countries, the U.S. ranks alongside the United Kingdom, Cyprus, and Ireland. Many countries in Europe, however, exceed ** percent homeownership rate.

Graph and download economic data for Homeownership Rate in the United States (RHORUSQ156N) from Q1 1965 to Q2 2025 about homeownership, housing, rate, and USA.

The homeownership rate in the United States declined slightly in 2023 and remained stable in 2024. The U.S. homeownership rate was the highest in 2004 before the 2007-2009 recession hit and decimated the housing market. In 2024, the proportion of households occupied by owners stood at **** percent in 2024, *** percentage points below 2004 levels. Homeownership since the recession The rate of homeownership in the U.S. fell in the lead up to the recession and continued to do so until 2016. Despite this trend, the share of Americans who perceived homeownership as part of their personal American dream remained relatively stable. This suggests that the financial hardship caused by the recession led to the fall in homeownership, rather than a change in opinion about the importance of homeownership itself. What the future holds for homeownership Homeownership trends vary from generation to generation. Homeownership among Americans over 65 years old is declining, whereas most Millennial renters plan to buy a home in the near future. This suggests that homeownership will remain important in the future, as Millennials are forecast to head most households over the next two decades.

About ** percent of homebuyers in the United States in 2024 were young Boomers, making them the generation with the largest share of homebuyers in the United States that year. On the hand, generation Z buyers made up only **** percent of homebuyers.

After millennials, Gen Z, or the adults born between 1997 and 2003, are next in line to enter the U.S. housing market. According to a survey conducted among over 15,000 respondents in the U.S., approximately 25 percent of Gen Zers were planning to purchase a home in the next 12 months as of June 2023. This was an increase from the same quarter in 2022 when ** percent of Zoomers were planning a home purchase. As house prices and interest rates continue to rise, the fluctuation in homebuyer sentiment can be seen among all generation groups.

In a ************** survey among adults in the United States, there were more people of color (POC)Millennials that were currently saving up to buy a house (** percent) than that there were White Non-Hispanic Millennials (** percent).In the United States, the 2020 homeownership rate reached **** percent.

Residential Real Estate Market Outlook

The global residential real estate market size was valued at approximately $9.7 trillion in 2023 and is projected to reach an astounding $15.4 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.2%. This growth is driven by several factors, including increasing urbanization, rising disposable incomes, and the ongoing global shift towards homeownership as a stable investment. Demographic shifts, such as the growing number of nuclear families and millennials entering the housing market, also contribute significantly to this upward trend.

One of the primary growth factors for the residential real estate market is the increasing urbanization across the globe. As more people migrate to urban areas in search of better job opportunities and a higher standard of living, the demand for residential properties in cities continues to rise. This trend is particularly pronounced in developing countries, where rapid economic growth is accompanied by significant rural-to-urban migration. Additionally, the trend of urban redevelopment and the creation of smart cities are further fueling the demand for modern residential properties.

Another crucial growth factor is the rise in disposable incomes and improved access to financing options. With strong economic growth in many parts of the world, individual incomes have been rising, allowing more people to afford homeownership. Financial institutions are also playing a critical role by offering a variety of mortgage products with attractive interest rates and flexible repayment terms. This increased access to capital has enabled a broader section of the population to invest in residential real estate, thereby expanding the market.

Technological advancements and the digital transformation of the real estate sector are also contributing to market growth. The proliferation of online platforms and real estate technology (proptech) solutions has made the process of buying, selling, and renting properties more efficient and transparent. Virtual tours, online mortgage applications, and blockchain for property transactions are some of the innovations revolutionizing the industry. These technological advancements not only improve the customer experience but also attract tech-savvy millennials and Gen Z buyers.

Regionally, the Asia-Pacific region is experiencing significant growth in the residential real estate market. Countries like China and India, with their large populations and rapid urbanization, are at the forefront of this expansion. Government initiatives aimed at providing affordable housing and improving infrastructure are also playing a pivotal role. In contrast, mature markets like North America and Europe are witnessing steady growth driven by economic stability and continued investment in housing. Meanwhile, regions like Latin America and the Middle East & Africa are also showing promise, albeit at a slower pace, due to varying economic conditions and market maturity levels.

Property Type Analysis

The residential real estate market is segmented by property type, including single-family homes, multi-family homes, condominiums, townhouses, and others. Single-family homes are the most traditional and widespread type of residential property. They are particularly popular in suburban areas where space is more abundant. The demand for single-family homes continues to be driven by the desire for privacy, larger living spaces, and the ability to customize the property. These homes appeal especially to families with children and those looking to invest in a long-term residence.

Multi-family homes, which include duplexes, triplexes, and apartment buildings, are gaining traction, particularly in urban settings. These properties are attractive due to their potential for generating rental income and their ability to house multiple tenants. Investors find multi-family homes appealing as they offer a higher return on investment (ROI) compared to single-family homes. Additionally, the increasing trend of co-living and shared housing arrangements has bolstered the demand for multi-family properties in cities.

Condominiums, or condos, are another significant segment within the residential real estate market. Condos are particularly popular in urban areas where land is scarce and expensive. They offer a balance between affordability and amenities, making them an attractive option for young professionals and small families. Condominiums often come with added benefits such as maintenance services, security, and shared facilities like gyms and swimmin

The Millennial Housing Needs and Co-living Services market has evolved significantly in recent years, shaped by the unique lifestyle preferences and economic challenges faced by this generation. Millennials, now in their prime living years, are seeking flexible, affordable, and community-oriented living arrangements

In a September 2020 survey among adults in the United States, ** percent of millennials with children said that they were currently saving up to purchase a home. On the other hand, ** percent of respondents said that while they expect to purchase a house in the future, they are currently not saving up to do so.In the United States, the 2020 homeownership rate reached **** percent.

The US home loan market, a significant component of the broader mortgage industry, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 18% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, a consistently low unemployment rate and rising disposable incomes are empowering more Americans to pursue homeownership. Secondly, historically low interest rates (though potentially fluctuating) throughout much of the forecast period are making mortgages more accessible and affordable. Thirdly, government initiatives aimed at boosting housing affordability, such as tax incentives and relaxed lending criteria (though subject to potential policy changes), contribute significantly to the market's expansion. Furthermore, the increasing preference for larger homes, particularly among millennials and Gen Z, further fuels demand. The market is segmented across various loan types (home purchase, refinance, home improvement), sources (banks, housing finance companies), interest rates (fixed, floating), and loan tenures. While fluctuating interest rates and economic uncertainties represent potential restraints, the long-term outlook for the US home loan market remains positive, driven by sustained demand and ongoing innovation within the financial technology sector. The competitive landscape is intensely dynamic, with major players like Rocket Mortgage, LoanDepot, Wells Fargo, and Bank of America dominating the market. However, smaller, regional lenders and online mortgage providers are also carving a niche for themselves by offering tailored services and competitive pricing. Market segmentation also presents opportunities for specialized lenders to focus on specific demographic groups or loan types, leveraging technology and data analytics to refine their offerings. The regional distribution of the market mirrors the US population density, with the Northeast, West Coast, and Southern regions demonstrating the highest activity. However, the market is becoming increasingly decentralized, with rising homeownership rates across previously less active areas. Overall, the US home loan market presents a compelling investment opportunity characterized by substantial growth potential, albeit with inherent risks tied to macroeconomic volatility and regulatory changes. Recent developments include: June 2023: Bank of America Corp has been adding consumer branches in four new U.S. states, it said on Tuesday, bringing its national footprint closer to rival JPMorgan Chase & Co. Bank of America will likely open new financial centers in Nebraska, Wisconsin, Alabama, and Louisiana as part of a four-year expansion across nine markets, including Louisville, Milwaukee, and New Orleans., July 2022: Rocket Mortgage entered the Canadian Market with the acquisition. The company expanded from offering home loans in Ontario at launch to now providing mortgages in every province, primarily from its headquarters in downtown Windsor. The Edison Financial team grew along with the company, starting with just four team members in early 2020 to more than 140 at present.. Key drivers for this market are: Increase in digitization in mortgage lending market, Increase in innovations in software designs to speed up the mortgage-application process. Potential restraints include: Increase in digitization in mortgage lending market, Increase in innovations in software designs to speed up the mortgage-application process. Notable trends are: Growth in Nonbank Lenders is Expected to Drive the Market.

Furniture Rent-to-Own Platform Market Outlook

According to our latest research, the global Furniture Rent-to-Own Platform market size reached USD 6.8 billion in 2024, reflecting robust demand across both developed and emerging economies. The market is projected to expand at a CAGR of 7.9% from 2025 to 2033, reaching an estimated USD 13.7 billion by 2033. This impressive growth trajectory is primarily fueled by shifting consumer preferences toward flexible ownership models, increasing urbanization, and a growing millennial workforce seeking cost-effective and hassle-free furnishing solutions.

One of the most significant growth factors propelling the Furniture Rent-to-Own Platform market is the increasing preference for asset-light lifestyles among urban consumers, particularly millennials and Gen Z. As homeownership rates decline and mobility increases, consumers are seeking alternatives to traditional furniture purchasing. Rent-to-own platforms offer a flexible, affordable, and convenient solution, allowing users to access high-quality furniture without the burden of large upfront costs or long-term commitments. Furthermore, the rise of remote work and frequent relocations has made temporary furniture solutions more attractive, further driving demand for these platforms. The integration of digital technologies, such as AI-driven personalization and seamless online interfaces, has also enhanced the customer experience, making furniture rental more accessible and appealing.

Another key driver is the burgeoning commercial sector’s adoption of furniture rent-to-own solutions. Startups, small businesses, and even large enterprises are increasingly leveraging these platforms to furnish offices, coworking spaces, and pop-up stores without significant capital expenditure. This trend is especially pronounced in metropolitan cities where real estate and operational costs are high. The rent-to-own model provides businesses with the agility to scale up or down based on their requirements, thus optimizing costs and minimizing waste. Additionally, the growing emphasis on sustainability and circular economy principles is encouraging both consumers and businesses to opt for rental solutions, as they promote reuse and reduce environmental impact.

The expansion of e-commerce and digital payment infrastructure has also played a pivotal role in the growth of the Furniture Rent-to-Own Platform market. Online platforms have democratized access to a wide variety of furniture options, enabling customers to browse, compare, and select products from the comfort of their homes. The proliferation of mobile applications and the integration of advanced logistics solutions have made the rental process seamless and efficient. This digital transformation has not only improved customer acquisition and retention for platform providers but has also facilitated the entry of new players, intensifying competition and fostering innovation within the industry.

From a regional perspective, North America currently dominates the market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The United States, in particular, has witnessed widespread adoption of rent-to-own platforms, driven by high urbanization rates, a large student population, and a dynamic housing market. However, the Asia Pacific region is expected to exhibit the fastest growth over the forecast period, supported by rapid urbanization, rising disposable incomes, and a burgeoning middle class. Emerging markets in Latin America and the Middle East & Africa are also showing promising potential, as digital adoption and awareness of rental models continue to rise.

Product Type Analysis

The Furniture Rent-to-Own Platform market is segmented by product type into Home Furniture, Office Furniture, Outdoor Furniture, and Others. Home furniture constitutes the largest segment, driven by the growing trend of renting sofas, beds, dining sets, and wardrobes among urban dwellers, students, and young professionals. The flexibility to frequently update home aesthetics without significant financial commitment has made rent-to-own platforms particularly attractive in this segment. Providers are increasingly offering customizable packages and subscription models that cater to varied lifestyle needs, further enhancing the appeal of home furniture rentals. The integration of smart and modular furniture options is also gaining traction, as consumers seek solutions that align with modern livi

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Real Estate Market Size 2025-2029

The real estate market size is forecast to increase by USD 1,258.6 billion at a CAGR of 5.6% between 2024 and 2029.

The market is experiencing significant shifts and innovations, with both residential and commercial sectors adapting to new trends and challenges. In the commercial realm, e-commerce growth is driving the demand for logistics and distribution centers, while virtual reality technology is revolutionizing property viewings. Europe's commercial real estate sector is witnessing a rise in smart city development, incorporating LED lighting and data centers to enhance sustainability and efficiency. In the residential sector, wellness real estate is gaining popularity, focusing on health and well-being. Real estate software and advertising services are essential tools for asset management, streamlining operations, and reaching potential buyers. Regulatory uncertainty remains a challenge, but innovation in construction technologies, such as generators and renewable energy solutions, is helping mitigate risks.

What will be the Size of the Real Estate Market During the Forecast Period?

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The market continues to exhibit strong activity, driven by rising population growth and increasing demand for personal household space. Both residential and commercial sectors have experienced a rebound in home sales and leasing activity. The trend towards live-streaming rooms and remote work has further fueled demand for housing and commercial real estate. Economic conditions and local market dynamics influence the direction of the market, with interest rates playing a significant role in investment decisions. Fully furnished, semi-furnished, and unfurnished properties, as well as rental properties, remain popular options for buyers and tenants. Offline transactions continue to dominate, but online transactions are gaining traction.
The market encompasses a diverse range of assets, including land, improvements, buildings, fixtures, roads, structures, utility systems, and undeveloped property. Vacant land and undeveloped property present opportunities for investors, while the construction and development of new housing and commercial projects contribute to the market's overall growth.

How is this Real Estate Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Residential
  Commercial
  Industrial


Business Segment

  Rental
  Sales


Manufacturing Type

  New construction
  Renovation and redevelopment
  Land development


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Type Insights

The residential segment is estimated to witness significant growth during the forecast period.

The market encompasses the buying and selling of properties designed for dwelling purposes, including buildings, single-family homes, apartments, townhouses, and more. Factors fueling growth in this sector include the increasing homeownership rate among millennials and urbanization trends. The Asia Pacific region, specifically China, dominates the market due to escalating homeownership rates. In India, the demand for affordable housing is a major driver, with initiatives like Pradhan Mantri Awas Yojana (PMAY) spurring the development of affordable housing projects catering to the needs of lower and middle-income groups. The commercial real estate segment, consisting of office buildings, shopping malls, hotels, and other commercial properties, is also experiencing growth.

Furthermore, economic and local market conditions, interest rates, and investment opportunities in fully furnished, semi-furnished, unfurnished properties, and rental properties influence the market dynamics. Technological integration, infrastructure development, and construction projects further shape the real estate landscape. Key sectors like transportation, logistics, agriculture, and the e-commerce sector also impact the market.

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The Residential segment was valued at USD 1440.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 64% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific region holds the largest share of The market, dr

The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, a rise in the millennial and Gen Z populations preferring flexible living arrangements, and the expanding popularity of short-term rentals facilitated by platforms like Airbnb and VRBO. The market is segmented by rental type (short-term and long-term) and application (personal and commercial), reflecting diverse consumer needs and business models. While long-term leases remain a significant segment, the short-term rental market is exhibiting particularly rapid growth, fueled by the travel and tourism industry and the increasing demand for flexible accommodations. The market's expansion is further propelled by technological advancements, including property management software and online booking platforms that streamline the rental process for both landlords and tenants. Competition is intense, with established players like Invitation Homes and Tricon Residential alongside emerging tech-driven companies like Blueground and HousingAnywhere vying for market share. Regional variations exist, with North America and Europe currently dominating the market, but significant growth potential is observed in Asia-Pacific and other developing regions as incomes rise and urbanization accelerates. Challenges include regulatory hurdles in various jurisdictions concerning short-term rentals, fluctuating interest rates impacting investment in rental properties, and the ongoing need to address concerns about affordability and housing shortages in many urban areas. Continued expansion in the housing rental service market is projected through 2033, although the rate of growth may moderate slightly compared to recent years. Factors such as economic downturns, changes in government regulations, and shifts in demographic trends could influence market trajectory. Companies are likely to focus on innovation to maintain a competitive edge, including improving their technology platforms, expanding service offerings, and diversifying their property portfolios. The industry will likely see increased consolidation as larger companies acquire smaller players, furthering the drive towards efficiency and economies of scale. Sustainable practices are also expected to gain prominence as consumers become increasingly aware of environmental and social responsibilities, influencing the demand for eco-friendly rental properties and responsible property management practices.

According to a June 2020 survey, ** percent of Millennials in the United States wishing to buy a house within the next year expect that they will receive financial assistance from family and friends. Around four in five respondents said that they wanted to move either within their current city (** percent) or to nearby suburbs (** percent).Although Millennials have already entered the U.S. housing market, homeownership for this demographic is still much lower than for any other age group in the United States.

The mortgage lending market, a cornerstone of the real estate sector, is a dynamic landscape shaped by evolving economic conditions and technological advancements. While precise figures for market size and CAGR are unavailable in the provided data, analysis of major players and industry trends suggests a substantial market. The presence of numerous large institutions like Wells Fargo, JPMorgan Chase, and Bank of America, alongside a competitive field of regional and national lenders, indicates a highly fragmented yet robust market. Drivers include persistent demand for housing, particularly in growth areas, fluctuating interest rates influencing borrowing patterns, and the ongoing digitalization of the mortgage application and processing. Trends show an increasing reliance on online platforms and fintech solutions for streamlined processes, impacting both lenders and borrowers. Regulatory changes, economic uncertainties, and fluctuating interest rates represent key restraints. Segmentation within the market likely includes residential mortgages (conforming, non-conforming, jumbo), refinance loans, and commercial mortgages, each with its own dynamics. The forecast period (2025-2033) suggests a continued evolution of the market, with the potential for consolidation among lenders and ongoing technological disruption. The competitive landscape underscores the importance of efficient operations, innovative technology, and a strong customer experience. Lenders are increasingly leveraging data analytics and AI to improve risk assessment and personalize offerings. The long-term outlook is positive, assuming continued economic growth and consistent housing demand. However, effective risk management and adaptability are crucial for navigating fluctuating interest rates, macroeconomic headwinds, and regulatory shifts. The market's expansion will likely be influenced by demographic trends (millennial homebuyers), government policies on homeownership, and evolving consumer preferences for digital mortgage solutions. Regional variations in housing markets and economic conditions will further impact individual lender performance and overall market growth. Analyzing regional data, though not provided here, would be crucial for a comprehensive market understanding.

The US mortgage lending market, a significant component of the broader financial landscape, is experiencing robust growth, driven by several key factors. Low interest rates in recent years stimulated demand, particularly for fixed-rate mortgages, fueling a surge in refinancing activity and new home purchases. The increasing homeownership aspirations among millennials and Gen Z, coupled with a persistent housing shortage in many areas, further contribute to market expansion. While home equity lines of credit (HELOCs) represent a smaller segment, their usage is expected to rise as homeowners tap into their equity for renovations or other investments. Competition in the sector is intense, with established commercial banks like Bank of America and Chase, alongside regional players such as PNC Bank and credit unions like PenFed, vying for market share. The shift towards online mortgage applications and processing offers convenience and efficiency, increasing accessibility and potentially driving down costs. However, challenges remain. Rising interest rates, inflation, and potential economic slowdown could temper future growth, impacting both affordability and demand. Moreover, stringent lending regulations and increased scrutiny of borrowers' creditworthiness may restrict lending practices. The market will likely see further consolidation among lenders, particularly smaller institutions. Despite these headwinds, the long-term outlook remains positive, projecting a continuation of moderate growth, particularly in segments catering to first-time homebuyers and those pursuing home improvements through HELOCs. Technological advancements and improved data analytics will play pivotal roles in shaping the competitive landscape and enhancing customer experience. The segmentation within the US mortgage lending market reflects diverse borrower needs and lender strategies. Fixed-rate mortgages remain the dominant product, providing predictable monthly payments. However, the rise of adjustable-rate mortgages and HELOCs provides borrowers with alternative financing options. The distribution channels are also varied, with both online and offline applications prevalent. The geographical distribution is concentrated, with the United States driving a significant portion of the overall market. Canada and Mexico contribute substantially to the North American market, while other regions show more moderate growth. Future market performance will depend critically on macroeconomic conditions, regulatory changes, and innovative financial products that cater to evolving consumer preferences. The increasing reliance on technology for lending, underwriting, and customer service will further reshape this dynamic and competitive market. This comprehensive report offers an in-depth analysis of the US mortgage lending market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this report provides a detailed forecast (2025-2033) and analysis of the historical period (2019-2024). We delve into key market segments, trends, and growth drivers, providing valuable insights for stakeholders across the industry. This report is essential for investors, lenders, financial institutions, and anyone seeking to understand the dynamics of this multi-billion-dollar market. Keywords: US Mortgage Lending, Mortgage Market Trends, Home Equity Loans, Fixed Rate Mortgages, Mortgage Industry Analysis, Mortgage Rates, Real Estate Finance, Mortgage Lending Market Size, Commercial Banks, Credit Unions, Online Mortgages, Mortgage Regulations, Mortgage Acquisitions Recent developments include: August 2023: Spring EQ, a provider of home equity financing solutions, has entered into a definitive agreement to be acquired by an affiliate of Cerberus Capital Management, L.P., a global leader in alternative investing. The main aim of the partnership is to support Spring EQ's mission to deliver offerings and expand its leadership in the home equity financing market., June 2023: VIU by HUB, a digital insurance brokerage platform subsidiary of Hub International Limited, has entered into a new partnership with Unison, a home equity-sharing company. The collaboration will allow homeowners to compare insurance coverage quotes from various carriers and receive expert advice throughout the process.. Key drivers for this market are: Home Renovation Trends are Driving the Market. Potential restraints include: Home Renovation Trends are Driving the Market. Notable trends are: Home Equity Lending Market is Being Stimulated By Rising Home Prices.

U.S. Home Services Market size was valued at USD 211.71 Billion in 2023 and is projected to reach USD 893.18 Billion by 2031, growing at a CAGR of 19.59% from 2024 to 2031.U.S. Home Services Market OverviewThe U.S. Home Services Market is poised for continued growth, driven by a combination of evolving consumer preferences, technological advancements, and demographic trends. A key driver of this market is the increasing demand for home maintenance and improvements. With homeownership rates on the rise, particularly among millennials and baby boomers, more individuals are investing in home repairs, remodeling, and upgrades to enhance comfort, functionality, and property value. The aging housing stock in the U.S. also contributes significantly to this demand, as older homes require frequent repairs and updates to meet modern standards and codes.This is particularly true in regions with older infrastructure, where demand for plumbing, electrical, and HVAC services remains high. One of the most influential trends in the U.S. Home Services Market is the shift toward digitalization and online platforms. As consumers become more tech-savvy, they are increasingly turning to mobile apps and online marketplaces to find, compare, and schedule home services. This has not only improved accessibility and convenience for homeowners but also allowed service providers to reach new audiences.