According to a survey conducted in December 2023, about three quarters of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.

In 2023, two-thirds of millennials in the United States said they would mostly purchase children's products online if they were able to choose freely. Only just over 10 percent of millennial consumers had a preference for buying kids' products in physical stores.

In 2023, about two-thirds of millennials in the United States said they would prefer to shop mostly online for leisure, sports, and hobby products. Only about 14 percent of millennial consumers said they would prefer to shop predominantly in-store for such goods.

In 2023, about 45 percent of Gen Z consumers in the United States said they would prefer to do most of their jewelry and accessory shopping online if they could. At more than 60 percent, millennials were even more keen on shopping predominantly online for such items, given the choice.

In 2023, nearly a third of millennials living in the United States planned to spend between 101 and 250 U.S. dollars on Halloween, making it the most common budget range that year. Many also planned to spend under 100 U.S. dollars. Less than five percent of millennial Halloween shoppers intended to spend over a grand.

In 2023, roughly a third of Gen Z consumers living in the United States planned to spend between one and 100 U.S. dollars on Halloween, making it the most common budget range that year. Interestingly, the most common budget range for U.S. millennials was 101 to 250 U.S. dollars. Only about five percent of zoomers intended to spend over a grand.

During a late 2023 survey in the United States, 43 percent of Gen Z respondents said they had seen a product they later bought in an ad on TikTok. For this generation, TikTok had the highest purchase influence. For Millennials and for Generation X, it was Facebook.

With the exception of Generation Z, U.S. consumers most often said they would be keeping better prices and promotions in mind when deciding where to shop for the holidays in 2023. In fact, approximately three-quarters of baby boomers nominated this option as one of their primary considerations.

In 2025, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for just over six percent, a figure that is likely to grow considerably in the coming years.

This statistic illustrates the most popular social networks among Millennials for finding the most relevant content on the cost of living crisis in the United States in 2023. According to a survey by We Are Social and Statista Q, 61 percent of Millennials who use TikTok find the most relevant content over there, followed by another 59 percent of the consumers who use YouTube.

According to a survey conducted in the United States in late 2023, Gen Z was the generation that made the most purchases from influencer-founded brands online, with 33 of respondents stating that. Naturally, the least digital generation, the Baby boomers, did that the least, with only four percent of people born between 1941 and 1964 purchasing products from influencer-founded brands.

During an October 2023 survey, two percent of responding Gen Z consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. Product reviews ranked first, named by 30 percent of respondents in this age group.

As of early 2023, roughly 30 percent of Gen Z shoppers said they planned to carefully budget and buy only what they need more often in the future as a result of recent global financial concerns.

In 2023, more than 40 percent of millennials in the United Kingdom (UK) said they would prefer to buy children's products online, given the freedom to choose. Only just over 15 percent of millennial consumers had a preference for buying kids' products in physical stores.

In 2023, over a third of UK-based Gen Z consumers said they would prefer to do most of their jewelry and accessory shopping online if they could. Shopping channel preferences among zoomers and millennials were fairly similar for jewelry that year.

In 2023, over 40 percent of millennials in the United Kingdom (UK) said they would prefer to shop mostly online for leisure, sports, and hobby products if they could choose freely. Only about 20 percent of millennial and Gen Z consumers said they would prefer to shop predominantly in-store for such goods. In the United States, a higher share of consumers said they would prefer to buy these products mostly on the web.

In 2023, over a quarter of Gen Z consumers in the United Kingdom (UK) said they would prefer to do most of their beauty product shopping online if they could. However, in-store shopping for beauty products was slightly more popular. At nearly 60 percent, millennials were even more keen on shopping mostly online for beauty items, given the choice.

In 2023, approximately 43 percent of zoomers in the United Kingdom (UK) said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about a quarter of millennial and Gen Z consumers had a preference for buying apparel and shoes in physical stores. In the United States, a higher share of shoppers said they would prefer shopping for these items mostly online.

As of early 2023, approximately a quarter of Gen Z consumers in the United Kingdom (UK) said they would mostly purchase automotive spare parts or accessories online, given the choice. About a quarter of Gen Z shoppers had no strong preference when it came to such items.

As of early 2023, nearly 50 percent of millennials in the United Kingdom (UK) said they would do most of their shopping online if they could choose freely, making it the generation most in favor of buying on the web. At less than 25 percent, not as many baby boomers enjoyed online shopping. It was also the only generation with a higher share of shoppers who would choose to do most of their shopping in-store.