While computer and mobile shopping were behaviors already adopted by at least ********* of global consumers before COVID-19, the pandemic gave a boost to a variety of e-commerce technologies and services. Among Gen Z and millennials surveyed in 2022, ** percent said they had adopted contactless payment methods during the coronavirus and continued to use them after the crisis. In contrast, ** percent said they did so during the health emergency but no longer use them. Moreover, the COVID pandemic also drove the uptake of delivery alternatives such as Buy Online, Pick-up in Store (BOPIS) and curbside pickup.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

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How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

In a survey of millennial consumers in the U.S., around ** percent of women said Instagram had the most influence on their shopping habits, compared to ** percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.

In 2021, ** percent of baby boomers preferred in-store shopping, while only ** percent chose online shopping as their primary method of buying. Many millennials and Generation Z shoppers also opted for in-store shopping but showed a way greater interest in hybrid buying methods, at a rate of ** and ** percent, respectively. Favorite brands among young shoppers When comparing male and female Generation Z shoppers in terms of brand preferences in the United States, it was apparent that both groups enjoyed many of the same household names. For instance, brands such as Amazon, Walmart, YouTube, and Netflix appeared on both lists, making them some of the generation’s most popular brands. That said, preferences were far from identical: more Gen Z women liked Doritos, Oreo, and KitKat, while a higher number of Gen Z men had a favorable opinion of Gatorade, PlayStation, and Nike. Sustainable considerations Climate change is a hot topic and is on many consumers’ minds in recent years. As such, a considerable share of people in the United States, and around the world, have started taking up more sustainable habits. For example, many have adapted their shopping and consumption behavior: according to a survey conducted in early 2022, more than half of consumers worldwide planned to avoid buying new goods for sustainability reasons, perhaps intending to buy secondhand or repair the goods they already owned instead.

In 2023, about two-thirds of millennials in the United States said they would prefer to shop mostly online for leisure, sports, and hobby products. Only about 14 percent of millennial consumers said they would prefer to shop predominantly in-store for such goods.

Choosing products based on quality rather than appearance was the major shopping-related habit among Generation Z consumers as revealed in a survey conducted in Japan in December 2021. Around ** percent of respondents expressed agreement towards the statement that they place more importance on the substance of a product instead of its appearance, of which **** percent agreed very much.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

In a survey conducted among consumers in Australia in 2022, around ** percent of Gen Z shoppers reported purchasing in a sustainable way. A ***** of respondents in this generational group reported stopping buying from a certain brand if it did not align with their sustainability expectations. Nonetheless, over ********** of Gen Z respondents surveyed said they would be open to returning to a brand they had previously avoided if it adjusted its practices to meet their sustainability standards.

In 2023, more than ** percent of millennials in the United Kingdom (UK) said they would prefer to buy children's products online, given the freedom to choose. Only just over ** percent of millennial consumers had a preference for buying kids' products in physical stores.

Home buyer statistics from 100+ million applications showing generational differences in loan amounts and down payments by Homebuyer.com.

In the United Kingdom (UK), millennial shoppers were the group purchasing clothing and shoes the most online. A total ** percent of millennials, aged 27 to 42, reported shopping mostly online for clothes and shoes in the 2nd quarter of 2023. Gen Z shoppers followed, with ** percent mostly shopping online for their apparel.

A raw data of a paper entitled "Factors Influencing the Intention to Use E-Wallet among Generation Z and Millennials in the Philippines"

During an October to November 2022 survey carried out among consumers worldwide, ** percent of all respondents were willing to share data on how they consume or use products via surveys, interviews, and online forms. The highest share of respondents feeling comfortable with such data collection stood among millennials, at ** percent.

Average loan size, purchase price, loan-to-value ratio, and conforming loan limit usage for Gen Z buyers.

In 2023, approximately ** percent of zoomers in the United Kingdom (UK) said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about ********* of millennial and Gen Z consumers had a preference for buying apparel and shoes in physical stores. In the United States, a higher share of shoppers said they would prefer shopping for these items mostly online.

Non-traditional data signals from social media and employment platforms for MILN stock analysis

According to a survey conducted in December 2023, about ************** of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.

Nearly half (43 percent) of millennials worldwide were worried about their personal financial situations in 2023 and changed their spending habits as a result. The vast majority of Generation Y members were at least somewhat concerned about their finances, but not all respondents changed their spending behavior.

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North America Breakfast Cereals Market Size 2025-2029

The breakfast cereals market size in North America is forecast to increase by USD 14.77 billion at a CAGR of 7.4% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing consumer awareness and emphasis on health and wellness, leading to an increased demand for nutritious and convenient breakfast options. Additionally, the rising number of internet and e-commerce users in the region is driving sales, as consumers turn to online platforms for convenience and ease of purchase. Brands are responding by offering cereals fortified with essential vitamins and minerals.


However, fluctuations in raw material prices for cereals pose a challenge to market growth, as producers must balance costs with consumer demand for affordable and high-quality products. Wearable technology and health data analysis further facilitate personalized nutrition plans, ensuring optimal dosage recommendations. Overall, the market is expected to continue its growth trajectory, fueled by these trends and the evolving preferences of health-conscious consumers.

What will be the Size of the market During the Forecast Period?

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Breakfast cereals have long been a staple in North American households, with consumers relying on them for convenience, nutrition, and variety. The market is driven by the health-conscious consumers' increasing demand for fiber, protein, and fortified ingredients. Brands offer a wide range of flavors and varieties to cater to diverse consumer preferences, including gluten-free and organic options. Sales of breakfast cereals continue to grow, fueled by the millennial and Generation Z demographics who prioritize convenience and sustainability. Consumers are increasingly seeking cereals with high fiber content, protein, and reduced sugar and calories. Brands are responding by offering cereals fortified with essential vitamins and minerals.

Distribution channels, including retailers and online platforms, play a significant role in the market's growth. The convenience of purchasing cereals online has gained popularity, especially during the pandemic. The market's future looks bright, with innovations in ingredients, flavors, and packaging expected to drive sales. Consumers are also demanding more transparency in the ingredients used in cereals, with a focus on natural and sustainable sourcing. As a result, brands are investing in research and development to meet these demands and stay competitive in the market.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Ready-to-eat (RTE)
  Hot cereals


Price

  Mid-range
  Economy
  Premium


Geography

  North America

    US
    Canada
    Mexico

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The North American breakfast cereals market is driven by the consumers' preference for convenient and nutritious breakfast options. Brands cater to this demand by offering a wide range of flavors, varieties, and health-focused ingredients, including gluten-free, organic, fiber, protein, and fortified options. Health-conscious consumers, particularly millennials and Generation Z, are increasingly prioritizing nutrition and fiber in their dietary habits. Sales of breakfast cereals continue to grow, fueled by advertising and brand loyalty. Pricing strategies and supply chain management play a significant role in the market's success. Offline distribution channels, including grocery stores, supermarkets, and convenience stores, are critical for market expansion.

These channels provide consumers with convenience, enabling them to compare cereal selections and make spontaneous purchases. Brick-and-mortar establishments offer strategic alliances, cooperative partnerships, and quick fulfillment, meeting the demand for on-the-go breakfast options. The processing of breakfast cereals involves raw materials, such as grains, fruits, and nuts, which undergo various stages of cooking, extrusion, and puffing to create the desired texture and taste. Quality control and food safety are essential in ensuring the shelf-life and safety of these products. Ingredients, such as sugar and calories, remain a concern for health-conscious consumers, leading to the development of low-sugar and low-calorie options.

Snacking on cereals has also become a popular trend, with consumers seeking convenient and portable options for between-meal snacks. Overall, the market continues to evolve, catering to the dive