Nearly half (43 percent) of millennials worldwide were worried about their personal financial situations in 2023 and changed their spending habits as a result. The vast majority of Generation Y members were at least somewhat concerned about their finances, but not all respondents changed their spending behavior.

In 2023, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for less than five percent, a figure that is likely to grow considerably in the coming years.

A survey of Generation Z consumers in the United States in 2023 asked which categories they spend the most on in a normal month. ************** from both grocery stores and out at restaurants were the biggest spending categories.

Irresponsible spending habits of Millennials in Canada have experienced changes between 2000 and 2016. Canadian Millennials were reported to spend ** percent more on restaurants and ** percent more on travel in 2016. Meanwhile, spending on accommodation decreased by ** percent.

In 2024, Generation Z consumers in the United States and the United Kingdom were asked where they prioritized their spending the most. Aside from rent or mortgage payments and other household bills, ********* were the main category. ************************ came in second place.

This statistic illustrates the most popular disposable income spending habits of the Millennial generation in the United Kingdom (UK) as of January 2016. It can be seen that ** percent of Millennials stated that socialising was where their remaining disposable income was most likely spent at that time.

Men from Generation Z and Millennials spend more on clothing and shoes than their female counterparts, according to a 2022 survey. The difference is much more exaggerated between Millennials than Gen Z, with men spending roughly *** U.S. dollars more than women a month on average.

Nearly ** percent of total Millennial spending on garden and lawn products was done at home centers, while some ** percent was done at mass merchandisers or discount stores in 2019 in the United States. Only ** percent of Millennials did their lawn and garden shopping through online retailers.

According to a survey conducted among consumers in the United States, ** percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to ** percent.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

In 2024, ** percent of Gen Z consumers planned to participate in Black Friday. While this figure was the same for millennial consumers, a larger share of Zoomers participated in all other spending events, including Amazon Prime Day and Shop Small Saturday (also known as Small Business Saturday).

Millennials spent ** percent more on their education in 2016 than in 2000 in Canada. Other responsible categories with spending growth within the given time period were retirement savings, health care and child care. Millennial spending on groceries was, however, reported to have declined by ** percent.

This statistic illustrates how the Millennial generation view their personal willingness to spend money in the United Kingdom (UK) as of January 2016. It can be seen that at that time ** percent of Millennials considered themselves to be 'spenders' as opposed to 'savers'.

A 2021 survey found that a ***** of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

This graph shows annual expenditure of Millennial consumers in the U.S. in 2013 and provides a forecast for 2020. By 2020, U.S. Millennials are forecast to spend about 1.4 trillion U.S. dollars, which is said to account for approximately 30 percent of retail expenditure that year.

Consumers from Generation Z appear particularly concerned about the economy. Over 90 percent of Gen Z consumers are worried about their personal financial situations and nearly half (40 percent) of them are taking action to keep up with inflation.

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of *** pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

According to a 2024 survey, about ** percent of Spanish Gen Z and Milliennials shared they spend between 50 and 100 euros per fashion item. Overall, this was the most common price range for all listed European countries.

While computer and mobile shopping were behaviors already adopted by at least ********* of global consumers before COVID-19, the pandemic gave a boost to a variety of e-commerce technologies and services. Among Gen Z and millennials surveyed in 2022, ** percent said they had adopted contactless payment methods during the coronavirus and continued to use them after the crisis. In contrast, ** percent said they did so during the health emergency but no longer use them. Moreover, the COVID pandemic also drove the uptake of delivery alternatives such as Buy Online, Pick-up in Store (BOPIS) and curbside pickup.

In the United States, Gen Z consumers made changes to their spending habits in 2023 to help with rising prices for many products. The most common change was to ***************** to avoid spending money in restaurants or on take-out food.