81 percent of the Silent generation were married between the age of 23 and 38. This is true for only 44 percent of Millennials.

This data shows the results of a survey detailing the share of millennials among the German population in 2021, broken down by marital status. That year, almost ** percent of millennials aged 26 to 31 years were single, and almost ** percent were married.

Millennials are much more likely than older adults in the United States to support same-sex marriage, with ** percent of Millennial respondents in a 2019 poll expressing a favorable opinion. This compares to ** percent of respondents born in 1945 or earlier, and ** percent of Baby Boomers.

According to a 2020 survey of members of Generation Z in India, ** percent of respondents reported that they aspired to get married and have children. ** percent of respondents stated they did not want to have children nor get married. The survey found that Gen Z members were less interested in marriage and having children than Millennials.

PurposeThe marriage expectations of Generation Z youth in China, the main force of marriage currently and over the next decade, are declining. In this study, several moderated mediation models were constructed to explain the effects of online exposure to marriage information on the marriage expectations of Gen Z from an information processing perspective.Participants and methodsA total of 1,390 questionnaires, based on the Online Exposure to Marriage Information Scale, Relative Information Exposure Scale, Marriage Values Scale, and Marriage Expectation Scale, were collected from Gen Z youth across 31 provincial administrative regions in China. Preliminary data analysis was conducted using SPSS 24.0, and the mediation effect test and moderated mediation effect test were conducted using Process 3.5.ResultsThe results indicated that (1) online exposure to marriage utility information was positively related to marriage intention, and online exposure to marriage cost information was negatively related to marriage intention; (2) marriage values mediated the relationship between online exposure to marriage information and marriage intention and that between online exposure to marriage information and expected marriage age; and (3) relative utility and cost information exposure played opposite moderating roles in the relationship between online exposure to marriage information and marriage intention, ultimately inhibiting the marriage intention of Chinese Generation Z.ConclusionDifferent types of online exposure to marriage information and the relative information exposure of Chinese Generation Z individuals have varying impacts on their marriage values and marriage expectations. Policy-makers and online platforms should enhance supervision and guidance on online marriage information. Additionally, Generation Z youth should adjust their relative exposure to cultivate healthy marriage values.

According to a 2020 survey of Millennials in India, **** percent of respondents with a professional higher education or vocational college course background preferred to get married between the ages of 26 and 30 years old. A smaller share of respondents in this cohort, **** percent preferred to get married between the ages of ** and **.

Means of study variables with different demographic characteristics.

Mediating effects of various types of marriage values at different levels of their corresponding relative information exposure (N = 1390).

According to a 2020 survey of Generation Z members in India, approximately ** percent of respondents with a monthly household income of more than ** thousand Indian rupees reported that they preferred a marriage partner from within the same socio-economic class. In comparison, **** percent of Gen Zs with monthly household incomes less than ** thousand Indian rupees reported having that same preference.

According to a 2020 survey of Millennials and Generation Z members in India, **** percent of Gen Z members preferred a love marriage over an arranged marriage. A slightly smaller share of Millennial respondents, **** percent, preferred a love marriage over an arranged marriage.

Analysis of the mediating effects of different types of marriage values between online exposure to marriage information and expected marriage age.

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Wedding Services Market Size 2024-2028

The wedding services market size is forecast to increase by USD 125 billion at a CAGR of 5.44% between 2023 and 2028.

The market is experiencing significant growth, driven primarily by the increasing spending on weddings. The global wedding expenditures are projected to reach new heights, reflecting the importance and significance placed on this life event. Another key trend influencing the market is the rise of smartphone usage. With more couples planning their weddings digitally, event industry , wedding service providers must adapt to this shift by offering mobile applications and websites to cater to the growing demand for convenience and accessibility. However, the market also faces challenges, most notably the emergence of open-source event wedding management software. These free platforms pose a threat to traditional wedding service providers by offering DIY solutions for couples planning their weddings.
To remain competitive, companies must differentiate themselves through exceptional customer service, unique offerings, and personalized experiences. Adapting to these trends and addressing the challenges posed by open-source software will be crucial for market success. Companies that can effectively navigate these dynamics and provide value-added services will be well-positioned to capitalize on the growing demand for wedding services.

What will be the Size of the Wedding Services Market during the forecast period?

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The market continues to evolve, reflecting cultural shifts and social media's increasing influence on modern celebrations. Millennial couples increasingly seek personalized experiences, with custom menus, unique venues, and Instagram-worthy decor becoming essential elements. Second marriages and same-sex unions expand the market's scope, requiring specialized services and catering options. Catering services offer sustainable options, responding to growing concerns for the environment. High-end venues prioritize economic stability, providing quality control and company management solutions. Wedding planning tools enable customization, from digital platforms to day-of coordination, streamlining the planning process. Staffing challenges persist, with the need for skilled professionals to deliver exceptional culinary experiences, curated entertainment, and photography services.
Brand differentiation through unique experiences and event decoration remains crucial for wedding planners seeking to stand out in a competitive landscape. Budget tracking and online booking platforms cater to millennials' preference for convenience and affordability. Offline bookings and transportation services ensure seamless logistics for destination weddings. Amidst these developments, the average wedding cost continues to rise, fueling investment opportunities in the industry. The wedding ambassador role emerges, offering expert advice and guidance to couples navigating the complexities of planning their special day. As trends evolve, from partial planning services to virtual weddings, the market's dynamism ensures a continuous unfolding of market activities and evolving patterns.

How is this Wedding Services Industry segmented?

The wedding services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Service

  Catering service
  Gift service
  Decoration
  Event planning
  Others


Type

  Local wedding
  Destination wedding


Booking Type

  Online
  Offline


Event Type

  Traditional Weddings
  Destination Weddings
  Micro Weddings


Distribution Channel

  Online Platforms
  Direct Bookings
  Agencies


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Service Insights

The catering service segment is estimated to witness significant growth during the forecast period.

Wedding planning encompasses various aspects, including event planning, catering, and company management. The demand for personalized experiences is driving innovation in the market, with millennial couples favoring Instagram-worthy weddings and sustainable options. Virtual weddings have emerged as a solution for second marriages and those affected by economic instability or cultural shifts. Local wedding services offer unique experiences, from custom menus to curated entertainment, while developmental strategies and investment opportunities attract businesses. Catering services extend beyond meal preparation, encompassing decoration, ambiance, and food presentation. Dietary restriction

According to a 2023 survey conducted in Indonesia, around ** percent of Gen Z and ** percent of Millennial respondents believed that the ideal age for marriage is between 25 and 30 years old. Additionally, compared to Gen Z, a larger proportion of Millennials consider an ideal marriage age to be above 30 years old.

According to a 2020 survey of millennials in India, ** percent of respondents with a monthly household income of more than ****** Indian rupees reported that they aspired to get married. In comparison, ** percent of millennials with monthly household incomes less than 10,000 Indian rupees were interested in marriage. The survey showed that those with lower incomes were less willing to get married.

The global wedding planning market is experiencing a significant boom, driven by a confluence of evolving social norms, rising disposable incomes, and the pervasive influence of social media. This industry, which encompasses a wide array of services from venue selection to catering and decor, is shifting towards more personalized and unique experiences. Couples are increasingly seeking professional assistance to manage the complexities of organizing their special day, ensuring a seamless and memorable event. As a result, the market is projected for robust double-digit growth. Key regional markets like North America and Asia-Pacific are leading this expansion, fueled by both large-scale traditional ceremonies and a growing trend towards destination weddings. Technology is playing a pivotal role, with digital platforms and planning tools becoming indispensable for both planners and couples, streamlining processes and enhancing communication. The future of the market lies in customization, technological integration, and catering to niche segments like sustainable and micro-weddings.

Key strategic insights from our comprehensive analysis reveal:

The Asia-Pacific region is poised to be the fastest-growing market, with a remarkable CAGR of 13.714%, driven by countries like India and China where large-scale weddings are culturally significant.
Technology adoption is a critical success factor; planners leveraging digital tools for client management, virtual venue tours, and social media marketing are gaining a significant competitive edge.
There is a rising demand for niche wedding services, including eco-friendly/sustainable weddings, adventure weddings, and intimate micro-weddings, creating new avenues for specialized service providers.

Global Market Overview & Dynamics of Wedding Planning Market Analysis

The global wedding planning market is on a trajectory of impressive expansion, valued at $132.826 Billion in 2021 and projected to surge to $565.671 Billion by 2033, growing at a CAGR of 12.834%. This growth is underpinned by a global increase in disposable income, a strong desire for personalized and experience-oriented events, and the simplification of complex planning processes by professional services. The influence of social media platforms like Instagram and Pinterest has set high expectations for aesthetic and unique weddings, further fueling the demand for expert planners to execute these visions.

Global Wedding Planning Market Drivers

Rising Disposable Incomes and Millennial Spending: As global economies grow, couples have more financial freedom to invest in elaborate, professionally planned weddings, viewing it as a once-in-a-lifetime experience.
Influence of Social Media and Celebrity Culture: The desire to create Instagrammable moments and replicate celebrity-style weddings drives couples to seek professional planners who can deliver high-end, visually stunning events.
Increasing Complexity of Weddings: The trend towards multi-day events, destination weddings, and intricate themes makes professional coordination essential for managing logistics, vendors, and timelines effectively.

Global Wedding Planning Market Trends

Personalization and Customization: Couples are moving away from traditional packages, demanding unique themes, bespoke decor, and personalized touches that reflect their individual stories and personalities.
Integration of Technology: The use of wedding planning apps, online vendor marketplaces, 3D venue modeling, and digital guest management tools is streamlining the planning process for both clients and professionals.
Focus on Sustainability: A growing consciousness around environmental impact is leading to a rise in demand for eco-friendly weddings, featuring locally sourced food, zero-waste policies, and sustainable decorations.

Global Wedding Planning Market Restraints

High Cost of Professional Services: The significant expense associated with hiring wedding planners can be a barrier for couples with limited budgets, leading them to opt for DIY or partial planning solutions.
Economic Volatility: Economic downturns and financial uncertainty can lead to reduced wedding budgets, causing couples to cut back on non-essential services like full-service planning.
Intense Market Competition: The low barrier to entry results in a fragmented and highly competitive market, putting downward pressure on pricing and profit margins fo...

According to a 2020 survey of millennials in India, 47.9 percent of respondents with a monthly household income of more than 60,000 Indian rupees reported that they preferred a marriage partner from within the same socio-economic class. In comparison, 28.4 percent of millennials with monthly household incomes less than 10,000 Indian rupees reported having that same preference.

A survey conducted in 2024 on the topic of LGBTQ+ among adults in Singapore showed that ** percent of millennial respondents approved of same-sex marriage. In comparison, same-sex marriage was accepted by ** percent of respondents from the baby boomer generation.

Among brides-to-be in 2023, a long veil was the most popular headpiece choice in the United Kingdom, with over half of millennials and Gen Z planning to wear one at their wedding.

For such a meaningful and unique item of fashion, the majority of brides in a 2023 survey said that they would purchase their wedding dress at a specialist wedding dress shop, especially Gen Z and Millennials. ** percent of brides from these generations bought their wedding dress at this type of store. A small proportion went even further and had a bespoke wedding dress designed specifically for them.

In 2022, 97.4 percent of women between the ages of 15 and 19 years old in the United States were childless -- the most out of any age group. In the same year, 17.7 percent of women between the ages of 40 and 44 years old were childless. Demographics of women without children As of 2022, a little less than half of all women in the U.S. were childless. About 68.4 percent of women without children did not have a high school degree, which is in line with the largest percentage of childless women being between the ages of 15 and 19. Additionally, about 48 percent of Asian women in the United States did not have any children, more than the national average. Births in the U.S. Asian women in the United States have the lowest fertility rate per 1,000 women, while Native Hawaiian and Pacific Islander women had the highest fertility rate. The vast majority of all births in the U.S. were to women between the ages of 20 and 39, but it is worth noting that births in the United States have been declining over the past few decades.