In 2021, ** percent of baby boomers preferred in-store shopping, while only ** percent chose online shopping as their primary method of buying. Many millennials and Generation Z shoppers also opted for in-store shopping but showed a way greater interest in hybrid buying methods, at a rate of ** and ** percent, respectively. Favorite brands among young shoppers When comparing male and female Generation Z shoppers in terms of brand preferences in the United States, it was apparent that both groups enjoyed many of the same household names. For instance, brands such as Amazon, Walmart, YouTube, and Netflix appeared on both lists, making them some of the generation’s most popular brands. That said, preferences were far from identical: more Gen Z women liked Doritos, Oreo, and KitKat, while a higher number of Gen Z men had a favorable opinion of Gatorade, PlayStation, and Nike. Sustainable considerations Climate change is a hot topic and is on many consumers’ minds in recent years. As such, a considerable share of people in the United States, and around the world, have started taking up more sustainable habits. For example, many have adapted their shopping and consumption behavior: according to a survey conducted in early 2022, more than half of consumers worldwide planned to avoid buying new goods for sustainability reasons, perhaps intending to buy secondhand or repair the goods they already owned instead.

Choosing products based on quality rather than appearance was the major shopping-related habit among Generation Z consumers as revealed in a survey conducted in Japan in December 2021. Around ** percent of respondents expressed agreement towards the statement that they place more importance on the substance of a product instead of its appearance, of which **** percent agreed very much.

In 2021, nearly ** percent of Gen Z respondents stated that they often spent more money than they had planned to. The same was true for just over ** percent of Millennials (Gen Y), while only around ** percent of those aged between 41 and 55 years (Gen X) agreed that they frequently spent more than planned. The figures are based on a survey conducted in Germany.

In 2021, roughly half of millennial consumers in Germany believed that Black Friday was the leading sales event that offered the best bargains. Approximately *** percent of the country's millennials felt that Cyber Monday or Amazon Prime Day were the leading occasions for finding great deals.

Ever since the Buy Now, Pay Later payment method has become mainstream; Gen Z continues to take the throne over the next four years. In 2021, **** percent of Gen Z digital buyers aged 14 and older were forecast to use BNPL services, compared with only **** percent of millennial users. Gen X is also likely to adopt the BNPL payment method, reaching a ** percent usage by 2025.

In the United States, ** percent of Generation Z respondents to a 2021 survey were found to be driven by influencers when buying beauty products. This was true for around*** percent of millennials and only ** percent of baby boomers polled for the survey.

In 2021, approximately ** percent of Generation Z shoppers in Germany believed that Black Friday was the number one sales event that offered the best bargains. In contrast, only about a quarter of surveyed German boomers felt the same way.

Since the beginning of the coronavirus (COVID-19) pandemic, Generation Z consumers have exhibited evolved digital shopping behavior that brands need to take into account in order to keep up. In 2021, just under ** percent of Gen Z online shoppers in the United States reported they became less loyal to brands since the crisis began. What is more, over ** percent of the generation stated that they had less patience for poorly functioning websites when buying online, leading many to abandon their purchase or leave a negative review.

During a 2021 survey carried out in the United States, ** percent of female-presenting respondents aged 17 to 23 stated that recommendations from friends and family were most likely to influence their purchasing decisions. While this was the most popular answer given in the survey, ** percent of respondents also said they were most likely to buy a product after seeing it on TikTok. Gen Z is fueling social media advertising spending Gen Z is the first generation to grow up with the internet. This affinity for the online world also has an impact on shopping behavior, as young consumers are likely to search for product recommendations and reviews online and directly purchase items via the internet as well. Social media plays a particularly essential part in this consumer journey, as millions of Gen Zers browse their social media feeds for inspiration and brand discovery each day. In 2021, social media advertising spending in the United States amounted to nearly ** billion U.S. dollars, and while ads on platforms such as Instagram and TikTok do not focus on Gen Z users exclusively, they are becoming an increasingly appealing target group. The world of TikTok marketing TikTok is evolving into a highly attractive advertising destination due to its impressive user base and its focus on short-form video. While some brands have yet to embrace the power of TikTok marketing, others are already leveraging the platform to raise brand awareness, stay up to date with the latest trends, and unlock new audiences. Seeing that Gen Z users represent the largest age group on TikTok, marketers trying to reach young audiences will likely flock to the app in even larger numbers in the future.

In 2021, the most popular fashion shopping path for Generation Z Poles was *********************************************** browsing the available offers, and finally choosing the best one to make their online purchases.

Chinese Generation Z consumers tend to be more rational and cautious with product advertisements. According to a survey conducted in China in 2021, after watching ads presenting a product which they had never used before, **** percent of Gen Z respondents would do some research before making any purchases. In comparison, **** percent of surveyed millennials were eager to try out new things and thus inclined to buy the item right away.

In 2021, Apple was the all-time favorite brand, product, and/or service among approximately 17 percent of surveyed millennials in the United States, making it the generation's overall favorite. Ranking a close second, Apple was followed by Amazon with roughly 16 percent.

In 2021, Generation Z Poles' most popular cosmetics shopping path was ****************************************************************** and then buying them there.

In 2021, the generation most interested in buying beauty products created or promoted by celebrities in the United States were millennials, followed by survey participants belonging to Gen X and Gen Z.

In 2021, 50 percent of surveyed Generation Z respondents in the United Kingdom and the United States asserted that they would not buy products from skincare brands that are not certified as cruelty free. Only 12 percent of the respondents replied that they would.

In a survey conducted in 2021, ** percent of Dutch consumers aged 16 to 24 - also known as Gen Z - said they had permanently shifted to online apparel shopping due to the COVID-19 outbreak. Meanwhile, ** percent of Generation X respondents planned to continue this shopping behavior in the future, surpassing even both boomers and millennials.

According to a survey carried out in the United States in July 2021, around every six in *** customers preferred to purchase groceries from the physical store. While the collection point pick up of online purchases was the least favorite among all age groups; Gen Z interestingly reported to have an interest in all kinds of grocery shopping and delivery methods.

According to the findings of a survey conducted in 2021, 38 percent of Generation Z respondents in the United States spent between 21 and 50 dollars on a single skin care product, while only about eight percent spent 150 dollars or more.

The skin care routine trend

Skin care has become a fundamental step in beauty routines, especially for younger generations of consumers. It can be seen all over the internet, with influencers promoting the newest products and make-up artists offering tutorials and tips. Skin care actually makes up around 40 percent of the global cosmetics market, and it is expected to reach a revenue of roughly 187.68 billion U.S. dollars by 2026. Generation Z uses skin care to fight skin imperfections, but also as a form of self-care. New skin care products are thus launched regularly, with ingredients like Vitamin C and Retinol increasingly becoming must-haves.

Beauty in the digital age

With younger shoppers becoming the focus of several brands, the internet is now undeniably relevant for the beauty industry as well. Gen Z is the generation that spends more money on skin care, often buying through online channels. This comes as no surprise, considering that they are very comfortable with social media and the internet. For this reason, they tend to use innovative beauty tech devices more than older generations and are also more swayed by influencers when choosing their beauty products.

When asked about the change in their online apparel shopping behavior due to the COVID-19 outbreak, ** percent of French respondents between the ages of ** and ** said they had started to shop more online and stated that this change would be permanent. Commonly known as Gen Z, young consumers in this age range showed the most intention to maintain this shopping habit in the future, versus only ***** percent of boomers.

During the third quarter of 2024, ** percent of respondents in the Philippines stated that they purchased a product or service online each week. Online grocery shopping was also among their leading e-commerce activity in that period. Online shopping market Filipino online consumers gradually turned to e-commerce platforms for their retail purchases, especially at the height of the pandemic, with items ranging from mobile phones to beverages. These platforms provide more shopping variety and oftentimes competitive prices in comparison to physical retail stores. This changing shopping habit has resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030. Online shopping habits Most Filipino online shoppers are Gen Zs and Millennials, which are also the country's most dominant internet user population. According to a January 2023 survey, about a ******* of Filipinos shopped online once a month, with around ** percent even shopping daily.