100+ datasets found
  1. U.S. population by generation 2024

    • statista.com
    Updated May 13, 2025
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    Statista (2025). U.S. population by generation 2024 [Dataset]. https://www.statista.com/statistics/797321/us-population-by-generation/
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    Dataset updated
    May 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

  2. U.S. population share by generation 2024

    • statista.com
    Updated May 13, 2025
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    Statista (2025). U.S. population share by generation 2024 [Dataset]. https://www.statista.com/statistics/296974/us-population-share-by-generation/
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    Dataset updated
    May 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

  3. Millennial population of the UK 2023, by age and gender

    • statista.com
    Updated Oct 24, 2024
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    Statista (2024). Millennial population of the UK 2023, by age and gender [Dataset]. https://www.statista.com/statistics/630938/uk-millennial-population-by-age/
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    Dataset updated
    Oct 24, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United Kingdom
    Description

    There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

  4. a

    Generations of the United States

    • hub.arcgis.com
    Updated May 10, 2023
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    MapMaker (2023). Generations of the United States [Dataset]. https://hub.arcgis.com/maps/0c5e5549f73d4bffaaff1e750ce5d38f
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    Dataset updated
    May 10, 2023
    Dataset authored and provided by
    MapMaker
    Area covered
    Description

    This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

  5. Number of people in the U.S. by generation 2030

    • statista.com
    Updated Apr 16, 2012
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    Statista (2012). Number of people in the U.S. by generation 2030 [Dataset]. https://www.statista.com/statistics/281697/us-population-by-generation/
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    Dataset updated
    Apr 16, 2012
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2012
    Area covered
    United States
    Description

    The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

  6. d

    Student Marketing Data | USA Coverage | Millennial and Gen Z Contact Data

    • datarade.ai
    .csv
    Updated Apr 27, 2023
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    BIGDBM (2023). Student Marketing Data | USA Coverage | Millennial and Gen Z Contact Data [Dataset]. https://datarade.ai/data-products/bigdbm-3rd-party-us-consumer-millennial-and-gen-z-package-bigdbm
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    .csvAvailable download formats
    Dataset updated
    Apr 27, 2023
    Dataset authored and provided by
    BIGDBM
    Area covered
    United States
    Description

    Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

    High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

    This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

    BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

  7. Number of Millennials within the French population in 2025, by age group

    • statista.com
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    Statista, Number of Millennials within the French population in 2025, by age group [Dataset]. https://www.statista.com/statistics/1125651/number-millennials-population-france/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 1, 2025
    Area covered
    France
    Description

    This statistic illustrates the number of Millennials within the French population in 2025, according to their age group, and in millions. Out of approximately 68.6 million French people in 2025, almost ***** million were between 25 and 34 years old. The group aged 20 to 24 had about **** million less of representative people.

  8. Global estimated population 2024-2030, by generation

    • statista.com
    • ai-chatbox.pro
    Updated Jul 21, 2025
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    Statista (2025). Global estimated population 2024-2030, by generation [Dataset]. https://www.statista.com/statistics/1607121/estimated-population-of-the-world-by-generation/
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    Dataset updated
    Jul 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    World
    Description

    In 2024, Generation Z represented **** percent of the global population, making them the largest generation group in the world, according to the source. In 2030, Millennials were forecast to represent **** percent of the population worldwide.

  9. E

    Gen Z Spending and Buying Habits Statistics and Facts

    • electroiq.com
    Updated Jul 2, 2025
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    Electro IQ (2025). Gen Z Spending and Buying Habits Statistics and Facts [Dataset]. https://electroiq.com/stats/gen-z-spending-and-buying-habits-statistics/
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    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Electro IQ
    License

    https://electroiq.com/privacy-policyhttps://electroiq.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Gen Z Spending And Buying Habits Statistics: Generation Z, born between 1997 and 2012, is shaking up how we think about spending and shopping. This generation, making up 20% of the population, has distinct habits that set it apart from older groups. Stats on Gen Z spending and buying habits show they love a mix of online and in-store shopping, with 40% favoring online options. They care deeply about value, sustainability, and social responsibility, and over half use Buy Now Pay Later (BNPL) services.

    Social media, especially YouTube, has become their go-to for purchasing decisions. As more Gen Z enters the workforce—expected to hit 31% by 2031—their economic influence is only growing. For businesses, understanding how this group thinks is key to staying ahead.

  10. Distributions of household economic accounts, number of households, by...

    • db.nomics.world
    Updated Jul 17, 2025
    + more versions
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    DBnomics (2025). Distributions of household economic accounts, number of households, by income quintile and by socio-demographic characteristic [Dataset]. https://db.nomics.world/STATCAN/36100101
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    Dataset updated
    Jul 17, 2025
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Authors
    DBnomics
    Description

    Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

  11. U.S. population estimates by generation 2010-2023

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). U.S. population estimates by generation 2010-2023 [Dataset]. https://www.statista.com/statistics/825896/us-population-estimates-by-generation/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2023, there were about **** million Millennials estimated to be living in the United States, making them the largest generation group in the country. In comparison, there were ***** million Gen Z and ***** million Gen X estimated to be in the United States in that year.

  12. a

    Country

    • broward-innovation-citizen-portal-bcgis.hub.arcgis.com
    Updated Oct 28, 2022
    + more versions
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    Broward County GIS (2022). Country [Dataset]. https://broward-innovation-citizen-portal-bcgis.hub.arcgis.com/datasets/9247acf3ca304dd0954f98a8ea60d91e
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    Dataset updated
    Oct 28, 2022
    Dataset authored and provided by
    Broward County GIS
    Area covered
    Description

    Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

  13. Gen Z population UK 2023 by age and gender

    • statista.com
    Updated Aug 6, 2025
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    Statista (2025). Gen Z population UK 2023 by age and gender [Dataset]. https://www.statista.com/statistics/1394827/uk-gen-z-population/
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    Dataset updated
    Aug 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United Kingdom
    Description

    As of 2023, the estimated population of Gen Z in the United Kingdom was 13.2 million, ranging from eleven to 26-year's old. The most-common single year of age for Gen Z in this year was 26, at 887,804, while there were 788,039 that were aged 17, the least common year of age.

  14. w

    Global Characteristics Traits of Gen Z Population Market Research Report: By...

    • wiseguyreports.com
    Updated Jul 26, 2025
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    wWiseguy Research Consultants Pvt Ltd (2025). Global Characteristics Traits of Gen Z Population Market Research Report: By Values System (Social Justice, Environmental Sustainability, Diversity and Inclusion, Authenticity), By Communication Preferences (Digital Communication, Face-to-Face Interaction, Visual Content, Short-Form Content), By Shopping Behavior (Online Shopping, Experiential Shopping, Brand Loyalty, Sustainable Products), By Work Ethic (Work-Life Balance, Flexibility, Entrepreneurial Spirit, Collaboration) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032. [Dataset]. https://www.wiseguyreports.com/reports/characteristics-traits-of-gen-z-population-market
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    Dataset updated
    Jul 26, 2025
    Dataset authored and provided by
    wWiseguy Research Consultants Pvt Ltd
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2024
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 202311.94(USD Billion)
    MARKET SIZE 202412.65(USD Billion)
    MARKET SIZE 203220.0(USD Billion)
    SEGMENTS COVEREDValues System, Communication Preferences, Shopping Behavior, Work Ethic, Regional
    COUNTRIES COVEREDNorth America, Europe, APAC, South America, MEA
    KEY MARKET DYNAMICSDigital native upbringing, Social justice advocacy, Environmentally conscious behavior, Diverse identity acceptance, Mental health awareness
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDAmazon, Reddit, Salesforce, Google, Snap Inc, Facebook, TikTok, Apple, Twitter, Spotify, Netflix, YouTube, Pinterest, Shopify, Adobe
    MARKET FORECAST PERIOD2025 - 2032
    KEY MARKET OPPORTUNITIESSustainable product demand, Digital engagement innovations, Mental health solutions, Inclusive marketing strategies, Remote work flexibility
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.89% (2025 - 2032)
  15. t

    The Millennial Trends Survey (MTS 2019)

    • thearda.com
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    Sarah Wilkins-Laflamme, The Millennial Trends Survey (MTS 2019) [Dataset]. http://doi.org/10.17605/OSF.IO/v287k
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    Dataset provided by
    The Association of Religion Data Archives
    Authors
    Sarah Wilkins-Laflamme
    Dataset funded by
    Social Sciences and Humanities Research Council (SSHRC) of Canada Insight Development program
    Description

    The Millennial Trends Survey (MTS 2019) was administered online between March 4-27, 2019 in both English and French, by Sarah Wilkins-Laflamme at the University of Waterloo. The questionnaire contains a total of 69 questions on the respondent's sociodemographic characteristics, (non)religious and (non)spiritual affiliations, beliefs and practices, friendship networks as well as inclusivity attitudes. This survey was reviewed and received ethics clearance through the University of Waterloo's Research Ethics Committee.

    A total of 2,514 respondents aged 18-35 completed the 15-minute web survey (1,508 from Canada and 1,006 from the U.S.). Respondents were recruited through "https://leger360.com" Target="_blank">Leger's panel of registered members to complete the survey hosted by "https://uwaterloo.ca/survey-research-centre/" Target="_blank">the University of Waterloo's Survey Research Centre. Potential respondents were sent an e-mail invitation to complete the web survey, and then received reminders up to two times, if necessary. Age, gender, regional and education level quotas were applied during the initial random selection of respondents, and later monitored as responses came in to adjust further recruitment efforts and completes. Post-stratification weights were then created and applied to the statistical analyses in order to achieve greater young adult population representativeness on the variables of country of birth, household income, and race/ethnicity. The final response rate for the MTS 2019 was 6.5 percent: lower than the 10-15 percent response rates common for online surveys, mainly because of the additional recruitment efforts to fill some of the harder to reach quotas (notably young adult males with no university education). Additional details can be found in the Millennial Trends Survey - Technical Report document (Technical Report is attached to the original survey below - after page 55).

  16. H

    AGE OF TRANSITION: COMPETITIVENESS OF GEN Z IN INDONESIA

    • dataverse.harvard.edu
    • search.dataone.org
    Updated May 25, 2022
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    Adhi Cahya Fahadayna; AGUNG SUGENG WIDODO, ST. MT., PHD; ISMA ADILA, S.I.KOM, M.A; Adam Hendra Brata, S.Kom., M.T., M.Sc.; MIKCHAELL ALFANOV PARDAMEAN P., S.PI., MP (2022). AGE OF TRANSITION: COMPETITIVENESS OF GEN Z IN INDONESIA [Dataset]. http://doi.org/10.7910/DVN/2ANOWQ
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 25, 2022
    Dataset provided by
    Harvard Dataverse
    Authors
    Adhi Cahya Fahadayna; AGUNG SUGENG WIDODO, ST. MT., PHD; ISMA ADILA, S.I.KOM, M.A; Adam Hendra Brata, S.Kom., M.T., M.Sc.; MIKCHAELL ALFANOV PARDAMEAN P., S.PI., MP
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Area covered
    Indonesia
    Description

    Globalization has made human mobility high and the employment sector in a tight competition. In this era of globalization, all workers from various countries can find the same point of competition, Indonesia is no exception. Indonesia has a high population surplus and Indonesia also has a population dominated by productive generations. However, the era of globalization also brings a quite worrying impact, namely in the age of free competition. With the implementation of free trade cooperation, many foreign workers must be allowed to work in Indonesia and compete freely with workers from Indonesia. Competitiveness is crucial to keep Indonesian workers have a sense of competitiveness with workers from other countries (Ernst & Haar, 2019). The purpose of this study is to determine the competitiveness of Generation Z in the face of a free work competition in the disruptive era by identifying some main ideas about preparing and equipping Generation Z in developing portfolios and skills needed by the world of work. This research will use two option methods. The first method is a quantitative paradigm by using a questionnaire as a tool to determine the respondent's perspective with some questions. The second method is a qualitative paradigm by using a focus group discussion to describe a detail of the phenomenon to be analyzed comprehensively.

  17. Distribution of the U.S. population 2023, by generation and race

    • statista.com
    Updated Apr 23, 2025
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    Statista (2025). Distribution of the U.S. population 2023, by generation and race [Dataset]. https://www.statista.com/statistics/206969/race-and-ethnicity-in-the-us-by-generation/
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    Dataset updated
    Apr 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

  18. North America Rigid Bulk Packaging Market By Material Type (Plastic, Metal),...

    • verifiedmarketresearch.com
    Updated May 6, 2025
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    VERIFIED MARKET RESEARCH (2025). North America Rigid Bulk Packaging Market By Material Type (Plastic, Metal), Product Type (Drums, Ibcs), End-User Industry (Food & Beverage, Chemicals & Petrochemicals) & Region for 2026-2032 [Dataset]. https://www.verifiedmarketresearch.com/product/north-america-rigid-bulk-packaging-market/
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    Dataset updated
    May 6, 2025
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2026 - 2032
    Area covered
    North America
    Description

    North America Rigid Bulk Packaging Market size was valued at USD 31.40 Billion in 2024 and is expected to reach USD 36 Billion by 2032, growing at a CAGR of 1.7% from 2026-2032.

    North America Rigid Bulk Packaging Market Drivers

    Busy Lifestyles: The hectic schedules of North American consumers, characterized by long working hours and increased commitments, leave limited time for meal preparation. This makes RTE foods an appealing solution for quick and easy meals without compromising on taste or quality.

    Dual-Income Households: The rising number of dual-income households further reduces the time available for cooking, boosting the demand for convenient meal options like RTE foods.

    Urbanization: The increasing concentration of the population in urban areas often correlates with busier lifestyles and a greater reliance on convenient food solutions.

    Growing Millennial Population: Millennials, a significant consumer demographic, often prioritize convenience and are more likely to opt for RTE meals due to their busy schedules and openness to diverse food options.

    Smaller Household Sizes: The rise in single-person households and smaller family units also contributes to the demand for single-serving and conveniently packaged RTE meals.

  19. Gen Z attitudes to online advertising in Germany in 2023

    • ai-chatbox.pro
    • statista.com
    Updated Jan 13, 2025
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    M. Prasdorf (2025). Gen Z attitudes to online advertising in Germany in 2023 [Dataset]. https://www.ai-chatbox.pro/?_=%2Ftopics%2F6261%2Fadvertising-in-germany%2F%23XgboD02vawLKoDs%2BT%2BQLIV8B6B4Q9itA
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    Dataset updated
    Jan 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    M. Prasdorf
    Area covered
    Germany
    Description

    In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

  20. s

    Social Media Usage By Age

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Age [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Gen Z and Millennials are the biggest social media users of all age groups.

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Statista (2025). U.S. population by generation 2024 [Dataset]. https://www.statista.com/statistics/797321/us-population-by-generation/
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U.S. population by generation 2024

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90 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 13, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

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